Secondary Research

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Secondary Research

  1. 1. Secondary Research Alice Sophie Turrell
  2. 2. Movie posters are shown in various obvious places that are going to get noticed by a lot of people, they are; • Billboards • Buses • Bus stops • Sides of buildings • Cinemas • Magazines/newspapers • Taxi’ • Underground Stations Where will the posters be shown?
  3. 3. My posters have to be placed strategically in order to attract the target audience of both males and females of 1725 years old. I think that the best places for my poster to be advertised would be underground station as people around that age spend a lot of time in London on days and nights outs so the posters would be seen by a lot of people. Cinemas is the obvious place as people would have go in to see films perhaps of the same genre and then would see the poster and want to see it. Certain magazines such as Kerrang!, Empire, NME are read by teenagers and young adults into horror films and would therefore been seen by the right potential audience.
  4. 4. There are not many film magazines, and then they generally do not show horror movies on the front cover unless there is an exception to a highly anticipated film. The potential magazines would be; • Empire • Gorezone • Fangoria • Total Film • Entertainment Weekly All of these magazines could potentially advertise my film, as they either feature just horror films or advertise a range of different film genres. In terms of appealing to the target audience, the magazines are read by my target audience as well as by a wider range of people. What magazines would have my film on the cover?

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