Do you feel what I feel?Social Aspects of Sentiments and Emotions inTwitter ConversationsSubmitted to CHI 2012 & NIPS Work...
Attending ACL 2012?                        8~13 hr flightCome to KAIST!              ICN Seoul                            ...
Users & Information Lab at KAIST• Topic Modeling• Sentiment Analysis• Social Media Analysis
Social Aspects of Emotions: Research Questions• How do we communicate our emotions?• How do we influence other people’s em...
Social Aspects of Emotions: Data     • Twitter conversation data: approx 200k dyads who “reply” to each other!    "!      ...
Social Aspects of Emotions: Model    Aspect Sentiment                       topic            positive            negative ...
Social Aspects of Emotions: Defining Emotions         Primary     Secondary Emotion                               research...
Social Aspects of Emotions: Research Questions• How do we communicate our emotions?   • Use ASUM on Twitter conversations ...
sure                                                don’t great hey        xx     morning   :P   hope             didn’t  ...
Emotion Topics     Joy                   Sadness               Love     Topic 31   Topic 40   Topic 99   Topic 86   Topic ...
Emotion Transitions                                0.19        0.68         Love                Fear         0.46         ...
Defining “Influence”            Sliding Window               Having a tough day                                           ...
Positive → Positive    Positive → Negative              Topic 16    Topic 19   Topic 17   Topic 38              follow    ...
Topics that Influence Emotions   Anger → Joy               Sadness → Joy            Surprise      Topic 23   Topic 17     ...
Interesting Sentiment Dyad Patterns:Complaint-Apology  A: Sorry to hear about your bags. If you would like  us to get some...
Email me for collaborations, data exchanges,student exchanges, visiting Koreaalice.oh@kaist.eduhttp://uilab.kaist.ac.kr
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Social Aspects of Emotions in Twitter Conversations

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Talk given at CMU LTI Oct 2011

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  • Social Aspects of Emotions in Twitter Conversations

    1. 1. Do you feel what I feel?Social Aspects of Sentiments and Emotions inTwitter ConversationsSubmitted to CHI 2012 & NIPS Workshop on Computational Social Scienceby Suin Kim, Jinyeong Bak, Yohan Jo, and Alice Ohalice.oh@kaist.eduhttp://uilab.kaist.ac.kr
    2. 2. Attending ACL 2012? 8~13 hr flightCome to KAIST! ICN Seoul JFK 150-min express bus 55-min high-speed train IAD KAIST (Daejeon) ATL ORD 1-hr flight SFO 45-min flight SEA LAX Jeju (ACL)
    3. 3. Users & Information Lab at KAIST• Topic Modeling• Sentiment Analysis• Social Media Analysis
    4. 4. Social Aspects of Emotions: Research Questions• How do we communicate our emotions?• How do we influence other people’s emotions?
    5. 5. Social Aspects of Emotions: Data • Twitter conversation data: approx 200k dyads who “reply” to each other! "! $! #! %!
    6. 6. Social Aspects of Emotions: Model Aspect Sentiment topic positive negative Unification Model (Yohan Jo & Alice Oh, WSDM great featur good comput sync media 2011) screen love listen cd transfer load mp3 player better new well album playlist time α γ sound record format drag folder Table 1: great good nice the notations used in t Meanings of π els onli park slow suck θ attent excel experi restaurant D bad horribl the number of reviews just atmospher amaz service M complaint star the number of sentences rude help top awesom β z s N terribl the number of words long quick T the number of aspects w macbook appl φ S bright view clear the number of sentiments reflect glare matt laptop V resolut see nice the vocabulary size T N new pro problemD S M D screen w led small good word firewir machin z sharp read crisp aspect (b) ASUM laptop issu s sentimental representation of SLDA and φ multinomial distribution over word
    7. 7. Social Aspects of Emotions: Defining Emotions Primary Secondary Emotion research, we Emotion jectives for e Love Affection, Lust, Longing gory, which i Joy Cheerfulness, Zest, Contentment, Pride, fer. The prob Optimism, Enthrallment, Relief topic t is Surprise Surprise Anger Irritation, Exasperation, Rage, Disgust, Envy, Torment Sadness Suffering, Sadness, Disappointment, Shame, Neglect Fear Horror, Nervousness Table 3. Parrot’s tree-structured list of emotions Out of the 10 category is st Emotion Transition We will look how emotions are transited in Twitter conversa- tions. Emotions are based on Parrot’s tree-structured list of Factor emotions. Topics we found from the model are hand-tagged
    8. 8. Social Aspects of Emotions: Research Questions• How do we communicate our emotions? • Use ASUM on Twitter conversations to discover the “topics” that represent the +/n/- sentiments and the six primary emotions • Analyze the proportions of the total tweets for the sentiments and emotions• How do we influence other people’s emotions? • Analyze the sentiment and emotion transitions of the tweets • Look for topics that change the sentiments and emotions of the conversation partners • Find interesting patterns of sentiment and emotion topic pairs
    9. 9. sure don’t great hey xx morning :P hope didn’t man :( lmao work:) 0.63 never bad only :/ 0.24haha Positive Negative 0.48 very 48.5% 0.36 32.1%nice :-) shit sorry cool off 0.35 0.27<3 thank okay 0.16 0.13 way Neutral money 19.4% say team tomorrow want people phone 0.38 twitter day song
    10. 10. Emotion Topics Joy Sadness Love Topic 31 Topic 40 Topic 99 Topic 86 Topic 1 Topic 3 day happy hope :’( her twitter hope birthday sorry miss smiles justin morning th better him laughs follow great hahaha feel sorry eyes selena weekend year soon want want fan Topic 23 Topic 46 aww sad Topic 47 Topic 9 party thank okay wish school pic home much hugs wanna luck hair fun very feeling much exam look tomorrow hope happened cry tomorrow nice Fear Anger Surprise Topic 60 Topic 87 Topic 95 Topic 59 Topic 18 Topic 30 :/ dont eat she song where school lmao want :( album live tomorrow tell food car music here exam want chicken were new same year him hungry off her awesome doing her Topic 73 home she Topic 68 much please she her amazing she day face hate phone listening old next who being house awesome than maths omg never night great look
    11. 11. Emotion Transitions 0.19 0.68 Love Fear 0.46 0.11 0.1 0.11 0.16 0.110.55 Anger 0.11 Sadness 0.4 0.12 0.14 0.11 0.65 Joy Surprise 0.64 0.1
    12. 12. Defining “Influence” Sliding Window Having a tough day Not really religious, User A today. RIP Harrison. I’ll Time but thanks man. :) miss you a ton :/ (Positive) (Negative) Just pray about it. If you need talk User B God will help you. you know I’m here.
    13. 13. Positive → Positive Positive → Negative Topic 16 Topic 19 Topic 17 Topic 38 follow heart lmao :( thank xD ur school please big ass exam followed kisses lol tomorrow welcome much shit yearTopics that Topic 8 Topic 21 Topic 48 Topic 54 thank morning weather sleepInfluence :D day rain work much hope :( stillSentiment very hello hot awake welcome happy cold tired Negative → Positive Negative → Negative Topic 44 Topic 47 Topic 72 Topic 42 hope today shit off better week bro still sorry still da bad feel feel chillin feel soon work nigga down Topic 59 Topic 37 Topic 49 Topic 32 home money game ur want buy lmao loool house want shit lool sleep had team looool bed pay win man
    14. 14. Topics that Influence Emotions Anger → Joy Sadness → Joy Surprise Topic 23 Topic 17 Topic 81 Topic 99 →Love →Anger day eat better hope Topic 18 Topic 79 night food feel sorry song song party cream hope better album shit home make pain feel amazing new fun chocolate sick soon listening lmao come drink :( hugs great never Topic 23 night dr party Topic 46 home :) fun thank tomorrow much very hope
    15. 15. Interesting Sentiment Dyad Patterns:Complaint-Apology A: Sorry to hear about your bags. If you would like us to get someone to contact you DM us your reference and contact number. B: it’s on it’s way to manch. If the woman on the check in desk in Miami hadn’t been trying to be all smart! Been no problem. A: Sorry about that. Pleased to hear they located it quickly for you though. B: mistakes happen.
    16. 16. Email me for collaborations, data exchanges,student exchanges, visiting Koreaalice.oh@kaist.eduhttp://uilab.kaist.ac.kr

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