Coca-Cola Freestyle

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Final Project for COMM122: Marketing II - Coca-Cola Freestyle Canadian Launch Campaign (Nov. 29, 2009)

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  • Lydia
  • Alice
  • Lydia
  • Alice
  • Margaret
  • Caleb
  • Angel
  • Coca-Cola Freestyle

    1. 1. Canadian Launch Campaign<br />
    2. 2.
    3. 3.
    4. 4. The Team<br />Alice Meng<br />Caleb Homewood<br />Lydia Wu<br />Margaret Lu<br />Angel Tse<br />
    5. 5. Canadian Launch Campaign<br />
    6. 6. Canadian Launch Campaign<br /><ul><li>Television
    7. 7. Online
    8. 8. On-site</li></ul>c<br />Campaign<br />c<br />c<br />Target Market<br />Promotion Mix<br />Implementation<br />
    9. 9. Target Market<br />13 to 35 yr. olds<br />c<br />c<br />Campaign<br />c<br />Target Market<br />Promotion Mix<br />Implementation<br />
    10. 10. 3-Pronged Promotional Mix<br />
    11. 11. TV<br />Promotional Mix<br />c<br />c<br />Campaign<br />c<br />Target Market<br />Implementation<br />
    12. 12. Online<br />How Will <br />Choose?<br />Promotional Mix<br />c<br />c<br />Campaign<br />c<br />Target Market<br />Implementation<br />
    13. 13. On-site<br />Promotional Mix<br />c<br />c<br />Campaign<br />c<br />Target Market<br />Implementation<br />
    14. 14. Implementation Timeline<br />
    15. 15. Implementation<br />Implementation<br />c<br />c<br />c<br />Campaign<br />Target Market<br />Promotion Mix<br />
    16. 16. How will YOU choose?<br />

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