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Making the Most from Twitter

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How to set up and use a twitter account.

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Making the Most from Twitter

  1. 1. View these slides online at: http://slidesha.re/1cTVZpP Download a pdf of these slides at: http://slidesha.re/1cZK88H 4
  2. 2. Twitter data (2012) Pew Internet & American Life Project • 15% on online adults use Twitter, 8% do so in a typical day • Overall Twitter adoption remains steady, similar to 13% of adults in May 2011 • At the same time, the proportion of adults who use Twitter on a typical day had quadrupled since late 2010 — at that point 2% used Twitter on a typical day 5
  3. 3. Pew internet study of all adults http://www.pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2005 2011 Using social media 2005 Not using social media
  4. 4. 2005: Portion of time online spent networking Not networking Networking 2011: Portion of time online spent networking Not networking Networking http://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.html
  5. 5. Tweet from (some examples): • Twitter on computer destop or laptop • Twitter mobile apps (smartphones, tablets) • Pinterest • Smartphone photo apps (Instagram, Camera+, more…) • Webpages • Social Media Dashboards (HootSuite, Tweetdeck, more…) • Blogs
  6. 6. Webinar ―Menu‖: 1. Twitter hashtag for Galaxy 2. Setting up a Twitter account 3. Your Twitter profile 4. Design for your Twitter account 5. Managing tweets 6. Apps for tweeting on mobile devices (smartphones, tablets such as iPad) 7. User tips
  7. 7. What Are Hashtags (―#‖ Symbols)? Used before relevant keywords in a Tweet to categorize Tweets to show more easily in Twitter Search. Clicking on a hashtagged word shows all other Tweets in that category. Hashtags can occur anywhere in tweet. Hashtagged words that become very popular are often Trending Topics Limit to about 3 and on topic Source: https://twitter.com
  8. 8. Hashtag for Galaxy 12 #ExtG4
  9. 9. #ExtG4 Tweeting has started! 13
  10. 10. Sign up: twitter.com
  11. 11. Creating account information
  12. 12. Helpful tutorial appears
  13. 13. Gets you started following people Notice how 3 people appeared for the name
  14. 14. Your image and bio Notice how 3 people appeared for the name YOUR picture helpful for PERSONAL account for identify purposes; use branding photo for others 160 character bio – include you’re from extension, professional expertise, something fun / personal
  15. 15. Changing your image & bio Notice how 3 people appeared for the name YOUR picture helpful for PERSONAL account for identify purposes; branding photo for others 160 chx bio – include you’re from extension, professional expertise, something fun / personal
  16. 16. Your account is created!
  17. 17. Once account is created, edi t your photos and bio from your profile (under account settings)
  18. 18. Choosing a design
  19. 19. Customizing a design
  20. 20. Creating your own design: Tiled background 1. 1.
  21. 21. The completed Twitter site!
  22. 22. Creating your own design: Plain background
  23. 23. Changing default header
  24. 24. http://www.picmonkey.com/ Many FREE options for editing and sizing photos for Twitter
  25. 25. Lots of editing options – even wrinkles! (now a cost item – they know how to market!)
  26. 26. Limited only by your imagination!
  27. 27. Photo Example: Sizing apple ―tile‖ 34
  28. 28. Choose photo from your hard drive 35
  29. 29. ―Resize‖ photo to desired tile size 36
  30. 30. New smaller apple 37
  31. 31. If you’d like to create a special ―profile photo‖ for your Twitter site 38
  32. 32. Photo specifications • Square … can position non-square photos until a desired view or create a square to get exactly what you want • No more than 2 MB • JPG, GIF, PNG 39
  33. 33. If you’d like to create a special profile ―photo‖ for your Twitter site 40
  34. 34. ―Crop‖ to create a square 41
  35. 35. Scaling maintains size but lets you bring in more of photo 42 Remember to hit ―Apply‖
  36. 36. Adding words to photo: Do LAST 43 Click on the ―P‖, choose a font, and click on ―Add Text‖
  37. 37. Choose color, location, bold, etc. and type in your text 44
  38. 38. Adjust so text is as large as possible for your small profile photo 45
  39. 39. Save profile photo 46
  40. 40. 1 MB = 1,000 KB (approximately) 47
  41. 41. Fixing a ―bad apple‖ 48
  42. 42. Crop 49
  43. 43. Try ―Auto adjust‖ — Undo if you don’t like result 50
  44. 44. Play around with ―Exposure‖ 51
  45. 45. Experiment with ―Saturation‖ and ―Temperature‖ under ―Colors‖: 52
  46. 46. Try sharpening the image: Do last 53
  47. 47. VIVE LA DIFFÉRENCE! Before After 54
  48. 48. You’re ready: Send a tweet!
  49. 49. 56
  50. 50. How to delete a tweet Twitter: Hover over tweet and hit ―delete‖ TweetDeck: Click on the 3 dots to bring up a menu with ―delete at the bottom‖ 57
  51. 51. TweetDeck vs. HootSuite TweetDeck.com • Free, owned by Twitter • Easy to use from very beginning • Interfaces with Twitter • Download to desktop or use on web • Can schedule tweets in advance HootSuite.com • Free plus Pro, paid version • More robust features, especially in Pro version • Interfaces with other social media, i.e. LinkedIn, more … • Web only • Can schedule tweets in advance 59
  52. 52. Setting up http://tweetdeck.com
  53. 53. Some helpful columns to set up: Desktop and web keep the same
  54. 54. How to set up columns
  55. 55. Determining how you see it
  56. 56. Tweeting from TweetDeck
  57. 57. Adding a photo to your tweet Typing the tweet How it looks sent
  58. 58. Scheduling a tweet in advance
  59. 59. Your tweet is now scheduled!
  60. 60. How Twitter and TweetDeck shorten URLs • Twitter and TweetDeck changes all web links (URLs), even short ones, to 22 characters • This is part of your 140 characters. • Some other services may shorten to shorter URLs 68
  61. 61. 1. Click on the profile photo of an unknown follower to check them out before you follow 2. Then click on this icon of the menu that appears to check out what they are tweeting about
  62. 62. Click on the person icon by a new follower for these options
  63. 63. What TweetDeck symbols mean
  64. 64. ―Twitter‖ app is easy to use • Similar appearance on smartphones, ta blets, and your Twitter account on your desktop or laptop • How to use is similar 74
  65. 65. ―Me‖ gives you view of your tweets 75
  66. 66. ―Home‖ gives you view of tweets by people you follow 76
  67. 67. ―Search‖ icon (magnifying glass) at the top of either ―Home‖ or ―Me‖ lets you type in, find and view postings on a specific hashtag 77
  68. 68. Here’s what you would see if you typed in #ExtG4 78
  69. 69. Click on the feather ―pen‖ to add your tweet 79
  70. 70. Join the conversation! Remember to add the #ExtG4 hashtag! 80
  71. 71. ―Twitter App‖ for mobile devices https://support.twitter.com/groups/54-mobile-app
  72. 72. Download app from Twitter website: https://twitter.com/download
  73. 73. Click on your smartphone or tablet to download app specific for that mobile device
  74. 74. Or search for it on your app store and download it there for either your smartphone or your tablet
  75. 75. Tweet when you feel people will be online or schedule tweets in advance for those times
  76. 76. Don’t whine or complain
  77. 77. Define your target audience and your objectives and write a Twitter mission statement: ―To provide useful, research-based personal finance information (and occasional non- controversial personal anecdotes) to an increasing number of followers.‖ Barbara O'Neill, Ph.D., CFP, CRPC, AFC, CHC, CFEd, CFCS Extension Specialist in Financial Resource Management
  78. 78. Try to keep tweets shorter than 140 characters so people can easily retweet them Keep tweets short and sweet!
  79. 79. Lurk before you Leap! 1. View how others tweet for ideas on tweeting 2. You don’t need a Twitter account to see tweets by others
  80. 80. Choose a twitter ―handle‖ that doesn’t use up too many characters!
  81. 81. Follow people you REALLY want to follow vs. following thousands of people
  82. 82. Develop YOUR Twitter personality
  83. 83. Make your tweets useful to others I had eggs and toast for breakfast Or Hard-boiled eggs still in their shells may be stored in the refrigerator for up to 7 days
  84. 84. Common twitter shorthand — use only if necessary • RU (Are You?) • & (and) • U (you) • 1, 2, 3 … (instead of one, two …) • b/c (because) • 4 (for) • TY (thank you) • RT (retweet)
  85. 85. Finding people to follow 96 Follow various media, professional associations
  86. 86. Beware of messages from people you don’t know or strange ones from friends
  87. 87. Vimeo
  88. 88. Pinterest
  89. 89. YouTube
  90. 90. SlideShare
  91. 91. Final Twitter tip Do it, but don’t over do it! You’ll feel better and perform better if you take time to unplug!
  92. 92. Reference to commercial products or trade names is made with the understanding that no discrimination is intended of those not mentioned and no endorsement is implied for those mentioned.
  93. 93. View these slides online at: http://slidesha.re/1cTVZpP Download a pdf of these slides at: http://slidesha.re/1cZK88H 106

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