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Successful tradeshows

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To have a successful tradeshow, you need to plan in advance. Discover what steps you should take to prepare for a tradeshow, what you should do while at the show and last but not least, how to follow up after the tradeshow.

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Successful tradeshows

  1. 1. Sales Basics Revisited ® How to Work a Booth: Successfully Exhibiting at a Tradeshow or Professional Conference By Alice Heiman Alice Heiman, LLC · (775) 852-5020 aliceheiman.com · smartsalestips.com
  2. 2. We help you increase sales. From Large Corporations to Small Businesses
  3. 3. How to Work a Booth Sales Basics Revisited ® <ul><li>Agenda </li></ul><ul><ul><ul><li>It Starts Before you Arrive </li></ul></ul></ul><ul><ul><ul><li>Being There </li></ul></ul></ul><ul><ul><ul><li>Getting Results </li></ul></ul></ul>aliceheiman.com · smartsalestips.com Alice Heiman, LLC · (775) 852-5020
  4. 4. Long before you arrive . . .
  5. 5. Make sure you have plenty of time to prepare.
  6. 7. Design the booth
  7. 8. Make sure it’s inviting.
  8. 9. Determine your show special.
  9. 10. Send a press release to local media.
  10. 11. Let everyone know you will be there.
  11. 12. Invite customers, prospects and the other vendors to visit with you .
  12. 13. Schedule appointments
  13. 14. Prepare your collateral …less is more.
  14. 15. Will you hold a drawing at your booth?
  15. 16. What will you ask your visitors?
  16. 17. Develop the work schedule.
  17. 18. Prepare the follow up.
  18. 19. Fancy Food Show Follow up Schedule time to do the follow up.
  19. 20. Being There
  20. 21. Greet
  21. 22. Ask more than tell
  22. 24. Qualify Leads
  23. 25. Demonstrate your product.
  24. 26. What are your competitors up to?
  25. 27. Look for companies you could collaborate with.
  26. 28. Getting Results
  27. 29. “ So, did you sell anything?”
  28. 33. How to Work Booth Alice Heiman, LLC · (775) 852-5020 aliceheiman.com · smartsalestips.com Sales Basics Revisited ® What will you do differently? We are here to help, call 775-852-5020

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