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Building Credibility in Today's Social Media Driven World

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A talk at the Davos Conference on why it is important to build credibility on social media and how the biggest and best brands online today to do this.

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Building Credibility in Today's Social Media Driven World

  1. 1. #MAKEITCOUNT BUILDING A CREDIBLE BRAND IN TODAY’S WORLD: PRESENTATION BY ALI BULLOCK ALIBULLOCK.COM
  2. 2. WHO AM I: CURRENTLY: BASED IN HONG KONG WORK IN FORMULA ONE PREVIOUSLY: I SET UP THE FIRST CATHAY PACIFIC FAN PAGE IN HONG KONG FIND ME ON LINKEDIN: ALI BULLOCK
  3. 3. MY ROLE IS SIMPLE. HELP BRANDS (AND CHARITIES) FIGURE OUT THE WORLD OF SOCIAL MEDIA
  4. 4. I HAVE EXACTLY 12 MINUTES TO TELL YOU HOW I THINK YOU NEED TO BUILD A BRAND IN TODAY’S SOCIAL MEDIA DRIVEN WORLD
  5. 5. TODAY’S CONSUMER IS CONSUMING MEDIA, BRANDS AND OPINIONS IN A FUNDAMENTALLY DIFFERENT TO WHAT THEY WERE DOING 10 YEARS AGO…
  6. 6. WE ARE BUILDING BRANDS IN A SOCIAL MEDIA DRIVEN WORLD
  7. 7. (IN 2015) THE AVERAGE PERSON SEES BETWEEN 3,000- 20,000VISUAL MESSAGES A DAY
  8. 8. IN TODAY’S WORLD BRANDS NEED TO DO MORE THAN JUST PUBLISH…
  9. 9. 5 PRINCIPES OF GREAT BRANDS MOVING ON FROM THE KISS PRIINCIPLE (BUT NOT FORGETTING IT) 1. AUTHENTIC & CREDIBLE 2. TO BE AMAZING: THIS MEANS BLENDING OFFLINE & ONLINE) 3. SPEED OF MESSAGING 4. ABLE TO LET GO OF THE BRAND AT TIMES 5. FOCUSED ON ONE GUIDING PRINCIPLE
  10. 10. 6. (BONUS) THEY MAKE MISTAKES 99.9% OF COMMS PEOPLE DON’T WANT TO HEAR THIS. TRY, TRY, TRY NEW THINGS. AND FAIL.
  11. 11. BRANDS* SUCK THAT AT SOCIAL MEDIA 99.9% SINCERELY, YOUR CUSTOMERS *AGENCIES AS WELL* Please note no Boston terrier was harmed in the making of this presentation.
  12. 12. BECAUSE (IN 2015) THE AVERAGE PERSON SEES BETWEEN 3,000- 20,000VISUAL MESSAGES A DAY
  13. 13. THE MOST VALUABLE ADVERTISING IN THE WORLD IS INFLUENCE. NOT FROM A PAID ADVERT BUT FROM YOUR CONSUMERS , FANS, AND YOUR EMPLOYEES
  14. 14. PLAY ME #MAKEITCOUNT
  15. 15. THANK YOU FIND ME ON THE LINKEDIN @ALI BULLOCK

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