Pate & Hardin Ali center Forum

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Pate & Hardin Ali center Forum

  1. 1. TwitterParalympic athletes’ use of to promote social change @JoshuaPate James Madison University @DrRobHardin University of Tennessee
  2. 2. #purposeShow how Paralympic athletes can use Twitter to promotesocial change, specifically inclusion in sport
  3. 3. #dec28
  4. 4. #mcfadden 13 consecutive tweets Born in Russia with spina bifida Not provided with appropriate care as a child Adopted by a U.S. citizen Paralympic athlete cnn.com
  5. 5. #mcfadden Bronze @ 2004 Paralympic Games High school track team Inclusion? Fitness and Athletics Equity for Students with Disabilities Act (2008)
  6. 6. #long
  7. 7. #long
  8. 8. #long“The measure of who we are is … … what we do with what we have.” Vince Lombardi
  9. 9. #mcfadden“Sports is my passion … … paving access for others is my purpose.”
  10. 10. #twitterAllows athletes to: Keep in contact Communicate with followers Access information(Browning & Sanderson, 2012)
  11. 11. #twitterAllows fans to: Connect in instant conversation Interact over the course of sporting events Interact in times of breaking news Interact throughout a sport’s season(Reichart Smith & Smith, 2012)
  12. 12. #twitterAllows media to: Offer commentary Break news Interact with followers Link to content Promote material(Sanderson & Hambrick, 2012)
  13. 13. #twitterWhat we know: Sport can stimulate transformation/social change (Blauwet & Willick, 2012) Performance success not equal to media coverage (Tomasz & Fizjoterapia, 2011) Athletes become own, unfiltered media
  14. 14. #twitter Communicate with followers Connect in instant conversation Offer commentary Break news Interact with followers Promote material
  15. 15. #twitter Paralympic athletes traditionally do not have a platform Provides athletes with a platform
  16. 16. #rolemodelforchangeBeing a Paralympic athlete may provide these individualswith their biggest stage from which to share viewpoints.Twitter allows those messages to be sent withoutgatekeepers that have existed in the past. Media Stereotypes
  17. 17. TwitterParalympic athletes’ use of to promote social change @JoshuaPate James Madison University @DrRobHardin University of Tennessee

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