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E-Marketing

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E-Marketing

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E-Marketing

  1. 1. --E-Marketing-- #ALI AROUS Youcef #TALOUB Abderaouf #EZZEDAMI Abdelouahab #TAHAR DJEBBAR Abdellah Seddik
  2. 2. PLAN  E-Marketing  Inter net et Emarketing  Pourquoi Recourir au E-Marketing  Outils De E-Marketing  Conclusion
  3. 3. E-Marketing correspond à l'ensemble des méthodes et des pratiques marketing sur Inter net
  4. 4. POURQUOI UTILISER INTERNET? Global Media Facile a utilise Interactif outils d'analyse puissant
  5. 5. POURQUOI RECOURIR AU MARKETING ÉLECTRONIQUE ? Mieux pénétrer un marché large Atteindre la clientèle qui achète en ligne Optimiser l’investissement de l’entreprise plus rentable que les cela permet Plus de 3 miliaire des personnes fréquentent maintenant stratégies traditionnelles tel que la publicité et les d'atteindre la clientèle qui se situe en dehors du sur le Web relations publiques . secteur géographique de l’entreprise
  6. 6. Out i l s de E-Ma r ke t i ng
  7. 7. Ma r ke t i ng Mo t e ur s d e Re c he r c he 44% des achat online ce commance par une mouteur de recherche 44%
  8. 8. Ma r ke t i ng Mo t e ur s d e Re c he r c he référencement naturel l i e n s s p o n s orisés
  9. 9. Out i l s de E- Ma r ke t i ng Le s we b s i t e s
  10. 10. LE S B LO G S D’ ENTRE P RI S E De p u i s 2 0 0 5 , u n e nouvelle forme de site internet apparaît m as s i ve m e n t s u r i n ternet, les blogs. Les blogs sont avant tout des sites web qui ont comme principale caractèristi-ques d ’être organisé s chronologiquement
  11. 11. Out i l s de E- Ma r ke t i ng l a p ub l i c i t é é l e c t r o ni q ue De conception simple (statique) ou basée sur des animations visuelles et sonores, la bannière publicitaire peut être placée sur des sites ciblés (achats d’espace) pour informer mais également atterrer des visiteurs vers son propre site.
  12. 12. Out i l s de E- Ma r ke t i ng l e s Mé d i a s o c i a ux
  13. 13. Out i l s de E- Ma r ke t i ng Ema i l , NEWSLETTER
  14. 14. Vi d e o
  15. 15. Out i l s de E- Ma r ke t i ng l e Gr o wt h Ha c ki ng le Growth Hacking, pour promouvoir et assurer la croissance rapide d’un produit et/ou service
  16. 16. CONCLUSION Avec le développement d’Internet et des outils de e-marketing, les entreprises ont désormais accès à des fonctionnalités, des services et des interfaces qui leur permettent de mettre en oeuvre des stratégies marketing et communication personnalisées et performantes ne nécessitant pas de mobiliser des ressources humaines, techniques et financières trop impor tantes.
  17. 17. merci pour votre attention

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