Mobil Devrim: Akıllı Ticaret [Mobil 13]

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Erkan Taş'ın Webrazzi Mobil 13 konferansında yaptığı Mobil Devrim: Akıllı Ticaret isimli sunum

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Mobil Devrim: Akıllı Ticaret [Mobil 13]

  1. 1. SMART COMMERCEMobile Revolution
  2. 2. Online & Mobile Turkey75 M2 m7 m8 m13 m36 m65 m cellular lineinternet usersmartphone usere-consumermobile payer (direct operator billing)nfc phone
  3. 3. E-CommerceWhere are theremaining 28MPeople? 24% (~7M) don’twant to share cardinfo 26% (~9M) don’thave credit cards8 m36 me-consumerinternet user
  4. 4. Mobile AppsBehavior… Downloading 40 Apps Using 15 AppsTime spend… 18 % in Browsers 82 % in AppsTime spend in Apps… 42 % for Gaming & Entertainment 31 % for Social Networks 27 % for the remaining
  5. 5. Selling by Apps“remaining” means 4 Apps in average.You have to provide: Real Value-Add No Barriers Perfect User Experience Perfect Usability Easy Payment~700KCurrent numberof peoplepurchasing viaMobile Apps inTurkey
  6. 6. NFCficationMobile Phones• Samsung• HTC• Nokia• BlackberrySIM Cards(SIM-Centric)• Payments• TransportationSIM Free• Entertainment• M-Loyalty• Tagging• SocialMOBILE APPSTouching to Life
  7. 7. NFCfication
  8. 8. NFCfication85% of all POSterminals shippedwill have contactlessin 2016, up from10% in 2010
  9. 9. the Idea of Mobile Wallet No need for Physical Cards Solution for the Unbanked Easy & Secure Online Payments Easy & Secure Retail Payments Easy & Secure Utility Payments
  10. 10. However…“In the future, revenues will comefrom services aroundpayment, instead of payment itself.”
  11. 11. Shopping In The New World‘‘Need’’ RecognitionInformation SearchEvaluation of AlternativesPurchasePost- Purchase EvaluationBlanket MarketingCampaign ManagementEffective – Direct MarketingLocal & In-Store SolutionsPoint of SalesCustomer LoyaltySolutionConsumer Merchant
  12. 12. M-Loyalty Loyalty Cards Coupons Location Based Services In-Store Experience Personalization Socialization Gamification Next-Gen Mobile Marketing
  13. 13. M-LoyaltyBRANDSCurrent PlatformfeedbackOnlinePlatformM-Loyalty
  14. 14. In-Store Experience14WelcomeErkan!PersonalizedShopping1%30 off for iPhoneaccessories thisweek!2In-Store MarketingJust won100 Turkcell Pointsfor your visit!3In-Store Loyalty
  15. 15. Retail AnalysisGas / Oil, 4201Apperal, 1228Fast Food &Coffee, 1189Supermarket, 811ConsumerElectronics, 426Cosmetics, 391Home Appliences, 272Sportswear, 179DepartmentStore, 173Book Store, 115Home, 68Entertaintment, 49Toys, 30Mall Operator, 28 Accessories, 20Gas / OilApperalFast Food & CoffeeSupermarketConsumer ElectronicsCosmeticsHome AppliencesSportswearDepartment StoreBook StoreHomeEntertaintmentToysMall OperatorAccessoriesTotal number of stores for biggest 2-3 brands in each area
  16. 16. End-2-EndEasy & SecureOnline & RetailPaymentsValue AddedShoppingEasy & SecureBanking & Utility
  17. 17. Telco&BankingPublicTransportE"Commerce)RetailBig Picture
  18. 18. Global, M-Commerce transaction value, bysegment, 2010-2016
  19. 19. THANKSErkan TaşHead of M-CommerceTURKCELLerkan.tas@turkcell.com.trlinkedin.com/in/erkantas@erkan_tas

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