Slice re launch planning

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Slice Re-Launch Working

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Slice re launch planning

  1. 1. Part 2 Under the Umbrella of
  2. 2. Team Ali Abbas 01 Haris Kamran Imran Khan 24 02 Hassan Javad 22
  3. 3. Contents Repositioning Product Re-Launch Cultural Events Differentiation Campaign Management Promotion Suggestion
  4. 4. Teaser 1 5 Column 29 Lines
  5. 5. Teaser 2 5 Column 28 Lines
  6. 6. Ad 1 5 Column29 Lines Proudly Presented by
  7. 7. Ad 2 5 Column 28 Lines Proudly Presented by
  8. 8. Strategy Mangotainment
  9. 9. Adds 6 Column For Mangotainment23 Lines Proudly Presented by
  10. 10. Segmentation • Demographic Basis: Lower, Lower Middle, Middle class income Groups
  11. 11. Targeting • Target Market Children Youth Old
  12. 12. Mix• Price: – Economy Price (Market Penetration strategy) Rs. 15• Place: – Through all channel with massive distribution• Promotion: – Promote with trade discounts – Social Events – School / College & Road Activities – Co-Branding with Pepsi, Mirinda – Revised Advertisement Campaign
  13. 13. ATL
  14. 14. MediumElectronicCHANNEL PROGRAMAAG TV Nadia Khan Show, Sahir Lodhi ShowDUNYA NEWS Khari baat Luqman K sath,Hasn-e-haalCN Dore MonGEO ENT Jannat se nikali hui aurat,Uthgo jago pakistan,hum sab umeed say hain,banana news network,the shareef show,GEO NEWS Capital Talk,Aaj Kamran Khan k sath,Hum sab umeed se hainGEO SUPER DLF IPL Season 5 cricket series india
  15. 15. MediumFM Radio: CHANNEL PROGRAM FM 91 Desi Man Show, Morning Fix, Drive On and Film Show FM 106.2 Evenning Drive time and fresh drive program
  16. 16. Print Media Newspaper General Magazine Cooking Magazine • KITCHEN•JANG NEWS • SUNDAY MAG • MASALAMAG•NAWAIWAQT • T MAGAZINE • BAWARCHI KHANA•FRONTIER POST • TIMES MAGAZINE • GOURMET•DAILY ASAS • KHAWATEEN MAG
  17. 17. Social Media SOCIAL MEDIA MARKETING Slice Aaamm…. Ka Chaska launch Eid Campaigns Ramazan Campaingns Daily updates and posts DIRECT MARKETING SMS campaign for new launch and facebook
  18. 18. Billboard Area Faisalabad Rawalpindi Lahore Multan Karachi
  19. 19. Cable Network REGION CABLE NETWORKS RAWALPINDI 34 PESHAWAR 26 GUJRANWALA 27 FAISALABAD 30 SARGODHA 19 MULTAN 67 LAHORE 66 SINDH 80 QUETTA 1
  20. 20. BTL
  21. 21. Truck Branding OBJECTIVETo create the word of mouth aboutthe Slice Juice as a road show. ACTIVITYLable the product at bothside of Slice Truck. RESULTViewer feel new and fresh look as perperception to see the Slice new product.
  22. 22. Giveawas OBJECTIVETo create attachment of our retailer with Sliceand for the recall of Pepsi brand. ACTIVITY These three gift Item were made for Slice launch and will be distribute to our dealer n during launch events. RESULT Viewer feel new and fresh look as per perception to see the Slice new product.
  23. 23. Events Dawn Lifestyle Exhibitions The Footfall was around 150 to 200k over 3 days Around 30 to 35k people visited the Slice stall and participated in the activities Slice made a very good impression on the audience
  24. 24. Conclution• With its strong marketing strategy and with its strong ATL & BTL advertisement, slice juice will be able to capture the leading position in the market.• We will hope after this Re-Positioning strategy along with developed Marketing Mix for Slice Juice, ensuring its presence by getting 20% to 30% market share & Slice will get the desire position in the market.

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