Masthead Designs For My Magazine Alice Williams
My initial ideas for my mastheadWhen Designing my Masthead, I wanted to reflect my target audience and genre. Ineeded to create a Masthead which has connotations of rock, rebellion and has areflection onto rock music.These are my first masthead design ideas:ReplayReplayReplayReplayI decided that these mastheads were not suitable for my magazine, as they didn’t reflectthe ideology of my magazine. I also wanted to show something more within themasthead like having different effects, to appeal to the audience.
When designing my masthead further, I wanted to use effects when designing my masthead. I used serif draw plus, to help design and make my masthead.This is my first attempt for creating amasthead for my magazine. I merged all ofthe letters and background and used aneffect of metal text, which creates a goodrock vibe which I wanted to convey.However, although I like this masthead, Idon’t think that it conveys my genre andbrand identity well. I think that thismasthead looks polished, but theconnotations of this doesn’t suit my targetaudience. Also, rock has connotations ofrebellion and rough looking.
When creating my mastheads for the second time, I was keeping in mind what would appealto my target audience. The typography used has more connotations of rock and suggest ofloud music making the letters move, having more of a rock vibe to the masthead andappealing more to my audience.When deciding to use this type of font, I then choose to experiment with different stylesand effects to create a more ‘rocky’ feel. I also experimented with the colours used within the mastheads. I liked the red as it connotes to danger which connects closely to rock, but when I looked back at ‘Kerrang!’, they used no colour which appeals more to my target audience so I have decided I am going to use a plain black on my final masthead. On this masthead, I used a different colour background. I used a metal effect on the font and background to create a more rock edge towards it. I think the two colours work well together as they contrast well, but I don’t think that a background for my masthead works well, I think it will work better if I has individual letters and not a background.
My Final Masthead DesignThis is my final masthead for my magazine. I think that it has many connotations ofrock and cutting edge. I think that the single use of black, makes the masthead standout and gives a good presentation of my brand identity and ideology, and also my targetaudience.Also the typography looks very male focused