Workshop Activating Creativity THE HR challenge for the coming years by Alexander Crepin

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It is time to take advantage of the creative potential in your organisation. You could offer employees and stakeholders a positive perspective. Adding value by creation of new customer value.
In the end companies won't succeed by focus on spending cuts, at a certain moment there is nothing more to cut. Success can’t do without creativity & innovation.
Besides this we have to transform global economies to sustainability. This is only possible if we use all the creative potential in our society.
For HR activating creativity, becoming cre-active is a great opportunity to improve business results. Becoming a real Business Partner, focussing on actively adding value to the business process.

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  • Myself Goutam Bagchi Executive Consultant Of Questkon Consultancy Service & Business Services .I am an educated person residing at Malda TownMaldah, West Bengal, India .Myself have complete the B.com/LLB Degree and having 27 years Sales & Marketing Experience in FMCG/Pharmaceuticals/OTC/Dairy/Petroleum Coke/Cosmetics Products Sales and Franchisee and Channel Development in Various Company in India. Being The Executive Consultant of Questkon Consultancy Services & Business Services I have develop several Blog, Questkon Consultancy Services Channel on You Tube,and Questkon Consultancy Services & Business Services Channel on You Tube,Member of Various Organization & Community.I like this
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  • Slide 151: Vision, Strategy and Customer Centric thinking
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  • Slide 150: if you want to get different results, you thinking needs to change.
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  • Slide 135: Some industries are better at this than others. The pharmaceutical industry is particularly slow in adopting a new business model. The current model is no longer viable. The environment is changing rapidly; economic climate, new stakeholders (payers), patent cliff, limited pipelines, regulatory, high R&D costs, too many molecules failing in late stage development, etc, new reimbursement systems.
    The regulators want fish feet (radical innovation), but farms companies opt for incremental innovation. The reason being drug development is as much about getting better better drugs on the market, but more importantly getting drugs on the market that are safe. As every molecule has the potency to harm.
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  • Slide 125 People are good at actions. They need to think before they execute
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Workshop Activating Creativity THE HR challenge for the coming years by Alexander Crepin

  1. 1. voor managers exploring creativity opportunities +31653 641 905 Created by Alexander Crépin
  2. 2. Program for this morning:• Why activating creativity is important• What is creativity about?• The creativity mindset• What do you do to enable creativity?• Creativity Training, left & right brains• Some exercises
  3. 3. Whyactivatecreativity Crépin Consult, Alexander Crépin for inspiration, innovation & results
  4. 4. Creativity is the prime source of innovation- main driver of growth & wealth creation- key to improvements in the social field- essential tool in addressing global challenges (climate change, health care & sustainable development) Crépin Consult, Alexander Crépin for inspiration, innovation & results
  5. 5. There is no doubt that creativity is the mostimportant human resource of allWithout it there would be no progress and wewould be forever repeating the same patterns.” — Edward de Bono Six think/mindset hats Crépin Consult, Alexander Crépin for inspiration, innovation & results
  6. 6. Urgency for being cre :- Global hyper competition Crépin Consult, Alexander Crépin for inspiration, innovation & results
  7. 7. The product lifecycle & Hyper competition The days of getting up to 10 years of good profits out of the product life cycle Crépin Consult, Alexander Crépin for inspiration, innovation & results
  8. 8. The product lifecycle has collapsed . . . Competitors launching new products or services within 1 or 2 years!!The (HR) challenge:mobilizing all your creative potentialfor continuous innovation Crépin Consult, Alexander Crépin for inspiration, innovation & results
  9. 9. In the end you can only succeed withcreativity & innovation not with spending cuts! Klaus Kleinfeld when CEO at Siemens AG Crépin Consult, Alexander Crépin for inspiration, innovation & results
  10. 10. Creativity is the greatest source ofcompetitive advantage "Innovation" is a normal way of doing business, not just as an initiative Micklethwait & Wooldridge the Economist Crépin Consult, Alexander Crépin for inspiration, innovation & results
  11. 11. Just 40 years from now, some 30% morepeople will be living on this planet A lot challenges of population growth to be solved in a sustainable manner - Housing 9.0 - Food & Drink - Health care - Energy - ……. Crépin Consult, Alexander Crépin for inspiration, innov0tion & results
  12. 12. People, Planet & Profit requiring all kind ofcreative answers & solutions Crépin Consult, Alexander Crépin for inspiration, innovation & results
  13. 13. ideas rule the worldProgress no longer depends on natural resources, raw materials, trade of goods and services or giant factories Crépin Consult, Alexander Crépin for inspiration, innovation & results
  14. 14. ideas are the currencyof the new economy ~Richard Florida Crépin Consult, Alexander Crépin for inspiration, innovation & results
  15. 15. creative employees = fuel for success Crépin Consult, Alexander Crépin for inspiration, innovation & results
  16. 16. Future jobs- Problem predictors- Problem recognizers- Problem analysts- Problem brokers- Problem solversrequiring creactive competencies & a creactive culture Crépin Consult, Alexander Crépin for inspiration, innovation & results
  17. 17. "My contention is that creativity isas important as literacy andshould be treated with the samestatus….Were now running educationsystems where mistakes are theworst thing you can make…….If you are not prepared to be wrong,youll never come up with anythingoriginal!...... “Sir Ken Robinson, TED lecture 2006 Crépin Consult, Alexander Crépin for inspiration, innovation & results
  18. 18. What is creativity?Crépin Consult, Alexander Crépin for inspiration, innovation & results
  19. 19. What is creativity? Skill?Crépin Consult, Alexander Crépin for inspiration, innovation & results
  20. 20. What is creativity?Gift? Skill? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  21. 21. What is creativity?Gift? Skill?Behaviour? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  22. 22. What is creativity?Gift? Skill? UniqueBehaviour? Talent? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  23. 23. What is creativity?Gift? Skill? Attitude ? UniqueBehaviour? Talent? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  24. 24. What is creativity?Gift? Skill? Attitude ? UniqueBehaviour? Talent? Crépin Consult, Alexander Crépin for inspiration, innovation & results Process ?
  25. 25. Creativity? there is no single, authoritative perspective or definition of creativity WikipediaCrépin Consult, Alexander Crépin for inspiration, innovation & results
  26. 26. Creativity ?Traditional view:all ideas just come up through anabstract & inscrutable process…….. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  27. 27. Creativitya complex & mysterioushuman process Crépin Consult, Alexander Crépin for inspiration, innovation & results
  28. 28. We “hardly” understandwhere our creative powercomes from,how to become the driverof our creativity ? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  29. 29. Creativity is primarily knownfor its creations something NEW DIFFERENT or that never existed before!Crépin Consult, Alexander Crépin for inspiration, innovation & results
  30. 30. DESIGN“the one element that breathes life into marketing is good design” ...Steve Jobs
  31. 31. Paintings ......
  32. 32. pe rf or ma nc esCrépin Consult, Alexander Crépin for inspiration, innovation & results
  33. 33. Recycling …… Crépin Consult, Alexander Crépin for inspiration, innovation & results
  34. 34. Defining creativity is complicated becauseof its many dimensions Crépin Consult, Alexander Crépin for inspiration, innovation & results
  35. 35. Creativity is seeing things in a different way than most people do (Walt Disney)Crépin Consult, Alexander Crépin for inspiration, innovation & results
  36. 36. Creativity:SEEING somethingnew & different Crépin Consult, Alexander Crépin for inspiration, innovation & results
  37. 37. Creativity: Seeing the same differentlyCrépin Consult, Alexander Crépin for inspiration, innovation & results
  38. 38. Creativity:Seeing relationships where none exist Crépin Consult, Alexander Crépin for inspiration, innovation & results
  39. 39. SEEING the same, THINKING differently Crépin Consult, Alexander Crépin for inspiration, innovation & results
  40. 40. Creativity to IMAGINE somethingnew & different Crépin Consult, Alexander Crépin for inspiration, innovation & results
  41. 41. Creativitydoingormakingsomething new & different Crépin Consult, Alexander Crépin for inspiration, innovation & results
  42. 42. Creativity seeing thinking imaginingdoing or makingsomething new / different Crépin Consult, Alexander Crépin for inspiration, innovation & results
  43. 43. Creativity is Courageous “There is a big difference between rushing ahead blindly & knowing the danger and acting anyway Robert Terry Crépin Consult, Alexander Crépin for inspiration, innovation & results
  44. 44. Creativity: a process Mondriaan Victory Boogie-Woogie Boogie- Friends saw it It slowly became a great, dancing field, where larger forms broke down into smaller pieces, where lines could be edges of rectangles and rectangles could be thought of as lines. Creativity requires tenacity!Creativity: the process of bringing something new into being Crépin Consult, Alexander Crépin for inspiration, innovation & results
  45. 45. Crépin Consult, Alexander Crépin for inspiration, innovation & results
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  48. 48. Crépin Consult, Alexander Crépin for inspiration, innovation & results
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  51. 51. The mindset:Everybody hascreativity!! Some have more than others anyone can increase their chances of coming up with new and original ideas that is, IF they would only immerse themselves in the little understood process of creation Crépin Consult, Alexander Crépin for inspiration, innovation & results
  52. 52. People are full of good ideas what & howbetter, faster, cheaper, more fun,greener, more beautiful ….. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  53. 53. Great creative thinking arises quite often outof rather ordinary thought processes…….That’s within the reach of all of us! Crépin Consult, Alexander Crépin for inspiration, innovation & results
  54. 54. Human beings are creative!All children are born artistsThe problem is to remain an artist as wegrow up (Pablo Picasso) Crépin Consult, Alexander Crépin for inspiration, innovation & results
  55. 55. we arecreativecreative ivCrépin Consult, Alexander Crépin for inspiration, innovation & results
  56. 56. we are creativeuntil ……….we join an organisation!“ The things we fear most in organizations -- fluctuations, disturbances, imbalances -- are the primary sources of creativity “ - Alfred North Whitehead“ To live a creative life, we must lose our fear of being wrong or making a mistake "- Joseph Chilton Pierce Crépin Consult, Alexander Crépin for inspiration, innovation & results
  57. 57. how does your culture encourage creativity Crépin Consult, Alexander Crépin for inspiration, innovation & results
  58. 58. how & how wellare you taking advantage ofexisting creative potentialin & around your organisation Crépin Consult, Alexander Crépin for inspiration, innovation & results
  59. 59. what happens with ideas in your own organizationCrépin Consult, Alexander Crépin for inspiration, innovation & results
  60. 60. Do you have an ideas boxCrépin Consult, Alexander Crépin for inspiration, innovation & results
  61. 61. Do you have anideas mail address Crépin Consult, Alexander Crépin for inspiration, innovation & results
  62. 62. Do you have an ideas web pageCrépin Consult, Alexander Crépin for inspiration, innovation & results
  63. 63. Does your behavior invite to come with new ideas? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  64. 64. do you offer a stage for nieuwe ISO 26000 richtlijnemployees & stakeholdersMaatschappelijk Verantwoord Ondernemen to pitch their ideas ? ook HRM uitdaging! do you help them to make a great pitch? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  65. 65. Do employees trust you tocommunicate openly about their ideas ?Ensure a culture that provides a feeling of security for creative ideas Crépin Consult, Alexander Crépin for inspiration, innovation & results
  66. 66. do you allow risk taking to surpass customer expectations Crépin Consult, Alexander Crépin for inspiration, innovation & results
  67. 67. do you accept making mistakesin attempts to meet customer expectations“An essential aspect of creativity is not being afraid to fail.” ~Dr. Edward Land Crépin Consult, Alexander Crépin for inspiration, innovation & results
  68. 68. doyoulisten Crépin Consult, Alexander Crépin for inspiration, innovation & results
  69. 69. How about the silos in yourorganization S S R A U & L P F D E i P S L H n R Y Crépin Consult, Alexander Crépin for inspiration, innovation & results
  70. 70. is there time to think & discuss ?Crépin Consult, Alexander Crépin for inspiration, innovation & results
  71. 71. do you support an employeewho is looking for expertise tofurther develop an idea ?do you have the mechanisms for identifying howand where else in- or outside the organization youremployee might find the expertise? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  72. 72. do you also look from a customer’s point of viewto find new ways to delight (new) customers Apple did so & made innovation the central goal of the organization!Apple turned “mature” low-margin sectors—PC’s, music, and mobile phones, tablet computers— into huge money-makers
  73. 73. do you make inspiration walls? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  74. 74. do you (need to) control the creative processes ? control is out
  75. 75. do you embrace or fear the new, the unknown?“The stress system is not rational. It reacts when provoked and the reaction is powerful enough to derail even the most innovative thinkers out there” Edward de Bono
  76. 76. do you ask for creativity?“At GE, the only things that move the culture are the onesthat show up in our income statement. It’s just the waywe were raised………GE is run by the numbers, focused on making money for theshareholders” Steve Denning in Forbes 4/25/2012 Crépin Consult, Alexander Crépin for inspiration, innovation & results
  77. 77. do “ideas” appearon the agenda of meetings? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  78. 78. do you maximize the serendipity around you? “The Black Swan” is a symbol of the impact of the unexpected on human affairs – a reference to the discovery by Tasman of black swans in Western Australia when the Netherlands Academy of Sciences had pronounced that all swans were white! The Black Swan is an “outlier”. Black Swans are unpredictable matters; after they occur they have an impact and are fully predictable and explainable! Serendipity is finding something you were not looking for, the black swan, and make it a new realityserendipity the “knack of making fortunate discoveries unexpectedly, by accident or coincidence”
  79. 79. do you create customer value in “BlueOceans” where demand is created ratherthan fought over ………Where competition is irrelevant because the rules of the game are waiting to be setrather than by competing head-to-head with other suppliers inthe “Red Oceans”, the known market space ……… Crépin Consult, Alexander Crépin for inspiration, innovation & results
  80. 80. Impossible? orNothing is impossible &Impossible is nothing Crépin Consult, Alexander Crépin for inspiration, innovation & results
  81. 81. do you say farewell to out dated pieces in order to make room for new? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  82. 82. Do you rewardexcellent failuresI have not failed!I’ve just found 10,000 ways that won’t work! Thomas Edison Crépin Consult, Alexander Crépin for inspiration, innovation & results
  83. 83. do you celebrate creativity successes Crépin Consult, Alexander Crépin for inspiration, innovation & results
  84. 84. Do you have a culture of personal & corporate innovationthe “Six-C’s of Innovation”CuriosityCreativity & rebellionCollaborationChangeCourageCreating excitement every day Crépin Consult, Alexander Crépin for inspiration, innovation & results
  85. 85. do you .. would you ..what is withholding you Crépin Consult, Alexander Crépin for inspiration, innovation & results
  86. 86. “The most important developmentsin civilization have come throughthe creative processbut ironically, most people havenot been taught to be creative.” Robert Fritz, The Path of Least Resistance Crépin Consult, Alexander Crépin for inspiration, innovation & results
  87. 87. Human beings are already creative!All children are born creativeThe challenge is to remain creative aswe grow up and get educated Crépin Consult, Alexander Crépin for inspiration, innovation & results
  88. 88. …Were now running education systems where mistakes are the worst thing you can make…….. If you are not prepared to be wrongYoull never come up with anything original!...... Crépin Consult, Alexander Crépin for inspiration, innovation & results
  89. 89. FAMOUS “FAILURES” 1Leonardo da Vinci Albert Einstein *Got poor grades and failed*Lack of aptitude for his entrance exams to Zurich’slearning languages, a Polytechnic Institutehorrible speller withpoor grammar Thomas Edison *Of himself: “I have not failed. I’ve just found 10,000 ways that won’t work.” Winston Churchill *Twice failed the entrance exam to Sandhurst British military college Crépin Consult, Alexander Crépin for inspiration, innovation & results
  90. 90. I cannot do without something that isgreater than myself, something that is mylife – the power to create Van Gogh Crépin Consult, Alexander Crépin for inspiration, innovation & results
  91. 91. - 3 times in 19 , in 19 , in 19- 1600 people tested on creativity- Starting at the age of 5 years- Using a NASA creativity recruitment test Crépin Consult, Alexander Crépin for inspiration, innovation & results
  92. 92. Test results amongst 5 year olds: 98%Test results amongst 10 year olds: 30%Test results amongst 15 year olds: 12%Test given to 280,000 adults: 2% Crépin Consult, Alexander Crépin for inspiration, innovation & results
  93. 93. Test results amongst 5 year olds: 98% !!! Test results amongst 10 year olds: 30% Test results amongst 15 year olds: 12% Same test given to 280,000 adults: 2%Crépin Consult, Alexander Crépin for inspiration, innovation & results
  94. 94. The more you know about something,the more creative you could be!Great creativity comes from breadth as much as depth However: Sometimes too much knowledge can interfere with "The only thing I know is that I do not know" redefining the problem in new and creative ways. Socrates If you don’t know too much, you won’t know that “it can’t be done.” Crépin Consult, Alexander Crépin for inspiration, innovation & results
  95. 95. Great creativity comes from breadth as much as depthLouis Pasteur:Chance favours the prepared mindThomas Edison:I have not failed!I’ve just found 10,000 ways that won’t work!Creativity is about learning how to fail well Crépin Consult, Alexander Crépin for inspiration, innovation & results
  96. 96. Great creativity Connecting the dotsSteve Jobs:Creativity is just connecting thingsWhen you ask creative people how they did something, they feel a little guilty because theydidn’t really do it, they just saw something. It seemed obvious to them after a while. That’sbecause they were able to connect experiences they’ve had and synthesize new things.And the reason they were able to do that was that they’vehad more experiences or they have thought more about theirexperiences than other people.“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’thad very diverse experiences. So they don’t have enough dots toconnect, and they end up with very linear solutions without abroad perspective on the problem. The broader one’s understanding ofthe human experience, the better design we will have. [Wired, February 1996] Crépin Consult, Alexander Crépin for inspiration, innovation & results
  97. 97. Creative geniuses tend to be less theones with the quickest answersandmore the ones who keep working tillthey get it rightI’ve found 10,000 ways that won’t work……. Thomas Edison Crépin Consult, Alexander Crépin for inspiration, innovation & results
  98. 98. The most exciting phrase to hear inscience about new discoveries,is not Eureka!, butThats funny Isaac Asimov Crépin Consult, Alexander Crépin for inspiration, innovation & results
  99. 99. Creativity It is a journey of many steps It is about learning how to fail wellTrial & error, luctor et emergowe all live, of creation and destruction, ofcontrol and letting go, of picking up the piecesand making something new Crépin Consult, Alexander Crépin for inspiration, innovation & results
  100. 100. FAMOUS “FAILURES” 2 Steven Spielberg Sydney Poitier *Dropped out of high school * Dropped out of his after being placed in a elementary school learning-disabled class Agatha ChristieSteve Jobs * Thought to have had a* Dropped out after only one learning disabilitysemester Crépin Consult, Alexander Crépin for inspiration, innovation & results
  101. 101. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  102. 102. Civilization…. If civilization is stability, kindness, safety, the arts and a culture that cherishes more than merelywinning whatever game is being played, we live in a very special time. There are certainly morepeople living a civilized life today than ever before in history. (And we still have a long way to go). ……..The people who create innovations, jobs, culture and artof all forms have a choice about where and how they do these things.And over and over, they choose to do it in a society thatscivilized, surrounded by people who provide themboth safety and encouragement.Im having trouble thinking of a nation (or even a city) that failed because it investedtoo much in taking care of its people and in creating an educated, civil society. ……Seth Godin October 2012
  103. 103. Food for thought? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  104. 104. Time for a short break Crépin Consult, Alexander Crépin for inspiration, innovation & results
  105. 105. Time forcreativityCreativitime Crépin Consult, Alexander Crépin for inspiration, innovation & results
  106. 106. Creativity Training helps1:The Wall Street Journal reported that a twoyear in-house creativity course at GeneralElectric resulted in a 60% increase inpatentable concepts Crépin Consult, Alexander Crépin for inspiration, innovation & results
  107. 107. Creativity Training helps2:Participants in Pittsburgh Plate Glasscreativity training showed a 300% increasein viable ideas compared with those whoelected not to take the course Crépin Consult, Alexander Crépin for inspiration, innovation & results
  108. 108. Creativity Training helps3:At Sylvania, several thousand employeestook a 40 hour course in creative problemsolvingROI: $20 for every $1 spent Crépin Consult, Alexander Crépin for inspiration, innovation & results
  109. 109. WHAT HAPPENS IN OUR HEADS Crépin Consult, Alexander Crépin for inspiration, innovation & results
  110. 110. Our brainsLeft Right Crépin Consult, Alexander Crépin for inspiration, innovation & results
  111. 111. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  112. 112. Train the brain Crépin Consult, Alexander Crépin for inspiration, innovation & results
  113. 113. Our Brains: about 100 billion cells Crépin Consult, Alexander Crépin for inspiration, innovation & results
  114. 114. Every cell has thousands of connections Crépin Consult, Alexander Crépin for inspiration, innovation & results
  115. 115. The connections enable data transfer between our sensesData signals follow or develop a path, whichbecomes the easy way to transfer sense data Our brains follow this easy route Our brains prefer the familiar routing thought patterns develop like this Crépin Consult, Alexander Crépin for inspiration, innovation & results
  116. 116. Thinkingin essence transferring signals between brain cells, usually according a familiar manner, our thought patterns Crépin Consult, Alexander Crépin for inspiration, innovation & results
  117. 117. Thought patterns data clusters our brains cluster & store datain similar situations the brains use the stored data to follow up in the familiar way Thought patterns are Thinking habits Crépin Consult, Alexander Crépin for inspiration, innovation & results
  118. 118. If you think what you always think, you get what you always got Albert Einstein if you do what you did you get what you got Crépin Consult, Alexander Crépin for inspiration, innovation & results
  119. 119. Creativity is the ability to restructure one’s understanding of a situation in a non-obvious way John Kounios Crépin Consult, Alexander Crépin for inspiration, innovation & results
  120. 120. Cracking existing patterns of thoughtChallenging our thought patterns to use byways & D-tours Crépin Consult, Alexander Crépin for inspiration, innovation & results
  121. 121. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  122. 122. Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules.And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things.They push the human race forward. While some may see them asthe crazy ones, we see genius. Because the people who are crazyenough to think they can change the world, are the ones who do. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  123. 123. Whole brain thinkingCONVERGENT DIVERGENTTHINKING THINKING Logical RationalSelectionEvaluation Divergent thinking provides a basis for convergent thinking
  124. 124. Whole brain thinkingDivergent thinkingThinking in different directionsSearching for a variety of answers to questions thatmay have many right answersBrainstormingConvergent thinkingNarrowing-down from many possible viewpointsDirected toward achieving a goal or single solutionInvolves trying to find the one best answerEmphasis shifts from idea generation to evaluationBe clear about which processyou are using at the current time Crépin Consult, Alexander Crépin for inspiration, innovation & results
  125. 125. Diverging & Converging idea idea ideaProblem Implementation Solution idea innovation idea idea Crépin Consult, Alexander Crépin for inspiration, innovation & results
  126. 126. view & mindsetCrépin Consult, Alexander Crépin for inspiration, innovation & results
  127. 127. ….“We must constantly look at thingsin a different way.Just when you think you know something,you must look at it in a different way.Even though it may seem silly or wrong,you must try!Dare to strike out and find new ground.”“Despite what anyone might tell you, words andideas can change the world.”… From the movie: Dead Poets Society
  128. 128. Opportunity is nowhere Crépin Consult, Alexander Crépin for inspiration, innovation & results
  129. 129. Opportunity is NOW here Crépin Consult, Alexander Crépin for inspiration, innovation & results
  130. 130. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  131. 131. AHA, Eurekathe inner voiceMany people who experiencesupernormal moments ofgreat creativityreport a willingness to let themselves beopen to the non-logical, non-linear andunexplainable promptings of an inner voice Crépin Consult, Alexander Crépin for inspiration, innovation & results
  132. 132. Creativity & fear for the new, the unknownPeople say they want newideas, creativity but in realityoften reject it!Creative ideas are by definition novel,and novelty often triggers feelings ofuncertainty that make most peopleuncomfortableWant to change the game? Embrace discomfortWhile many workplaces encourage creative thinking, organizational behaviour often kills a creative idea before it gets a chance to fly.New ideas are often dismissed in favour of the tried & trusted, that even supporting objective evidence may not help break down barriers Crépin Consult, Alexander Crépin for inspiration, innovation & results
  133. 133. Attitudes That Kill Creative IdeasNot practical for operating You’re two years ahead of your time Don’t be ridiculous That beyond our responsibilityIt isn’t in the budget It’s too radical a change We’re not ready for that We tried that beforeWe don’t have time Top management will never go for it We’ve never done it before It costs too muchWe’ll be the laughing stock Has anyone else tried it? That’s not out problem Let’s form a committeeCan’t teach an old dog new tricks Are our competitors doing it? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  134. 134. Kill the idea KillersCrépin Consult, Alexander Crépin for inspiration, innovation & results
  135. 135. from creativity to reality a challenging processCrépin Consult, Alexander Crépin for inspiration, innovation & results
  136. 136. Creativity = Idea + Action Innovation =Creativity + Productivity Crépin Consult, Alexander Crépin for inspiration, innovation & results
  137. 137. Innovation isthe process by which creative ideas are:captured, filtered,funded, developed,modified, clarified,commercialized and/orimplemented and …..accepted in the market Crépin Consult, Alexander Crépin for inspiration, innovation & results
  138. 138. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  139. 139. Innovation: Forward & BackwardForward Innovation:development of new functions in new orexisting products, market or technologyBackward Innovation:development of existing functions morerapidly and cheaper Crépin Consult, Alexander Crépin for inspiration, innovation & results
  140. 140. Dimensions of Strategic InnovationA. Managed Process: Combining (non-) & traditional approaches to business strategyB. Strategic Alignment: Building supportC. Industry Foresight: Understanding articulated emerging trendsD. Consumer/ Customer Insight: Understanding (un) articulated needsE. Core Technologies and Competencies: Leveraging & extending corporate assetsF. Organizational Readiness: The ability to take actionG. Disciplined Implementation: Managing the path from inspiration to business impact. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  141. 141. Systemic Approach to Innovation Marketing Organizational Innovation Innovation Product Business Strategy Innovation Innovation Innovation Process Technology Innovation Innovation Crépin Consult, Alexander Crépin for inspiration, innovation & results
  142. 142. Creativityphenomenon initiated & exhibited at individual levelVariables: a.o. personality, motivation & expertiseInnovationoperates much more at group & organizational levelsFocus more on interrelationships, interactions & dynamics among actors &components of the organization & its environment Crépin Consult, Alexander Crépin for inspiration, innovation & results
  143. 143. creativity fuels innovationCreativitywithout innovation significantly diminished valuethe converse also true:Innovationwithout creative ideas an engine without any fuel Crépin Consult, Alexander Crépin for inspiration, innovation & results
  144. 144. Few creative ideas are inthemselves practical…The innovation process doesnot end with an idea…..it starts with an idea!! John Arnold
  145. 145. Google: innovation is accepting some chaosGeneral Electric: operational excellenceWho is right Crépin Consult, Alexander Crépin for inspiration, innovation & results
  146. 146. Google: Innovation is accepting some chaosGeneral Electric: operational excellenceWho is right?Both are right!Innovation is chaos AND operational excellence:- The first 20 %, the part of generating ideas is likely to be chaos- Operational excellence is likely to be the other 80% Crépin Consult, Alexander Crépin for inspiration, innovation & results
  147. 147. Life of any business is finiteFor companies to endure, the drive for efficiency must becombined with excellence in entrepreneurshipThrough the process of innovation,new businesses must emerge beforethe old ones decay Crépin Consult, Alexander Crépin for inspiration, innovation & results
  148. 148. Developing a creative mindset & culture• Embracing creativity as success driver• Starting to encourage creativity• Training to enable creativity• Sharing creativity outcomes Crépin Consult, Alexander Crépin for inspiration, innovation & results
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  150. 150. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  151. 151. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  152. 152. Would you consider “time to think”? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  153. 153. CreativeCreativityCreative ideaCreative personCreative organization- What do you think of first with these words ?- Who are you thinking about first ?- Which moments are you thinking of ? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  154. 154. Ingredients of creativity? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  155. 155. What makes a person “creative”? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  156. 156. What makes someone a “creative” role model? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  157. 157. What makes someone a “creative” role model? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  158. 158. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  159. 159. Example traits of creative role models- curious- a need to find solutions- asking questions & listening- drive, passionate to succeed- persisting, willingness to overcome obstacles, tenacious- courageous, exploring boundaries- sensible risk-taking- open minded, out of box thinker- independent, nonconforming thinking & judgement- interested in “the other”- vision, intellectual playfulness- knowledge- flexible & adaptable Crépin Consult, Alexander Crépin for inspiration, innovation & results
  160. 160. What is your perspective? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  161. 161. a “fertile” perspective: ideas come from everyone & everywhere• Encourage / challenge everyone to use their imagination• Every department (Eg. HR, Finance, Accounting, etc) are expected to offer ideas• ask "why not" and "what if" questions• making mistakes is OK, taking “stupid” risks isn’t!• Embrace openness• Learn more about different professions & industries• Get your customers involved in this process. Ask them about their current problems.• Ask stakeholder to share their "why not" and "what if" ideas• How could certain principles or themes in employee hobbies or interests be applied?• Study the natural world around you, is Mother Nature is an almost infinite source of creativity Crépin Consult, Alexander Crépin for inspiration, innovation & results
  162. 162. Look from a different perspective & something different will emerge Crépin Consult, Alexander Crépin for inspiration, innovation & results
  163. 163. Problem: Sales decreasingRedefine the problem for alternative solutions Crépin Consult, Alexander Crépin for inspiration, innovation & results
  164. 164. Who’s perspective? Your competitors Your supplier Your fathers Your main customerYour son / daughter Your best friend Your all time hero Your enemy Superman Etc. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  165. 165. Who’s perspective? Black Hat: Using black hat thinking, look at all theThe premise of the method bad points of the decision.is that the human brain Look at it cautiously and defensively.thinks in a number of Try to see why it might not work. This is important because it highlightsdistinct ways which can be the weak points in a plan.deliberately challenged It allows you to eliminate them, alter them, or prepare contingency plans to counter them. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  166. 166. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  167. 167. Challenging the Problem"Why do we need to solve the sales problem?""Whats the roadblock here?""What will happen if we dont solve the sales problem?These questions will give you new insights.You might come up with new ideas to solve the problem. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  168. 168. You look at things & ask - why? I dream of things that never were & askGeorge Bernard Shaw Crépin Consult, Alexander Crépin for inspiration, innovation & results
  169. 169. Rephrase the ProblemStating the problem differently often leads to different ideasTo reword a problem result in looking from different anglesAsk for “ways to increase productivity”Rephrasing and ask for “ways to make the jobs easier”‘be productive’ might seem like a sacrifice for the company, while ‘make your job easier’ may be more like something you’re doing for your own benefit.In the end, the problem is still the same, but the feelings — and thepoints of view — associated with each of them are vastly different! Crépin Consult, Alexander Crépin for inspiration, innovation & results
  170. 170. Rephrasing the Problem- We don’t have enough customers- There is too much competition in this market- Customers don’t like our products- Customers don’t know where to buy our products- Customers think we are too expensive- We position ourselves not right to meet ambitions- Our sales force is lacking creativity ……. Crépin Consult, Alexander Crépin for inspiration, innovation & results
  171. 171. Think in reverse:If you feel you cannot think of anything new, try turningthings upside-down.Instead of focusing on how you could solve a problem/improve operations/ enhance a product, consider howcould you create the problem/worsen operations/downgrade the product.The reverse ideas will come flowing in!Consider these ideas – once youve reversed them again –as possible solutions for the original challenge Crépin Consult, Alexander Crépin for inspiration, innovation & results
  172. 172. Think in reverse:• What could we do to stop sales?• What could we do to have customers stop buying our products?• What ……..• What could you do with these new points of view? Crépin Consult, Alexander Crépin for inspiration, innovation & results
  173. 173. Thinking outside the box
  174. 174. Give options to become creactive:At individual levelAt organization levelAt board levelOn the work floor Crépin Consult, Alexander Crépin for inspiration, innovation & results
  175. 175. Some options to become cre :- more time / budget / resources to turn ideas into practice- better knowledge about how our brains work & what creativity improves- more initiatives to surround oneself with free creative minds- openness for external impulses that enable creativity Crépin Consult, Alexander Crépin for inspiration, innovation & results
  176. 176. According to a 2010 study by IBM, creativity is thesingle most important attribute that CEOs think isimportant for future business success.Without new ideas, new products, and new processes,the risk is to be left behind by the competitionSo HR professionals pick up the challenge!Activate Creativity
  177. 177. Epilogue……….. Creativity can take many forms and come in manyblends, in part because its intellectual, stylistic, andpersonality facets can combine in essentially an infinitenumber of ways.Some people will have more of the intellectual attributes,others more of the stylistic attributes, and still othersmore of the personality attributes ...creativity will manifest itself depending on the blend ofcharacteristics one brings to one’s attempt at creativeperformance and the opportunity to do so provided by theorganisations culture …….
  178. 178. creactivate your creative potential The challenge for HR
  179. 179. OK or not?Crépin Consult, Alexander Crépin for inspiration, innovation & results
  180. 180. Questions ?
  181. 181. Time for new business initiatives?HR start activating creativity!Call + 31 653 641 905Alexander Crépininfo@crepinconsult.nl
  182. 182. See also my workshopcoaching = investing in your future
  183. 183. Thank you for being interested in creativity I help to succeedAlexander Crépin + 31 653 641 905

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