FARMING: JOULEHUB DIGITAL TRANSFORMATION

1. DIGITAL TRANSFORMATION IN THE FARMING JOULEHUB GMBH – Alessandro Graps – Stefano Tempesta

2. © JOULEHUB GmbH – info@joulehub.com Agenda • JOULEHUB • Introduction to Digital Farming • Digitalization and integration of value chains • Digitalization of products and services • Problems • JOULEHUB Projects: Real Use Cases

3. © JOULEHUB GmbH – info@joulehub.com Presenters • CEO JOULEHUB • Email: a.graps@joulehub.com • LinkedIn: https://www.linkedin.com/in/aless andrograps Alessandro Graps • Partner JOULEHUB AUD • Email: s.tempesta@joulehub.com • LinkedIn: https://www.linkedin.com/in/stefa notempesta/ Stefano Tempesta

4. © JOULEHUB GmbH – info@joulehub.com Facts and Figures  Microsoft Dynamics since 2004  Robotics and Electronics projects  Automotive, Packaging, Avio, Energy markets  Electronics equipment mass production  Switzerland: Luzern (Headquarters)  Italy: Bologna - Taranto  Australia: Melbourne Company Locations Core Business  Digital Transformation: 4.0  Integrators  Electronics  Robotics  Mechatronics  R&D

5. © JOULEHUB GmbH – info@joulehub.com INTRODUCTION AT THE DIGITAL FARMING

6. © JOULEHUB GmbH – info@joulehub.com In simplest terms, sustainable agriculture is the production of food, fiber, or other plant or animal products using farming techniques that protect the environment, public health, human communities, and animal welfare. So… Digital Farming… But why IoT, Big Data analytics? And… How do we start?

7. © JOULEHUB GmbH – info@joulehub.com The evolution of digital agricolture

8. © JOULEHUB GmbH – info@joulehub.com Digitizing the AGRIFOOD sector

9. © JOULEHUB GmbH – info@joulehub.com • What is a Smart Sensor (and actuator)? • Some samples • A sensor capable of scanning the farm fields from the sky taking pictures • Multispectral sensor on a drone to better predict how crops should be watered A sensor concealed in the grain to control the conditions of stored grain • Other sensors in machinery Smart Sensors

10. © JOULEHUB GmbH – info@joulehub.com • It is only about GPS based systems? NO • Some samples • Vehicle guidance (tractor, drone…) • Monitoring and surveillance • Indoor positioning (security and safety) • It allows for automation and spatial cooperation (M2M) Location detection technologies

11. © JOULEHUB GmbH – info@joulehub.com • What are the IoT Platforms’ main components? • Hardware + Connectivity + Software + User Interface • Some characteristics • Sensors or devices collect data from environment • Data transmit is done thanks to connectivity, in some cases using gateways or routers • Use to be hosted in the cloud or private virtual clouds • The user interface offers dashboards and actions to be done IoT Platforms

12. © JOULEHUB GmbH – info@joulehub.com • Some functionalities • Connect hardware • Handle different communication protocols • Provide security and authentication for devices and users Collect, visualize, and analyze data • Integrate with other web services IoT Platforms

13. © JOULEHUB GmbH – info@joulehub.com • Why Big Data and Advanced algorithms? • Some algorithms and approaches: • Machine learning: to discover new knowledge, trend detection or trend prediction, anomaly detection • Supervised/unsupervised • Categorical/Continuous • Optimization of processes and resources • Other classical approaches… Big Data Analytics and advanced algorithms

14. © JOULEHUB GmbH – info@joulehub.com • Some characteristics • Scalability • Resilience • Elasticity • Performance • Security Cloud

15. © JOULEHUB GmbH – info@joulehub.com • Characteristics • Some use cases • Data collection • Data visualization • Decision support • Information sharing • Easy delocalized user • interaction • Field data collectors (crop performance, weed infestations) • Nutrient ROI calculator • Control UAV • Grain harvesting fleet management • Simulation • D365 Mobile Devices

16. © JOULEHUB GmbH – info@joulehub.com • How do we get information and interact with existing systems? • Mobile devices, desktop apps & web apps Mechanical controls • Wearables • AR/VR • … Advanced Human-Machine Interfaces

17. © JOULEHUB GmbH – info@joulehub.com • How do we improve the quality, certify origin, improve traceability? There is a need in tracking food through supply chain distributed ledgers Users can get a better idea of where the food is coming from, the date it was created, and how it was produced Better than labelling system, which can be easily manipulated Authentication & Fraud Detection

18. © JOULEHUB GmbH – info@joulehub.com • How can we take benefits of 3D printing in Farm Production Systems? • 3D printing empowers farmers to increase self-sufficiency: i.e. Machinery manufacturers allow farmers to purchase design files online and print products themselves or in local dealers with 3D printing capability • Other use cases • 3D printed food for retail: chocolate figures on demand, pasta with personalized shape 3D printed food in nursery: i.e. get better flavor and slight textures 3D Printing

19. © JOULEHUB GmbH – info@joulehub.com Digitalizazion and Integration of value chains

20. © JOULEHUB GmbH – info@joulehub.com From Farm to fork The Food Production Chain

21. © JOULEHUB GmbH – info@joulehub.com Information sharing Information sharing Vertical & Horizontal Integration of value chains

22. © JOULEHUB GmbH – info@joulehub.com Purchases Product A Product B Suppliers Sales Customers Management Functional integration (same cost reduction objectives) Internal integration (working calendars, production capacity, coordinated activity…) External integration (order status, forecasted delivery date, daily market prices…) Internal and external integration of value chains

23. © JOULEHUB GmbH – info@joulehub.com The NEW Farming Digitalization ERA

24. © JOULEHUB GmbH – info@joulehub.com Digitalization of Products and Services

25. © JOULEHUB GmbH – info@joulehub.com Digital Farming

26. © JOULEHUB GmbH – info@joulehub.com Digital Farming

27. © JOULEHUB GmbH – info@joulehub.com Traditional Products and Services

28. © JOULEHUB GmbH – info@joulehub.com The near Future: The Added Value

29. © JOULEHUB GmbH – info@joulehub.com What’s going on? What to improve? What’s the future? • Auto guided vehicles • Reference technologies • Variable rate and precise actions • Smart sensors and devices • Yield maps • Big Data capabilities for sensor data processing • Autonomous vehicles • Monitoring of equipment through internet connections • Rental of optimized equipment • After-sales services on site • Connected farm • Data sharing with interoperable APIs • Many data collected not used • Missing interoperability among actors and equipment • Communication networks on rural areas • Multi-purpose monitors • Ownership of data and licences to use it What’s all about?

31. © JOULEHUB GmbH – info@joulehub.com USA Corn Field Salento Grapes Fields Chianti Hills Different Situations: Locations

36. © JOULEHUB GmbH – info@joulehub.com Sensor-A Sensor - B Sensor - C Sensor-D Master WIFIConnections DSSsystem Mobile Device Wireless Sensors JOULEHUB GRAPES 4.0

37. © JOULEHUB GmbH – info@joulehub.com Smart Data Services Powered by APP for data acquisition Label with sensors and NFC D365 CRM to manage product and distribution profiling • Label with sensors • Data acquisition from Label through NFC and mobile app • Client information through app sensors and user profile • Whole product distribution reference • Analysis of product characteristics in customers house • Customer profiling JOULEHUB Distribution 4.0: Product Control & Monitoring – The wine smart labels Main features

38. © JOULEHUB GmbH – info@joulehub.com Data from other sources Satellite sensor data Task and resources management applications RGB camera data Pest control systems Monitored Tools Farming 4.0 Main features • • Fields with sensors Hand tools and appliances as sensors • • • Integration of external data: satellite, meteorological and social networks Whole crop production cycle management Ubiquitous management through smartphones Main features JOULEHUB Farming 4.0: Plant Monitoring Systems – The traditional Olive Farm Meteorological data and forecastings

39. © JOULEHUB GmbH – info@joulehub.com Farming and maintenance services for manufacturers Main features • Connected appliances through interoperable interfaces (Isobus) • Communication to Internet through wireless networks • Platform for data analysis oriented to manufacturers • Integration with farmer’s APS with interoperable APIs Tractor implements or tools Communication gateway Farmer applications Integration with third party APIs Smart Data Services Powered by Main features JOULEHUB CONNECTED TOOLS ENVIRONMENT

42. © JOULEHUB GmbH – info@joulehub.com JOULEHUB info@joulehub.com https://www.joulehub.com SWITZERLAND Schädrütihalde 16 – 6006 Luzern ITALY via Mori 6 40054 Budrio - Bologna via Dante 205 74121 Taranto AUSTRALIA Suite 10, 3 Albert Coates Lane Melbourne, VIC 3000

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