There’s no doubt about the fact that mobile marketing is definitely the future and the passing year has proved to be the tipping point. Mobile marketing strategies span across all possible industries in this century. Omnipresent the way it has been, the marketers need to be on their toes to adapt and integrate the new ways of mobile marketing in their promotional strategies.
This presentation is about the top 5 mobile marketing trends setting 2016 on fire. Check this out.
MOBILE MARKETING TRENDS TO DOMINATE
is definitely the future.
Omnipresent the way it has been, the
marketers need to be on their toes to adapt
and integrate the new ways of mobile
marketing in their promotional strategies.
The top 5 Mobile
Marketing Trends list for
2016 goes on something
Mobile Video Advertising
The concept of mobile video
advertising is gaining momentum.
As more eyeballs shift from televisions and newspapers to smartphones,
so does the marketing dollars!
The main motto behind these videos is to firstly bring the glued eyes to their
website or app and secondly win their hearts.
Another innovation being 360-degree video
by which Facebook has provided its users
with a brand new level of immersiveness.
There has been a steady paced growth in the year 2015 and the same is
expected to be continued in this year with the revenue jumping to
$13billionby the year 2020.
Facebook reports 8 million video
views every day with 75% of it being
in mobile devices.
Mobile Optimized Websites vs Dedicated App
In the year 2016 optimizing your
website will not be enough. You must
go for a dedicated app for your
The idea of apps is not only visually and
mentally appealing but they prove to be
much more functional and easily
accessible for the users.
Time Is Money...
Speed is what matters today, so your
dedicated app definitely helps the users
to access your products and services
instantly thereby saving a lot of time and
There has been a considerable growth in app
indexing and also App Store Optimization
(ASO) clearly hinting at the rise of number of
apps and to make your app discoverable and,
therefore, discovering you.
LOcation-Based Mobile Marketing Trend
Location-based mobile marketing will be the
next big thing in this year. Minute transmitters
using Bluetooth Low Energy(BLE) can easily
detect other devices in nearby locations such
as retail shops, cafes, malls etc.
This technology will take mobile
marketing to yet another level, where
marketers can give an interactive experience to the
How does it work?
On detecting a customer within the
vicinity of the shop, the transmitters can
immediately relay ‘deal of the day’ or
‘sale’ or ‘limited offer’ to their
smartphones and they can just tap on
their screens to avail the offer.
This trend will not only help in
acquiring loyal customers but also
help in creating a strong customer
relationship by providing
Mobile marketing automation will be
amongst the hottest trends in the present
year. Mobile will become the focal point
from a marketer’s point of view.
Mobile Marketing Automation
How does it help?
Brands must strategically devise ways how to connect with the consumers
on a personal basis and help in long term engagement.
Mobile marketing automation will enable companies to
gather and use data in a far more actionable way and
deliver personalized messages in a timely
This will keep your users hooked to
you and result in potential LTV (lifetime
Virtual and Augmented Reality
The trend which is to set this year on
fire would be a virtual and augmented
How does it help?
As these technologies emerge, the customers can experience a
whole new world of understanding and buying their products with
touch, look and test of the product
from the mobile devices without having to move
an inch from their home.
Armed with virtual and augmented reality, brands
can reveal fresh ways to let customers
experience their products and explore the
Few things have such profound effect on us and one
such thing which we can’t ignore in this era is the
humble brick that we carry in our pockets -
Technologies are changing and so are the
You are standing on the bleeding edge of
technology. So are you ready to gear up?
Official Blog Link : https://mobileappninjas.wordpress.com/2016/02/09/mobile-marketing-trends/
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