Mobinil Telecommunications

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Mobinil Telecommunications

  1. 1. Client: MOBINIL BUSINESS Direct mail What we did: Ask them what they want, and bespoke business What they wanted: deals for them. To encourage C.E.O.’s, M.D.’s and Chairmen to realise the business deals and tariffs on offer to them, and their employees, and the option to bespoke these deals. What we got: I don’t know of any medium size businesses upwards that don’t offer their employees mobile business deals, whether SIM card packages or handsets in Egypt now.
  2. 2. Client: MOBINIL Moga (post paid service) Egypt’s leading mobile operator Direct mail What they wanted: To convert people from pre paid to post paid mobile tariffs. What we did: We introduced flexible services on to post paid (Moga) tariffs that act like pre paid services. In this case putting a cap on how much you spend on out going calls. What we got: All high end users of pre paid converted immediately. (Mostly graduates and young professionals). P.S. We bought (?) a surplus of sleepfolds off Egypt Air. A large amount of them were put into see through plastic slip bags and dispensed in the Mobinil stores and the American University Cairo and around its campus. You wont believe where we found some around town!

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