Microsoft presents to the CIM Levitt Group


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Presentation given by Alliser Frost in November 2010 to Levitt Group members of the Chartered Institute of Marketing, UK.

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Microsoft presents to the CIM Levitt Group

  1. from shoutingto conversing<br />for<br />
  2. I’m Allister<br />
  3. I’d like totalk aboutthe revolution<br />
  4. 1x<br />15,000x<br />
  5. Our journey to connectedness<br />Connectedness<br />1970<br />1980<br />1990<br />2000<br />2010<br />
  6. Thesocial media revolution<br />
  7. Social Media comprises online applications, platforms and mediafocused on collaboration, sharingand interaction between users.<br />“It’s just people having conversations online”<br />
  8. Blogging<br />Social Networking<br />Video Sharing<br />Photo Sharing<br />RSS<br />Podcasting<br />Microblogging<br />Bookmarking<br />Search<br />Professional<br />Wikis<br />Presentations<br />
  9. An average hour online<br />+159%<br />+11%<br />+84%<br />-66%<br />-36%<br />Source: UK Online Measurement Company, April 2010 (vs. 3 years ago)<br />
  10. Top 10 Uses of Social Media<br />SHARING<br />COMMUNITY<br />71%<br />Meet new people<br /> Stay in touch with friends<br />To feel like I belong<br />55%<br />To share new experiences<br />To share knowledge<br />62%<br />43%<br />61%<br />52%<br />To promote myself<br />Make contacts for work<br />To earn respect<br />To change opinions<br />51%<br />51%<br />Fun / entertainment<br />44%<br />42%<br />WORK<br />PLAY<br />Source: Universal McCann Wave Study 4 / % of active internet universe<br />
  11. Social Networks on top<br />Source: Universal McCann Wave Study 5<br />
  12. How times have changed…<br />
  13. Trust<br />
  14. 90%<br />of people trust recommendationsfrom people they know<br />Source: Nielsen Online “Nielsen Global Online Consumer Survey”, July 2009<br />
  15. What do we trust?<br />Trust completely<br />Trust somewhat<br />Don’t trust much<br />Don’t trust at all<br />CONVERSING<br />SHOUTING<br />Source: Nielsen Online “Nielsen Global Online Consumer Survey”, July 2009<br />
  16. Figure 1: Trust in action<br />I’m loving my new Windows Phone 7!<br />ME<br />MY FRIENDS<br />2 in 3 investigate further<br />of whom 1 in 4 make a purchase<br />Source: Skywrite Agency research, 1,000 respondents, July 2010<br />
  17. Figure 2: Trust in action, gender differences<br />1 in 7.8<br />75%<br />17%<br />1 in 6.5<br />50%<br />31%<br />Source: Skywrite Agency research, 1,000 respondents, July 2010<br />
  18. A day in the life of a Tweet<br />Photo<br />taken<br />Posted toTwitter<br />Retweeted<br />Enters the<br />blogosphere<br />Posted toFacebook<br />Indexed by<br />Google/Bing<br />Submitted to social<br />bookmarking sites<br />Forwarded around the web, forever<br />Used in office<br />e-mails<br />Inspired by<br />
  19. choiceschoices<br />
  20. crowd<br />
  21. advertising /ˈædvәˌtaɪzɪŋ/n. the cost of being boring.<br />
  22. From shoutingto conversing<br />
  23. Paid<br />Owned<br />Earned<br />
  24. “Blog smart”<br />
  25. on halloween we eat a lot of sausage. That’s tradition.<br />Is anyone dressing up as a sausage for Halloween this year?<br />next week is pub week, and sausage week, and then Halloween so we must eat pumpkin pie and toffee apples? Did I miss pie week?<br />
  26. If only it wasthat simple<br />
  27. TheExperts<br />TheOblivious<br />TheBig-heads<br />TheIn Denials<br />
  28. vs.<br />
  29. Privacy?<br />Contactability?<br />Compliance?<br />Governance?<br />True cost?<br />Best of breed?<br />
  30. Tips for senior marketers<br />
  31. Invest insocial leadership<br />
  32. Invest insocial players<br />
  33. Invest intools & expertise <br />
  34. Develop your SRO strategy<br />
  35. Listen, then engage<br />
  36. Go where the audience is<br />
  37. Createsocial objects<br />
  38. Use multiple interfaces<br />
  39. Make it better when shared<br />
  40. Show somepersonality<br />Juvenile<br />delinquent<br />Companyrobot<br />
  41. Fail fast,learn faster(again and again…)<br />
  42. Can you afford to ignore the revolution?<br />
  43. Be interestingBe usefulBe yourself<br />
  44. Thank you for listening<br />
  45.<br />© 2010 Microsoft Corporation. All rights reserved. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />