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Empowering Next Generation On-line Media, using Alfresco. [by Optaros.


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Bob Fitzpatrick, Bryan Spaulding and Jeff Potts present compelling reasons and examples on leveraging next gen media, online. Built on top of a Alfresco content repository.

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Empowering Next Generation On-line Media, using Alfresco. [by Optaros.

  1. 1. Empowering Next Generation Media Presentation Bob Fitzpatrick Media Practice Lead Bryan Spaulding Media Practice Lead Jeff Potts Content Management Practice Lead
  2. 2. Goals of NGI Media <ul><li>Increase Online Revenue </li></ul><ul><ul><li>Turn Content into Assets </li></ul></ul><ul><ul><li>Expand Ad Supported Biz Models </li></ul></ul><ul><ul><li>Enable Syndication Biz Models </li></ul></ul><ul><ul><li>Enable API-based Biz Models </li></ul></ul><ul><li>Increase Operational Efficiencies </li></ul><ul><ul><li>Integrate Digital Asset Management, Content Management, Community, Syndication, and Reporting Systems </li></ul></ul><ul><ul><li>Deploy multiple sites from a common component-based architecture </li></ul></ul>
  3. 3. How Do Companies Expand Online Revenue? <ul><li>Turn Content Into Assets </li></ul><ul><ul><li>Create a Valuable Asset Repository that can enable multiple rich media applications and multiple online business models </li></ul></ul><ul><ul><li>Digital Asset Management (DAM) is a key component </li></ul></ul><ul><ul><ul><li>Ingest </li></ul></ul></ul><ul><ul><ul><li>Categorize & Tag </li></ul></ul></ul><ul><ul><ul><li>Encode for Multi-purpose Use </li></ul></ul></ul><ul><ul><ul><li>Index </li></ul></ul></ul><ul><ul><ul><li>Store & Retrieve </li></ul></ul></ul><ul><ul><li>Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites </li></ul></ul>Meta Data Media Files User Interface Asset Management Owned Operated Site Affiliate Site Social Networks
  4. 4. How Do Companies Expand Online Revenue? <ul><li>Expand the User Experience to Increase Ad Inventory and Time On-site </li></ul><ul><ul><li>Go beyond basic templates and ad banners </li></ul></ul><ul><ul><li>Empower UGC and Social Interactions to increase viral marketing and build loyalty </li></ul></ul><ul><ul><li>Develop Rich UX and expand media gallery and video ad inventory </li></ul></ul><ul><ul><li>Enable contextual content presentation and ad placement to increase time-on-site and click rates </li></ul></ul><ul><ul><li>Personalized presentation to increase utility, build user loyalty and return visits </li></ul></ul>User Generated Content Rich Media Delivered In Context
  5. 5. How Do Companies Expand Online Revenue? <ul><li>Extend Reach Beyond Single Sites to Enable Syndication Business Models </li></ul><ul><ul><li>Serve content to the audience at any aggregation point </li></ul></ul><ul><ul><li>Update syndication capabilities to go beyond standard RSS </li></ul></ul><ul><ul><li>Distribute applications in addition to content and data </li></ul></ul><ul><ul><li>Empower affiliates to leverage syndicated content </li></ul></ul><ul><ul><li>Increase online ad revenue and promotional reach through affiliates </li></ul></ul>World Wide Web (Internet) Your High-demand Content Media Sites Partner Sites Flagship Site Communities of Interest Individual Subscriber Websites Social Network Affiliate Sites
  6. 6. How Do Companies Expand Online Revenue? <ul><li>Expose Digital Asset and Data Repositories to Enable API-based Business Models </li></ul><ul><ul><li>Store content in a structured way whenever/wherever possible </li></ul></ul><ul><ul><li>Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's </li></ul></ul><ul><ul><li>Enable content to go to where users are vs. hold behind walled garden </li></ul></ul><ul><ul><li>Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting </li></ul></ul>
  7. 7. How Do Companies Increase Operational Efficiency? <ul><li>Assemble Key Media & Publishing Systems Into a Media Service Architecture </li></ul><ul><ul><li>Asset Management </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><ul><li>Community Management </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Commerce </li></ul></ul><ul><ul><li>Rich Media </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>Reporting & Analytics </li></ul></ul><ul><li>Rationalize Multi-site Deployments </li></ul><ul><ul><li>Service-oriented </li></ul></ul><ul><ul><li>Component-based </li></ul></ul><ul><ul><li>Common Libraries </li></ul></ul><ul><ul><li>Federated Repositories </li></ul></ul><ul><ul><li>Shared Resources </li></ul></ul><ul><ul><li>Scalable Infrastructure </li></ul></ul><ul><li>Serve the “3 Screen” Experience From a Common Platform </li></ul><ul><ul><li>PC </li></ul></ul><ul><ul><ul><li>Multiple Sites </li></ul></ul></ul><ul><ul><ul><li>Multiple Affiliates </li></ul></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><ul><li>Multiple File Formats </li></ul></ul></ul><ul><ul><ul><li>Multiple Device Specs </li></ul></ul></ul><ul><ul><li>TV </li></ul></ul><ul><ul><ul><li>Format for “10-foot UI” </li></ul></ul></ul>
  8. 8. How Do Companies Increase Operational Efficiency? Services Layer Reports & Analytics User Profile Web Content Management Personalization Workflow Advertising Commerce Community Search / Browse Media Services Asset Management Rich Media Delivery Digital Rights Management Websites Micro-Sites / Properties Distribution Partner X Web API Embed Data Feeds 3 rd Party Content Suppliers Internal Content Producers Controlled Syndication Distribution Partner Y Interfaces Media Assets Access Website Content Structured Data Media Service Architecture Content + Data Repositories <ul><li>Search Engines </li></ul><ul><li>Social Networks </li></ul><ul><li>3 rd -Party Blogs </li></ul><ul><li>Viral (Link Sharing) </li></ul>User
  9. 9. How Can Alfresco Help? <ul><li>Front-end technology agnostic </li></ul><ul><li>Multiple key components can be combined </li></ul><ul><ul><li>E.g., DAM and WCM </li></ul></ul><ul><li>“ Content as a Service” </li></ul><ul><ul><li>Easily expose content as an API </li></ul></ul><ul><li>Robust Workflow Management </li></ul><ul><li>Multi-site Deployment Ready </li></ul><ul><li>Extensible through API’s & Plug-ins </li></ul><ul><li>Enhance productivity </li></ul><ul><ul><li>Virtualization & developer sandboxes </li></ul></ul><ul><ul><li>Snapshots, version control, rollback </li></ul></ul><ul><ul><li>Access the repository through a plain file share </li></ul></ul>
  10. 10. Alfresco-Powered Media Platform REST/ATOM/RSS Metadata LDAP <ul><li>Custom Content Model </li></ul><ul><li>Advanced Workflow </li></ul><ul><li>Custom Actions </li></ul><ul><li>Minor Web Client Cust. </li></ul><ul><li>All File-based Content </li></ul><ul><li>Browser </li></ul><ul><li>CIFS </li></ul><ul><li>WebDAV </li></ul><ul><li>FTP </li></ul>LDAP Directory <ul><li>Content, applications, and ads </li></ul><ul><li>Zero effort from affiliate site team </li></ul>Third-parties via REST CDN Affiliate Sites REST/ATOM/RSS Flagship Site <ul><li>Any technology </li></ul><ul><li>Any design </li></ul><ul><li>Leverages static content or queries repository via REST </li></ul>Producers <ul><li>Controlled Syndication </li></ul><ul><li>Ads & campaigns </li></ul><ul><li>Analytics </li></ul>REST/ATOM/RSS
  11. 11. About Optaros Media Practice We help our clients seize new online opportunities 300% increase in syndication revenue Payback – 12 months Replaced ASP, capture all lead revenue Payback – 8 months Transferred PGATour from CBS in 14 weeks Payback – 10 months on ad sales American Idol Top 12 RIA site, widget Time – 1 week <ul><li>For case studies & blogs regarding Online Revenue </li></ul><ul><li>& Operational Efficiency: http://www. </li></ul><ul><ul><li>http://www.optaros/com/clients </li></ul></ul><ul><ul><li> </li></ul></ul>We have a proven record 96% reference-able 92% on-time/on-budget We‘re growing $0  $26 million since 2005 Over 100 clients Over 200 employees in North America and Europe We have a rich history Help clients leverage technology disruption: client-server, web browser − now assembled web We’re well capitalized $34 million investment