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Presentation for the Digital CMO conference

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Presentation for the Digital CMO conference

  1. 1. Lessons, Insights and BeyondMy experience with Digital at Mahindra HolidaysArun Nair | indianeye.orgDigital CMO Conference 2012
  2. 2. Challenges & SolutionsInsights & Takeaways
  3. 3. Bottom of the Pecking Order.
  4. 4. Assimilation. Workshops for the Management.
  5. 5. Competition Benchmarking.
  6. 6. Snowball your Way. Build your Case.
  7. 7. ROI? Show me the Money!
  8. 8. Map your Campaign against Business Metrics.
  9. 9. Agency Dissonance.
  10. 10. Bucket your Agencies into Functions.
  11. 11. Hybrid Agency Model Works Best.
  12. 12. Challenges & SolutionsInsights & Takeaways
  13. 13. ORM, the 3Es.
  14. 14. Online Reputation Management
  15. 15. Online Reputation Management3Es: Ear to the Ground
  16. 16. Online Reputation Management3Es: Engage
  17. 17. Online Reputation Management3Es: Energize
  18. 18. Social Media
  19. 19. Social MediaOne Size Doesn’t Fit All
  20. 20. Social MediaThe Follower Fallacy
  21. 21. Social MediaNurture that you can Sustain
  22. 22. Interactive SessionArun Nair | indianeye.org | arun.nair@indianeye.org

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