Top Questions to Become a  Mobile First SEO Hero #TuringFest

1. Top Questions to Become a   Mobile First SEO Hero #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

2. How many of you use your   smartphones to search online? #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

3. How many buy, register, or reserve through your mobile? #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

4. This is how we search nowadays #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

5. Mobile drives 56% of Web traﬃc in The UK #mobileﬁrstseo at #TuringFest by @aleyda from @orainti similarweb.com

6. No Joke! #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

7. Search is also mostly mobile driven now http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025 #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

8. Not surprisingly, Google is moving   towards a Mobile First Index #mobileﬁrstseo at #TuringFest by @aleyda from @orainti https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

9. Ranking signals will come from your  mobile Web presence, not Desktop one #mobileﬁrstseo at #TuringFest by @aleyda from @orainti http://searchengineland.com/faq-google-mobile-first-index-262751

10. We can expect this to happen next year #mobileﬁrstseo at #TuringFest by @aleyda from @orainti http://searchengineland.com/googles-mobile-first-index-likely-not-coming-2018-earliest-277074

11. At some point Google will   switch to a Mobile-Only Index #mobileﬁrstseo at #TuringFest by @aleyda from @orainti http://searchengineland.com/faq-google-mobile-first-index-262751

12. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Nonetheless, there are clear   Mobile Web optimisation challenges

13. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Very obvious ones

14. Which have direct eﬀects from users #mobileﬁrstseo at #TuringFest by @aleyda from @orainti https://www.thinkwithgoogle.com/articles/three-ways-mobile-is-changing-canadians-expectations.html

15. As well as conversion consequences #mobileﬁrstseo at #TuringFest by @aleyda from @orainti http://www.monetate.com/blog/ecommerce-benchmarks-q4-2016

16. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti It’s time to save your (Mobile) SEO

17. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti I’m Aleyda Solis

18. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti I help companies to connect with them

19. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Some of them brands that you likely know

20. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti I can help you do it too!

21. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti It’s about answering Key Mobile Questions

22. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Does your site have a Mobile Web version? 1

23. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti There have been 3 main Mobile Web conﬁgurations Responsive Web Dynamic Serving Independent Mobile Web

24. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti With pros & cons Responsive Web Dynamic Serving Independent Mobile Web Same HTML for Mobile & Desktop = Less personalisation & speed restrictions Different HTML for Mobile & Desktop through the same URL = More difficult to correctly serve and maintain Different HTML for Mobile & Desktop through different URLs = More difficult to configure, serve, crawl and maintain

25. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti All supported by Google https://developers.google.com/search/mobile-sites/mobile-seo/

26. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Check if you actually have any of these   that can be Google validated https://search.google.com/test/mobile-friendly

27. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Just be mindful that passing the test doesn’t mean that is completely optimised

28. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti You should also check if your site   triggers Mobile Usability errors Google Search Console

29. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Use SEO crawlers like Deepcrawl to verify the   Mobile conﬁguration of all your site pages deepcrawl.com

30. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Identify the top mobile devices   already being used by your visitors Google Analytics

31. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Emulate them to check if the content   shown is relevant & consistent bit.ly/chromedevicemode

32. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Google’s requirements won’t likely   change with a Mobile First Index

33. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti But if you’re looking to move from an independent mobile site to a responsive one, do it now https://www.seroundtable.com/google-mobile-migration-24024.html

34. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti How do Mobile Search Crawlers access to your site? 2

35. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti It’s critical to make sure your mobile Web content is accessible and indexable https://www.seroundtable.com/google-prepare-for-mobile-first-index-24052.html

36. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti This is why Mobile app pop-ups & interstitials are penalised https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

37. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti To refer to apps, is better to use app banners instead https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

38. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Or this might happen! https://www.sistrix.com/blog/pinterst-com-hit-googles-interstitials-update/

39. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Emulate the Googlebot for Smartphones  and crawl your site w/ JS rendering Screaming Frog

40. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Verify if the mobile crawler sees the same   than a user when accessing your mobile pages

41. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Look for any errors, non-relevant redirects & canonicalisation, blocked URLs or noindexation

42. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Is your Mobile content relevant towards your targeted queries? 3

43. Some Mobile Web versions show far less content which can be harmful in a mobile ﬁrst index #mobileﬁrstseo at #TuringFest by @aleyda from @orainti >

44. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti You should bring your content & structured   data to your mobile Web HTMLs http://searchengineland.com/faq-google-mobile-first-index-262751

45. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti It’s ok to use expandable content in this case

46. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti But how do you organise &   prioritise your Mobile Web Content?

47. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Identify the queries already bringing you   more visibility in Mobile search results Google Search Console

48. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Compare them vs. the ones of your competitors Semrush

49. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Take into consideration the diﬀerent queries   made across the customer journey Online Ideas & inspiration Opinions, reviews & advice Brand discovery Product, price & features comparisons Product availability Online offers, promos & coupons

50. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Establishing the most popular terms patterns Buy Backpacks NikeNew ACTION PRODUCT BRANDCHARACTERISTIC Sell Reserve Register Rucksacks Shoes Jackets Purses Pants Shirts Caps Adidas Guess Levis Cheap For Women TYPE School Subscribe Exclusive Travel BabiesRed For Yoga New York LOCATION Around me Nearby Online Used

51. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Expand them to look for the most   relevant & most popular queries More Generic More Volume Less Relevant Less Conversions More Speciﬁc Less Volume More Relevant More Conversions ACTION PRODUCT LOCATION BUY BACKPACK NEAR ME ACTION + PRODUCT PRODUCT + CHARACTERISTIC PRODUCT + BRAND BUY BACKPACKS NEW BACKPACKS NIKE BACKPACKS Action + Product + Characteristic BUY CHEAP BACKPACK Action + Product + Location BUY BACKPACK IN NYC Product + Type + Brand NIKE SCHOOL BACKPACK Action + Product + Characteristic + Location BUY NEW BACKPACK IN NYC Action + Product + Brand + Location BUY NIKE BACKPACK IN NYC Product + Brand + Location NIKE BACKPACK IN NYC

52. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Segment your queries based on their categories, characteristics, locations, etc. Travel backpacks Backpacks Sale

53. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Travel backpacks Google Keyword Planner Verify which are more popular   from mobile devices Backpacks Sale

54. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti To prioritize accordingly

55. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Is your Mobile Website Fast enough? 4

56. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti http://www.thesempost.com/google-mobile-first-index-page-speed-ranking/ Mobile Page Speed will be included as a   ranking factor on the Mobile First Index

57. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti It’s already critical for mobile   user experience though https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/

58. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti How long does your mobile   home page takes to load? http://searchengineland.com/5-must-technical-seo-audits-validations-2017-273207

59. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Which of your most important   mobile pages take longer to load? Google Analytics

60. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti How can you improve them?

61. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti What about implementing AMP? http://searchengineland.com/amp-top-stories-now-live-243314

62. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti AMP is a “simpliﬁed” HTML that uses already   optimised resources & cache to serve it faster

63. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Which can greatly improve your site mobile speed Mobile RWD Mobile AMP

64. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti As well as your mobile search results visibility AMP article rich results  Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results  A basic, non-graphical search result pointing to the AMP page.

65. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti It has become already a must for news related sites

66. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti It’s already supported by Ad Networks and is now focused to expand its e-commerce components

67. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti The main challenge is to provide the same   (or even better) Mobile Web experience <> Where’s the menu?

68. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Which Websites should implement AMP now then? You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalise AMP to have a similar UX & functionality than your current site You don’t have a mobile version or an independent one ideally

69. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Its execution can be a rollercoaster although with   a positive trend if critical errors are prioritised

70. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti With non-trivial mobile visibility results too! AMP Rich Results AMP Non-Rich Results Non-AMP Results

71. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti Here’s a complete presentation about how to do it https://www.slideshare.net/aleydasolis/setting-amp-for-success-at-digitalolympus

72. Time is (sadly) almost up! #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

73. But there are more questions… #mobileﬁrstseo at #TuringFest by @aleyda from @orainti What’s your Mobile Audience Search Behavior? What’s your site Mobile Search Visibility & Traffic Performance? What’s your competition Mobile Web Search Visibility? Does your site have a Mobile Web Version? How Mobile Search Crawlers access to your site? What’s your Site Mobile speed? Is your Mobile Web Content effectively Rendered? Is AMP effectively Implemented? How do your ranked pages look in Mobile SERPs? What’s the AMP impact on mobile visibility & traffic? What’s your Mobile Visibility impact on Conversions?

74. Here’s how to answer them #mobileﬁrstseo at #TuringFest by @aleyda from @orainti https://moz.com/blog/mobile-seo-stack-tools

75. It’s time for you to save & grow your Mobile SEO #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

76. To obtain this mobile   search visibility increase #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

77. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti these mobile search conversions

78. #mobileﬁrstseo at #TuringFest by @aleyda from @orainti And this growth trend

79. Thanks! #mobileﬁrstseo at #TuringFest by @aleyda from @orainti

Top Questions to Become a  Mobile First SEO Hero #TuringFest

Top Questions to Become a  Mobile First SEO Hero #TuringFest

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