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The Remote SEO Do's & Dont's
: How to keep effective SEO work while WFH #BetterTogether

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How to keep effective SEO work while working from home? Take a look at actionable tips, tools and guidelines to take into consideration for successful remote work.

Published in: Leadership & Management
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The Remote SEO Do's & Dont's
: How to keep effective SEO work while WFH #BetterTogether

  1. 1. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en The Remote SEO Do's & Dont's How to keep effective SEO work while WFH #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
  2. 2. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Definitely not by sitting like this the whole day while working!
  3. 3. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 * #SEOFOMO Newsletter Wrapper * The Remoters Watercooler Moderator I’m Aleyda Solis, SEO Consultant & Founder at Orainti #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
  4. 4. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en I’ve been remote since 2012, first as an employee & from 2014 forward as Orainti’s founder
  5. 5. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en I’m also a co- founder of remoters.net, a hub of resources for remote work, started in 2015 I’ve interviewed dozens of remote based SEO professionals, agencies and organizations sharing their remote learnings in remoters.net https://remoters.net/
  6. 6. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en I believe in remote work as the driver of positive change, even during a Pandemia Business continuation during a pandemia+
  7. 7. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_enhttps://doist.com/blog/lessons-remote-companies/ However, these can be achieved when you work as remote-first, not “a bit” remote-friendly
  8. 8. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en .. and remote work has also challenges too! Especially if you start without much preparation https://buffer.com/state-of-remote-work-2019
  9. 9. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Here are the main do’s & dont’s for effective remote (wfh, at the moment) SEO work that you can start using now #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
  10. 10. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Work is not a location, you can do SEO from anywhere, (eg: home) as long as you set the remote first work conditions Setting a remote “workstation”, having a quiet, comfortable area with reliable internet connection to work from Establishing communication and coordination protocols to follow when executing SEO related activities w/ team and clients Functional Environment Project & Team Management Avoiding productivity killers using a time management framework and prioritized task management system Productivity management
  11. 11. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Start by setting a functional remote work first environment…
  12. 12. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Set a quiet area at home to work from A distraction free place w/ great internet connection to work comfortably from Good Internet coverage Good lightning Little noise Little distractions Comfortable furniture
  13. 13. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Ensure quality remote communication Investing in headphones, mic, camera, noise canceling software Noise cancelling headphones Quality mic Good definition camera Background noise cancellation software https://remoters.net/best-webcams-and-microphones-for-video-conferencing-remote-work/
  14. 14. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Make sure your tools are still accessible independently of your location, but securely SEO, project management to communication tools
  15. 15. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Put an emphasis in security both online & offline Fundamental as you or team might not be working from a secure connection or environment Antivirus and firewall software usage VPN secured connection while working Password generation and storage in password manager Set automatic frequent data backups Device tracker installation Headphones usage for conference calls Laptop Screen privacy filter
  16. 16. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Avoid distractions that will kill your productivity …
  17. 17. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Establish clear work vs. home life boundaries With a routine, avoiding interruptions & overwork Disable mobile/non- work notifications Agree with family that you shouldn’t be interrupted only for urgencies Set a start and end work time schedule, use alarms to follow it Disconnect from work when you “leave” your work space, don’t take it with you
  18. 18. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_enhttps://zapier.com/blog/stay-focused-avoid-distractions/ Use time tracking & app blockers software Keep accountability and avoid temptations with tools
  19. 19. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use a task prioritization system For example, the Eisenhower matrix to focus each day on what actually deserves your attention URGENT BUT NOT IMPORTANT DELEGATE WRITE A REMOTERS BLOG POST ABOUT CORONAVIRUS IMPACT IN REMOTE WORK URGENT AND IMPORTANT PRIORITIZE PREPARE TOMORROW’S WEBINAR NOT URGENT NOR IMPORTANT AVOID ANSWER TO RANDOM GUEST POST REQUESTS IN REMOTERS IMPORTANT BUT NOT CRITICAL PLAN DEVELOP SEO RECOMMENDATIONS TO BE DELIVERED AT THE END OF NEXR WEEK LOW URGENCY HIGH URGENCY HIGH IMPORTANCELOW IMPORTANCE
  20. 20. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Avoid bringing your bad office productivity habits to the remote work environment
  21. 21. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Have your calls at the start and end of day Avoid call disruptions through the day to concentrate more easily on SEO analysis Availability for Calls with clients/team Availability for Calls with clients/team Lunch
  22. 22. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Block times in your calendar for analysis work Avoid getting dragged by emails and calls, leaving enough time for “actual” SEO work Availability for Calls with clients/team Availability for Calls with clients/team Blocked Time for SEO analysis Blocked Time for SEO analysis Lunch
  23. 23. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use a time management method to tackle each day’s tasks priorities without losing focus You can follow the Pomodoro technique https://chrome.google.com/webstore/detail/marinara-pomodoro%C2%AE-assist/lojgmehidjdhhbmpjfamhpkpodfcodef?hl=en Set the pomodoro timer (to 25 minutes) to work and focus on each task Have a 5 minutes break after each 25 minute pomodoro Have a 25 minutes break after 4 pomodoros
  24. 24. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Set clear remote communication and coordination protocols to keep an effective workflow with team and clients
  25. 25. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Establish clear communication guidelines for most common scenarios w/ team & clients Asynchronous vs. Synchronous comms & tools to use https://doist.com/blog/remote-team-communication-tools/
  26. 26. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use asynchronous communication for non-urgent and simpler, day to day coordination Set the tools, and the way to use in each case When to use chats vs. project management system When to document a decision and who to put in copy Establish moderation, notification and mentions rules to avoid intrusiveness Set reasonable timelines to answer
  27. 27. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en For complex but non-urgent matters you can record and send a screencast via PM system You can use Zoom, Snagit, Loom
  28. 28. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Make it easy for team & client to follow-up with project status via PM tool, Dashboards & Alerts Integrate data and set alerts for critical status change
  29. 29. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Use synchronous/real-time communication when asynchronous won’t be as effective Ideal for quick video calls where you can share your screen Complex topics Urgent matters Sensitive topics Strategic decision making Team building Education sessions
  30. 30. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Set clear communication guidelines for professional video conference calls From software usage, timings, length, for a smooth experience How in advance should you request new video calls or calls changes? Software to easily provide times/dates alternatives to block calls with clients Integrating video calls requests & links in calendar invites to facilitate access Who should be invited to calls based on the scope and topic How long should the call be to make it meaningful while respecting others times How to drive the conversation to make it actionable https://remoters.net/how-to-do-outstanding-video-conference-calls-with-your-team-and-clients/
  31. 31. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Eg: Weekly calls w/ clients & team to follow-up, address expectations & ask for feedback Follow-up on the executed and plan new agreed activities Ask for feedback and if it’s not positive, ask how that can be improved Agreed on resources and deadlines with clients and if you’re not sure if they’re feasible, agree on confirmation dates Start by reviewing past activities and results, be specific on what worked or not, and what to do next to improve Validate about resources availability when agreeing on next steps
  32. 32. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Keep a professional image in clients video calls Dress for work, have in-front lighting & professional background Light in the background, not in front, not so professional background Light in front, and professional custom background with Zoom Watch to the camera
  33. 33. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Avoid the remote overwork and isolation
  34. 34. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en You or some of your team members might feel isolated, so facilitate non-work chats & calls too Establish channels & times for watercooler conversations The Coronapub: bit.ly/2ygw9OC & The Remoters Watercooler: https://discord.gg/hzwnmjM Set channels to chat and share about non- professional, day to day Organize end-of-day “beer calls” with team members If you work by yourself, join the “Remoters Watercooler” and #Coronapub
  35. 35. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Take actions to improve your team and your own physical and mental health Especially important w/ the lockdown as is not “life as usual” Create channels to share about fitness, mediation, entertainment, free online courses Provide budget to facilitate exercise and learning at homeOrganize group workout sessions for those who want
  36. 36. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Avoid overworking and potential burn out Make sure to follow a healthy schedule that allows you to disconnect Follow-up to make sure people don’t overwork and can effectively disconnect when their work hours finish each day Take your Pomodoro breaks and use them to refresh, stretch and exercise. Set alarms at the end of the day to know when to stand and leave your remote work area
  37. 37. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en With all of these tips you should be better prepared to work remotely from home now! #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
  38. 38. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Tackling the most common remote work challenges…
  39. 39. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Your experience might be so beneficial, to decide to do a permanent remote switch
  40. 40. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en You wouldn’t be alone if so! Ask your team what they think
  41. 41. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en If you want more, take a look at the new work from home worker checklist in remoters.net https://remoters.net/work-from-home-worker-checklist/
  42. 42. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en Thank you! Questions? #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 * #SEOFOMO Newsletter Wrapper * The Remoters Watercooler Moderator

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