1. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
The Remote SEO Do's & Dont's
How to keep effective SEO work while WFH
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en

2. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Definitely not by sitting like this
the whole day while working!

3. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Crawling Mondays YouTube Channel Host
* European Search Personality of the Year in 2018
* #SEOFOMO Newsletter Wrapper
* The Remoters Watercooler Moderator
I’m Aleyda Solis, SEO Consultant
& Founder at Orainti
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en

4. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
I’ve been remote since 2012, first as an employee
& from 2014 forward as Orainti’s founder

5. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
I’m also a co-
founder of
remoters.net, a hub
of resources for
remote work,
started in
2015
I’ve
interviewed
dozens of remote
based SEO
professionals, agencies
and organizations
sharing their remote
learnings in
remoters.net
https://remoters.net/

6. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
I believe in remote work as the driver of
positive change, even during a Pandemia
Business continuation
during a pandemia+

7. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_enhttps://doist.com/blog/lessons-remote-companies/
However, these can be achieved when you work
as remote-first, not “a bit” remote-friendly

8. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
.. and remote
work has also
challenges too!
Especially if you
start without
much
preparation
https://buffer.com/state-of-remote-work-2019

9. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Here are the
main do’s &
dont’s for
effective
remote (wfh,
at the moment)
SEO work that
you can start
using now
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en

10. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Work is not a location, you can do SEO from
anywhere, (eg: home) as long as you set the
remote first work conditions
Setting a
remote
“workstation”,
having a quiet,
comfortable area with
reliable internet
connection to
work from
Establishing
communication
and coordination
protocols to follow
when executing SEO
related activities w/
team and clients
Functional
Environment
Project & Team
Management
Avoiding
productivity
killers using a time
management
framework and
prioritized task
management
system
Productivity
management

11. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Start by setting a functional remote
work first environment…

12. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Set a quiet area at home to work from
A distraction free place w/ great internet connection to work
comfortably from
Good
Internet
coverage
Good
lightning
Little
noise
Little
distractions
Comfortable
furniture

13. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Ensure quality remote communication
Investing in headphones, mic, camera, noise canceling software
Noise
cancelling
headphones
Quality
mic
Good
definition
camera
Background
noise
cancellation
software
https://remoters.net/best-webcams-and-microphones-for-video-conferencing-remote-work/

14. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Make sure your tools are still accessible
independently of your location, but securely
SEO, project management to communication tools

15. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Put an emphasis in security both online & offline
Fundamental as you or team might not be working from
a secure connection or environment
Antivirus and
firewall
software usage
VPN
secured
connection
while
working
Password
generation and
storage in
password
manager
Set
automatic
frequent data
backups
Device
tracker
installation
Headphones
usage for
conference
calls
Laptop
Screen
privacy
filter

16. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Avoid distractions that will kill your
productivity …

17. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Establish clear work vs. home life boundaries
With a routine, avoiding interruptions & overwork
Disable
mobile/non-
work
notifications
Agree with
family that you
shouldn’t be
interrupted only
for urgencies
Set a
start and
end work time
schedule, use
alarms to
follow it
Disconnect
from work when
you “leave” your
work space, don’t
take it with you

18. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_enhttps://zapier.com/blog/stay-focused-avoid-distractions/
Use time tracking & app blockers software
Keep accountability and avoid temptations with tools

19. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use a task prioritization system
For example, the Eisenhower matrix to focus each day on
what actually deserves your attention
URGENT BUT NOT IMPORTANT
DELEGATE
WRITE A REMOTERS BLOG POST
ABOUT CORONAVIRUS IMPACT IN
REMOTE WORK
URGENT AND IMPORTANT
PRIORITIZE
PREPARE TOMORROW’S WEBINAR
NOT URGENT NOR IMPORTANT
AVOID
ANSWER TO RANDOM GUEST POST
REQUESTS IN REMOTERS
IMPORTANT BUT NOT CRITICAL
PLAN
DEVELOP SEO RECOMMENDATIONS TO
BE DELIVERED AT THE END OF NEXR
WEEK
LOW URGENCY
HIGH URGENCY
HIGH IMPORTANCELOW IMPORTANCE

20. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Avoid bringing your bad office productivity
habits to the remote work environment

21. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Have your calls at the start and end of day
Avoid call disruptions through the day to concentrate more
easily on SEO analysis
Availability for Calls with clients/team
Availability for Calls with clients/team
Lunch

22. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Block times in your calendar for analysis work
Avoid getting dragged by emails and calls, leaving enough time
for “actual” SEO work
Availability for Calls with clients/team
Availability for Calls with clients/team
Blocked Time for SEO analysis
Blocked Time for SEO analysis
Lunch

23. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use a time management method to tackle each
day’s tasks priorities without losing focus
You can follow the Pomodoro technique
https://chrome.google.com/webstore/detail/marinara-pomodoro%C2%AE-assist/lojgmehidjdhhbmpjfamhpkpodfcodef?hl=en
Set the
pomodoro timer
(to 25 minutes) to
work and focus
on each task
Have a 5
minutes break
after each 25
minute
pomodoro
Have a 25
minutes break
after 4
pomodoros

24. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Set clear remote communication and
coordination protocols to keep an
effective workflow with team and clients

25. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Establish clear communication guidelines for
most common scenarios w/ team & clients
Asynchronous vs. Synchronous comms & tools to use
https://doist.com/blog/remote-team-communication-tools/

26. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use asynchronous communication for non-urgent
and simpler, day to day coordination
Set the tools, and the way to use in each case
When to
use chats vs.
project
management
system
When to
document a
decision and
who to put in
copy
Establish
moderation,
notification and
mentions rules to
avoid
intrusiveness
Set
reasonable
timelines to
answer

27. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
For complex but non-urgent matters you can
record and send a screencast via PM system
You can use Zoom, Snagit, Loom

28. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Make it easy for team & client to follow-up with
project status via PM tool, Dashboards & Alerts
Integrate data and set alerts for critical status change

29. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use synchronous/real-time communication when
asynchronous won’t be as effective
Ideal for quick video calls where you can share your screen
Complex
topics
Urgent
matters
Sensitive
topics
Strategic
decision
making
Team
building
Education
sessions

30. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Set clear communication guidelines for
professional video conference calls
From software usage, timings, length, for a smooth experience
How in
advance should
you request new
video calls or
calls changes?
Software to
easily provide
times/dates
alternatives to
block calls with
clients
Integrating
video calls
requests & links in
calendar invites to
facilitate
access
Who
should be
invited to calls
based on the
scope and
topic
How long
should the call be
to make it
meaningful while
respecting others
times
How to
drive the
conversation to
make it
actionable
https://remoters.net/how-to-do-outstanding-video-conference-calls-with-your-team-and-clients/

31. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Eg: Weekly calls w/ clients & team to follow-up,
address expectations & ask for feedback
Follow-up on the executed and plan new agreed activities
Ask for
feedback and if
it’s not positive,
ask how that can
be improved
Agreed on
resources and
deadlines with
clients and if you’re
not sure if they’re
feasible, agree on
confirmation
dates
Start by
reviewing past
activities and
results, be specific
on what worked or
not, and what to
do next to
improve
Validate
about resources
availability when
agreeing on next
steps

32. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Keep a professional image in clients video calls
Dress for work, have in-front lighting & professional background
Light in the
background,
not in front, not
so professional
background
Light in
front, and
professional
custom
background
with Zoom
Watch to the camera

33. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Avoid the remote overwork and
isolation

34. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
You or some of your team members might feel
isolated, so facilitate non-work chats & calls too
Establish channels & times for watercooler conversations
The Coronapub: bit.ly/2ygw9OC & The Remoters Watercooler: https://discord.gg/hzwnmjM
Set
channels to
chat and share
about non-
professional,
day to day
Organize
end-of-day
“beer calls”
with team
members
If you work by
yourself, join the
“Remoters
Watercooler” and
#Coronapub

35. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Take actions to improve your team and your
own physical and mental health
Especially important w/ the lockdown as is not “life as usual”
Create
channels to
share about
fitness, mediation,
entertainment,
free online
courses
Provide
budget to
facilitate exercise
and learning at
homeOrganize
group
workout
sessions for
those who
want

36. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Avoid overworking and potential burn out
Make sure to follow a healthy schedule that allows you to
disconnect
Follow-up to
make sure people
don’t overwork and
can effectively
disconnect when
their work hours
finish each
day Take your
Pomodoro
breaks and use
them to refresh,
stretch and
exercise.
Set alarms at
the end of the
day to know when
to stand and leave
your remote
work area

37. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
With all of these
tips you should be
better prepared
to work remotely
from home now!
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en

38. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Tackling the most
common remote
work challenges…

39. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Your experience might be so beneficial, to
decide to do a permanent remote switch

40. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
You wouldn’t be
alone if so!
Ask your team what
they think

41. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
If you want more,
take a look at the
new work from
home worker
checklist in
remoters.net
https://remoters.net/work-from-home-worker-checklist/

42. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Thank you! Questions?
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Crawling Mondays YouTube Channel Host
* European Search Personality of the Year in 2018
* #SEOFOMO Newsletter Wrapper
* The Remoters Watercooler Moderator