The Mobile Search Universe by @aleyda at #SMXMuenchen
1. 2013
THE AMAZING
(IN EXPANSION AND STILL PRETTY MUCH UNKNOWN)
MOBILE SEARCH UNIVERSE
BY
ALEYDA SOLIS
FROM
2. YOUR
MOBILE SEARCH UNIVERSE
EXPLORATION GUIDE
ALEYDA SOLIS
INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER
SEO AT SEER INTERACTIVE
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
3. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WE HAVE ONLY 1 HOUR TO EXPLORE...
4. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
... SO FASTEN YOUR SEATBELTS!
5. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WAIT
WE SHOULD FIRST UNDERSTAND...
6. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
HOW HUGE MOBILE IS
THE FORCE CAN YOU FEEL?
7. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
IT’S FINALLY RECOMMENDATIONS
BOOMING
STUDIES & RESEARCH
TOOLS
8. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
IT’S FINALLY
AMAZING GROWTH TRENDS
RECOMMENDATIONS
BOOMING
STUDIES & RESEARCH
TOOLS
9. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
IT’S FINALLY
AMAZING GROWTH TRENDS
RECOMMENDATIONS
BOOMING
STUDIES & RESEARCH
IT’S BOOMING BIG BANG STYLE
TOOLS
38. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
1CURRENT
WEB MOBILE
TRAFFIC
USE GOOGLE ANALYTICS
39. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
USE GOOGLE WEBMASTER TOOLS
2 CURRENT
MOBILE SEARCH
VISIBILITY
40. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
3
POTENTIAL
MOBILE WEB
SEARCH
VOLUME
USE GOOGLE KEYWORDS TOOL
41. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
4
POTENTIAL
MOBILE
WEB SEARCH
COMPETITORS
USE OPERA MOBILE EMULATOR
42. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
5
POTENTIAL
MOBILE APP
TRAFFIC
VOLUME USE APP STORE RANKINGS
43. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
USE APP ANNIE STORE STATS
USE APP ANNIE
6 POTENTIAL
MOBILE
APP
COMPETITORS
44. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
7 DESIRED
MOBILE
OFFERING
FUNCTIONALITY
USE FLUID UI OR JUST IN MIND PROTOTYPER
45. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
1 CURRENT
7 2
WEB MOBILE
TRAFFIC
DESIRED
CURRENT
MOBILE
MOBILE SEARCH
OFFERING
DECIDE
VISIBILITY
FUNCTIONALITY
6 WITH 3
POTENTIAL POTENTIAL
MOBILE MOBILE WEB
APP SEARCH
COMPETITORS VOLUME
THESE
5 4
POTENTIAL POTENTIAL
MOBILE APP MOBILE WEB
TRAFFIC SEARCH
VOLUME COMPETITORS
46. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALONG WITH
MOBILE WEBS MOBILE APPS
CHARACTERISTICS
47. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS MOBILE APPS
ACCESSED VIA MOBILE BROWSER DOWNLOADED, INSTALLED
AND EXECUTED IN MOBILE
PROS PROS
CONTENT IS WEB INDEXABLE CONNECTION INDEPENDENCE
VS
DEVICE INDEPENDENT HIGH HARDWARE INTEGRATION
EASIER WEB DEVELOPMENT UPDATE BETTER GRAPHIC PERFORMANCE AND UX
SEARCH PERFORMANCE IS EASIER TO MEASURE
CONS
CONS CONTENT IS NOT WEB INDEXABLE
CONNECTION DEPENDENCE DEVICE DEPENDENT
LIMITED HARDWARE INTEGRATION MORE EXPENSIVE DEVELOPMENT UPDATE
BANDWIDTH BROWSER LIMITED UX SEARCH PERFORMANCE IS HARDER TO MEASURE
48. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS MOBILE APPS
ACCESSED VIA MOBILE BROWSER DOWNLOADED, INSTALLED
AND EXECUTED IN MOBILE
PROS PROS
CONTENT IS WEB INDEXABLE CONNECTION INDEPENDENCE
VS
DEVICE INDEPENDENT HIGH HARDWARE INTEGRATION
EASIER WEB DEVELOPMENT UPDATE BETTER GRAPHIC PERFORMANCE AND UX
SEARCH PERFORMANCE IS EASIER TO MEASURE
CONS
CONS CONTENT IS NOT WEB INDEXABLE
CONNECTION DEPENDENCE DEVICE DEPENDENT
LIMITED HARDWARE INTEGRATION MORE EXPENSIVE DEVELOPMENT UPDATE
BANDWIDTH BROWSER LIMITED UX SEARCH PERFORMANCE IS HARDER TO MEASURE
49. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED
* HAVE FEWER RESOURCES TIME FOR DEVELOPMENT ONGOING SUPPORT
* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED
* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIAL
50. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED
* HAVE FEWER RESOURCES TIME FOR DEVELOPMENT ONGOING SUPPORT
* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED
* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIAL
BETTER
57. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED
* ENOUGH RESOURCES TIME FOR MOBILE APP DEVELOPMENT ONGOING SUPPORT
* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH
* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIAL
58. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
CHOOSE
MOBILE WEB MOBILE APP
* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED
* ENOUGH RESOURCES TIME FOR MOBILE APP DEVELOPMENT ONGOING SUPPORT
* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH
* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIAL
BETTER
70. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS
OR MOBILE APPS
NOW WE CAN DECIDE
WHERE TO GO FIRST
71. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
MOBILE WEBS
OR MOBILE APPS
NOW SINCE WE’RE JUST STARTING
AND WE CAN DECIDE
WHERE TO GO FIRST
72. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
LET’S EXPLORE FIRST
THE MOBILE WEB
73. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE WEB GOALS
74. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE WEB GOALS
MOBILE WEB
SEARCH VISIBILITY
MOBILE WEB
ORGANIC CONVERSIONS
MOBILE WEB HIGH MOBILE
ORGANIC TRAFFIC WEB SEARCH ROI
75. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE WEB GOALS
MOBILE WEB
LET’S ACHIEVE THESE WITH YOUR MOBILE WEB
SEARCH VISIBILITY
MOBILE WEB
ORGANIC CONVERSIONS
MOBILE WEB HIGH MOBILE
ORGANIC TRAFFIC WEB SEARCH ROI
76. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
3
YOU CAN DO
IT WITH
MOBILE WEB
APPROACHES
77. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
3
YOU CAN DO
IT WITH
3
PARALLEL MOBILE SITE
1
MOBILE WEB
RESPONSIVE WEB DESIGN
APPROACHES
2
DYNAMIC SERVING
102. FOLLOW!
1 2 3
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES
GENERAL SEO BEST PRACTICES
110. PRACTICES
1 2 3
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES
GENERAL SEO BEST PRACTICES
111. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
123
SEO BEST PRACTICES FOR
ALL MOBILE WEBS
112. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
MAXIMIZE YOUR MOBILE
PAGES SPEED TO AVOID
BANDWIDTH RESTRICTIONS
USE PAGE SPEED INSIGHTS MOBILE FILTER TO IMPROVE SPEED
113. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
OPTIMIZE YOUR MOBILE INTERFACE.
BEWARE OF ELEMENTS (FLASH,
INTERSTITIALS) THAT CANNOT BE
CORRECTLY DISPLAYED OR PROVIDE A
BAD USER AND SEARCH EXPERIENCE
CHECK HTTP://WWW.NNGROUP.COM/ARTICLES/OPTIMIZING-A-SCREEN-FOR-MOBILE-USE
114. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
MAKE MOBILE PAGES CONTENT
RELEVANT TAKING SPACE
LIMITATION INTO CONSIDERATION
USE MOBILE EMULATORS AND USER AGENT SWITCHER EXTENSIONS
115. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
GIVE YOUR MOBILE CONTENT A MEANING
WITH STRUCTURED DATA AND EARN HIGHER
SEARCH VISIBILITY WITH RICH SNIPPETS
FOLLOW GOOGLE’S STRUCTURED DATA RICH SNIPPETS GUIDE
116. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
IF YOU’RE A LOCAL BUSINESS CREATE
PRESENCE IN GOOGLE+ FOR BUSINESSES
AND GET MORE VISIBILITY WITH MAPS
VISIT HTTP://WWW.GOOGLE.COM/+/BUSINESS/
117. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
ALL MOBILE WEBS
CONTINUOUSLY TRACK YOUR MOBILE
WEB ORGANIC ACTIVITY TO IMPROVE
USE GOOGLE ANALYTICS WEBMASTER TOOLS MOBILE OPTIONS CONVERSIONS
140. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
1
SEO BEST PRACTICES FOR
RESPONSIVE WEB
141. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
SAME HTML USING CSS
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
142. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
BEST FOR EFFICIENT CRAWLING HTML USING CSS
SAME
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
143. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
WORST FOR MOBILE SPEED SAME HTML USING CSS
UX
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
144. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
NOT SUITABLE IF MOBILE KEYWORDS ARE DIFFERENT
SAME HTML USING CSS
MEDIA QUERIES FOR A
FLUID DESIGN THAT FITS
WELL ANY DEVICE SCREEN
USE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
145. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
RESPONSIVE FOR MOBILE WEB
IF
197. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
2
SEO BEST PRACTICES FOR
DYNAMIC SERVING
198. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
DYNAMIC SERVING FOR MOBILE WEB
WEB SERVER SERVE
DIFFERENT HTML IN
THE SAME URL
DEPENDING IF IT’S
MOBILE OR DESKTOP
USE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
199. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
DYNAMIC SERVING FOR MOBILE WEB
BEST FOR SPECIFIC MOBILE CONTENT UX
WEB SERVER SERVE
DIFFERENT HTML IN
THE SAME URL
DEPENDING IF IT’S
MOBILE OR DESKTOP
USE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
200. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
DYNAMIC SERVING FOR MOBILE WEB
GOOD FOR EFFICIENT INDEXING
WEB SERVER SERVE
DIFFERENT HTML IN
THE SAME URL
DEPENDING IF IT’S
MOBILE OR DESKTOP
USE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
201. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
DYNAMIC SERVING FOR MOBILE WEB
WORST FOR USER DETECTION CRAWLING ERRORS
WEB SERVER SERVE
DIFFERENT HTML IN
THE SAME URL
DEPENDING IF IT’S
MOBILE OR DESKTOP
USE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
202. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
DYNAMIC SERVING FOR MOBILE WEB
IF
271. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
3
SEO BEST PRACTICES FOR
PARALLEL MOBILE WEB
272. 3
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
PARALLEL MOBILE WEB
MOBILE WEB
STRUCTURE WITH
SPECIFIC URLS UNDER
“M” SUBDOMAIN,
REDIRECTING USER
BOTS TO CORRECT
VERSION
273. 3
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
PARALLEL MOBILE WEB
GOOD FOR SPECIFIC MOBILE CONTENT UX
MOBILE WEB
STRUCTURE WITH
SPECIFIC URLS UNDER
“M” SUBDOMAIN,
REDIRECTING USER
BOTS TO CORRECT
VERSION
274. 3
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
PARALLEL MOBILE WEB
WORST FOR REDIRECTS INDEXING ERRORS
MOBILE WEB
STRUCTURE WITH
SPECIFIC URLS UNDER
“M” SUBDOMAIN,
REDIRECTING USER
BOTS TO CORRECT
VERSION
275. 3
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
PARALLEL MOBILE WEB
IF
490. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
IT’S TIME TO EXPLORE
THE MOBILE APPS
491. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE APP GOALS
492. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE APP GOALS
APP STORE
SEARCH VISIBILITY
MOBILE APP
CONVERTED USERS
MOBILE APP HIGH MOBILE
DOWNLOADS APP SEARCH ROI
WEB SEARCH
VISIBILITY
493. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
FOCUSING ON YOUR
MOBILE APP GOALS
APP STORE
LET’S ACHIEVE THESE WITH YOUR MOBILE APP
SEARCH VISIBILITY
MOBILE APP
CONVERTED USERS
MOBILE APP HIGH MOBILE
DOWNLOADS APP SEARCH ROI
WEB SEARCH
VISIBILITY
494. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
2
YOU CAN DO IT
THROUGH
SEARCH
PLATFORMS
495. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
2
YOU CAN DO IT
THROUGH
2
1 APP STORE
SEARCH
WEB SEARCH
SEARCH
PLATFORMS
511. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
1
BEST PRACTICES FOR
WEB SEARCH
512. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WEB SEARCH FOR MOBILE APPS
OPTIMIZE AN APP LANDING PAGE ON
YOUR SITE TO RANK FOR RELEVANT
KEYWORDS, FEATURING REVIEWS
AND SOCIAL CHANNELS TO SHARE IT.
513. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WEB SEARCH FOR MOBILE APPS
IMPROVE YOUR APP LANDING PAGE SEARCH
VISIBILITY BY USING STRUCTURED DATA FOR
APPS AND REVIEWS TO GET RICH SNIPPETS
514. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WEB SEARCH FOR MOBILE APPS
VISIBLY LINK FROM
YOUR LANDING PAGE
TO THE APP STORE
PROFILE TO
INCENTIVIZE
DOWNLOADS
515. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WEB SEARCH FOR MOBILE APPS
SUGGEST YOUR MOBILE APP TO YOUR MOBILE
WEB VISITORS ACCORDING TO THEIR PLATFORM
516. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WEB SEARCH FOR MOBILE APPS
BUILD PRESENCE IN APP REVIEW SITES, BLOGS
AND COMMUNITIES TO INCREASE DOWNLOADS,
POSITIVE REVIEWS, MENTIONS, SHARES, ETC.
517. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WEB SEARCH FOR MOBILE APPS
FOLLOW UP THE EVOLUTION OF GOOGLE’S
APPLICATIONS SEARCH FILTER
518. 1
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
WEB SEARCH FOR MOBILE APPS
BY
546. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
EXPLORING
2
BEST PRACTICES FOR
APP STORE SEARCH
547. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
FOR ANDROID APPS FOR IOS APPS
548. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
SEARCH RANKING FACTORS ARE STORE DEPENDENT
FOR ANDROID APPS FOR IOS APPS
549. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
... BUT ARE RELATIVELY SIMILAR
FOR ANDROID APPS FOR IOS APPS
550. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
GOOGLE PLAY IOS APP STORE
KEYWORDS IN APP NAME DESCRIPTION WITH CHOMP IOS6 UPDATE
REVIEWS KEYWORDS IN APP NAME, DESCRIPTION ITUNES KEYWORDS
DOWNLOADS DOWNLOAD RATE / INSTALL BASE
RATINGS RATINGS / COMMENTS
SOCIAL MENTIONS
551. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
USE RELEVANT AND POPULAR KEYWORDS FOR
YOUR APP IN ITS NAME, DESCRIPTION AND
KEYWORDS, MAKING THE MOST OUT OF THE
AVAILABLE CHARACTERS
552. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
IDENTIFY AND FOLLOW-UP YOUR MOST POPULAR
AND COMPETITIVE KEYWORDS USING TOOLS LIKE
APPSTORE RANKINGS AND APPCODES
553. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
RESEARCH YOUR CATEGORY ACTIVITY AND
COMPETITORS RANKINGS, ALONG YOURS TO
IDENTIFY OPPORTUNITIES WITH TOOLS LIKE APP
ANNIE AND SEARCHMAN SEO
554. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
FEATURE INVITING IMAGES, INCENTIVIZE
DOWNLOADS (OFFERS FREE VERSIONS), REVIEWS
AND RATINGS OF YOUR APP BY YOUR ACTIVE USERS
555. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
CONTINUOUSLY TRACK AND IMPROVE YOUR MOBILE
APP PERFORMANCE USING TOOLS LIKE GOOGLE
MOBILE APP ANALYTICS, FLURRY AND TAPSTREAM
556. 2
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS
APP STORE SEARCH
BY