Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO Strategy in a Multi-Device World at #FoM14

7,228 views

Published on

Published in: Internet, Mobile

SEO Strategy in a Multi-Device World at #FoM14

  1. 1. SEO STRATEGY IN A MULTI-DEVICE WORLD #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  2. 2. HELLO #FoM14 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  3. 3. I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  4. 4. WE LIVE IN A MULTI-DEVICE WORLD #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  5. 5. WITH STILL A LOT OF GROWTH POTENTIAL #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  6. 6. DRIVEN BY CROSS-PLATFORM & MULTI-CHANNEL CONVERSIONS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  7. 7. WHERE MOBILE SEARCH IS BOOMING #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  8. 8. MAXIMAL SEARCH RESULTS VISIBILITY DOESN’T LOOK LIKE THIS ANYMORE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  9. 9. IT NOW LOOKS LIKE THIS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  10. 10. & MOBILE ORGANIC SEARCH RANKINGS ARE AS IMPORTANT TOWARDS CTR & TRAFFIC http://www.advancedwebranking.com/ctrstudy/ #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  11. 11. GOOGLE HAS REACTED WITH MOBILE GUIDELINES, TOOLS & RANKING FACTORS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  12. 12. BUT MOST WEBSITES ARE NOT MOBILE OPTIMIZED YET http://marketingland.com/most-of-fortune-100-doesnt-live-up- to-googles-mobile-best-practices-even-google-61166 #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  13. 13. RAISE YOUR HAND IF YOU’RE TAKING MOBILE INTO CONSIDERATION IN YOUR SEO STRATEGY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  14. 14. THIS IS YOUR OPPORTUNITY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  15. 15. CONNECT WITH YOUR MOBILE SEARCH AUDIENCE BY MOBILIZING YOUR SEO STRATEGY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  16. 16. SEGMENTING, ANALYZING & ESTABLISHING THE DIFFERENT SEO CRITERIA PER DEVICE TYPE YOUR COMPETITORS SEARCH & OPTIMIZATION STATUS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SEO STRATEGY, GOAL & KPIS YOUR ORGANIC SEARCH, WEB OPTIMIZATION STATUS, RESOURCES, TIME & BUDGET YOUR AUDIENCE SEARCH BEHAVIOR & POTENTIAL
  17. 17. YOUR COMPETITORS SEARCH & OPTIMIZATION STATUS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI YOUR SEO STRATEGY, GOAL & KPIS YOUR ORGANIC SEARCH, WEB OPTIMIZATION STATUS, RESOURCES, TIME & BUDGET PER DEVICE TYPE LET’S SEE HOW! PER DEVICE TYPE PER DEVICE TYPE YOUR AUDIENCE SEARCH BEHAVIOR & POTENTIAL PER DEVICE TYPE
  18. 18. 1IDENTIFY YOUR CURRENT ORGANIC TRAFFIC STATUS PER DEVICE TYPE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  19. 19. YOUR OVERALL & ORGANIC SEARCH TRAFFIC BY DEVICE TYPE WITH GOOGLE ANALYTICS SEGMENTS VOLUME, TREND OVER #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI TIME, SEASONALITY
  20. 20. YOUR MOBILE VISITORS MOST USED DEVICES & THEIR RELATED CONTENT & CONVERSIONS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  21. 21. YOUR MOST VISITED CONTENT, FAVORITE PRODUCTS & CONVERSIONS PER DEVICE TYPE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  22. 22. #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI 2ASSESS YOUR AUDIENCE ORGANIC SEARCH BEHAVIOR PER DEVICE TYPE
  23. 23. YOUR CURRENT TOP QUERIES & PAGES IN SEARCH RESULTS BY DEVICE TYPE WITH WEBMASTER TOOLS VOLUME, IMPRESSIONS, CLICKS, CTR, POSITION #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  24. 24. BREAKDOWN BY DEVICE WHEN DOING YOUR KEYWORD RESEARCH IN KEYWORD PLANNER SEARCH VOLUME & KEYWORD USAGE PER DEVICE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  25. 25. #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI 3ANALYZE YOUR CURRENT MULTI-DEVICE OPTIMIZATION STATUS
  26. 26. DO YOU ALREADY HAVE A MOBILE SITE? #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  27. 27. RESPONSIVE WEB DESIGN #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI BEST TO DELIVER SAME CONTENT TO ALL USERS
  28. 28. DYNAMIC SERVING #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI BEST TO PERSONALIZE CONTENT BASED ON DEVICE
  29. 29. PARALLEL MOBILE SITE ALTERNATIVE TO PERSONALIZE CONTENT BASED #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI ON DEVICE
  30. 30. CHECK YOUR SITE USING MOBILE EMULATORS http://www.mobilephoneemulator.com/ #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  31. 31. IDENTIFY THE BEST FOR YOU BASED ON YOUR CHARACTERISTICS TO DEVELOP IT #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  32. 32. CHECK YOUR MOBILE USABILITY ISSUES BY USING GOOGLE WEBMASTER TOOLS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  33. 33. YOUR SEARCH CRAWLING ISSUES PER DEVICE WITH WEBMASTER TOOLS & SEO CRAWLERS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  34. 34. YOUR SPEED ISSUES PER DEVICE FOR YOUR MOST VISITED & CRITICAL PAGES USING PAGESPEED INSIGHTS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  35. 35. YOUR MULTI-DEVICE CONTENT OPTIMIZATION #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  36. 36. OUCH! #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  37. 37. REMEMBER ABOUT YOUR SEO FUNDAMENTALS? TITLE GOOD POOR Begin with targeted term ~ 55 characters for desktop & ~ 60 for mobile META DESCRIPTION Descriptive and attractive Expanding title, inviting users to click ~150 characters for desktop & ~115 characters for mobile URL FAIR Short & descriptive Targeted terms in url #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  38. 38. CHECK IF YOU USE STRUCTURED DATA TO MAXIMIZE YOUR MULTI-DEVICE VISIBILITY #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  39. 39. ALONG WITH GOOGLE+ FOR LOCAL BUSINESSES IN CASE YOU ARE ONE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  40. 40. ARE YOU CROSS-PROMOTING YOUR MULTI-PLATFORM PRESENCE? #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI DO YOU HAVE A WEB LANDING PAGE FOR YOUR APP? DO YOU PROMOTE YOUR APP FROM YOUR MOBILE SITE?
  41. 41. AND INDEXING YOUR MOBILE APP IN GOOGLE? https://developers.google.com/app-indexing/ #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  42. 42. 4CHECK YOUR COMPETITORS MULTI-DEVICE OPTIMIZATION & RANKING STATUS #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  43. 43. IDENTIFY YOUR MOBILE SEARCH RANKINGS VS. YOUR COMPETITORS WITH SEMRUSH #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  44. 44. COMPARE YOUR MOBILE RANKED PAGES VS. THE ONES OF YOUR COMPETITORS http://www.stateofdigital.com/easily-analyze-competitors- mobile-seo-performance/ #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  45. 45. YOU NOW KNOW YOUR KEY SEO FACTORS TO ESTABLISH A STRATEGY SEGMENTED BY DEVICE TYPE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  46. 46. YOU CAN SET YOUR MULTI-DEVICE SEO STRATEGY & GOALS CONTENT TO DEVELOP, OPTIMIZE & PROMOTE SEO KPIS & GOALS PER DEVICE TARGETED TERMS TO IMPROVE VISIBILITY WEB & APP AREAS TO OPTIMIZE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  47. 47. IT’S TIME TO CONNECT WITH YOUR MULTI-DEVICE ORGANIC SEARCH AUDIENCE #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI
  48. 48. THANK YOU #FOM14! DO YOU HAVE QUESTIONS? #SEOSTRATEGY AT #FoM14 BY @ALEYDA FROM @ORAINTI

×