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Moving to HTTPS: Tips for Success #FOS17

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How to effectively move to HTTPs? Which are the do's and dont's and tools to avoid losing traffic? Find out in this presentation!

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Moving to HTTPS: Tips for Success #FOS17

  1. 1. Moving to HTTPS
 Tips for Success #httpsmigration at #FOS17 by @aleyda from @orainti
  2. 2. Hallo #FOS17 #httpsmigration at #FOS17 by @aleyda from @orainti
  3. 3. I’m Aleyda Solis #httpsmigration at #FOS17 by @aleyda from @orainti
  4. 4. ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO BITLY.COM/LIBROSEOALEYDA I’m Aleyda Solis I PublishI Share #httpsmigration at #FOS17 by @aleyda from @orainti
  5. 5. I Blog I Speak I’m Featured I’m Aleyda Solis #httpsmigration at #FOS17 by @aleyda from @orainti
  6. 6. I help my clients move to HTTPS #httpsmigration at #FOS17 by @aleyda from @orainti
  7. 7. Over 50% of the pages loaded by Firefox are now using HTTPS #httpsmigration at #FOS17 by @aleyda from @orainti
  8. 8. HTTPS is already becoming 
 the “default” in top SERPs #httpsmigration at #FOS17 by @aleyda from @orainti
  9. 9. It’s about security, users safety, trust & experience #httpsmigration at #FOS17 by @aleyda from @orainti
  10. 10. The perfect opportunity to start using 
 HTTP/2 & improve your site speed too #httpsmigration at #FOS17 by @aleyda from @orainti
  11. 11. Provide another Positive Ranking signal #httpsmigration at #FOS17 by @aleyda from @orainti
  12. 12. The goal is that your users can browse securely, earning their trust #httpsmigration at #FOS17 by @aleyda from @orainti
  13. 13. Instead of this :( #httpsmigration at #FOS17 by @aleyda from @orainti
  14. 14. While also migrating your rankings 
 & traffic from your HTTP to HTTPS URLs #httpsmigration at #FOS17 by @aleyda from @orainti
  15. 15. Without traffic drops #httpsmigration at #FOS17 by @aleyda from @orainti
  16. 16. Instead of this #httpsmigration at #FOS17 by @aleyda from @orainti
  17. 17. Let’s see the most critical steps as well as dos & dont’s to maximize chances of success #httpsmigration at #FOS17 by @aleyda from @orainti
  18. 18. Before Moving #httpsmigration at #FOS17 by @aleyda from @orainti
  19. 19. Don’t show and allow access to content via your HTTPS version if you haven’t migrated yet #httpsmigration at #FOS17 by @aleyda from @orainti
  20. 20. You want to avoid having mixed indexation, cannibalization & content duplication issues #httpsmigration at #FOS17 by @aleyda from @orainti
  21. 21. Make sure to canonicalize and 
 refer consistently to your HTTP URLs 301-redirect Canonicalize Link Include in XML Sitemaps HTTP #httpsmigration at #FOS17 by @aleyda from @orainti
  22. 22. To later facilitate the migration towards HTTPS 301-redirect Canonicalize Link Include in XML Sitemaps HTTP HTTPS #httpsmigration at #FOS17 by @aleyda from @orainti
  23. 23. Create GSC profiles for your HTTPS domains & subdomains to start monitoring them #httpsmigration at #FOS17 by @aleyda from @orainti
  24. 24. Don’t mix HTTPs migrations with 
 other structural Web changes #httpsmigration at #FOS17 by @aleyda from @orainti
  25. 25. Verify the type of SSL Certificate you need, 
 like wildcard ones for multiple subdomains #httpsmigration at #FOS17 by @aleyda from @orainti
  26. 26. It doesn’t need to be expensive! You can even do it for free by using Cloudfare #httpsmigration at #FOS17 by @aleyda from @orainti
  27. 27. Check with your hosting provider if they offer them, as it might be easier to enable it too #httpsmigration at #FOS17 by @aleyda from @orainti
  28. 28. If you work with CDNs you will also need to activate it for your subdomains zones #httpsmigration at #FOS17 by @aleyda from @orainti
  29. 29. Create a list of your top pages from a visibility & conversion perspective to monitor closely #httpsmigration at #FOS17 by @aleyda from @orainti
  30. 30. When Moving #httpsmigration at #FOS17 by @aleyda from @orainti
  31. 31. ssl-checker.html Make sure that the SSL certificate 
 is effectively installed #httpsmigration at #FOS17 by @aleyda from @orainti
  32. 32. For HTTP to HTTPS migrations you can’t use GSC “Change of address” feature #httpsmigration at #FOS17 by @aleyda from @orainti
  33. 33. You need to 301-redirect, canonicalize, link 
 and refer to your HTTPs URLs consistently 301-redirect Canonicalize Link Include in XML Sitemaps HTTPSHTTP #httpsmigration at #FOS17 by @aleyda from @orainti
  34. 34. Update your canonical & hreflang tags 
 so they refer to the HTTPS URLs #httpsmigration at #FOS17 by @aleyda from @orainti Don’t do this
  35. 35. If your links use absolute URLs they need 
 to be updated with your HTTPS ones #httpsmigration at #FOS17 by @aleyda from @orainti Don’t do this
  36. 36. Generate a new XML sitemap 
 with your HTTPS URLs Don’t do this #httpsmigration at #FOS17 by @aleyda from @orainti
  37. 37. Implement 301-redirect from each of your HTTP URLs to their HTTPS versions #httpsmigration at #FOS17 by @aleyda from @orainti
  38. 38. devtools-seo-10-ways-use-seo-audits-266433 Be careful if you’re hotlinking, all resources (images, css, js) need to be moved to HTTPS too #httpsmigration at #FOS17 by @aleyda from @orainti Don’t do this
  39. 39. Remember these should be permanent 301-redirects & not 302s #httpsmigration at #FOS17 by @aleyda from @orainti
  40. 40. Make sure to also update your robots.txt 
 to your HTTPS domain & update URLs if needed #httpsmigration at #FOS17 by @aleyda from @orainti
  41. 41. If you use Wordpress there’s a plugin that facilitates it plugins/really-simple-ssl/ #httpsmigration at #FOS17 by @aleyda from @orainti
  42. 42. After Moving #httpsmigration at #FOS17 by @aleyda from @orainti
  43. 43. Validate your SSL certificate & secure content status #httpsmigration at #FOS17 by @aleyda from @orainti
  44. 44. Crawl your migrated site emulating both 
 desktop & smartphone Googlebots #httpsmigration at #FOS17 by @aleyda from @orainti
  45. 45. Do also a list crawl of those top pages 
 that you wanted to prioritize #httpsmigration at #FOS17 by @aleyda from @orainti
  46. 46. Have all URLs been migrated? Is there a performance change? #httpsmigration at #FOS17 by @aleyda from @orainti
  47. 47. Do you find HTTP URLs in the crawl? 
 Errors, redirects & canonicalization issues? #httpsmigration at #FOS17 by @aleyda from @orainti
  48. 48. See which old HTTP URLs you’re still linking, 
 if they’re showing errors or are redirected #httpsmigration at #FOS17 by @aleyda from @orainti
  49. 49. Do the same looking for canonical tags pointing to old HTTP URLs #httpsmigration at #FOS17 by @aleyda from @orainti
  50. 50. Have XML sitemaps also been updated? 
 What’s the gap vs. the crawled URLs? #httpsmigration at #FOS17 by @aleyda from @orainti
  51. 51. Check if the Page-to-Page Redirects are Effectively Implemented with 301s #httpsmigration at #FOS17 by @aleyda from @orainti Don’t do this
  52. 52. … and that they’re redirecting to the relevant and indexable HTTPS URLs #httpsmigration at #FOS17 by @aleyda from @orainti Don’t do this
  53. 53. That there are no chain redirects between them #httpsmigration at #FOS17 by @aleyda from @orainti Don’t do this
  54. 54. For independent mobile sites, verify redirects and rel alternates & canonicals w/ desktop #httpsmigration at #FOS17 by @aleyda from @orainti Don’t do this
  55. 55. Prioritize to fix pages w/ erroneous protocol, status & canonicalization w/ high traffic #httpsmigration at #FOS17 by @aleyda from @orainti
  56. 56. Look for orphan URLs by identifying which URLs with organic traffic are not in the crawl #httpsmigration at #FOS17 by @aleyda from @orainti
  57. 57. Once fixed, you can submit your HTTP & HTTPS URLs & XML sitemaps to be re-crawled #httpsmigration at #FOS17 by @aleyda from @orainti
  58. 58. Check in your log files for googlebot 
 “before” & “after” behavior & crawled URLs #httpsmigration at #FOS17 by @aleyda from @orainti Screaming Frog Log Analyzer
  59. 59. And start monitoring how your index status
 moves to HTTPS in Google Search Console #httpsmigration at #FOS17 by @aleyda from @orainti
  60. 60. Dank Je! #httpsmigration at #FOS17 by @aleyda from @orainti
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How to effectively move to HTTPs? Which are the do's and dont's and tools to avoid losing traffic? Find out in this presentation!


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