Best practices and guidelines to develop an SEO friendly Mobile Website

1. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
Best Practices & Opportunities to make the most out of
MOBILE SEO

2. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
I’m Aleyda Solis
SEO AT SEER INTERACTIVE
INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

3. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
I’M HERE TO SPEAK ABOUT
G GOING MOBILE

4. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
Mobile is
BOOOMING

5. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
BUT HOW TO GO
MOBILE?

6. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
mmm…

7. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
mmmmmmm…

8. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
MOBILE
IS SOOOO
CONFUSING!

9. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA

10. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ANALYZE FIRST
DO A MOBILE SEO ANALYSIS
TO UNDERSTAND YOUR CURRENT MOBILE SITUATION

11. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE YOUR
GOOGLE ANALYTICS
MOBILE TRAFFIC DATA

12. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE TRAFFIC

13. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE TRAFFIC
Compare your
(Volumes & Trends) of (Traffic & Conversions) from
(Mobile, Mobile Organic, Desktop & Desktop Organic)

14. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE DEVICES

15. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE DEVICES
Compare your
(Volume & Trends) of (Devices) from
(Mobile Organic & General Mobile Users).

16. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE KEYWORDS & PAGES

17. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE KEYWORDS & PAGES
Compare your Organic
(Keywords & Landing Pages) from
(Mobile & Desktop).

18. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
MOBILE EMULATOR
LIKE THE OPERA MOBILE EMULATOR

19. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE VISIBILITY & USABILITY

20. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE VISIBILITY & USABILITY
Check how your Web content
(Text, Menu, Images, Videos) is (Displayed & Executed).

21. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE YOUR
GOOGLE WEBMASTER TOOLS
MOBILE SEARCH DATA

22. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE SEARCH VISIBILITY

23. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE SEARCH VISIBILITY
Compare your
(Top Queries & Top Pages) from
(Mobile & Web) search results.

24. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY
MOBILE CRAWLING ISSUES

25. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY
MOBILE CRAWLING ISSUES
Look for Mobile Crawling Errors on your site

26. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT GOOGLEBOT MOBILE
IDENTIFIES OF YOUR TOP PAGES

27. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT GOOGLEBOT MOBILE
IDENTIFIES OF YOUR TOP PAGES
Verify the HTTP status code and HTML your providing to Googlebot Mobile

28. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
WEB CRAWLER
LIKE SCREAMING FROG

29. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK HOW GOOGLEBOT MOBILE
CRAWLS YOUR SITE

30. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK HOW GOOGLEBOT MOBILE
CRAWLS YOUR SITE
Analyze how pages are followed, if there are any redirects and the information
shown in the pages elements to Googlebot Mobile.

31. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
USER AGENT SWITCHER
LIKE THE ULTIMATE USER AGENT SWITCHER ADD-ON FOR CHROME

32. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK YOUR
MOBILE SEARCH RESULTS

33. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK YOUR
MOBILE SEARCH RESULTS
Compare your (Titles, Descriptions, URLs, Snippets, Competitors)
from (Mobile, Tablet & Web) search results.

34. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
SEO TOOLBAR
LIKE THE SEOMOZ TOOLBAR

35. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY THE POPULARITY OF
YOUR MOBILE RANKING PAGES

36. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY THE POPULARITY OF
YOUR MOBILE RANKING PAGES
Verify the (Domain, Page Authority & External Links)
from your (Mobile Ranking Pages & Competitors)

37. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW ABOUT YOUR CURRENT
MOBILE SITUATION
LET’S CONTINUE…

38. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
RESEARCH YOUR
MOBILE SEARCH AUDIENCE
IT’S TIME TO DISCOVER YOUR MOBILE SEARCH POTENTIAL

39. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE DIVERSE
KEYWORD TOOLS
LIKE SEMRUSH, UBERSUGGEST, SEARCHMETRICS

40. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY RELEVANT KEYWORDS
TO YOUR WEBSITE

41. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY RELEVANT KEYWORDS
TO YOUR WEBSITE
Identify relevant keywords ideas not only using your Website, but also your
competitors

42. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE THE
GOOGLE KEYWORD TOOL
TO VERIFY THE KEYWORDS MOBILE SEARCH VOLUME

43. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK THE MOBILE SEARCH
VOLUME FOR YOUR KEYWORDS

44. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK THE MOBILE SEARCH
VOLUME FOR YOUR KEYWORDS
Use the Keywords that are already giving you
Mobile Traffic and Search Visibility and the ones you identified before

45. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU HAVE A BETTER VISION OF YOUR
MOBILE SEARCH POTENTIAL
IT’S TIME TO SELECT THE BEST MOBILE WEB APPROACH…

46. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY YOUR
MOBILE WEB APPROACH
THE ONE THAT IS MORE SUITABLE TO YOUR SITUATION

47. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VALIDATE YOUR MOBILE
REQUIREMENTS & RESTRICTIONS
DESIRED MOBILE CONTENT, FUNCTIONALITY & OFFERING
MOBILE WEB DEVELOPMENT CAPACITY YOUR MOBILE WEBSITE APPROACH
IDENTIFIED MOBILE AUDIENCE MOBILE USAGE & PROFILE

48. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
AND MATCH WITH THE DIFFERENT
MOBILE WEB ALTERNATIVES

49. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
TO SELECT YOUR
MOBILE WEB APPROACH

50. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WITH A BETTER VISION OF THE
MOBILE WEB APPROACHES
LET’S LEARN ABOUT THEIR SEO BEST PRACTICES…

51. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THERE ARE GENERAL & SPECIFIC
MOBILE SEO BEST PRACTICES
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES
GENERAL MOBILE SEO BEST PRACTICES

52. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THERE ARE GENERAL & SPECIFIC
MOBILE SEO BEST PRACTICES
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES
GENERAL MOBILE SEO BEST PRACTICES
LET’S START WITH THE
GENERAL ONES

53. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THERE ARE GENERAL & SPECIFIC
MOBILE SEO BEST PRACTICES
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB AND CONTINUE
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES WITH THE SPECIFICAL
FOR EACH APPROACH
GENERAL MOBILE SEO BEST PRACTICES
LET’S START WITH THE
GENERAL ONES

54. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
START WITH THE
GENERAL MOBILE SEO
BEST PRACTICES

55. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE WEB SPEED

56. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE WEB SPEED
Use PageSpeed Insights Mobile Filter to verify your Mobile site speed and
receive recommendations to improve it

57. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S MOBILE
PERFORMANCE BEST PRACTICES

58. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S MOBILE
PERFORMANCE BEST PRACTICES
Check them
https://developers.google.com/speed/docs/best-practices/mobile

59. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DESIGN & ORGANIZE FOR YOUR
MOBILE INTERFACE

60. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DESIGN & ORGANIZE FOR YOUR
MOBILE INTERFACE
Beware of elements (flash, interstitials) that are not correctly displayed or
provide a bad mobile user and search experience

61. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE PAGES
RELEVANCE TARGETING KEYWORDS

62. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE PAGES
RELEVANCE TARGETING KEYWORDS
Take into consideration the limitations that titles and meta descriptions might
have in Mobile search results

63. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE STRUCTURED DATA FOR YOUR
MOBILE CONTENT

64. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE STRUCTURED DATA FOR YOUR
MOBILE CONTENT
Check their specifications
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170

65. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CREATE A GOOGLE+ PRESENCE IF
YOU’RE A LOCAL BUSINESS

66. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CREATE A GOOGLE+ PRESENCE IF
YOU’RE A LOCAL BUSINESS
Go to
http://www.google.com/+/business/

67. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW ABOUT
GENERAL MOBILE SEO
LET’S SEE THE BEST PRACTICES FOR EACH MOBILE WEB APPROACH

68. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IT’S TIME FOR
RESPONSIVE WEB
MOBILE SEO BEST PRACTICES

69. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S RESPONSIVE WEB DESIGN

70. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S RESPONSIVE WEB DESIGN
Web design approach that uses CSS3 Media Queries to display a flexible
design that automatically adapts to the devices screen size

71. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S RESPONSIVE WEB DESIGN
Verify a Website Responsiveness with
http://mattkersley.com/responsive/ or http://responsive.victorcoulon.fr/

72. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S RESPONSIVE WEB
BEST PRACTICES

73. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S RESPONSIVE WEB
BEST PRACTICES
http://googlewebmastercentral.blogspot.com/ https://developers.google.com/webmasters/
2012/04/responsive-design-harnessing-power-of.html smartphone-sites/javascript

74. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
RESPONSIVE WEB PROS & CONS
PROS
CONS
No risk of content duplication
Possible redesign need
Easier and cheaper to maintain
No possibility of content differentiation
Popularity consolidation
Less optimization of Mobile UX
No need for redirects

75. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
RESPONSIVE WEB PROS & CONS
PROS
CONS
If your risk of content duplication and Keywords are the same than your Desktop
No Mobile Web Offering
Possible redesign need
Easier andand you have the technical capacity to implement it,
cheaper to maintain
No possibility of content differentiation
Popularity consolidation
then this is the best Mobile Web alternative
No need for redirects
Less optimization of Mobile UX

76. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LEVERAGE CMS & FRAMEWORKS TO
GO RESPONSIVE

77. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LEVERAGE CMS & FRAMEWORKS TO
GO RESPONSIVE
Use Frameworks like http://twitter.github.com/bootstrap/ or
CMS that support responsive templates like Wordpress

78. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ALLOW CSS, IMAGES & JS CRAWLING
Allow the crawling of your CSS, Images & JS so
Google can identify you’re following a Responsive
Web approach

79. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
MOBILE WEB SPEED & VISUALIZATION
NEED MORE ATTENTION
The HTML will be the same
than for your Desktop version

80. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW THE
RESPONSIVE WEB
MOBILE SEO BEST PRACTICES…

81. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LET’S LEARN ABOUT
DYNAMIC SERVING
MOBILE SEO BEST PRACTICES

82. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S DYNAMIC SERVING

83. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S DYNAMIC SERVING
Your Web server responds with a different HTML in the same URL depending
if it’s a Mobile or Desktop user agent requesting the page

84. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DYNAMIC SERVING PROS & CONS
PROS CONS
No risk of content duplication Complexity of technical implementation
Capacity to differentiate mobile content Higher cost of maintenance
Popularity consolidation
Better Mobile UX

85. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DYNAMIC SERVING PROS & CONS
PROS CONS
If you want to provide a highly differentiated content, functionality and user
No risk of content duplication Complexity of technical implementation
experience to differentiate mobile content if you can’t implement responsive Web
Capacity to your mobile visitors or Higher cost of maintenance
Popularity consolidation
because of technical restrictions then dynamic serving is the alternative.
Better Mobile UX

86. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD THE VARY HTTP HEADER
TO YOUR URLS
This will help Google to identify
you’re serving content
depending on the user agent

87. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD THE VARY HTTP HEADER
TO YOUR URLS
You can use http://www.web-sniffer.net/ or the Fetch as Googlebot option in
This will help Google to identify
Google Webmaster Tools to verify the HTTP Header.
you’re serving content
depending on the user agent

88. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EFFECTIVELY DETECT & SERVE
USER AGENTS
Avoid cloaking by serving always
the same content to both visitors
and bots of the same type

89. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EFFECTIVELY DETECT & SERVE
USER AGENTS
Check Google’s recommendation for redirects
https://developers.google.com/webmasters/smartphone-sites/common-
Avoid cloaking by serving always
mistakes the same content to both visitors
and bots of the same type

90. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW THE
DYNAMIC SERVING
MOBILE SEO BEST PRACTICES

91. 7
MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LET’S MOVE TO
PARALLEL MOBILE WEB
SEO BEST PRACTICES

92. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S A PARALLEL MOBILE WEB

93. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S A PARALLEL MOBILE WEB
You create a specific Mobile site structure with its own URLs under an “m”
subdomain, redirecting users and bots to their appropriate version if
necessary.

94. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
PARALLEL MOBILE WEB PROS & CONS
PROS CONS
Easier Implementation Content duplication risk
Capacity to differentiate mobile content Split of link popularity risk
Better Mobile UX Additional crawling and indexing effort
Higher cost of maintenance

95. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
PARALLEL MOBILE WEB PROS & CONS
PROS CONS
If you want to provide a highly differentiated content, functionality and user
Easier Implementation Content duplication risk
experience to your mobile visitors but Split of link popularity risk a Dynamic
Capacity to differentiate mobile content you can’t implement
Serving Mobile UXversion due to technical restrictions, thenand indexing effort
Better Mobile Additional crawling this is your option.
Higher cost of maintenance

96. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
HOW REDIRECTS SHOULD WORK

97. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CREATE A CLEAN & CONSISTENT
MOBILE URL STRUCTURE
Keep mobile URLs descriptive and
short, under an “m” subdomain,
reflecting the Desktop URLs
organization, which will facilitate
redirects & tracking.

98. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD REL ALTERNATE & CANONICAL
ANNOTATIONS IN URLS
Refer each Mobile URL to its
desktop version and viceversa,
by adding the rel alternate &
canonical annotations

99. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD REL ALTERNATE & CANONICAL
ANNOTATIONS IN URLS
Refer each Mobile URL to its
Follow Google’s recommendation
desktop version and viceversa,
https://developers.google.com/webmasters/smartphone-sites/details
by adding the rel alternate &
canonical annotations

100. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD REL ALTERNATE ANNOTATION IN
DESKTOP XML SITEMAPS
You can also refer from your
Desktop to their Mobile URL
versions with the rel alternate
annotation in the XML Sitemap

101. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LINK BETWEEN YOUR DESKTOP &
MOBILE VERSIONS
Implement links using cookies to
avoid redirects loops

102. 7
MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW THE
PARALLEL MOBILE WEB
SEO BEST PRACTICES

103. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
AND HAVE A VISION ABOUT
HOW TO DO MOBILE SEO
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB AND ALSO THESE!
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES
GENERAL MOBILE SEO BEST PRACTICES
YOU KNOW
ABOUT THESE

104. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
SO YOU’RE READY TO DO MOBILE SEO?
TELL ME MORE ABOUT HOW YOU’RE GOING TO
ACHIEVE A HIGH MOBILE SEO ROI

105. 8
MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IT’S ALSO ABOUT
MEASURING & IMPROVING
YOUR MOBILE WEBSITE & SEO PROCESS OVER TIME

106. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CONSISTENTLY TRACK YOUR
MOBILE WEB ACTIVITY
Go back to Google Analytics &
Google Webmaster Tools
frequently to verify the evolution
of your Mobile SEO optimization
efforts

107. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CONSISTENTLY TRACK YOUR
MOBILE WEB ACTIVITY
Go back to Google Analytics &
Google Webmaster Tools
frequently to verify the evolution
Create a Dashboard to verify which Mobile keywords & pages are ranking
of your Mobile SEO optimization
and converting over time and optimize your process accordingly
efforts

108. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE SEO ROI
>
REVENUE COSTS
FROM MOBILE WEB CONVERSIONS OF MOBILE WEB PRESENCE
VISITS MOBILE WEB DESIGN
CLICKS MOBILE WEB DEVELOPMENT & MAINTENANCE
REGISTRATIONS MOBILE CONTENT & OPTIMIZATION
SALES MOBILE SEO ANALYSIS
ETC ETC
MOBILE SEO ROI
= REVENUE - COSTS
COSTS

109. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE SEO ROI
>
REVENUE COSTS
FROM MOBILE WEB CONVERSIONS OF MOBILE WEB PRESENCE
VISITS MOBILE WEB DESIGN
CLICKS MOBILE WEB DEVELOPMENT & MAINTENANCE
REGISTRATIONS MOBILE CONTENT & OPTIMIZATION
SALES MOBILE SEO ANALYSIS
... And make sure it’s Positive over time
ETC ETC
MOBILE SEO ROI
= REVENUE - COSTS
COSTS

110. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EVOLVE THE MOBILE SEO PROCESS

111. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EVOLVE THE MOBILE SEO PROCESS
You know how to do it now...

112. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LET’S GO
MOBILE!

113. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THANKS
QUESTIONS?
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com