Key SEO Ingredients in 2015 at #EliteCamp2015

4,125 views

Published on

Published in: Marketing

Key SEO Ingredients in 2015 at #EliteCamp2015

  1. 1. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THE INGREDIENTS OF SEO SUCCESS IN 2015
  2. 2. HELLO #ELITECAMP2015 #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  3. 3. SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO I’M ALEYDA SOLIS #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  4. 4. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI LET’S TALK ABOUT SEO SUCCESS INGREDIENTS…
  5. 5. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI NOT THESE! THESE ARE TOXIC.
  6. 6. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI REALLY!
  7. 7. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THEY MIGHT COME IN MANY DIFFERENT FLAVORS
  8. 8. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI BACON FLAVOR?!?
  9. 9. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI YEAH, BUT IS STILL SPAM
  10. 10. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THAT’S NOT A *REAL* SEO INGREDIENT!
  11. 11. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IT’S NOT PART OF A RECIPE FOR LONG-TERM SUCCESS
  12. 12. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI TO MAXIMIZE SEO “YUMMINESS” OVER TIME
  13. 13. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI START OF THE SEO PROCESS LIKE IN THIS CASE!
  14. 14. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THAT GROWS MORE AS TIME PASSES BY LIKE IN THIS CASE!
  15. 15. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI INSTEAD OF THIS CRAP!
  16. 16. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI WITH NASTY CONSEQUENCES
  17. 17. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI WITH NASTY CONSEQUENCES “WE’RE THE BEST EVER OUTSMARTING GOOGLE”
  18. 18. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI WITH NASTY CONSEQUENCES “SHIT. WE’RE DOOMED”
  19. 19. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI LET’S START WITH A 2015 SEO VISION
  20. 20. IMPROVING YOUR PAGES RELEVANCE & POPULARITY TO INCREASE RANKINGS ARE THE FUNDAMENTALS RELEVANCE POPULARITY #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  21. 21. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI SERPS ARE NOT LIKE THIS ANYMORE THOUGH
  22. 22. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THEY’RE LIKE THIS SNIPPETS KNOWLEDGE GRAPH MAPS MULTIDEVICEAPPS
  23. 23. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THANKS TO EVOLVING SEARCH FEATURES, ALGORITHMS & AUDIENCE BEHAVIOR
  24. 24. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI TAKE A LOOK! http://mozcast.com/features
  25. 25. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI SEO IS NOT ABOUT RANKINGS, BUT VISIBILITY
  26. 26. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI TO CONNECT WITH YOUR TARGET AUDIENCE
  27. 27. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI AND MAXIMIZE TRAFFIC & CONVERSIONS 
 ALONG THE CUSTOMER JOURNEY
  28. 28. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI WHATEVER THEY ARE FOR YOUR BUSINESS! TO SELL TO EDUCATE TO COMMUNICATE TO SUPPORT BRANDING
  29. 29. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI HERE ARE SOME KEY SEO INGREDIENTS 
 TO ACHIEVE SUCCESS IN 2015
  30. 30. REVAMPING YOUR KEYWORD RESEARCH
 TO SET STRATEGICALLY FEASIBLE SEO GOALS #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  31. 31. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI RELEVANCE VOLUME PROFITABILITY TREND SEASONALITY CONTENT TYPE, PLATFORM & FORMAT QUERIES TO BE TARGETED OPTIMIZATION & POPULARITY REQUIREMENTS INTENT LOW COMPETITION 
 PER DEVICE HIGH VISIBILITY BY 
 SERP FUNCTIONALITY WHAT’S THE REQUIRED OPTIMIZATION AND POPULARITY LEVEL? FOR WHICH TERM AND TYPE OF CONTENT? WHICH FUNCTIONALITY IS ENABLING THE VISIBILITY? IS IT FEASIBLE TO USE IT? TAKE YOUR “KEYWORD RESEARCH” TO THE NEXT LEVEL WITH AN INDUSTRY COMPETITION ANALYSIS
  32. 32. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI SIMILARWEB IDENTIFY YOUR INDUSTRY MAIN COMPETITORS, 
 TREND, VOLUME & TARGETED QUERIES
  33. 33. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI COMPARE THEM TO IDENTIFY WHICH ARE 
 THE UNIQUE & COMMON KEYWORDS SEMRUSH
  34. 34. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI VS. YOURS, PER DEVICE & SEARCH TYPE GOOGLE’S SEARCH CONSOLE
  35. 35. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI CHECK FOR SEMANTICALLY RELATED TERMS & 
 LONG-TAIL QUERIES PERMUTATIONS KEYWORDTOOL.IO
  36. 36. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI AS WELL AS FOR ADDITIONAL ALTERNATIVES 
 WITH A TF*IDF ANALYSIS ONPAGE.ORG (Term frequency–inverse document frequency)
  37. 37. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IDENTIFY WHICH ARE THE 
 MOST POPULAR QUERIES PER DEVICE GOOGLE’S KEYWORD PLANNER
  38. 38. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI ALONG THEIR VOLUME, COMPETITION & TREND KWFINDER
  39. 39. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI MANCHESTER GYMPERSONAL TRAINER MANCHESTER VS MOZ KEYWORD DIFFICULTY … THE RANKED CONTENT & SERP FEATURES
  40. 40. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI FROM WHICH SERP CAN YOU EARN 
 RANKINGS, VISIBILITY & VISITS MORE EASILY? VS
  41. 41. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI AND IN THIS OTHER SITUATION? APPS W/ REVIEWS IMAGESIMAGES VIDEO NEWS
  42. 42. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI WHAT ON MOBILE? VS
  43. 43. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI TARGET QUERIES & SERPS PATTERNS WITH 
 MORE VISIBILITY OPTIONS AND LESS COMPETITION INFORMATIONAL review tips guide news TRANSACTIONAL buy reserve purchase register PRODUCTS AREAS TOPICS or or or
  44. 44. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IT WILL PAY OFF
  45. 45. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI WITH A SMALLER EFFORT
  46. 46. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI TASTY!
  47. 47. TECHNICAL OPTIMIZATION 
 IN A MULTI-DEVICE & JS HEAVY ERA #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  48. 48. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI MOBILE FINALLY BOOMED LAST YEAR
  49. 49. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THIS IS THE MOBILE VS. DESKTOP ORGANIC SEARCH TRAFFIC SHARE OF LOCALLY ORIENTED SITES…
  50. 50. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI AND FOR TECHNOLOGY NEWS SITES!
  51. 51. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI MOBILE OPTIMIZATION IT’S AN 
 IMPORTANT SEO INGREDIENT NOW
  52. 52. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI VALIDATE YOUR DESKTOP & MOBILE WEB 
 CRAWLING TO MAXIMIZE THEIR EFFICIENCY DEEPCRAWL & ONPAGE.ORG
  53. 53. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI CONFIGURE YOUR SEO CRAWLER TO USE 
 THE RELEVANT USER AGENT IN EACH CASE SCREAMING FROG
  54. 54. FOR SOME REASON PEOPLE FORGET ABOUT THE MOST BASIC SEO GOOD PRACTICES WITH MOBILE #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  55. 55. OUCH! #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  56. 56. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI WATCH OUT FOR INTERSTITIALS THAT MIGHT CAUSE CRAWLING AND INDEXING ISSUES NO YES
  57. 57. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI ALWAYS FEATURE A LINK BASED 
 NAVIGATION THAT ALLOWS CRAWLING YES
  58. 58. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI BE CAREFUL WITH NON-RELEVANT OR NON-EXISTENT REDIRECTS BETWEEN WEB VERSIONS NO
  59. 59. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI OR EVEN TITLES & META DESCRIPTION 
 FEATURING RELEVANT INFORMATION
  60. 60. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI USE GOOGLE’S MOBILE TOOL & CHROME DEVICE EMULATION FOR ADDITIONAL VALIDATIONS https://www.google.com/webmasters/tools/mobile-friendly/
  61. 61. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI REMEMBER THAT RESPONSIVE IS NOT THE ONLY 
 MOBILE WEB VERSION ALTERNATIVE RESPONSIVE WEB DESIGN DYNAMIC SERVING INDEPENDENT MOBILE SITE
  62. 62. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI CHECK OUT MY MOBILE SEO AUDIT POST TO LEARN MORE ABOUT THE OVERALL OPTIMIZATION PROCESS http://searchengineland.com/3-actions-get-ready- googles-mobile-search-update-215662
  63. 63. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IF YOU HAVE AN ANDROID OR IOS MOBILE APP: 
 START INDEXING THEIR CONTENT NOW! http://googlewebmastercentral.blogspot.com/2015/04/ drive-app-installs-through-app-indexing.html
  64. 64. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THIS IMPROVES YOUR APP SEARCH VISIBILITY, TRAFFIC 
 & GIVE A BETTER MOBILE USER EXPERIENCE https://developers.google.com/app-indexing/
  65. 65. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI VERIFY THE TECHNICAL REQUIREMENTS AND FOLLOW GOOGLE’S IMPLEMENTATION CHECKLISTS https://developers.google.com/ app-indexing/android/checklist
  66. 66. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI YOU CAN VALIDATE THE IMPLEMENTATION 
 WITH THE SEARCH CONSOLE & DEEP LINK TEST TOOL https://developers.google.com/ app-indexing/android/test
  67. 67. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI ALWAYS VERIFY JAVASCRIPT HEAVY CONTENT INDEXING
  68. 68. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI OUCH!
  69. 69. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THIS ALSO HAS TO DO WITH PROVIDING 
 THE BEST USER EXPERIENCE
  70. 70. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THERE’S NO EXCUSE! INFINITE SCROLLING CAN BE OPTIMIZED TO BECOME INDEXABLE TOO http://googlewebmastercentral.blogspot.com.es/ 2014/02/infinite-scroll-search-friendly.html
  71. 71. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IF YOU HAVE DOUBTS VERIFY 
 GOOGLE’S PAGE CACHE
  72. 72. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI AND VALIDATE THE PAGES CONTENT WITH THE 
 FETCH AS MOBILE GOOGLEBOT FEATURE
  73. 73. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI PAGES SPEED IS KEY ON MOBILE & 
 AFFECTS CRAWLING & RANKINGS
  74. 74. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IDENTIFY THE PERFORMANCE OF YOUR MOST IMPORTANT PAGES PER DEVICE TO MAKE THEM FAST
  75. 75. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI USE GOOGLE’S PAGE SPEED SUGGESTIONS 
 & GTMETRIX RECOMMENDATIONS http://gtmetrix.com/
  76. 76. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI SPICY!
  77. 77. OPTIMIZATION 
 IN A SEMANTIC SEARCH ENGINE #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  78. 78. HELLO KNOWLEDGE GRAPH! #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  79. 79. FROM CARROUSELS TO ANSWERS #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  80. 80. GOOGLE THE ANSWER ENGINE? #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  81. 81. OH WELL! VERY CLEVER #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  82. 82. GOOGLE THE COMPETITOR? #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  83. 83. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IN THE MEANTIME, IT’S TIME TO START OPTIMIZING YOUR KNOWLEDGE GRAPH PRESENCE!
  84. 84. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THE LOGOS, COMPANY CONTACT NUMBERS & SOCIAL PROFILE LINKS WITH STRUCTURED MARKUP https://developers.google.com/ structured-data/customize/overview
  85. 85. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI USE SCHEMA.ORG TO OPTIMIZE YOUR RICH SNIPPETS VISIBILITY (& SPECIFY YOUR CONTENT MEANING) https://developers.google.com/structured-data/ PRODUCTS, RECIPES, REVIEWS, EVENTS, APPS, VIDEOS, BUSINESSES
  86. 86. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI SPECIFY YOUR SITE NAME, BREADCRUMBS, 
 SITELINKS SEARCH BOX… https://developers.google.com/structured-data/site-name
  87. 87. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI IT’S ABOUT TAKING CONTROL OF YOUR OWN RESULTS
  88. 88. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI AND IN THIS CASE, SHOWING 
 YOUR OWN INTERNAL SEARCH RESULTS
  89. 89. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI USE THE RANKTANK SERPTITUDE SERP & GOOGLE’S STRUCTURED DATA TESTING TOOL TO VALIDATE THEM http://www.ranktank.org/serpitude-serp-rich-snippet-testing-tool/ https://developers.google.com/structured-data/testing-tool/
  90. 90. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI SOFT!
  91. 91. PROACTIVE MONITORING IN A CONSTINOUSLY UPDATED SEARCH ENVIRONMENT #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  92. 92. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI USE GOOGLE’S SEARCH CONSOLE QUERY & PAGE VISIBILITY DATA AS A STARTING POINT
  93. 93. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI REMEMBER TO ARCHIVE THE DATA AS IT ONLY 
 SHOWS THE LATEST 90 DAYS http://searchwilderness.com/gwmt-data-python/
  94. 94. MONITOR YOUR SEO PERFORMANCE INTEGRATING ANALYTICS, SEARCH, CRAWLING & POPULARITY METRICS #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI http://www.stateofdigital.com/easily-analyze- competitors-mobile-seo-performance/ URLPROFILER
  95. 95. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI STOP TRACKING YOUR SPECIFIC RANKINGS 
 AND START FOLLOWING-UP FULL SERPS https://www.serpwoo.com/
  96. 96. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI AS WELL AS SERPS VOLATILY THAT CAN 
 CORRELATE WITH POTENTIAL UPDATES https://www.serpwoo.com/
  97. 97. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI SET ALERTS TO BE NOTIFIED OF SEO CHANGES WITH IFTTT: FROM TRAFFIC AND LINKS TO CONTENT CHANGES www.stateofdigital.com/seo-alerts-monitor/
  98. 98. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI THAT WAS QUICK!
  99. 99. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI DELICIOUS INGREDIENTS FOR MAXIMUM SEO VISIBILITY
  100. 100. THANK YOU #ELITECAMP2015! #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
  101. 101. LIKED IT? GET FRESH & FREE SEO TIPS #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI bit.ly/aleydaseotips

×