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#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
INTERNATIONAL SEO 

TO GROW YOUR BUSINESS ABROAD
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
TARGETING TO A WIDER INTERNATIONAL AUDIENCE IS A
NATURAL WAY TO GROW YOUR ONLINE BUSINESS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE 

TO USUAL INTERNATIONALIZATION CHALLENGES
LACK OF
RESOURCES TO
CREATE AND
OPTIMIZE MORE
CONTENT
NOT BEING
ABLE TO RANK
WELL WITH THE
CHOSEN
INTERNATIONAL
WEB STRUCTURE
RANKING IN
INTERNATIONAL
SEARCH RESULTS
WITH THE WRONG
PAGES
NOT ATTRACTING
ENOUGH TRAFFIC
WITH TARGETED
QUERIES
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Crawling Mondays YouTube Channel Host
* European Search Personality of the Year in 2018
ORAINTI.COM
I’M ALEYDA SOLIS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
TODAY I’M DELIGHTED TO BE ABLE TO SHARE WITH YOU
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
DON’T HAVE RESOURCES TO OPTIMIZE
FOR ALL YOUR MARKETS? PRIORITIZE!
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKGOOGLE ANALYTICS
IDENTIFY WHICH COUNTRIES & LANGUAGES ARE ALREADY
BRINGING TRAFFIC AND CONVERSIONS TO YOUR SITE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
THOSE MARKETS
THAT YOUR
COMPETITION AND
INDUSTRY LEADERS
ARE ALREADY
PROFITING FROM
SEMRUSH TRAFFIC ANALYSIS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKAHREFS
VERIFY WHICH ARE
THE COUNTRIES
WITH MORE
SEARCH TRAFFIC
POTENTIAL IN YOUR
INDUSTRY
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKSERPCHECKER
CONSIDER THE
LEVEL OF EXISTING
ORGANIC SEARCH
COMPETITION IN
THESE MARKETS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
COUNTRY AND
LANGUAGE
CURRENT ORGANIC
SEARCH TRAFFIC
SEARCH
COMPETITION
LEVEL
SEARCH VOLUME
OPPORTUNITY
SEARCH
TREND IN
MARKET
SEARCH
ENGINE
USED
CAPACITY TO
PERFORM
BUSINESS
OTHER
TRAFFIC
DRIVES
Canada in
English
300 per month High
200,000 searches per
month
Positive Google High Affiliate
USA in English 500 per month Medium
300,000 searches per
month
Negative Google Medium
Social
Affiliate
USA in Spanish 200 per month Medium
200,000 searches per
month
Positive Google Low
Social
Affiliate
ALIGN THIS WITH YOUR OWN MULTILINGUAL
AND INTERNATIONAL OPERATIONS CAPACITY
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
Yes No
Yes No
IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS?
COUNTRY TARGETING LANGUAGE TARGETING
IS THERE ENOUGH TRAFFIC &
CONVERSIONS TO TARGET EACH COUNTRY?
IDENTIFY IF YOU SHOULD WHETHER LANGUAGE
OR COUNTRY TARGET FIRST
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
COUNTRY TARGET LANGUAGE TARGET
REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN
ORGANIZATION RESOURCES AND PRIORITIES TOO
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
VERIFY IF THERE’S
ENOUGH ORGANIC
SEARCH TRAFFIC TO
COMPENSATE YOUR
WEB ACTIVITY
HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
>
Yes No
Might be too early
BUY & SECURE
YOUR CCTLDS
FOR FUTURE
ACTIVITY
CREATE
CUSTOM
ALERTS
CREATE A PILOT
PROJECT
PRIORITIZING
MAIN PAGES
NOW YOU CAN DECIDE WHICH INTERNATIONAL
SEARCH MARKETS TO TARGET
YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN
CONTINUE WITH THE
INTERNATIONAL WEB &
SEO PROJECT
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
CAN’T COMPETE IN SOME MARKETS?
SELECT THE RIGHT WEB STRUCTURE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
AVOID USING SCRIPTS OR COOKIES TO SHOW
INTERNATIONAL VERSIONS W/ THE SAME URLS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
DON’T USE
PARAMETERS FOR
YOUR
INTERNATIONAL
WEB STRUCTURE,
SPECIALLY FOR
COUNTRIES
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
www.brand.dk
www.brand.dk/kontakt-os/
www.brand.com/da-dk/
www.brand.com/da-dk/kontakt-os/
da-dk.brand.com/
da-dk.brand.com/kontakt-os/
IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN
CCTLDS, SUBDIRECTORIES & SUBDOMAINS
CCTLDS
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
* Need less technical resources
* Need less efforts to grow popularity

* More chances to get all versions penalized if something goes bad
* Need more efforts to geolocate
* Need more technical resources
* Need more efforts to grow popularity
* Better than sub-directories to organize larger & more complex sites

* Need more efforts to geolocate
*Ideal alternative to geolocate if competition is not too high
*Need more technical resources
*Need more efforts to grow popularity with a new domain
EACH HAVE PROS & CONS TO COUNTRY TARGET
CCTLDS
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS
TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
TAKE ALSO INTO
CONSIDERATION
THAT GOOGLE
DOESN’T SUPPORT
“REGIONS” THAT
ARE NOT
COUNTRIES TO
GEOTARGET
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
www.brand.com/es/
www.brand.com/es/categoria-a/
es.brand.com/
es.brand.com/categoria-a/
IF YOU’RE LANGUAGE TARGETING, SELECT
BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
* Need less technical resources
*Need less efforts to grow popularity
*Generates a deeper url structure
*More chances to get all versions penalized if something goes bad
* Need more technical resources
* Need more efforts to grow popularity
* Generates shorter URL structure which can be better for larger sites
WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE
TOP SITES RANKING IN YOUR DESIRED MARKET
SERPCHECKER
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
Yes
Country Language
Are your top
competitors
using ccTLDs?
Yes
Yes
USE
CCTLDS
No
No
USE GEOLOCALIZED
SUBDIRECTORIES
YesNo
USE
SUBDIRECTORIES
USE SUB-
DOMAINS
No
CHOOSE YOUR INTERNATIONAL WEB STRUCTURE
ACCORDINGLY
WHAT’S YOUR INTERNATIONAL TARGET?
Is the domain
authority of your
competition
higher?
Is the domain
authority of your
competition
higher?
Do you need a
flatter &
differentiated
structure?
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
IT’S CRITICAL TO BE
CONSISTENT WHEN
TARGETING TO
AVOID CONFUSION
AND ALIENATING
YOUR USERS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
ARE YOU RANKING WITH THE WRONG
URLS? GEOLOCATE AND USE HREFLANG
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
MISALIGNED PAGES WILL HAVE WORSE RANKINGS,
CTR, USER EXPERIENCE AND CONVERSIONS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKGOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
CHECK IF YOU’RE
SUFFERING FROM
SEARCH RESULTS
MISALIGNMENT
PROBLEMS
ALREADY
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKSEOMINION
USE VPNS OR THE FREE SEOMINION EXTENSION TO
SEARCH FROM ANY LOCATION AND LANGUAGE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
VERIFY WHICH
DOMAIN EXTENSIONS
ARE TREATED 

AS GENERIC BY
GOOGLE TO
GEOLOCATE IF NEEDED
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 

SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET
GOOGLE SEARCH CONSOLE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKLINK REDIRECT TRACE
IT’S BETTER TO
AVOID
AUTOMATIC 

REDIRECTS
BASED ON THE IP
LOCATION
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
REDIRECTS CAN
GIVE A BAD USER
EXPERIENCE AND
END-UP
DAMAGING YOUR
WEB VERSIONS
CRAWLABILITY
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
SUGGEST THE
RELEVANT
INTERNATIONAL 

WEB VERSION
INSTEAD
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
INDICATE EACH PAGE INTERNATIONAL TARGETING
WITH THEIR META & HTML LANG TAG
HTTP://BIT.LY/BINGLANG
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
AS WELL AS YOUR
PAGES LANGUAGE
AND COUNTRY
TARGET AND THEIR
ALTERNATES WITH
HREFLANG
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
English for the US
Default
English for Denmark
English for the UK
<link rel="canonical" href=“https://www.brand.dk/da/kontakt-os/“ />
<link rel="alternate" href="https://www.brand.dk/da/kontakt-os/" hreflang="da-dk" />
<link rel="alternate" href="https://www.brand.dk/en/contact-us/" hreflang="en-dk" />
<link rel="alternate" href="https://www.brand.co.uk/contact-us/" hreflang="en-gb" />
<link rel="canonical" href="https://www.brand.dk/en/contact-us/“ />
<link rel="alternate" href="https://www.brand.dk/da/kontakt-os/" hreflang="da-dk" />
<link rel="alternate" href="https://www.brand.dk/en/contact-us/" hreflang="en-dk" />
<link rel="alternate" href="https://www.brand.co.uk/contact-us/" hreflang="en-gb" />
brand.dk/da/kontakt-os/
brand.co.uk/contact-us/
brand.dk/en/contact-us/
Danish for Denmark
<link rel="canonical" href=“https://www.brand.co.uk/contact-us/“ />
<link rel="alternate" href="https://www.brand.dk/da/kontakt-os/" hreflang="da-dk" />
<link rel="alternate" href="https://www.brand.dk/en/contact-us/" hreflang="en-dk" />
<link rel="alternate" href="https://www.brand.co.uk/contact-us/" hreflang="en-gb" />
EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY
TARGETING, AND POINT TO ITS OTHER VERSIONS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
USE ISO 639-1
VALUES FOR
LANGUAGES 

AND ISO 3166-1
FOR COUNTRIES
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
YOU CAN ALSO OPTIONALLY USE THE X-DEFAULT VALUE
FOR UNMATCHED INTERNATIONAL VERSIONS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
UNFORTUNATELY,
IT’S COMMON TO
GENERATE THEM
WITH ERRORS
HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
FOR REAL
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
AVOID HREFLANG ISSUES BY FOLLOWING AN
IMPLEMENTATION AND VALIDATION PROCESS
ASSESS THE
LANGUAGES AND
COUNTRIES HREFLANG
IMPLEMENTATION
SCOPE
CHOOSE THE
HREFLANG
IMPLEMENTATION
METHOD
SPECIFY THE
HREFLANG CODE
PATTERN
MONITOR AND
TROUBLESHOOT THE
HREFLANG
IMPLEMENTATION
AFTER LAUNCH
VALIDATE THE
HREFLANG
IMPLEMENTATION IN A
TEST ENVIRONMENT
ESTABLISH HREFLANG
BEST PRACTICES
GUIDELINES TO BE
FOLLOWED WHEN A
NEW PAGE IS
PUBLISHED
HTTP://BIT.LY/HREFLANGPROCESS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
USE THE CORRECT
ANNOTATIONS
AND VALUES BY
GENERATING
HREFLANG
PATTERNS WITH
GENERATOR
TOOLS
HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKDEEPCRAWL, SITEBULB, SCREAMING FROG, RYTE, BOTIFY
VALIDATE THE HREFLANG IMPLEMENTATION 

USING SEO CRAWLERS BEFORE IT IS LAUNCHED
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
AFTER LAUNCH, MONITOR ANY REMAINING ISSUES WITH
THE GOOGLE SEARCH CONSOLE INTERNATIONAL REPORT
GOOGLE SEARCH CONSOLE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
NOT ATTRACTING THE EXPECTED TRAFFIC?
LOCALIZE AND OPTIMIZE YOUR CONTENT
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
IT’S CRITICAL TO UNDERSTAND YOUR TARGET
AUDIENCE SEARCH PREFERENCES IN EACH MARKET
VACATION IN THE UK
PUBLIC HOLIDAYS IN THE US
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
IT’S FUNDAMENTAL TO DEVELOP A SPECIFIC KEYWORD
RESEARCH PER MARKET WITH NATIVE SUPPORT
SEMRUSH, KWFINDER, AHREFS, SISTRIX
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
TO IDENTIFY SPECIFIC TERMS, PREFERENCES, TRENDS
AND SEASONALITIES IN EACH MARKET
GOOGLE TRENDS, GOOGLE KEYWORD PLANNER
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
USE IT TO LOCALIZE EVERY ASPECT OF YOUR WEB 

CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
AVOID LEAVING CRITICAL AREAS OF YOUR CONTENT
WITHOUT LOCALIZING USING THE RELEVANT TERMS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE
A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
<Characteristic> <Main Keyword> in <Location>:
+<No. Of Items> by <Brand>
<Palabra Clave> <Característica> en <Ubicación>:
+<No. de Products> por <Marca>
English Title
THEN CREATE ANOTHER W/ PATTERNS TO GENERATE 

THE MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION
Spanish Title
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
THE GOAL IS TO
CONNECT WITH
EACH OF YOUR
AUDIENCES
PREFERENCES
WITH YOUR WEB
EXPERIENCE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
PRIORITIZE
YOUR
INTERNATIONAL
TARGETED
MARKETS
ASSESSING
AND SELECTING
THE BEST
INTERNATIONAL
WEB STRUCTURE
FOR YOU
CORRECTLY
GEOLOCATING
YOUR
INTERNATIONAL
WEB PAGES
LOCALIZING
YOUR CONTENT
BASED ON YOUR
AUDIENCE
PREFERENCES
BY FOLLOWING THESE STEPS YOU’LL AVOID THE MOST
COMMON INTERNATIONAL SEO CHALLENGES…
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL
WEB ORGANIC SEARCH VISIBILITY AND TRAFFIC
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
IT’S TIME TO GROW ABROAD
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKHTTPS://YOUTUBE.COM/C/CRAWLINGMONDAYSBYALEYDA
TAK, #FO19DK! 

DO YOU WANT TO
LEARN MORE
ABOUT SEO? TAKE
A LOOK AT
CRAWLING
MONDAYS!

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SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
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The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
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SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
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International SEO to Grow your Business Abroad #fo19dk

  • 1. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK INTERNATIONAL SEO 
 TO GROW YOUR BUSINESS ABROAD #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
  • 2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK TARGETING TO A WIDER INTERNATIONAL AUDIENCE IS A NATURAL WAY TO GROW YOUR ONLINE BUSINESS #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
  • 3. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE 
 TO USUAL INTERNATIONALIZATION CHALLENGES LACK OF RESOURCES TO CREATE AND OPTIMIZE MORE CONTENT NOT BEING ABLE TO RANK WELL WITH THE CHOSEN INTERNATIONAL WEB STRUCTURE RANKING IN INTERNATIONAL SEARCH RESULTS WITH THE WRONG PAGES NOT ATTRACTING ENOUGH TRAFFIC WITH TARGETED QUERIES
  • 4. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 ORAINTI.COM I’M ALEYDA SOLIS
  • 5. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
  • 6. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK TODAY I’M DELIGHTED TO BE ABLE TO SHARE WITH YOU #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
  • 7. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK DON’T HAVE RESOURCES TO OPTIMIZE FOR ALL YOUR MARKETS? PRIORITIZE!
  • 8. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKGOOGLE ANALYTICS IDENTIFY WHICH COUNTRIES & LANGUAGES ARE ALREADY BRINGING TRAFFIC AND CONVERSIONS TO YOUR SITE
  • 9. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK THOSE MARKETS THAT YOUR COMPETITION AND INDUSTRY LEADERS ARE ALREADY PROFITING FROM SEMRUSH TRAFFIC ANALYSIS
  • 10. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKAHREFS VERIFY WHICH ARE THE COUNTRIES WITH MORE SEARCH TRAFFIC POTENTIAL IN YOUR INDUSTRY
  • 11. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKSERPCHECKER CONSIDER THE LEVEL OF EXISTING ORGANIC SEARCH COMPETITION IN THESE MARKETS
  • 12. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK COUNTRY AND LANGUAGE CURRENT ORGANIC SEARCH TRAFFIC SEARCH COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED CAPACITY TO PERFORM BUSINESS OTHER TRAFFIC DRIVES Canada in English 300 per month High 200,000 searches per month Positive Google High Affiliate USA in English 500 per month Medium 300,000 searches per month Negative Google Medium Social Affiliate USA in Spanish 200 per month Medium 200,000 searches per month Positive Google Low Social Affiliate ALIGN THIS WITH YOUR OWN MULTILINGUAL AND INTERNATIONAL OPERATIONS CAPACITY
  • 13. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK Yes No Yes No IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS? COUNTRY TARGETING LANGUAGE TARGETING IS THERE ENOUGH TRAFFIC & CONVERSIONS TO TARGET EACH COUNTRY? IDENTIFY IF YOU SHOULD WHETHER LANGUAGE OR COUNTRY TARGET FIRST
  • 14. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK COUNTRY TARGET LANGUAGE TARGET REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN ORGANIZATION RESOURCES AND PRIORITIES TOO
  • 15. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK VERIFY IF THERE’S ENOUGH ORGANIC SEARCH TRAFFIC TO COMPENSATE YOUR WEB ACTIVITY HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/
  • 16. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK > Yes No Might be too early BUY & SECURE YOUR CCTLDS FOR FUTURE ACTIVITY CREATE CUSTOM ALERTS CREATE A PILOT PROJECT PRIORITIZING MAIN PAGES NOW YOU CAN DECIDE WHICH INTERNATIONAL SEARCH MARKETS TO TARGET YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN CONTINUE WITH THE INTERNATIONAL WEB & SEO PROJECT
  • 17. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK CAN’T COMPETE IN SOME MARKETS? SELECT THE RIGHT WEB STRUCTURE
  • 18. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK AVOID USING SCRIPTS OR COOKIES TO SHOW INTERNATIONAL VERSIONS W/ THE SAME URLS
  • 19. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK DON’T USE PARAMETERS FOR YOUR INTERNATIONAL WEB STRUCTURE, SPECIALLY FOR COUNTRIES
  • 20. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK www.brand.dk www.brand.dk/kontakt-os/ www.brand.com/da-dk/ www.brand.com/da-dk/kontakt-os/ da-dk.brand.com/ da-dk.brand.com/kontakt-os/ IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN CCTLDS, SUBDIRECTORIES & SUBDOMAINS CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  • 21. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK * Need less technical resources * Need less efforts to grow popularity
 * More chances to get all versions penalized if something goes bad * Need more efforts to geolocate * Need more technical resources * Need more efforts to grow popularity * Better than sub-directories to organize larger & more complex sites
 * Need more efforts to geolocate *Ideal alternative to geolocate if competition is not too high *Need more technical resources *Need more efforts to grow popularity with a new domain EACH HAVE PROS & CONS TO COUNTRY TARGET CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  • 22. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
  • 23. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK TAKE ALSO INTO CONSIDERATION THAT GOOGLE DOESN’T SUPPORT “REGIONS” THAT ARE NOT COUNTRIES TO GEOTARGET HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  • 24. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK www.brand.com/es/ www.brand.com/es/categoria-a/ es.brand.com/ es.brand.com/categoria-a/ IF YOU’RE LANGUAGE TARGETING, SELECT BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  • 25. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK * Need less technical resources *Need less efforts to grow popularity *Generates a deeper url structure *More chances to get all versions penalized if something goes bad * Need more technical resources * Need more efforts to grow popularity * Generates shorter URL structure which can be better for larger sites WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  • 26. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE TOP SITES RANKING IN YOUR DESIRED MARKET SERPCHECKER
  • 27. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK Yes Country Language Are your top competitors using ccTLDs? Yes Yes USE CCTLDS No No USE GEOLOCALIZED SUBDIRECTORIES YesNo USE SUBDIRECTORIES USE SUB- DOMAINS No CHOOSE YOUR INTERNATIONAL WEB STRUCTURE ACCORDINGLY WHAT’S YOUR INTERNATIONAL TARGET? Is the domain authority of your competition higher? Is the domain authority of your competition higher? Do you need a flatter & differentiated structure?
  • 28. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK IT’S CRITICAL TO BE CONSISTENT WHEN TARGETING TO AVOID CONFUSION AND ALIENATING YOUR USERS
  • 29. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK ARE YOU RANKING WITH THE WRONG URLS? GEOLOCATE AND USE HREFLANG
  • 30. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK MISALIGNED PAGES WILL HAVE WORSE RANKINGS, CTR, USER EXPERIENCE AND CONVERSIONS
  • 31. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKGOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS MISALIGNMENT PROBLEMS ALREADY
  • 32. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKSEOMINION USE VPNS OR THE FREE SEOMINION EXTENSION TO SEARCH FROM ANY LOCATION AND LANGUAGE
  • 33. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK VERIFY WHICH DOMAIN EXTENSIONS ARE TREATED 
 AS GENERIC BY GOOGLE TO GEOLOCATE IF NEEDED HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  • 34. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 
 SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET GOOGLE SEARCH CONSOLE
  • 35. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKLINK REDIRECT TRACE IT’S BETTER TO AVOID AUTOMATIC 
 REDIRECTS BASED ON THE IP LOCATION
  • 36. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK REDIRECTS CAN GIVE A BAD USER EXPERIENCE AND END-UP DAMAGING YOUR WEB VERSIONS CRAWLABILITY HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  • 37. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK SUGGEST THE RELEVANT INTERNATIONAL 
 WEB VERSION INSTEAD #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
  • 38. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK INDICATE EACH PAGE INTERNATIONAL TARGETING WITH THEIR META & HTML LANG TAG HTTP://BIT.LY/BINGLANG
  • 39. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY TARGET AND THEIR ALTERNATES WITH HREFLANG
  • 40. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK English for the US Default English for Denmark English for the UK <link rel="canonical" href=“https://www.brand.dk/da/kontakt-os/“ /> <link rel="alternate" href="https://www.brand.dk/da/kontakt-os/" hreflang="da-dk" /> <link rel="alternate" href="https://www.brand.dk/en/contact-us/" hreflang="en-dk" /> <link rel="alternate" href="https://www.brand.co.uk/contact-us/" hreflang="en-gb" /> <link rel="canonical" href="https://www.brand.dk/en/contact-us/“ /> <link rel="alternate" href="https://www.brand.dk/da/kontakt-os/" hreflang="da-dk" /> <link rel="alternate" href="https://www.brand.dk/en/contact-us/" hreflang="en-dk" /> <link rel="alternate" href="https://www.brand.co.uk/contact-us/" hreflang="en-gb" /> brand.dk/da/kontakt-os/ brand.co.uk/contact-us/ brand.dk/en/contact-us/ Danish for Denmark <link rel="canonical" href=“https://www.brand.co.uk/contact-us/“ /> <link rel="alternate" href="https://www.brand.dk/da/kontakt-os/" hreflang="da-dk" /> <link rel="alternate" href="https://www.brand.dk/en/contact-us/" hreflang="en-dk" /> <link rel="alternate" href="https://www.brand.co.uk/contact-us/" hreflang="en-gb" /> EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY TARGETING, AND POINT TO ITS OTHER VERSIONS
  • 41. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK USE ISO 639-1 VALUES FOR LANGUAGES 
 AND ISO 3166-1 FOR COUNTRIES HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  • 42. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN YOU CAN ALSO OPTIONALLY USE THE X-DEFAULT VALUE FOR UNMATCHED INTERNATIONAL VERSIONS
  • 43. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK UNFORTUNATELY, IT’S COMMON TO GENERATE THEM WITH ERRORS HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483
  • 44. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK FOR REAL
  • 45. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK AVOID HREFLANG ISSUES BY FOLLOWING AN IMPLEMENTATION AND VALIDATION PROCESS ASSESS THE LANGUAGES AND COUNTRIES HREFLANG IMPLEMENTATION SCOPE CHOOSE THE HREFLANG IMPLEMENTATION METHOD SPECIFY THE HREFLANG CODE PATTERN MONITOR AND TROUBLESHOOT THE HREFLANG IMPLEMENTATION AFTER LAUNCH VALIDATE THE HREFLANG IMPLEMENTATION IN A TEST ENVIRONMENT ESTABLISH HREFLANG BEST PRACTICES GUIDELINES TO BE FOLLOWED WHEN A NEW PAGE IS PUBLISHED HTTP://BIT.LY/HREFLANGPROCESS
  • 46. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK USE THE CORRECT ANNOTATIONS AND VALUES BY GENERATING HREFLANG PATTERNS WITH GENERATOR TOOLS HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
  • 47. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKDEEPCRAWL, SITEBULB, SCREAMING FROG, RYTE, BOTIFY VALIDATE THE HREFLANG IMPLEMENTATION 
 USING SEO CRAWLERS BEFORE IT IS LAUNCHED
  • 48. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK AFTER LAUNCH, MONITOR ANY REMAINING ISSUES WITH THE GOOGLE SEARCH CONSOLE INTERNATIONAL REPORT GOOGLE SEARCH CONSOLE
  • 49. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK NOT ATTRACTING THE EXPECTED TRAFFIC? LOCALIZE AND OPTIMIZE YOUR CONTENT
  • 50. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK IT’S CRITICAL TO UNDERSTAND YOUR TARGET AUDIENCE SEARCH PREFERENCES IN EACH MARKET VACATION IN THE UK PUBLIC HOLIDAYS IN THE US
  • 51. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK IT’S FUNDAMENTAL TO DEVELOP A SPECIFIC KEYWORD RESEARCH PER MARKET WITH NATIVE SUPPORT SEMRUSH, KWFINDER, AHREFS, SISTRIX
  • 52. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK TO IDENTIFY SPECIFIC TERMS, PREFERENCES, TRENDS AND SEASONALITIES IN EACH MARKET GOOGLE TRENDS, GOOGLE KEYWORD PLANNER
  • 53. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK USE IT TO LOCALIZE EVERY ASPECT OF YOUR WEB 
 CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
  • 54. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK AVOID LEAVING CRITICAL AREAS OF YOUR CONTENT WITHOUT LOCALIZING USING THE RELEVANT TERMS
  • 55. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
  • 56. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK <Characteristic> <Main Keyword> in <Location>: +<No. Of Items> by <Brand> <Palabra Clave> <Característica> en <Ubicación>: +<No. de Products> por <Marca> English Title THEN CREATE ANOTHER W/ PATTERNS TO GENERATE 
 THE MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION Spanish Title
  • 57. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK THE GOAL IS TO CONNECT WITH EACH OF YOUR AUDIENCES PREFERENCES WITH YOUR WEB EXPERIENCE
  • 58. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK PRIORITIZE YOUR INTERNATIONAL TARGETED MARKETS ASSESSING AND SELECTING THE BEST INTERNATIONAL WEB STRUCTURE FOR YOU CORRECTLY GEOLOCATING YOUR INTERNATIONAL WEB PAGES LOCALIZING YOUR CONTENT BASED ON YOUR AUDIENCE PREFERENCES BY FOLLOWING THESE STEPS YOU’LL AVOID THE MOST COMMON INTERNATIONAL SEO CHALLENGES…
  • 59. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL WEB ORGANIC SEARCH VISIBILITY AND TRAFFIC
  • 60. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
  • 61. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK IT’S TIME TO GROW ABROAD #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DK
  • 62. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #FO19DKHTTPS://YOUTUBE.COM/C/CRAWLINGMONDAYSBYALEYDA TAK, #FO19DK! 
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