SlideShare a Scribd company logo
1 of 83
Download to read offline
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
How to Win SEO in Complex
Moving Web Migrations Scenarios
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
Moving sites, like
moving houses,
can be pijnlijk
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
Both require a lot of work…
You want
to take your
belongings with you
without leaving,
breaking, losing
anything
important
You want to
update your details,
to refer and be found
in your new
address
You want to
correctly reorganize
your belongings in
your new location
fast
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
…that can be shockingly similar, right?
You want
to take your
belongings with you
without leaving,
breaking, losing
anything
important
You want to
update your details,
to refer and be found
in your new
address
You want to
correctly reorganize
your belongings in
your new location
fast
URLS 301-REDIRECT URLS
LINKS & CONFIGURATION
UPDATE
#webmigrations at #yoastcon by @aleyda from @orainti
Without proper SEO planning & validation Web
migrations can have terrible consequences
BEFORE AFTER
#webmigrations at #yoastcon by @aleyda from @orainti
Like when you move and forget to label all the
boxes and then can’t find your toilet paper
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
Although losing
your organic
traffic after a Web
migration is a
potentially more
business critical
situation and is
also shockingly
common
#webmigrations at #yoastcon by @aleyda from @oraintihttps://www.sistrix.com/blog/indexwatch-the-top-100-seo-losers-of-2018/
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
However, both can be exciting if you’re
moving to a better place…
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
Like when you take
the opportunity to
throw what you
don’t need and
better organize
your clothes in a
bigger closet
#webmigrations at #yoastcon by @aleyda from @orainti
Or when you improve your site optimization for
better results when doing the Web migration
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
Over the years I’ve found is mostly about tackling
these common reasons for Web migration failures
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
Notice how half of these are not technical related
but have to do with appropriate project planning
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
And how the technical related ones will tend 

to intensify with big Websites
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
I’m not Marie Kondo
but today I’ll show
you how to avoid
them and make your
Web migrations to
spark joy
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
Start by identifying
your moving goal,
feasibility and
scope to support
the process
accordingly
#webmigrations at #yoastcon by @aleyda from @orainti
What are you looking to achieve 

with the Web Migration?
Redesign
Move to 

HTTPS
Rebrand
Web
Consolidation
#webmigrations at #yoastcon by @aleyda from @orainti
Redesign
Move to
HTTPS
Rebrand
Web
Consolidation
The migration will become more complex to
support depending on the required move
Same URLs
Same Domain
Different Domains
#webmigrations at #yoastcon by @aleyda from @orainti
Redesign
Move to
HTTPS
Rebrand
Web
Consolidation
As well as the focus of your SEO work, 

that will change given the migration nature
301-redirecting
URLs to their
relevant
canonical
Secured URLs
Keeping old brand
& terms rankings
while redirecting
to new domain
URLsKeeping their
crawlability,
indexability &
content
relevance
#webmigrations at #yoastcon by @aleyda from @orainti
Given all this, is it necessary, feasible and
profitable to move?
Is there any
other way to
achieve the same
goal without
moving?
Are there
resources and
flexibility to do the
needed technical
and content
changes?
Is it going to
be profitable
given the related
costs?
What would you
need to move and
where?
#webmigrations at #yoastcon by @aleyda from @orainti
In some cases it is, like when moving to a stronger
domain consolidating international versions
ccTLD gTLD
#webmigrations at #yoastcon by @aleyda from @orainti
In others is due to business reasons, like a
rebranding that requires a domain move
Yoast
yoast.com
Marieke
marieke.com
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
SEO
Design & UX
Marketing
Development
After assessing
these, agree
with the
project’s
stakeholders to
secure resources
& support
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
SEO
Development
We will do whatever
you say, SEOs know
their sh*t and we will
all support you forever
Finally!
Warning, this might not be a realistic scenario
#webmigrations at #yoastcon by @aleyda from @orainti
Once you have obtained it… It’s time to start!
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
Let’s work on that rebranding project
#webmigrations at #yoastcon by @aleyda from @orainti
Yoast
yoast.com
Marieke
marieke.com
#webmigrations at #yoastcon by @aleyda from @orainti
Avoid leaving any
important page out
by gathering all
URLs to move
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
Identify which are the affected URLs
based on the Web migration scope
Page level
Category level
Site level
Redesign, HTTP to
HTTPS change,
company rebranding,
acquisition or Web
consolidation
Area renaming
Product rebranding
#webmigrations at #yoastcon by @aleyda from @orainti
Crawlability
Indexability
Internal linking
Relevance
Rankings
Traffic
Link popularity
Speed
Crawl the affected URLs and gather their 

SEO configuration, rankings & traffic metrics
#webmigrations at #yoastcon by @aleyda from @orainti
You can use desktop crawlers for smaller 

sites and cloud ones for bigger ones
Screaming Frog, Sitebulb, OnCrawl, Ryte, Deepcrawl, Botify
Desktop Cloud
#webmigrations at #yoastcon by @aleyda from @orainti
Rankings
Traffic
Link popularity SSL Certificate
Analyze their SEO status to identify what is
important to keep or improve in these pages
Yoast
yoast.com/yoastcon
Pages Crawlability
Pages Indexability
Pages Content Relevance
Pages Internal linking
Pages Speed
Pages URL Naming Convention
#webmigrations at #yoastcon by @aleyda from @orainti
Integrate all possible URLs sources 

into your crawl simulation
Screaming Frog & Deepcrawl
Google Analytics
Search Console
XML Sitemaps
Log Files
Backlinks
#webmigrations at #yoastcon by @aleyda from @orainti
This will allow you
to identify orphan
URLs, and to avoid
missing any
important page
#webmigrations at #yoastcon by @aleyda from @orainti
Including images, or any resource that you
might be also serving and needs to be migrated
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
You will likely find very old URLs that nobody
has heard of though… sigh
#webmigrations at #yoastcon by @aleyda from @orainti
Het wordt een rommeltje
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
Give context to
prioritize the
actually meaningful
pages to redirect
and establish rules
for the rest
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
Obtain the traffic and queries for 

which all the identified URLs rank for
Screaming Frog, URL Profiler
#webmigrations at #yoastcon by @aleyda from @orainti
You can then put your pages in context with their
traffic, ranked queries along optimization status
Top Pages Technical Configuration Relevance Popularity Traffic Ranked Queries
#webmigrations at #yoastcon by @aleyda from @orainti
Which of these actually spark joy by bringing
value: conversions, traffic, rankings & links?
#webmigrations at #yoastcon by @aleyda from @orainti
Define rules for
their migration
to give the
best possible
user
experience,
based on
importance
Leave them out
Were they typos and didn’t existed nor
brought rankings, links, traffic?
301-redirect to
parent category
Did they existed but were not indexable,
didn’t brought rankings, links & traffic?
301-redirect to new
page version
Did they existed, were indexable and
brought rankings, links & traffic?
#webmigrations at #yoastcon by @aleyda from @orainti
This is also a
great
opportunity to
prune your
site, and avoid
bringing old
errors to the
new one
#webmigrations at #yoastcon by @aleyda from @orainti
Meaningful pages should be 301-redirected to
their new versions where their relevance is kept
Mariekecon
yoast.com/yoastcon/ marieke.com/mariekecon/
Yoastcon
Yoast Marieke
301-Redirects
#webmigrations at #yoastcon by @aleyda from @orainti
If their SEO status is lacking, is then also
important to specify what should be improved
Thin, Duplicate Content
Slow Speed
Hierarchical Navigation
Relevant Title
Page specific, expanded Content
Fast Speed
Hierarchical Navigation
Relevant Title
To Keep
To Improve
yoast.com/yoastcon/ marieke.com/mariekecon/
Yoast Marieke
301-Redirects
#webmigrations at #yoastcon by @aleyda from @orainti
Establishing the configuration changes to be
implemented in the new pages versions
Old Pages Titles, Descriptions & H1s New Pages Titles, Descriptions & H1s
#webmigrations at #yoastcon by @aleyda from @orainti
Defining also the new pages to create to keep 

the rankings for the old branded queries
Yoast Marieke
yoast.com/yoastcon/ marieke.com/mariekecon/
301-Redirect
Yoastcon 

is now 

Mariekecon
marieke.com/yoastcon/ Links to
Yoastcon
SEO & Online
Marketing Conference
Mariekecon
SEO & Online
Marketing Conference
#webmigrations at #yoastcon by @aleyda from @orainti
While targeting the transactional and new
branded queries with the new ones
New Marieke Pages
Bridge Pages for old Yoast Brands
Old Branded

Queries
Transactional
Queries and
New Branded
Queries
Old Yoast Pages
Transactional
Queries and
Old Branded
Queries
#webmigrations at #yoastcon by @aleyda from @orainti
With rules you can follow in rebranding 

scenarios that are known to be complex
#webmigrations at #yoastcon by @aleyda from @orainti
It’s time to prepare
and test your
migration to make
sure the defined
pages are effectively
redirected to their
relevant new
destinations
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
Before launching, it’s critical to test 

the migration in a private environment
#webmigrations at #yoastcon by @aleyda from @orainti
Validate the changes by comparing first the top
old vs. new types of pages in the stage site
Pages Crawlability
Content Indexability
301-Redirects
SSL CertificatePages Content Relevance
Pages Internal linking
Pages Speed
Home Page
Category Page
Sub-Category Page
Product Page
Main Blog Page
Blog Category Page
Blog post
Each Affected Page Type
Verify
Yoast Marieke
yoast.test.com/yoastcon/ marieke.test.com/mariekecon/
#webmigrations at #yoastcon by @aleyda from @orainti
List crawl the old URLs to check if the 

301-redirects have been set as specified
#webmigrations at #yoastcon by @aleyda from @orainti
Look for these common redirects issues 

and fix them before launching
Non-301
Redirects
Redirects
Loops
Redirects
Chains
Redirects
to Non-
indexable or
Error URLs
Redirects
to Non-
relevant
Pages
#webmigrations at #yoastcon by @aleyda from @orainti
Crawl the new Web test version to also check 

if its pages are optimized as specified
#webmigrations at #yoastcon by @aleyda from @orainti
And if the SEO improvements & new pages 

have been implemented too
HTTP
status
Canonical
tags
Internal
Links
Content
Indexability
Content
Relevance
#webmigrations at #yoastcon by @aleyda from @orainti
It’s all working as
expected? It’s then
time to migrate and
verify these again in
the live environment
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
If the migration will take a bit, return a 503 HTTP
status to tell Google there’s a maintenance
https://yoast.com/http-503-site-maintenance-seo/
#webmigrations at #yoastcon by @aleyda from @orainti
Do a list crawl of the old
URLs to check that they’re
301 redirecting to their
new specified destinations
#webmigrations at #yoastcon by @aleyda from @orainti
Look again for and fix any non-301 redirects,
loops, chains, or anything going to incorrect URLs
#webmigrations at #yoastcon by @aleyda from @orainti
Prioritize to fix high-traffic pages with 

incorrect redirect behavior
#webmigrations at #yoastcon by @aleyda from @orainti
Crawl the new live site and make sure 

the new pages are accessible & optimized too
#webmigrations at #yoastcon by @aleyda from @orainti
Look for URLs that
might be blocked,
no-indexed, linking
or canonicalizing to
the old pages
#webmigrations at #yoastcon by @aleyda from @orainti
If the migration
has included an
HTTPS switch
make sure
there are no
mixed content
issues too
#webmigrations at #yoastcon by @aleyda from @orainti
If it’s a new
Web location,
set GA & GSC,
and update
with the old
settings if
relevant
#webmigrations at #yoastcon by @aleyda from @orainti
Once fixed all issues, you can submit your new
URLs & XML sitemaps to be re-crawled
#webmigrations at #yoastcon by @aleyda from @orainti
For domains level migrations, submit it too 

with Google’s Change of Address feature
https://support.google.com/webmasters/answer/83106?hl=en
#webmigrations at #yoastcon by @aleyda from @orainti
Check that new site
pages are indexed
and ranked over time
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti
Start tracking your targeted queries before 

the launch for the new and old Websites
SEOmonitor & Advanced Web Rankings
#webmigrations at #yoastcon by @aleyda from @orainti
Set a Web monitoring
service to get alerts
when changes in the
new site pages or old
redirected URLs are
made
Little Warden & ContentKing
#webmigrations at #yoastcon by @aleyda from @orainti
Use the Search Console to monitor if the new
URLs get indexed and the old ones disappear
#webmigrations at #yoastcon by @aleyda from @orainti
Verify which have been included and which have
been left out the index & the reason, to fix them
#webmigrations at #yoastcon by @aleyda from @orainti
Monitor & compare the new vs. old main 

ranked queries, pages and SERP features
old website location new website location
#webmigrations at #yoastcon by @aleyda from @orainti
Check that rankings & CTR of your top queries
in the new location are regained over time
#webmigrations at #yoastcon by @aleyda from @oraintiSEOmonitor
Monitor the
trend of
additional
keywords w/
your own rank
tracker,
organizing
them in groups
#webmigrations at #yoastcon by @aleyda from @orainti
Look in both desktop and mobile results to
identify inconsistent ranking behavior
SEOmonitor
#webmigrations at #yoastcon by @aleyda from @orainti
Track also your top queries vs. your competitors
to check your search visibility share before & after
SEOmonitor
#webmigrations at #yoastcon by @aleyda from @orainti
Complement
your own
tracking by
following-up with
visibility indexes
to identify
potential issues
with non-critical
queries
SEMrush, Sistrix, Searchmetrics
#webmigrations at #yoastcon by @aleyda from @orainti
Check for
your rankings
impact on
traffic while
looking on
conversion &
engagement
SEOmonitor
#webmigrations at #yoastcon by @aleyda from @orainti
You should see a positive before and after
migration traffic trend after a while
#webmigrations at #yoastcon by @aleyda from @orainti
It’s about aligning SEO in the Web migration 

process to avoid the most common issues
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
#webmigrations at #yoastcon by @aleyda from @orainti
While taking the
opportunity to
eliminate
whatever doesn’t
spark joy
#webmigrations at #yoastcon by @aleyda from @orainti
#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
In order to achieve business goals successfully

https://marieke.com
Marieke
Marieke
MariekeCon
#webmigrations at #yoastcon by @aleyda from @orainti
If somehow, you
can’t do this
from the start…
don’t worry, I got
you covered too
bit.ly/crawlingmondays6
#webmigrations at #yoastcon by @aleyda from @orainti
You’re now ready to move!
#webmigrations at #yoastcon by @aleyda from @orainti

More Related Content

What's hot

SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19Aleyda Solís
 
Winning SEO when doing Web Migrations #SMSSYD19
Winning SEO when doing Web Migrations #SMSSYD19Winning SEO when doing Web Migrations #SMSSYD19
Winning SEO when doing Web Migrations #SMSSYD19Aleyda Solís
 
The Structured Data Toolbox for SEOs #SMXEast
The Structured Data Toolbox for SEOs #SMXEast The Structured Data Toolbox for SEOs #SMXEast
The Structured Data Toolbox for SEOs #SMXEast Aleyda Solís
 
How to Optimize for Conversational Search #SMXLondon
How to Optimize for Conversational Search #SMXLondonHow to Optimize for Conversational Search #SMXLondon
How to Optimize for Conversational Search #SMXLondonAleyda Solís
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
 
Winning in a 
Mobile Search World #SearchStarsSE
Winning in a 
Mobile Search World #SearchStarsSEWinning in a 
Mobile Search World #SearchStarsSE
Winning in a 
Mobile Search World #SearchStarsSEAleyda Solís
 
Winning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconfWinning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconfAleyda Solís
 
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtualHow to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtualAleyda Solís
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
 
How to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOHow to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOAleyda Solís
 
Discovering SEO Opportunities through Log Analysis #DTDConf
 Discovering SEO Opportunities through Log Analysis #DTDConf Discovering SEO Opportunities through Log Analysis #DTDConf
Discovering SEO Opportunities through Log Analysis #DTDConfAleyda Solís
 
Moving URLs: Structural Web changes 
without losing rankings #SearchLove
Moving URLs: Structural Web changes 
without losing rankings #SearchLoveMoving URLs: Structural Web changes 
without losing rankings #SearchLove
Moving URLs: Structural Web changes 
without losing rankings #SearchLoveAleyda Solís
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
 
SEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounderSEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounderAleyda Solís
 
#AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit
#AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit #AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit
#AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit Aleyda Solís
 
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...Aleyda Solís
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
 
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
 

What's hot (20)

SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19
 
Winning SEO when doing Web Migrations #SMSSYD19
Winning SEO when doing Web Migrations #SMSSYD19Winning SEO when doing Web Migrations #SMSSYD19
Winning SEO when doing Web Migrations #SMSSYD19
 
The Structured Data Toolbox for SEOs #SMXEast
The Structured Data Toolbox for SEOs #SMXEast The Structured Data Toolbox for SEOs #SMXEast
The Structured Data Toolbox for SEOs #SMXEast
 
How to Optimize for Conversational Search #SMXLondon
How to Optimize for Conversational Search #SMXLondonHow to Optimize for Conversational Search #SMXLondon
How to Optimize for Conversational Search #SMXLondon
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
 
Winning in a 
Mobile Search World #SearchStarsSE
Winning in a 
Mobile Search World #SearchStarsSEWinning in a 
Mobile Search World #SearchStarsSE
Winning in a 
Mobile Search World #SearchStarsSE
 
Winning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconfWinning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconf
 
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtualHow to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
How to Build your Own SEO Workbook in Google Sheets for Free #WTSVirtual
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO Process
 
How to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOHow to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEO
 
Discovering SEO Opportunities through Log Analysis #DTDConf
 Discovering SEO Opportunities through Log Analysis #DTDConf Discovering SEO Opportunities through Log Analysis #DTDConf
Discovering SEO Opportunities through Log Analysis #DTDConf
 
Moving URLs: Structural Web changes 
without losing rankings #SearchLove
Moving URLs: Structural Web changes 
without losing rankings #SearchLoveMoving URLs: Structural Web changes 
without losing rankings #SearchLove
Moving URLs: Structural Web changes 
without losing rankings #SearchLove
 
Internationalizing Your SEO By Aleyda Solis
Internationalizing Your SEO By Aleyda SolisInternationalizing Your SEO By Aleyda Solis
Internationalizing Your SEO By Aleyda Solis
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
 
SEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounderSEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounder
 
#AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit
#AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit #AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit
#AMPvengers: Implementing AMP while saving your SEO #SearchmetricsSummit
 
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #...
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
Make Web Not War 2010
Make Web Not War 2010Make Web Not War 2010
Make Web Not War 2010
 
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
 

Similar to How to Win SEO in Complex Web Migrations Scenarios #YoastCon

When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages       When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
 
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
 
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesAleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
 
Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017Aleyda Solís
 
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 Aleyda Solís
 
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveMobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
 
SearchLove San Diego 2018 | Aleyda Solis | Moving URLs
SearchLove San Diego 2018 | Aleyda Solis | Moving URLsSearchLove San Diego 2018 | Aleyda Solis | Moving URLs
SearchLove San Diego 2018 | Aleyda Solis | Moving URLsDistilled
 
SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...Aleyda Solís
 
Developing SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconferenceDeveloping SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
 
Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestAleyda Solís
 
Web Governance in Higher Education
Web Governance in Higher EducationWeb Governance in Higher Education
Web Governance in Higher EducationShane Diffily
 
Winning in a 
Mobile Search World #LearnInbound
Winning in a 
Mobile Search World #LearnInboundWinning in a 
Mobile Search World #LearnInbound
Winning in a 
Mobile Search World #LearnInboundAleyda Solís
 
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestSEO For Marketplaces: Overcoming Technical Challenges #WTSFest
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
 
Aleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO auditsAleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
 
Mobile First SEO at #WCEU
Mobile First SEO at #WCEU Mobile First SEO at #WCEU
Mobile First SEO at #WCEU Aleyda Solís
 
Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest Aleyda Solís
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
 
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
 

Similar to How to Win SEO in Complex Web Migrations Scenarios #YoastCon (20)

When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages       When Your Inventory Changes: SEO Tips For Changing Product Pages
When Your Inventory Changes: SEO Tips For Changing Product Pages
 
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
 
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesAleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
 
Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017
 
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
 
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveMobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
 
SearchLove San Diego 2018 | Aleyda Solis | Moving URLs
SearchLove San Diego 2018 | Aleyda Solis | Moving URLsSearchLove San Diego 2018 | Aleyda Solis | Moving URLs
SearchLove San Diego 2018 | Aleyda Solis | Moving URLs
 
SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
Developing SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconferenceDeveloping SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconference
 
Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFest
 
Web Governance in Higher Education
Web Governance in Higher EducationWeb Governance in Higher Education
Web Governance in Higher Education
 
Winning in a 
Mobile Search World #LearnInbound
Winning in a 
Mobile Search World #LearnInboundWinning in a 
Mobile Search World #LearnInbound
Winning in a 
Mobile Search World #LearnInbound
 
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestSEO For Marketplaces: Overcoming Technical Challenges #WTSFest
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
 
Aleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO auditsAleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO audits
 
Mobile First SEO at #WCEU
Mobile First SEO at #WCEU Mobile First SEO at #WCEU
Mobile First SEO at #WCEU
 
Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
 
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
 

More from Aleyda Solís

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Aleyda Solís
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommAleyda Solís
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSAleyda Solís
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyAleyda Solís
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEOAleyda Solís
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...Aleyda Solís
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessAleyda Solís
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoAleyda Solís
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22Aleyda Solís
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkAleyda Solís
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
 

More from Aleyda Solís (20)

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
 

Recently uploaded

Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyAnton Shulke
 
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Meon Technologies .......................
Meon Technologies  .......................Meon Technologies  .......................
Meon Technologies .......................meontechnologies01
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaEsteller
 
Best Database provider in india. b2b database provider
Best Database provider in india. b2b database providerBest Database provider in india. b2b database provider
Best Database provider in india. b2b database providerashwanikanojia2
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfkinjaltaletiya7298
 
Media and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CMedia and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CSocial Samosa
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaEsteller
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesUmeshChandra385380
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 

Recently uploaded (20)

Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agency
 
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Meon Technologies .......................
Meon Technologies  .......................Meon Technologies  .......................
Meon Technologies .......................
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completa
 
Best Database provider in india. b2b database provider
Best Database provider in india. b2b database providerBest Database provider in india. b2b database provider
Best Database provider in india. b2b database provider
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
 
Media and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CMedia and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara C
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleria
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO Strategies
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 

How to Win SEO in Complex Web Migrations Scenarios #YoastCon

  • 1. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti How to Win SEO in Complex Moving Web Migrations Scenarios #webmigrations at #yoastcon by @aleyda from @orainti
  • 2. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti Moving sites, like moving houses, can be pijnlijk
  • 3. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti Both require a lot of work… You want to take your belongings with you without leaving, breaking, losing anything important You want to update your details, to refer and be found in your new address You want to correctly reorganize your belongings in your new location fast
  • 4. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti …that can be shockingly similar, right? You want to take your belongings with you without leaving, breaking, losing anything important You want to update your details, to refer and be found in your new address You want to correctly reorganize your belongings in your new location fast URLS 301-REDIRECT URLS LINKS & CONFIGURATION UPDATE
  • 5. #webmigrations at #yoastcon by @aleyda from @orainti Without proper SEO planning & validation Web migrations can have terrible consequences BEFORE AFTER
  • 6. #webmigrations at #yoastcon by @aleyda from @orainti Like when you move and forget to label all the boxes and then can’t find your toilet paper #webmigrations at #yoastcon by @aleyda from @orainti
  • 7. #webmigrations at #yoastcon by @aleyda from @orainti Although losing your organic traffic after a Web migration is a potentially more business critical situation and is also shockingly common #webmigrations at #yoastcon by @aleyda from @oraintihttps://www.sistrix.com/blog/indexwatch-the-top-100-seo-losers-of-2018/
  • 8. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti However, both can be exciting if you’re moving to a better place…
  • 9. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti Like when you take the opportunity to throw what you don’t need and better organize your clothes in a bigger closet
  • 10. #webmigrations at #yoastcon by @aleyda from @orainti Or when you improve your site optimization for better results when doing the Web migration
  • 11. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti Over the years I’ve found is mostly about tackling these common reasons for Web migration failures Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  • 12. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti Notice how half of these are not technical related but have to do with appropriate project planning Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  • 13. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti And how the technical related ones will tend 
 to intensify with big Websites Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  • 14. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti I’m not Marie Kondo but today I’ll show you how to avoid them and make your Web migrations to spark joy
  • 15. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti Start by identifying your moving goal, feasibility and scope to support the process accordingly
  • 16. #webmigrations at #yoastcon by @aleyda from @orainti What are you looking to achieve 
 with the Web Migration? Redesign Move to 
 HTTPS Rebrand Web Consolidation
  • 17. #webmigrations at #yoastcon by @aleyda from @orainti Redesign Move to HTTPS Rebrand Web Consolidation The migration will become more complex to support depending on the required move Same URLs Same Domain Different Domains
  • 18. #webmigrations at #yoastcon by @aleyda from @orainti Redesign Move to HTTPS Rebrand Web Consolidation As well as the focus of your SEO work, 
 that will change given the migration nature 301-redirecting URLs to their relevant canonical Secured URLs Keeping old brand & terms rankings while redirecting to new domain URLsKeeping their crawlability, indexability & content relevance
  • 19. #webmigrations at #yoastcon by @aleyda from @orainti Given all this, is it necessary, feasible and profitable to move? Is there any other way to achieve the same goal without moving? Are there resources and flexibility to do the needed technical and content changes? Is it going to be profitable given the related costs? What would you need to move and where?
  • 20. #webmigrations at #yoastcon by @aleyda from @orainti In some cases it is, like when moving to a stronger domain consolidating international versions ccTLD gTLD
  • 21. #webmigrations at #yoastcon by @aleyda from @orainti In others is due to business reasons, like a rebranding that requires a domain move Yoast yoast.com Marieke marieke.com
  • 22. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti SEO Design & UX Marketing Development After assessing these, agree with the project’s stakeholders to secure resources & support
  • 23. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti SEO Development We will do whatever you say, SEOs know their sh*t and we will all support you forever Finally! Warning, this might not be a realistic scenario
  • 24. #webmigrations at #yoastcon by @aleyda from @orainti Once you have obtained it… It’s time to start! #webmigrations at #yoastcon by @aleyda from @orainti
  • 25. #webmigrations at #yoastcon by @aleyda from @orainti Let’s work on that rebranding project #webmigrations at #yoastcon by @aleyda from @orainti Yoast yoast.com Marieke marieke.com
  • 26. #webmigrations at #yoastcon by @aleyda from @orainti Avoid leaving any important page out by gathering all URLs to move #webmigrations at #yoastcon by @aleyda from @orainti
  • 27. #webmigrations at #yoastcon by @aleyda from @orainti Identify which are the affected URLs based on the Web migration scope Page level Category level Site level Redesign, HTTP to HTTPS change, company rebranding, acquisition or Web consolidation Area renaming Product rebranding
  • 28. #webmigrations at #yoastcon by @aleyda from @orainti Crawlability Indexability Internal linking Relevance Rankings Traffic Link popularity Speed Crawl the affected URLs and gather their 
 SEO configuration, rankings & traffic metrics
  • 29. #webmigrations at #yoastcon by @aleyda from @orainti You can use desktop crawlers for smaller 
 sites and cloud ones for bigger ones Screaming Frog, Sitebulb, OnCrawl, Ryte, Deepcrawl, Botify Desktop Cloud
  • 30. #webmigrations at #yoastcon by @aleyda from @orainti Rankings Traffic Link popularity SSL Certificate Analyze their SEO status to identify what is important to keep or improve in these pages Yoast yoast.com/yoastcon Pages Crawlability Pages Indexability Pages Content Relevance Pages Internal linking Pages Speed Pages URL Naming Convention
  • 31. #webmigrations at #yoastcon by @aleyda from @orainti Integrate all possible URLs sources 
 into your crawl simulation Screaming Frog & Deepcrawl Google Analytics Search Console XML Sitemaps Log Files Backlinks
  • 32. #webmigrations at #yoastcon by @aleyda from @orainti This will allow you to identify orphan URLs, and to avoid missing any important page
  • 33. #webmigrations at #yoastcon by @aleyda from @orainti Including images, or any resource that you might be also serving and needs to be migrated
  • 34. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti You will likely find very old URLs that nobody has heard of though… sigh
  • 35. #webmigrations at #yoastcon by @aleyda from @orainti Het wordt een rommeltje #webmigrations at #yoastcon by @aleyda from @orainti
  • 36. #webmigrations at #yoastcon by @aleyda from @orainti Give context to prioritize the actually meaningful pages to redirect and establish rules for the rest #webmigrations at #yoastcon by @aleyda from @orainti
  • 37. #webmigrations at #yoastcon by @aleyda from @orainti Obtain the traffic and queries for 
 which all the identified URLs rank for Screaming Frog, URL Profiler
  • 38. #webmigrations at #yoastcon by @aleyda from @orainti You can then put your pages in context with their traffic, ranked queries along optimization status Top Pages Technical Configuration Relevance Popularity Traffic Ranked Queries
  • 39. #webmigrations at #yoastcon by @aleyda from @orainti Which of these actually spark joy by bringing value: conversions, traffic, rankings & links?
  • 40. #webmigrations at #yoastcon by @aleyda from @orainti Define rules for their migration to give the best possible user experience, based on importance Leave them out Were they typos and didn’t existed nor brought rankings, links, traffic? 301-redirect to parent category Did they existed but were not indexable, didn’t brought rankings, links & traffic? 301-redirect to new page version Did they existed, were indexable and brought rankings, links & traffic?
  • 41. #webmigrations at #yoastcon by @aleyda from @orainti This is also a great opportunity to prune your site, and avoid bringing old errors to the new one
  • 42. #webmigrations at #yoastcon by @aleyda from @orainti Meaningful pages should be 301-redirected to their new versions where their relevance is kept Mariekecon yoast.com/yoastcon/ marieke.com/mariekecon/ Yoastcon Yoast Marieke 301-Redirects
  • 43. #webmigrations at #yoastcon by @aleyda from @orainti If their SEO status is lacking, is then also important to specify what should be improved Thin, Duplicate Content Slow Speed Hierarchical Navigation Relevant Title Page specific, expanded Content Fast Speed Hierarchical Navigation Relevant Title To Keep To Improve yoast.com/yoastcon/ marieke.com/mariekecon/ Yoast Marieke 301-Redirects
  • 44. #webmigrations at #yoastcon by @aleyda from @orainti Establishing the configuration changes to be implemented in the new pages versions Old Pages Titles, Descriptions & H1s New Pages Titles, Descriptions & H1s
  • 45. #webmigrations at #yoastcon by @aleyda from @orainti Defining also the new pages to create to keep 
 the rankings for the old branded queries Yoast Marieke yoast.com/yoastcon/ marieke.com/mariekecon/ 301-Redirect Yoastcon 
 is now 
 Mariekecon marieke.com/yoastcon/ Links to Yoastcon SEO & Online Marketing Conference Mariekecon SEO & Online Marketing Conference
  • 46. #webmigrations at #yoastcon by @aleyda from @orainti While targeting the transactional and new branded queries with the new ones New Marieke Pages Bridge Pages for old Yoast Brands Old Branded
 Queries Transactional Queries and New Branded Queries Old Yoast Pages Transactional Queries and Old Branded Queries
  • 47. #webmigrations at #yoastcon by @aleyda from @orainti With rules you can follow in rebranding 
 scenarios that are known to be complex
  • 48. #webmigrations at #yoastcon by @aleyda from @orainti It’s time to prepare and test your migration to make sure the defined pages are effectively redirected to their relevant new destinations #webmigrations at #yoastcon by @aleyda from @orainti
  • 49. #webmigrations at #yoastcon by @aleyda from @orainti Before launching, it’s critical to test 
 the migration in a private environment
  • 50. #webmigrations at #yoastcon by @aleyda from @orainti Validate the changes by comparing first the top old vs. new types of pages in the stage site Pages Crawlability Content Indexability 301-Redirects SSL CertificatePages Content Relevance Pages Internal linking Pages Speed Home Page Category Page Sub-Category Page Product Page Main Blog Page Blog Category Page Blog post Each Affected Page Type Verify Yoast Marieke yoast.test.com/yoastcon/ marieke.test.com/mariekecon/
  • 51. #webmigrations at #yoastcon by @aleyda from @orainti List crawl the old URLs to check if the 
 301-redirects have been set as specified
  • 52. #webmigrations at #yoastcon by @aleyda from @orainti Look for these common redirects issues 
 and fix them before launching Non-301 Redirects Redirects Loops Redirects Chains Redirects to Non- indexable or Error URLs Redirects to Non- relevant Pages
  • 53. #webmigrations at #yoastcon by @aleyda from @orainti Crawl the new Web test version to also check 
 if its pages are optimized as specified
  • 54. #webmigrations at #yoastcon by @aleyda from @orainti And if the SEO improvements & new pages 
 have been implemented too HTTP status Canonical tags Internal Links Content Indexability Content Relevance
  • 55. #webmigrations at #yoastcon by @aleyda from @orainti It’s all working as expected? It’s then time to migrate and verify these again in the live environment #webmigrations at #yoastcon by @aleyda from @orainti
  • 56. #webmigrations at #yoastcon by @aleyda from @orainti If the migration will take a bit, return a 503 HTTP status to tell Google there’s a maintenance https://yoast.com/http-503-site-maintenance-seo/
  • 57. #webmigrations at #yoastcon by @aleyda from @orainti Do a list crawl of the old URLs to check that they’re 301 redirecting to their new specified destinations
  • 58. #webmigrations at #yoastcon by @aleyda from @orainti Look again for and fix any non-301 redirects, loops, chains, or anything going to incorrect URLs
  • 59. #webmigrations at #yoastcon by @aleyda from @orainti Prioritize to fix high-traffic pages with 
 incorrect redirect behavior
  • 60. #webmigrations at #yoastcon by @aleyda from @orainti Crawl the new live site and make sure 
 the new pages are accessible & optimized too
  • 61. #webmigrations at #yoastcon by @aleyda from @orainti Look for URLs that might be blocked, no-indexed, linking or canonicalizing to the old pages
  • 62. #webmigrations at #yoastcon by @aleyda from @orainti If the migration has included an HTTPS switch make sure there are no mixed content issues too
  • 63. #webmigrations at #yoastcon by @aleyda from @orainti If it’s a new Web location, set GA & GSC, and update with the old settings if relevant
  • 64. #webmigrations at #yoastcon by @aleyda from @orainti Once fixed all issues, you can submit your new URLs & XML sitemaps to be re-crawled
  • 65. #webmigrations at #yoastcon by @aleyda from @orainti For domains level migrations, submit it too 
 with Google’s Change of Address feature https://support.google.com/webmasters/answer/83106?hl=en
  • 66. #webmigrations at #yoastcon by @aleyda from @orainti Check that new site pages are indexed and ranked over time #webmigrations at #yoastcon by @aleyda from @orainti
  • 67. #webmigrations at #yoastcon by @aleyda from @orainti Start tracking your targeted queries before 
 the launch for the new and old Websites SEOmonitor & Advanced Web Rankings
  • 68. #webmigrations at #yoastcon by @aleyda from @orainti Set a Web monitoring service to get alerts when changes in the new site pages or old redirected URLs are made Little Warden & ContentKing
  • 69. #webmigrations at #yoastcon by @aleyda from @orainti Use the Search Console to monitor if the new URLs get indexed and the old ones disappear
  • 70. #webmigrations at #yoastcon by @aleyda from @orainti Verify which have been included and which have been left out the index & the reason, to fix them
  • 71. #webmigrations at #yoastcon by @aleyda from @orainti Monitor & compare the new vs. old main 
 ranked queries, pages and SERP features old website location new website location
  • 72. #webmigrations at #yoastcon by @aleyda from @orainti Check that rankings & CTR of your top queries in the new location are regained over time
  • 73. #webmigrations at #yoastcon by @aleyda from @oraintiSEOmonitor Monitor the trend of additional keywords w/ your own rank tracker, organizing them in groups
  • 74. #webmigrations at #yoastcon by @aleyda from @orainti Look in both desktop and mobile results to identify inconsistent ranking behavior SEOmonitor
  • 75. #webmigrations at #yoastcon by @aleyda from @orainti Track also your top queries vs. your competitors to check your search visibility share before & after SEOmonitor
  • 76. #webmigrations at #yoastcon by @aleyda from @orainti Complement your own tracking by following-up with visibility indexes to identify potential issues with non-critical queries SEMrush, Sistrix, Searchmetrics
  • 77. #webmigrations at #yoastcon by @aleyda from @orainti Check for your rankings impact on traffic while looking on conversion & engagement SEOmonitor
  • 78. #webmigrations at #yoastcon by @aleyda from @orainti You should see a positive before and after migration traffic trend after a while
  • 79. #webmigrations at #yoastcon by @aleyda from @orainti It’s about aligning SEO in the Web migration 
 process to avoid the most common issues Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  • 80. #webmigrations at #yoastcon by @aleyda from @orainti While taking the opportunity to eliminate whatever doesn’t spark joy #webmigrations at #yoastcon by @aleyda from @orainti
  • 81. #webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti In order to achieve business goals successfully
 https://marieke.com Marieke Marieke MariekeCon
  • 82. #webmigrations at #yoastcon by @aleyda from @orainti If somehow, you can’t do this from the start… don’t worry, I got you covered too bit.ly/crawlingmondays6
  • 83. #webmigrations at #yoastcon by @aleyda from @orainti You’re now ready to move! #webmigrations at #yoastcon by @aleyda from @orainti