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How to Leverage Content Curation in SEO #BrightonSEO

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Learn how you can use content curation to help you advance and automate content discovery in your SEO process

Published in: Marketing

How to Leverage Content Curation in SEO #BrightonSEO

  1. how to leverage content curation For Seo by @aleyda from @orainti at #brightonseo
  2. Hellooooo BrightonSeo! #contentcuration by @aleyda from @orainti at #brightonseo
  3. My name is Aleyda Solis international seo consultant FOUNDER of orainti.com I speak I write I share @aleyda +aleydasolis
  4. Let’s talk about Content in Seo… #contentcuration by @aleyda from @orainti at #brightonseo
  5. It shall be bot-friendly #contentcuration by @aleyda from @orainti at #brightonseo
  6. Defeat Panda #contentcuration by @aleyda from @orainti at #brightonseo
  7. Rank & attract your audience attention #contentcuration by @aleyda from @orainti at #brightonseo
  8. Educate about your offering #contentcuration by @aleyda from @orainti at #brightonseo
  9. Communicate your news #contentcuration by @aleyda from @orainti at #brightonseo
  10. Help you sell your products or services #contentcuration by @aleyda from @orainti at #brightonseo
  11. Provide a great experience #contentcuration by @aleyda from @orainti at #brightonseo
  12. …and earn your audience endorsement #contentcuration by @aleyda from @orainti at #brightonseo
  13. It’s fun to create it #contentcuration by @aleyda from @orainti at #brightonseo
  14. But challenging in a continuous process #contentcuration by @aleyda from @orainti at #brightonseo
  15. How to set an ongoing content discovery & creation process? #contentcuration by @aleyda from @orainti at #brightonseo
  16. Content Curation can help us! #contentcuration by @aleyda from @orainti at #brightonseo
  17. What’s Content Curation? sharing organizing grouping #contentcuration by @aleyda from @orainti at #brightonseo FINDING Best & most relevant CONTENT about an issue
  18. There’s more than this though #contentcuration by @aleyda from @orainti at #brightonseo
  19. There are 5 Content Curation Models aggregation ELEVATION CHRONOLOGY MASHUP DISTILLATION SOURCE: https://www.facebook.com/weleniastudios #contentcuration by @aleyda from @orainti at #brightonseo
  20. What differentiates “good” curation? SOURCE: http://www.bethkanter.org/good-curation-vs-bad-curation/ #contentcuration by @aleyda from @orainti at #brightonseo
  21. What differentiates “good” curation? #contentcuration by @aleyda from @orainti at #brightonseo
  22. What differentiates “good” curation? vs #contentcuration by @aleyda from @orainti at #brightonseo
  23. How to make the most out of it? #contentcuration by @aleyda from @orainti at #brightonseo
  24. By aligning & automating sharing organizing grouping #contentcuration by @aleyda from @orainti at #brightonseo FINDING Best & most relevant CONTENT about an issue
  25. Achieving 3 direct benefits MORE CONTENT SOURCES BETTER CONTENT IDEAS & TOPICS FRIENDLIER CONTENT FORMAT #contentcuration by @aleyda from @orainti at #brightonseo
  26. Influencing 2 SeoKpis links rankings #contentcuration by @aleyda from @orainti at #brightonseo
  27. Let’s jump in the process! #contentcuration by @aleyda from @orainti at #brightonseo
  28. Start by following your relevant topics in content sharing & curation platforms #contentcuration by @aleyda from @orainti at #brightonseo
  29. Do relevant searches in Quora & Reddit #contentcuration by @aleyda from @orainti at #brightonseo
  30. Alltop, Slideshare & Tumblr #contentcuration by @aleyda from @orainti at #brightonseo
  31. ListLy & ContentGems #contentcuration by @aleyda from @orainti at #brightonseo
  32. Monitor using rss, ifttt & Google docs #contentcuration by @aleyda from @orainti at #brightonseo
  33. Here’s the ifttt recipe to rss to docs https://ifttt.com/recipes/172209-add-new-rss-feed-item-to-spreadsheet-on-google-docs #contentcuration by @aleyda from @orainti at #brightonseo
  34. Monitor hottest content in social networks with Buzzsumo Alerts #contentcuration by @aleyda from @orainti at #brightonseo
  35. Set an ifttt recipe to send these emails alerts to Google Docs https://ifttt.com/recipes/73609-if-labeled-drive-in-gmail-then-save-to-google-drive #contentcuration by @aleyda from @orainti at #brightonseo
  36. Check the link & social metrics of the received & archived content w/ url profiler http://urlprofiler.com/ ##ccoonntteennttccuurraattiioonn bbyy @@aalleeyyddaa ffrroomm @@oorraaiinnttii aatt ##bbrriigghhttoonnsseeoo
  37. And identify the keyword search volume for the content topics http://www.semrush.com/ #contentcuration by @aleyda from @orainti at #brightonseo
  38. Now you have the criteria to identify the content ideas with highest potential shares links search volume current content #contentcuration by @aleyda from @orainti at #brightonseo
  39. Their characteristics to understand the patterns your audience likes Content Supply Content Demand Length #contentcuration by @aleyda from @orainti at #brightonseo Format Purpose Topic Style Type Relevance Audience Unfulfilled Demand Feasibility Profitability
  40. And be able to match unfulfilled content demand with what is feasible Content Supply Content Demand Length #contentcuration by @aleyda from @orainti at #brightonseo Format Purpose Topic Style Type Relevance Audience Unfulfilled Demand Feasibility Profitability the content that is highly popular but not so common OR ONLY PUBLISHED IN ONE FORMAT
  41. Identifying the best curation model if it’s already a well covered topic Unfulfilled Demand Relevance Audience Feasibility Profitability aggregation DISTILLATION ELEVATION MASHUP CHRONOLOGY Channel Promotion Timing Format #contentcuration by @aleyda from @orainti at #brightonseo
  42. You have now your next content idea! #contentcuration by @aleyda from @orainti at #brightonseo
  43. Let’s see some examples #contentcuration by @aleyda from @orainti at #brightonseo
  44. Best cities to work remotely #contentcuration by @aleyda from @orainti at #brightonseo mashup
  45. nomadlist.io #contentcuration by @aleyda from @orainti at #brightonseo mashup
  46. Visa requirements per nationality #contentcuration by @aleyda from @orainti at #brightonseo aggregation
  47. visamapper.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  48. Mobile Design Patterns aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  49. pttrns.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  50. Serial Entrepreneurs List chronology #contentcuration by @aleyda from @orainti at #brightonseo
  51. fundersandfounders.com chronology #contentcuration by @aleyda from @orainti at #brightonseo
  52. Matt Cutts Video Search aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  53. theshortcutts.com aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  54. All Seo Software aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  55. All Seo Software aggregation #contentcuration by @aleyda from @orainti at #brightonseo
  56. To maximize your results, remember… LINK FROM IT TO YOUR PRODUCTS OR SERVICES PAGES PROMOTE IT IN SOCIAL NETWORKS WHERE YOUR AUDIENCE IS ACTIVE MAKE IT EASY TO SHARE & LINK WITH THE APPROPRIATE BUTTONS TO OPTIMIZE THE PIECE FROM A TECHNICAL & CONTENT SEO PERSPECTIVE #contentcuration by @aleyda from @orainti at #brightonseo
  57. It’s now your time to curate! #contentcuration by @aleyda from @orainti at #brightonseo ELEVATION
  58. Thank you! Questions? Check it in Slideshare bit.ly/seocurate #contentcuration by @aleyda from @orainti at #brightonseo
  59. Images under creative commons http://www.flickr.com/photos/seeminglee/4041872282/ https://www.flickr.com/photos/branditressler/3361609750/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/nathaninsandiego/5465079549/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/timtom/6837380785/ http://www.flickr.com/photos/no1nos/12796459964/ http://www.flickr.com/photos/afagen/3002609890/ http://www.flickr.com/photos/tlimphotography/9551905429/ #contentcuration by @aleyda from @orainti at #brightonseo

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