1. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
How to Become a
Successful Remote
SEO Consultant

2. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/
2020 was game
changing for
remote work
due to the
Pandemic (it’s
sad it happened
within this
context)…

3. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/
Despite the
lockdown
constraints, many
companies
understood the
benefits of remote
work and became
remote first, like
Shopify

4. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
They realized remote work is an unstoppable paradigm
shift for knowledge workers with many positive effects
Business continuation
during a pandemia
+
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

5. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/coronavirus-remote-work-shift-trends-learnings-future-adoption/
This shift was also
perceived within
the digital
marketing and
SEO industry
with agencies
moving to a
remote setting…

6. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://twitter.com/aleyda/status/1377537429062696960
… and employees willing to move to other companies
if not allowed to work remotely anymore

7. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/jobs/seo/
If you would like to
keep working
remotely as an
employee (but can’t in
your current job) take
a look at the
Remoters.net job
board SEO section
and subscribe to the
alerts

8. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/jobs/
There are now hundreds of remote jobs
published per month of all types!

9. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/great-companies-remote-work-hiring/
… as well as more well known remote companies than
ever consistently hiring all the time all types of jobs

10. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/top-skills-to-include-in-your-resume-as-a-remote-based-professional/
To maximize the chances to be hired, highlight those
soft skills that make remote workers to excel

11. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
But what to do when you want to become an
independent remote SEO Consultant (not an employee)?
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
How to get
clients as a
remote
professional?
Is it remote
consulting
for you?
How can
your run your
remote
consulting
business in a
profitable
way?

12. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
… and how can you successfully perform SEO
consulting for success in a remote environment?
High
Productivity
without
distractions
Effective and
non-intrusive
Communication
A good life-
work balance

13. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
* SEO Consultant & Founder at Orainti
* Remoters.net Co-Founder
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
Olá! I’m Aleyda Solis,
and I’m here today to help you!

14. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
I’ve been remote since 2012, first as an employee
& from 2014 forward as Orainti’s founder

15. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
https://remoters.net/
I also co-founded
remoters.net in
2015, a hub to
empower and
facilitate remote
work, that I
currently run with
Elisa Martinez

16. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orain ti at #bettertogether from @ryte_en
https://remoters.net/interviews/
We’ve interviewed
dozens of remote
based SEO
professionals,
agencies and
organizations sharing
their remote
challenges, learnings
and advice

17. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Let’s see how you can
start working remotely as
an SEO consultant…

18. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Is it remote consulting for you?
You’ll need to be able to perform as a one-person business!
You’re happy
selling and
promoting
yourself
You’re
happy
running
your one-
person
business
You’re a
proactive
professional
with drive to
look for
solutions for
yourself
You’re ok not
having a
steady pay
every month

19. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
How to start getting remote clients?
Start sharing
what you know
and connect via
social and
relevant
communities/
groups
Create a
Website
showing
success
stories,
showcasing
expertise and
testimonials
Partner with
complimentary
professionals to
refer each other
(eg. With
developers or
designers)
You can start part-time while you’re still working as an employee
to get your first projects with minimal risks
Don’t be shy!
Let the world
know that
you’re up for
hire

20. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Establish your brand as a professional to trust
Don’t look to
work only with
local companies:
You speak
English and can
work worldwide
Identify a
specific area,
industry or
type of
Website where
you can focus
on
Identify what
type of projects
are more
profitable for
you: On-going
with retainers,
and minimum
fees
Identify your “USP”: Why they should hire and trust you instead
of others? Use remote as an advantage!
Establish how
many projects
you can work
well per month
and the
minimum for
profitability

21. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Once you have your first remote
projects: Set your remote work
environment for comfort

22. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Set
a
quiet
area to work from, wherever you are
A distraction free place w/ great internet connection to work
comfortably from
Good
Internet
coverage
Good
lightning
Little
noise
Little
distractions
Comfortable
furniture
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

23. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Ensure quality remote communication
Investing in headphones, mic, camera, noise canceling software
Noise
cancelling
headphones
Quality
mic
Good
definition
camera
Background
noise
cancellation
software
https://remoters.net/best-webcams-and-microphones-for-video-conferencing-remote-work/

24. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Make
sure
your
tools
are
still
accessible
independently
of
your
location,
but
securely
SEO, project management to communication tools
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

25. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Put an emphasis in security both online & offline
Fundamental as you or team might not be working from
a secure connection or environment
Antivirus and
firewall
software usage
VPN
secured
connection
while
working
Password
generation and
storage in
password
manager
Set
automatic
frequent data
backups
Device
tracker
installation
Headphones
usage for
conference
calls
Laptop
Screen
privacy
filter
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

26. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Avoid distractions that
kill your productivity

27. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Establish
clear
work
vs.
home
life
boundaries
With a routine, avoiding interruptions & overwork
Disable
mobile/non-
work
notifications
Agree with
family that you
shouldn’t be
interrupted only
for urgencies
Set a
start and
end work
time
schedule, use
alarms to
follow it
Disconnect
from work when
you “leave” your
work space, don’t
take it with you
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

28. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
https://zapier.com/blog/stay-focused-avoid-distractions/
Keep accountability and avoid temptations with tools
Use time tracking and app blockers software

29. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use
a
task
prioritization system
For example, the Eisenhower matrix to focus each day on
what actually deserves your attention
URGENT BUT NOT IMPORTANT
DELEGATE
WRITE A REMOTERS BLOG POST
ABOUT CORONAVIRUS IMPACT IN
REMOTE WORK
URGENT AND IMPORTANT
PRIORITIZE
PREPARE TOMORROW’S WEBINAR
NOT URGENT NOR IMPORTANT
AVOID
IMPORTANT BUT NOT CRITICAL
PLAN
ANSWER TO RANDOM GUEST POST
REQUESTS IN REMOTERS
DEVELOP SEO RECOMMENDATIONS TO
BE DELIVERED AT THE END OF NEXR
WEEK
LOW URGENCY
HIGH URGENCY
HIGH IMPORTANCE
LOW IMPORTANCE
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

30. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Have
your
calls
at
the
start
and
end
of
day
Avoid call disruptions through the day to concentrate more
easily on SEO analysis
Availability for Calls with clients/team
Availability for Calls with clients/team
Lunch
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

31. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Block
times
in
your
calendar
for
analysis
work
Avoid getting dragged by emails and calls, leaving enough time
for “actual” SEO work
Availability for Calls with clients/team
Blocked Time for SEO analysis
Lunch
Blocked Time for SEO analysis
Availability for Calls with clients/team
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

32. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use
a
time
management
method
to
tackle
each
day’s
tasks
priorities
without
losing
focus
You can follow the Pomodoro technique
https://chrome.google.com/webstore/detail/marinara-pomodoro%C2%AE-assist/lojgmehidjdhhbmpjfamhpkpodfcodef?hl=en
Set the
pomodoro timer
(to 25 minutes) to
work and focus
on each task
Have a 5
minutes break
after each 25
minute
pomodoro
Have a 25
minutes break
after 4
pomodoros

33. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Set clear remote
communication and
coordination protocols

34. #wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
https://doist.com/blog/lessons-remote-companies/
Shift your working mode from remote-friendly
to work as remote-first

35. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Establish
clear
communication
guidelines
for
most
common
scenarios
w/
team
&
clients
Asynchronous vs. Synchronous comms & tools to use
https://doist.com/blog/remote-team-communication-tools/

36. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use asynchronous communication for
non-urgent
and
simpler, day to day coordination
Set the tools, and the way to use in each case
When to
use chats vs.
project
management
system
When to
document a
decision and
who to put in
copy
Establish
moderation,
notification and
mentions rules to
avoid
intrusiveness
Set
reasonable
timelines to
answer
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

37. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
For
complex
but
non-urgent
matters
you
can
record
and
send
a
screencast
via
PM
system
You can use Zoom, Snagit, Loom
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

38. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Make
it
easy
for
team
&
client
to
follow-up
with
project
status
via
PM
tool,
Dashboards
&
Alerts
Integrate data and set alerts for critical status change
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

39. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Use
synchronous/real-time communication when
asynchronous
won’t
be
as
effective
Ideal for quick video calls where you can share your screen
Complex
topics
Urgent
matters
Sensitive
topics
Strategic
decision
making
Team
building
Education
sessions
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

40. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Set
clear
communication
guidelines
for
professional
video
conference
calls
From software usage, timings, length, for a smooth experience
How in
advance should
you request new
video calls or
calls changes?
Software to
easily provide
times/dates
alternatives to
block calls with
clients
Integrating
video calls
requests & links in
calendar invites to
facilitate
access
Who
should be
invited to calls
based on the
scope and
topic
How long
should the call be
to make it
meaningful while
respecting others
times
How to
drive the
conversation to
make it
actionable
https://remoters.net/how-to-do-outstanding-video-conference-calls-with-your-team-and-clients/

41. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Eg:
Weekly
calls
w/
clients
&
team
to
follow-up,
address
expectations
&
ask
for
feedback
Follow-up on the executed and plan new agreed activities
Ask for
feedback and if
it’s not positive,
ask how that can
be improved
Agreed on
resources and
deadlines with
clients and if you’re
not sure if they’re
feasible, agree on
confirmation
dates
Start by
reviewing past
activities and
results, be specific
on what worked or
not, and what to
do next to
improve
Validate
about resources
availability when
agreeing on next
steps

42. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Keep
a
professional
image
in
clients
video
calls
Light in
front, and
professional
custom
background
with Zoom
Dress for work, have in-front lighting & professional background
Watch to the camera
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Light in the
background, not
in front, not so
professional
background

43. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Take a look at more tips in the SEO project
Management for Freelancers Crawling Mondays
https://www.youtube.com/watch?v=S1qORyOIoCU

44. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Avoid remote
overwork and isolation

45. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Go to co-working spaces and events to socialize
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
Don’t isolate yourself: Keep the interaction
going, both online and offline

46. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
T
ake actions to improve your own physical and
mental health
Especially important w/ the lockdown as is not “life as usual”

47. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Avoid overworking and potential burn out
Make sure to follow a healthy schedule that allows you to
disconnect
Follow-up to
make sure people
don’t overwork and
can effectively
disconnect when
their work hours
finish each
day Take your
Pomodoro
breaks and use
them to refresh,
stretch and
exercise.
Set alarms at
the end of the
day to know when
to stand and leave
your remote
work area
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

48. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
Work
is
not
a
location,
you
can
do
SEO
from
anywhere, (eg: home) as
long
as
you
set
the
remote first
work
conditions
Setting a
remote
“workstation”,
having a quiet,
comfortable area with
reliable internet
connection to
work from
Establishing
communication
and coordination
protocols to follow
when executing SEO
related activities w/
team and clients
Functional
Environment
Project
& Team
Management
Avoiding
productivity
killers using a time
management
framework and
prioritized task
management
system
Productivity
management
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup

49. #remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
#wfhseo by @aleyda from @orainti at #bettertogether from @ryte_en
#remoteseo by @aleyda from @orainti & @remotersnet at #LisbonSEOMeetup
* SEO Consultant & Founder at Orainti
* Remoters.net Co-Founder
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
Thanks! Questions?