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How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015

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How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015

  1. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI HOW SMBS CAN WIN IN COMPETITIVE SEO SECTORS
  2. HELLO MANCHESTER #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  3. SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO I’M ALEYDA SOLIS #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  4. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI WELCOME TO THE ULTIMATE SEO STRUGGLE
  5. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI WELCOME TO THE ULTIMATE SEO STRUGGLE I’M A HUGE BRAND I’M A SMALL COMPANY
  6. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI GOOGLE LOVES ME AND YOU’RE SCREWED
  7. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI YES, AUTHORITY PLAYS AN IMPORTANT ROLE 
 IN RANKINGS ….
  8. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI DO YOU LIKE MY BIG BRAND ADVANTAGE?
  9. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SEO ISN'T JUST ABOUT RANKINGS ANYMORE
  10. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SNIPPETS KNOWLEDGE GRAPH MAPS SERPS HAVE EVOLVED (AND ARE STILL EVOLVING) MULTIDEVICEAPPS
  11. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI http://mozcast.com/features ALONG NEW SEARCH FEATURES
  12. GOOGLE IS COMPETING (SPECIALLY) WITH BIG PLAYERS #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  13. AND WANT TO BECOME THE SMB PROVIDER TOO #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  14. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI BIG PLAYERS MIGHT HAVE ADVANTAGES BUT ALSO CHALLENGES THAT SMALL COMPANIES CAN LEVERAGE…
  15. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI REMEMBER THAT THE GOAL IS TO MAXIMIZE YOUR BUSINESS PRESENCE SERP VISIBILITY
  16. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI TO CONNECT WITH YOUR TARGET AUDIENCE
  17. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI AND MAXIMIZE RESULTS & CONVERSIONS 
 ALONG THE CUSTOMER JOURNEY
  18. IN WAYS THAT BIG PLAYERS SOMETIMES CAN’T… #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  19. LET’S SEE BIG PLAYERS CHARACTERISTICS #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI HIGH AUTHORITY MORE RESOURCES SLOW NON-FLEXIBLE BROAD & NON-LOCALIZED BIG COMPANIES +
  20. AND THE ONES OF SMALLER BUSINESSES #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SMALL BUSINESSES FAST FLEXIBLE MORE TARGETED LOWER AUTHORITY LESS RESOURCES +
  21. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI BIG COMPANIES HIGH AUTHORITY MORE RESOURCES SLOW NON-FLEXIBLE BROADER & NON-LOCAL SMALL BUSINESSES FAST FLEXIBLE MORE TARGETED LOWER AUTHORITY LESS RESOURCES VS USE THEM TO STRATEGICALLY TARGET YOUR SMB SEO + +
  22. LOWER AUTHORITY? BE STRATEGIC: LESS COMPETITION + MORE VISIBILITY #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  23. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI LESS RESOURCES? OPEN SOURCE & AUTOMATE
  24. TOO BROAD COMPETITORS? LOCALIZE YOUR PRESENCE #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  25. SLOW & NON-FLEXIBLE COMPETITION? BE LEAN & FAST #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  26. HERE ARE SOME TIPS TO DO IT #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  27. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI FIRST IDENTIFY SEO COMPETITION AND VISIBILITY OPPORTUNITIES IN YOUR INDUSTRY RELEVANCE LOW COMPETITION PER DEVICE VOLUME PROFITABILITY TREND HIGH VISIBILITY BY SERP FUNCTIONALITY SEASONALITY WHAT’S THE REQUIRED OPTIMIZATION AND POPULARITY LEVEL? FOR WHICH TERM AND TYPE OF CONTENT? WHICH FUNCTIONALITY IS ENABLING THE VISIBILITY? IS IT FEASIBLE TO USE IT? CONTENT TYPE, PLATFORM & FORMAT QUERIES TO BE TARGETED OPTIMIZATION & POPULARITY REQUIREMENTS INTENT
  28. BIG PLAYERS CAN HAVE PRESENCE IN ALL TYPE 
 OF INDUSTRIES, EVEN IN LOCAL ONES… #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  29. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI VERIFY YOUR INDUSTRY MAIN COMPETITORS, THEIR TREND, VOLUME & TARGETED QUERIES BE STRATEGIC WITH SIMILARWEB
  30. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI COMPARE YOUR DOMAINS TO IDENTIFY 
 WHICH ARE THE UNIQUE & COMMON KEYWORDS BE STRATEGIC WITH SEMRUSH
  31. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI CHECK FOR ADDITIONAL RELATED, PHRASE MATCH & LONG-TAIL QUERIES PERMUTATIONS BE STRATEGIC WITH KEYWORDTOOL.IO
  32. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY THE USED DEVICES BY SEARCH QUERIES TYPES BE STRATEGIC WITH GOOGLE’S KEYWORD PLANNER
  33. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI VERIFY THEIR VOLUME, COMPETITION & TREND AUTOMATE WITH KWFINDER
  34. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ALONG THE RANKED CONTENT & SERP FEATURES MANCHESTER GYMPERSONAL TRAINER MANCHESTER VS AUTOMATE WITH MOZ KW DIFFICULTY
  35. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ASK YOURSELF: 
 FROM WHICH SERP CAN YOU EARN MORE VISIBILITY? VS
  36. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI WHICH FEATURE & CONTENT TYPE CAN PROVIDE 
 THE SERP VISIBILITY OPPORTUNITY? APPS W/ REVIEWS IMAGESIMAGES VIDEO NEWS BE STRATEGIC
  37. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI AND WHAT ON MOBILE? VS
  38. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY QUERIES & SERPS PATTERNS WITH 
 MORE VISIBILITY OPTIONS AND LESS COMPETITION INFORMATIONAL review tips guide news TRANSACTIONAL buy reserve purchase register or PRODUCTS AREAS TOPICS or or
  39. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI TARGET THOSE!
  40. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NOW YOU CAN MAXIMIZE YOUR VISIBILITY WITH THEM 
 WHILE AUTOMATING & BEING LEAN…
  41. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI RICH SNIPPETS? USE STRUCTURED DATA https://developers.google.com/structured-data/ PRODUCTS, RECIPES, REVIEWS, EVENTS, APPS, VIDEOS, BUSINESSES BE FAST
  42. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ADD THE SITE NAME, BREADCRUMBS, 
 SITELINKS SEARCH BOX… https://developers.google.com/structured-data/site-name BE FAST
  43. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI PAVE THE WAY FOR YOUR KNOWLEDGE GRAPH RESULTS https://developers.google.com/structured-data/customize/overview BE FAST
  44. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NEED TO AUTOMATE? USE THE RANKTANK SERPTITUDE SERP & STRUCTURED DATA TESTING TOOL http://www.ranktank.org/serpitude-serp-rich-snippet-testing-tool/
  45. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE THE CHROME MOBILE EMULATOR & RANKTANK MOBILE-FRIENDLY SERP TESTING TOOL https://developer.chrome.com/devtools/docs/device-mode http://www.ranktank.org/mobile-friendly-serp-testing-tool/ AUTOMATE
  46. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI AS WELL AS THE SITSELINKS SEARCH BOX BUILDER http://www.ranktank.org/structured-data-sitelinks-search-box-builder/ AUTOMATE
  47. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SHORT ON TECHNICAL RESOURCES TO EXECUTE? 
 USE WORDPRESS… yoast.com/wordpress/ AUTOMATE
  48. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI … OR MAGENTO AS CMS https://paulnrogers.com/magento-technical-seo-issues-to-look-out-for/ AUTOMATE
  49. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI DON’T FORGET TO VERIFY SEO REQUIREMENTS
 WITH THE SEO FRIENDLY CMS CHECKLIST http://www.stateofdigital.com/cms-seo-requirements-checklist-2015-edition/
  50. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI VALIDATE THE TECHNICAL OPTIMIZATION WITH 
 AN EASY TO USE & ACTIONABLE TOOL AS ONPAGE https://en.onpage.org/ AUTOMATE
  51. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ARE YOU A LOCAL BUSINESS? MAXIMIZE YOUR 
 VISIBILITY FOR LOCALIZED RESULTS http://moz.com/blog/2013-local-search-ecosystems
  52. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI OPTIMIZE BOTH GOOGLE’S MY BUSINESS & YOUR OWN SITE PAGE TO BECOME RELEVANT FOR LOCAL QUERIES https://moz.com/local-search-ranking-factors
  53. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE WHITESPARK LOCAL CITATION FINDER 
 TO GROW YOUR BUSINESS LOCAL CITATIONS https://www.whitespark.ca/local-citation-finder AUTOMATE
  54. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE BUZZSUMO TO IDENTIFY MOST POPULAR 
 LOCAL OR INDUSTRY RELATED CONTENT & INFLUENCERS AUTOMATE http://buzzsumo.com/
  55. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE LINKRISK TO EASILY GET DATA FROM 
 RELEVANT SITES TO OUTREACH AUTOMATE https://linkrisk.com/
  56. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI MONITOR YOUR COMPLETE SERPS & 
 COMPETITORS RANKINGS WITH SERPWOO https://www.serpwoo.com/ AUTOMATE
  57. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NOT ENOUGH RESULTS? USE VERTICAL PLATFORMS 
 TO GROW & DIVERSIFY YOUR WEB PRESENCE FLEXIBILITY
  58. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI REMEMBER TO IMPLEMENT FAST, LEARN 
 FROM RESULTS & ITERATE QUICK!
  59. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI THE GOAL IS TO MAXIMIZE EACH OPPORTUNITY AND CLOSE THE GAP TO BECOME AN EQUAL OPPONENT
  60. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI THE GOAL IS TO MAXIMIZE EACH OPPORTUNITY AND CLOSE THE GAP TO BECOME AN EQUAL OPPONENT STRATEGIC AUTOMATE LOCAL FLEXIBLE LEAN OPEN SOURCE
  61. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NOW IS YOUR TIME!
  62. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI THANK YOU #SASCON2015!

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