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Expanding your International SEO at @Deepcrawl Webinar

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How to overcome the most common challenges in international SEO processes? Take a look at the steps and validations to make, as well as tools to use to avoid issues.

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Expanding your International SEO at @Deepcrawl Webinar

  1. 1. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR EXPANDING YOUR INTERNATIONAL SEO
  2. 2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Featured in Forbes, Entrepreneur, Huffington Post * European Search Personality of the Year in 2018 HELLO! I’M ALEYDA SOLIS ORAINTI.COM
  3. 3. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
  4. 4. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR TODAY I’M EXCITED TO SHARE WITH YOU #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR
  5. 5. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR TAKING YOUR BUSINESS ABROAD 
 IS A NATURAL WAY TO EXPAND… #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR
  6. 6. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR LAUNCHING IN TOO MANY, NON- PROFITABLE MARKETS CHOOSING THE WRONG WEB STRUCTURE FOR YOUR INTERNATIONAL MARKETS NOT LOCALIZING YOUR INTERNATIONAL WEB PRESENCE HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE TO COMMON INTERNATIONALIZATION CHALLENGES
  7. 7. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR PRIORITIZING THE MARKETS TO TARGET SELECTING THE RIGHT WEB STRUCTURE GEOLOCATING AND LOCALIZING YOUR INTERNATIONAL WEB PRESENCE LET’S SEE HOW TO AVOID THEM TO EFFECTIVELY GROW INTERNATIONALLY IN A PROFITABLE WAY
  8. 8. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR PRIORITIZE THE MARKETS #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR
  9. 9. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR AVOID THIS
  10. 10. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR IDENTIFY WHICH COUNTRIES AND LANGUAGES ARE ALREADY BRINGING TRAFFIC AND CONVERSIONS TO YOUR SITE GOOGLE ANALYTICS
  11. 11. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINARSEMRUSH TRAFFIC ANALYSIS THOSE MARKETS THAT YOUR COMPETITION AND INDUSTRY LEADERS ARE ALREADY PROFITING FROM
  12. 12. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR VERIFY WHICH ARE THE COUNTRIES WITH MORE SEARCH TRAFFIC POTENTIAL IN YOUR INDUSTRY SEMRUSH KEYWORD MAGIC TOOL
  13. 13. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINARSERPCHECKER.COM CONSIDER THE LEVEL OF EXISTING ORGANIC SEARCH COMPETITION IN THESE MARKETS
  14. 14. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR COUNTRY CURRENT ORGANIC SEARCH TRAFFIC SEARCH COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED CAPACITY TO PERFORM BUSINESS OTHER TRAFFIC DRIVES UK 100 per month High 500,000 searches per month Positive Google High Affiliate Spain 50 per month Medium 300,000 searches per month Positive Google Low Social Affiliate ALIGN THIS WITH YOUR OWN MULTILINGUAL AND INTERNATIONAL OPERATIONS CAPACITY
  15. 15. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR Yes No Yes No IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS? COUNTRY TARGETING LANGUAGE TARGETING IS THERE ENOUGH TRAFFIC & CONVERSIONS TO TARGET EACH COUNTRY? IDENTIFY IF YOU SHOULD WHETHER LANGUAGE OR COUNTRY TARGET FIRST
  16. 16. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR COUNTRY TARGET LANGUAGE TARGET REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN ORGANIZATION RESOURCES AND PRIORITIES TOO
  17. 17. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINARHTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/ VERIFY IF THERE’S ENOUGH ORGANIC SEARCH TRAFFIC TO COMPENSATE YOUR WEB ACTIVITY
  18. 18. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR > Yes No Might be too early BUY & SECURE YOUR CCTLDS FOR FUTURE ACTIVITY CREATE CUSTOM ALERTS CREATE A PILOT PROJECT PRIORITIZING MAIN PAGES NOW YOU CAN DECIDE WHICH INTERNATIONAL SEARCH MARKETS TO TARGET YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN CONTINUE WITH THE INTERNATIONAL WEB & SEO PROJECT
  19. 19. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR SELECT THE RIGHT WEB STRUCTURE #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR
  20. 20. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR AVOID USING SCRIPTS OR COOKIES TO SHOW INTERNATIONAL VERSIONS W/ THE SAME URLS
  21. 21. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR DON’T USE PARAMETERS FOR YOUR INTERNATIONAL WEB STRUCTURE
  22. 22. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR www.yourbrand.es www.yourbrand.es/categoria-a/ www.yourbrand.com/es-es/ www.yourbrand.com/es-es/categoria-a/ es-es.yourbrand.com/ es-es.yourbrand.com/categoria-a/ IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN CCTLDS, SUBDIRECTORIES & SUBDOMAINS CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  23. 23. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR * Need less technical resources * Need less efforts to grow popularity
 * More chances to get all versions penalized if something goes bad * Need more efforts to geolocate * Need more technical resources * Need more efforts to grow popularity * Better than sub-directories to organize larger & more complex sites
 * Need more efforts to geolocate * Ideal alternative to geolocate if competition is not too high * Need more technical resources * Need more efforts to grow popularity with a new domain CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS EACH HAVE PROS & CONS TO COUNTRY TARGET
  24. 24. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
  25. 25. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINARHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587 TAKE ALSO INTO CONSIDERATION THAT GOOGLE DOESN’T SUPPORT “REGIONS” THAT ARE NOT COUNTRIES TO GEOTARGET
  26. 26. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR www.yourbrand.com/es/ www.yourbrand.com/es/categoria-a/ es.yourbrand.com/ es.yourbrand.com/categoria-a/ IF YOU’RE LANGUAGE TARGETING, SELECT BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  27. 27. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR * Need less technical resources *Need less efforts to grow popularity *Generates a deeper url structure *More chances to get all versions penalized if something goes bad * Need more technical resources * Need more efforts to grow popularity * Generates shorter URL structure which can be better for larger sites WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  28. 28. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE TOP SITES RANKING IN YOUR DESIRED MARKET SERPCHECKER.COM
  29. 29. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR Yes Country Language Are your top competitors using ccTLDs? Yes Yes USE CCTLDS No No USE GEOLOCALIZED SUBDIRECTORIES YesNo USE SUBDIRECTORIES USE SUB- DOMAINS No CHOOSE YOUR INTERNATIONAL WEB STRUCTURE ACCORDINGLY WHAT’S YOUR INTERNATIONAL TARGET? Is the domain authority of your competition higher? Is the domain authority of your competition higher? Do you need a flatter & differentiated structure?
  30. 30. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR LOCALIZE YOUR WEB PRESENCE #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR
  31. 31. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR AVOID THIS
  32. 32. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR MISALIGNED PAGES WILL HAVE WORSE RANKINGS, CTR, USER EXPERIENCE AND CONVERSIONS GOOGLE SEARCH CONSOLE
  33. 33. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINARGOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS MISALIGNMENT PROBLEMS ALREADY
  34. 34. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR USE VPNS OR THE CHROME DEVTOOLS "SENSORS" GEOLOCATION OPTION TO EMULATE ANY LOCATION AND VERIFY IF YOU’RE DOING IT HTTPS://DEVELOPERS.GOOGLE.COM/WEB/TOOLS/CHROME-DEVTOOLS/DEVICE-MODE/DEVICE-INPUT-AND-SENSORS
  35. 35. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR VERIFY WHICH DOMAIN EXTENSIONS ARE TREATED 
 AS GENERIC BY GOOGLE TO GEOLOCATE IF NEEDED HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  36. 36. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 
 SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET GOOGLE SEARCH CONSOLE
  37. 37. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 
 BASED ON THE IP LOCATION LINK REDIRECT TRACE
  38. 38. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR REDIRECTS CAN GIVE A BAD USER EXPERIENCE AND END-UP DAMAGING YOUR WEB VERSIONS CRAWLABILITY HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  39. 39. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR SUGGEST THE RELEVANT INTERNATIONAL 
 WEB VERSION INSTEAD
  40. 40. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR LOCALIZE EVERY ASPECT OF YOUR WEB 
 CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
  41. 41. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR GET NATIVE SUPPORT, EVEN IF YOUR DIFFERENT INTERNATIONAL WEBSITES ARE IN THE SAME LANGUAGE
  42. 42. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
  43. 43. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR <Characteristic> <Main Keyword> in <Location>: +<No. Of Items> by <Brand> <Palabra Clave> <Característica> en <Ubicación>: +<No. de Products> por <Marca> English Title THEN CREATE ANOTHER WITH PATTERNS TO GENERATE 
 YOUR MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION Spanish Title
  44. 44. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR INDICATE EACH PAGE INTERNATIONAL TARGETING WITH THEIR META & HTML LANG TAG HTTP://BIT.LY/BINGLANG
  45. 45. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY TARGET AND THEIR ALTERNATES WITH HREFLANG HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  46. 46. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY TARGETING, AND POINT TO ITS OTHER VERSIONS
  47. 47. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR English for the US Default <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> WHILE KEEPING THEIR CANONICAL TAGS SELF-POINTING TO EACH PAGE AS ITS OWN ORIGINAL VERSION Spanish for the US English for the UK brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US
  48. 48. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR USE ISO 639-1 VALUES FOR LANGUAGES 
 AND ISO 3166-1 FOR COUNTRIES HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  49. 49. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINARHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN YOU CAN ALSO OPTIONALLY USE USE THE X- DEFAULT VALUE FOR UNMATCHED INTERNATIONAL VERSIONS
  50. 50. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR Use XML Sitemaps in non-flexible sites with a high number of versions Include them in HTML in sites with lower number of versions & coding flexibility YOU CAN ADD HREFLANG IN THE HTML HEAD OR IN XML SITEMAPS, AS WELL AS HTTP HEADERS
  51. 51. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINARHTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483 UNFORTUNATELY, IT’S COMMON TO GENERATE THEM WITH ERRORS
  52. 52. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR AVOID HREFLANG ISSUES BY FOLLOWING THIS IMPLEMENTATION AND VALIDATION PROCESS ASSESS THE LANGUAGES AND COUNTRIES HREFLANG IMPLEMENTATION SCOPE CHOOSE THE HREFLANG IMPLEMENTATION METHOD SPECIFY THE HREFLANG CODE PATTERN MONITOR AND TROUBLESHOOT THE HREFLANG IMPLEMENTATION AFTER LAUNCH VALIDATE THE HREFLANG IMPLEMENTATION IN A TEST ENVIRONMENT ESTABLISH HREFLANG BEST PRACTICES GUIDELINES TO BE FOLLOWED WHEN A NEW PAGE IS PUBLISHED HTTP://BIT.LY/HREFLANGPROCESS
  53. 53. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR PRIORITIZE THE HREFLANG IMPLEMENTATION IN THE PAGES SUFFERING OF RANKINGS MISALIGNMENT DESPITE HAVING BEEN LOCALIZED ALREADY
  54. 54. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR USE THE CORRECT ANNOTATIONS AND VALUES BY GENERATING HREFLANG PATTERNS WITH THIS FREE GENERATOR TOOL HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
  55. 55. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR YOU CAN ALSO USE THE HREFBUILDER 
 FOR COMPLEX ENTERPRISE ENVIRONMENTS HREFBUILDER.COM
  56. 56. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR VALIDATE THE HREFLANG IMPLEMENTATION 
 USING SEO CRAWLERS BEFORE IT IS LAUNCHED DEEPCRAWL
  57. 57. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR CHECK IF ALL THE URLS HAVE BEEN TAGGED CORRECTLY AND ARE INDEXABLE DEEPCRAWL
  58. 58. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR AFTER LAUNCH, MONITOR AND FIX ANY REMAINING ISSUES WITH THE GSC INTERNATIONAL REPORT GOOGLE SEARCH CONSOLE
  59. 59. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR DOCUMENT THE PROCESS AND ESTABLISH HREFLANG BEST PRACTICES TO BE FOLLOWED W/ NEW PAGES WHICH INTERNATIONAL VERSIONS WERE INCLUDED/ EXCLUDED AND WHY? WHICH PAGES OF THOSE INTERNATIONAL VERSIONS WERE INCLUDED/ EXCLUDED AND WHY? WHICH IMPLEMENTATION METHOD WAS CHOSEN AND WHY? WHICH TOOLS WERE SELECTED TO GENERATE, TEST AND MONITOR HREFLANG? WHEN AND WHERE THE HREFLANG IMPLEMENTATION SHOULD BE TESTED BEFORE ANY RELEASE? HOW OFTEN THE HREFLANG ANNOTATIONS SHOULD BE CHECKED AND WHO WILL DO IT?
  60. 60. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR WITH THESE STEPS YOU’LL BE ABLE TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL WEB VISIBILITY
  61. 61. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
  62. 62. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR IT’S ABOUT FOLLOWING THESE INTERNATIONAL SEO PROCESS STAGES PRIORITIZING THE MARKETS TO TARGET SELECTING THE RIGHT WEB STRUCTURE GEOLOCATING AND LOCALIZING YOUR INTERNATIONAL WEB PRESENCE
  63. 63. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR THANKS! QUESTIONS? #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @DEEPCRAWL WEBINAR

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