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Do's & Dont's for 

HTTPs migrations
#httpsmigration at #SearchLDN by @aleyda from @orainti
I’m Aleyda Solis
#httpsmigration at #SearchLDN by @aleyda from @orainti
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO
BITLY.COM/LIBROSEOALEYDA
I’m Aleyda Solis
#httpsmigration at #SearchLDN by @aleyda from @orainti
I PublishI Share
I Blog I Speak I’m Featured
I’m Aleyda Solis
#httpsmigration at #SearchLDN by @aleyda from @orainti
Why moving?
#httpsmigration at #SearchLDN by @aleyda from @orainti
It’s about security, users safety, trust &
experience
#httpsmigration at #SearchLDN by @aleyda from @orainti
The perfect opportunity to start using 

HTTP/2 & improve your site speed
#httpsmigration at #SearchLDN by @aleyda from @orainti
bit.ly/http2seo
Provide another Positive Ranking signal
#httpsmigration at #SearchLDN by @aleyda from @orainti
bit.ly/spreadhttps
#httpsmigration at #SearchLDN by @aleyda from @orainti
It’s already becoming the “default” in top
SERPs
#httpsmigration at #SearchLDN by @aleyda from @orainti
The goal is that your users can browse
securely, earning their trust
#httpsmigration at #SearchLDN by @aleyda from @orainti
Instead of this
#httpsmigration at #SearchLDN by @aleyda from @orainti
While also migrating your rankings 

& traffic from your HTTP to HTTPS URLs
#httpsmigration at #SearchLDN by @aleyda from @orainti
Without traffic drops
#httpsmigration at #SearchLDN by @aleyda from @orainti
Instead of this
bit.ly/httpsmigration
#httpsmigration at #SearchLDN by @aleyda from @orainti
Let’s see the most critical do’s & don’ts as well
as a checklist to maximize chances of success
#httpsmigration at #SearchLDN by @aleyda from @orainti
Before Moving
Don’t show and allow access to content via
your HTTPS version if you haven’t migrated yet
#httpsmigration at #SearchLDN by @aleyda from @orainti
#httpsmigration at #SearchLDN by @aleyda from @orainti
You want to avoid having mixed indexation,
cannibalization & content duplication issues
#httpsmigration at #SearchLDN by @aleyda from @orainti
Make sure to canonicalize and refer consistently
to your HTTP URLs to facilitate the migration
301-redirect Canonicalize Link
Include in
XML
Sitemaps
HTTP
Create GSC profiles for your HTTPS domains &
subdomains to start monitoring them
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t mix HTTPs migrations with 

other structural Web changes
#httpsmigration at #SearchLDN by @aleyda from @orainti
#httpsmigration at #SearchLDN by @aleyda from @orainti
Verify the type of SSL Certificate you need, 

like wildcard ones for multiple subdomains
sslshopper.com
It doesn’t need to be expensive! You can even
do it for free by using Cloudfare
bit.ly/freehttps
#httpsmigration at #SearchLDN by @aleyda from @orainti
Check with your hosting provider if they offer
them, as it might be easier to enable it too
#httpsmigration at #SearchLDN by @aleyda from @orainti
If you work with CDNs you will also need to
activate it for your subdomains zones
#httpsmigration at #SearchLDN by @aleyda from @orainti
Create a list of your top pages from a visibility
& conversion perspective to monitor closely
#httpsmigration at #SearchLDN by @aleyda from @orainti
When Moving
#httpsmigration at #SearchLDN by @aleyda from @orainti
#httpsmigration at #SearchLDN by @aleyda from @orainti
https://www.sslshopper.com/ssl-
checker.html
Make sure that the SSL certificate 

is effectively installed
For HTTP to HTTPS migrations you can’t use
GSC “Change of address” feature
#httpsmigration at #SearchLDN by @aleyda from @orainti
Update your canonical & hreflang tags 

so they refer to the HTTPS URLs
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t
do this
If your links use absolute URLs they need 

to be updated with your HTTPS ones
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t
do this
Generate a new XML sitemap 

with your HTTPS URLs
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t
do this
Implement 301-redirect from each of your
HTTP URLs to their HTTPS versions
bit.ly/redirectgenerator
#httpsmigration at #SearchLDN by @aleyda from @orainti
#httpsmigration at #SearchLDN by @aleyda from @orainti
bit.ly/chromedevicemode
It’s critical to move all the resources (images,
css, js) too to avoid “mixed content” issues
Remember these should be permanent 301-
redirects & not 302s
#httpsmigration at #SearchLDN by @aleyda from @orainti
Make sure to also update your robots.txt 

to your HTTPS domain & update URLs if needed
#httpsmigration at #SearchLDN by @aleyda from @orainti
If you use Wordpress there’s a plugin that
facilitates it
#httpsmigration at #SearchLDN by @aleyda from @orainti
https://es.wordpress.org/plugins/
really-simple-ssl/
After Moving
#httpsmigration at #SearchLDN by @aleyda from @orainti
Validate your SSL certificate & secure content
status
#httpsmigration at #SearchLDN by @aleyda from @orainti
https://www.whynopadlock.com/
Crawl your migrated site emulating both 

desktop & smartphone Googlebots
#httpsmigration at #SearchLDN by @aleyda from @orainti
Do also a list crawl of those top pages 

that you wanted to prioritize
#httpsmigration at #SearchLDN by @aleyda from @orainti
Have all URLs been migrated or are there any
remaining ones in the crawl? Is there a
performance change?
#httpsmigration at #SearchLDN by @aleyda from @orainti
Do you find HTTP URLs in the crawl? 

Errors, redirects & canonicalization issues?
#httpsmigration at #SearchLDN by @aleyda from @orainti
See which old HTTP URLs you’re still linking, 

if they’re showing errors or are redirected
#httpsmigration at #SearchLDN by @aleyda from @orainti
Do the same looking for canonical tags
pointing to old HTTP URLs
#httpsmigration at #SearchLDN by @aleyda from @orainti
Have XML sitemaps also been updated? 

What’s the gap vs. the crawled URLs?
#httpsmigration at #SearchLDN by @aleyda from @orainti
Check if the Page-to-Page Redirects are
Effectively Implemented with 301s
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t
do this
… and that they’re redirecting to the relevant
HTTPS URLs showing the content with a HTTP
200 OK Status
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t
do this
That there are no chained redirects between
them…
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t
do this
And If there’s an independent mobile Website,
verify that the redirects and rel alternates &
canonicals with desktop URLs are correct
#httpsmigration at #SearchLDN by @aleyda from @orainti
Don’t
do this
Prioritize the fix of those pages w/ erroneous
protocol, status & canonicalization w/ highest
traffic
#httpsmigration at #SearchLDN by @aleyda from @orainti
Look for orphan URLs by identifying which
URLs with organic traffic are not in the crawl
#httpsmigration at #SearchLDN by @aleyda from @orainti
Once you’ve checked all this is fixed you can
submit both your HTTP & HTTPS versions to be
re-crawled & submit XML sitemaps
#httpsmigration at #SearchLDN by @aleyda from @orainti
And start monitoring maximizing your
changes to see this
#httpsmigration at #SearchLDN by @aleyda from @orainti
Thanks! Questions?
#httpsmigration at #SearchLDN by @aleyda from @orainti

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Do's & Dont's for HTTPs migrations #SearchLDN

  • 1. Do's & Dont's for 
 HTTPs migrations #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 2. I’m Aleyda Solis #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 3. ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO BITLY.COM/LIBROSEOALEYDA I’m Aleyda Solis #httpsmigration at #SearchLDN by @aleyda from @orainti I PublishI Share
  • 4. I Blog I Speak I’m Featured I’m Aleyda Solis #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 5. Why moving? #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 6. It’s about security, users safety, trust & experience #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 7. The perfect opportunity to start using 
 HTTP/2 & improve your site speed #httpsmigration at #SearchLDN by @aleyda from @orainti bit.ly/http2seo
  • 8. Provide another Positive Ranking signal #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 9. bit.ly/spreadhttps #httpsmigration at #SearchLDN by @aleyda from @orainti It’s already becoming the “default” in top SERPs
  • 10. #httpsmigration at #SearchLDN by @aleyda from @orainti The goal is that your users can browse securely, earning their trust
  • 11. #httpsmigration at #SearchLDN by @aleyda from @orainti Instead of this
  • 12. #httpsmigration at #SearchLDN by @aleyda from @orainti While also migrating your rankings 
 & traffic from your HTTP to HTTPS URLs
  • 13. #httpsmigration at #SearchLDN by @aleyda from @orainti Without traffic drops
  • 14. #httpsmigration at #SearchLDN by @aleyda from @orainti Instead of this
  • 15. bit.ly/httpsmigration #httpsmigration at #SearchLDN by @aleyda from @orainti Let’s see the most critical do’s & don’ts as well as a checklist to maximize chances of success
  • 16. #httpsmigration at #SearchLDN by @aleyda from @orainti Before Moving
  • 17. Don’t show and allow access to content via your HTTPS version if you haven’t migrated yet #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 18. #httpsmigration at #SearchLDN by @aleyda from @orainti You want to avoid having mixed indexation, cannibalization & content duplication issues
  • 19. #httpsmigration at #SearchLDN by @aleyda from @orainti Make sure to canonicalize and refer consistently to your HTTP URLs to facilitate the migration 301-redirect Canonicalize Link Include in XML Sitemaps HTTP
  • 20. Create GSC profiles for your HTTPS domains & subdomains to start monitoring them #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 21. Don’t mix HTTPs migrations with 
 other structural Web changes #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 22. #httpsmigration at #SearchLDN by @aleyda from @orainti Verify the type of SSL Certificate you need, 
 like wildcard ones for multiple subdomains sslshopper.com
  • 23. It doesn’t need to be expensive! You can even do it for free by using Cloudfare bit.ly/freehttps #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 24. Check with your hosting provider if they offer them, as it might be easier to enable it too #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 25. If you work with CDNs you will also need to activate it for your subdomains zones #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 26. Create a list of your top pages from a visibility & conversion perspective to monitor closely #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 27. When Moving #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 28. #httpsmigration at #SearchLDN by @aleyda from @orainti https://www.sslshopper.com/ssl- checker.html Make sure that the SSL certificate 
 is effectively installed
  • 29. For HTTP to HTTPS migrations you can’t use GSC “Change of address” feature #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 30. Update your canonical & hreflang tags 
 so they refer to the HTTPS URLs #httpsmigration at #SearchLDN by @aleyda from @orainti Don’t do this
  • 31. If your links use absolute URLs they need 
 to be updated with your HTTPS ones #httpsmigration at #SearchLDN by @aleyda from @orainti Don’t do this
  • 32. Generate a new XML sitemap 
 with your HTTPS URLs #httpsmigration at #SearchLDN by @aleyda from @orainti Don’t do this
  • 33. Implement 301-redirect from each of your HTTP URLs to their HTTPS versions bit.ly/redirectgenerator #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 34. #httpsmigration at #SearchLDN by @aleyda from @orainti bit.ly/chromedevicemode It’s critical to move all the resources (images, css, js) too to avoid “mixed content” issues
  • 35. Remember these should be permanent 301- redirects & not 302s #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 36. Make sure to also update your robots.txt 
 to your HTTPS domain & update URLs if needed #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 37. If you use Wordpress there’s a plugin that facilitates it #httpsmigration at #SearchLDN by @aleyda from @orainti https://es.wordpress.org/plugins/ really-simple-ssl/
  • 38. After Moving #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 39. Validate your SSL certificate & secure content status #httpsmigration at #SearchLDN by @aleyda from @orainti https://www.whynopadlock.com/
  • 40. Crawl your migrated site emulating both 
 desktop & smartphone Googlebots #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 41. Do also a list crawl of those top pages 
 that you wanted to prioritize #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 42. Have all URLs been migrated or are there any remaining ones in the crawl? Is there a performance change? #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 43. Do you find HTTP URLs in the crawl? 
 Errors, redirects & canonicalization issues? #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 44. See which old HTTP URLs you’re still linking, 
 if they’re showing errors or are redirected #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 45. Do the same looking for canonical tags pointing to old HTTP URLs #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 46. Have XML sitemaps also been updated? 
 What’s the gap vs. the crawled URLs? #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 47. Check if the Page-to-Page Redirects are Effectively Implemented with 301s #httpsmigration at #SearchLDN by @aleyda from @orainti Don’t do this
  • 48. … and that they’re redirecting to the relevant HTTPS URLs showing the content with a HTTP 200 OK Status #httpsmigration at #SearchLDN by @aleyda from @orainti Don’t do this
  • 49. That there are no chained redirects between them… #httpsmigration at #SearchLDN by @aleyda from @orainti Don’t do this
  • 50. And If there’s an independent mobile Website, verify that the redirects and rel alternates & canonicals with desktop URLs are correct #httpsmigration at #SearchLDN by @aleyda from @orainti Don’t do this
  • 51. Prioritize the fix of those pages w/ erroneous protocol, status & canonicalization w/ highest traffic #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 52. Look for orphan URLs by identifying which URLs with organic traffic are not in the crawl #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 53. Once you’ve checked all this is fixed you can submit both your HTTP & HTTPS versions to be re-crawled & submit XML sitemaps #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 54. And start monitoring maximizing your changes to see this #httpsmigration at #SearchLDN by @aleyda from @orainti
  • 55. Thanks! Questions? #httpsmigration at #SearchLDN by @aleyda from @orainti