BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
CIAO #SMXLMILAN

#ecommerceseo at #maxnordic by @aleyda from @orainti
I’M ALEYDA SOLIS
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO I PublishI Share
BITLY.COM/LIBROSEOALEYDA
#seosuperhero at #SMXLmilan by @aleyda from @orainti

#ecommerceseo at #maxnordic by @aleyda from @orainti
I Blog I Speak I’m Featured
I’M ALEYDA SOLIS
#seosuperhero at #SMXLmilan by @aleyda from @orainti

#ecommerceseo at #maxnordic by @aleyda from @orainti
Today I have a confession to make
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Every time I used to see some
#SEOHORRORSTORIES

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this one

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
With terrible consequences…

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
I wished I had #SEOsuperhero powers

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To avoid these to happen

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or these

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
and these

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
ugh

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Yeah, you get the idea

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
le sigh

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Let’s better stop ok? k

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
But then I realized I already had them!

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
I was able to spot & revert these issues

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To advise clients to fix & avoid bigger
problems & maximize opportunities
89% OF CRAWLED URLS ARE
NON-INDEXABLE & NOT VISITED
All organic search traffic comes from only the 1.6% of
URLs which are the indexable & visited ones

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this one

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Ultimately achieving growth

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or this

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or this other too ;)

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Here’s how you can identify & grow your
#SEOsuperhero abilities too

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
STRENGTH

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
VISION

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Always start with a competitive analysis to
discover & capitalize on strengths &
weaknesses

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Big
HIGH AUTHORITY
BIG PROPERTY WITH MORE CONTENT
MORE RESOURCES
HIGHER BRAND & TECH RESTRICTIONS
SLOW TO IMPLEMENT
NON-FLEXIBLE TO MAKE CHANGES
BROADER-NON SPECIFIC AUTHORITY
NON-SPECIFIC CONTENT
VS+
Small
FAST TO IMPLEMENT
FLEXIBLE TO MAKE CHANGES
MORE TARGETED OFFER & CONTENT
LOWER BUT SPECIFIC AUTHORITY
LOW AUTHORITY
LESS RESOURCES
SMALL PROPERTY WITH LESS CONTENT
+
Every site, big or small, have strengths & weaknesses:
your competition analysis should be driven by them

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Assess & compare your current search performance
vs your competitors one

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Understanding what’s making them win not only from a
ranking but overall visibility & popularity perspective

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as current weaknesses causes
by analyzing former losses

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Segmenting not only per query type & areas
but also per device

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To strategically target those where you can easily win and
allocate resources to close the biggest gaps
Too Granular
Existing Pages
Little Existing
Competition
No Rankings vs.
Competitors

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
Even big players have weaknesses, it’s about
spotting and using them to your advantage
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
INVENTIVENESS

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
WEALTH

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Fasten results while maximizing resources
by prioritizing your actions towards growth

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Instead of developing audits that just validate each
relevant SEO area of your site
https://moz.com/blog/technical-site-audit-for-2015
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
Your
Competition
Current
Organic Search
Performance
Audience Search
Behavior &
Industry Potential
Focus them towards growth by putting
your own optimization status in context

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Prioritizing the implementation for those pages, areas
& queries with the biggest identified gaps & potential
https://moz.com/blog/technical-site-audit-for-2015
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as each different SEO action based on how
critical towards growth they are
Add the new, updated URLs with right name convention
They are meant to be ranked so should be indexable and
differentiated with specifically relevant content
Update links & 301-redirect to only
crawl on the protocol to index & rank
Unblock the new URLs to be crawled & indexed
301s should go to the relevant new URLs &
stop being linked
Start 301-redirecting 4xx errors to
new URL destinations
High
High
Medium
High
MediumLow

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To ultimately allocate resources & efforts to the
different SEO relevant areas
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
High
Medium
Low

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Translating each prioritized issue to an actionable
recommendation that will be more effective to see results
bit.ly/recostemplate

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s not about huge resources but placing
them where they are most needed to grow
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
TELEPATHY

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
OMNIPRESENCE

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Establish an SEO project management
framework to achieve execution
effectiveness & control

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Stop focusing all your tracking to the results and start
monitoring the overall process execution
VISIBILITY TRAFFIC CONVERSIONS
ROI
BACKLINKING
RELEVANCE
INDEXABILITY
CRAWLABILITY
INVESTMENT

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Summarize each one of your recommendations by
specifying their what, why, where, who & when
WHAT WHY WHERE WHO WHEN

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
This will serve to monitor & coordinate each SEO action
priority, involved resources & execution dates
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as to easily spot delays or resources problems
and make it easy to reallocate them
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Helping also to answer critical questions about the SEO
process effectiveness
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
How many highly important with low
optimization status have been re-
prioritized?
Which resources & people have been
correctly advancing and which have had
delays?
Which high recommendations took less
resources & times to be effectively
implemented & which took more?
Which high priority recommendations
have the longer delays?

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
All this while doing the on-going process coordination,
without waiting for non-achieved long-term results to react
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
You can also use Project Management systems like Jira
to automatize at least a part of this framework

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Check out this #KoozaiTV video about establishing it
bit.ly/actionableseo

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about monitoring the overall process to
coordinate & influence it during the
execution
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
TIME TRAVEL

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
PRECOGNITION

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Learn to manage client expectations of the
process & forecast reasonable results

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Calculate your expected SEO results taking into
consideration targeted queries, current rankings,
seasonality & potential
seomonitor.com

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as different visibility scenarios over time &
probability based on each query group competition

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Allowing you to make a case towards SEO investments
without committing and giving non-realistic expectations

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
But ultimately speaking business owners language on
expected growth, revenues & ROI
bit.ly/seoroicalculator

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Updating & refining it as time passes by based on the
already achieved results, user behavior & process
execution pace

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about understanding the type of
results you can reasonably expect and
communicate it effectively to win clients
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
SHAPE-SHIFTING FLEXBILITY

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
SELF-HEALING ABILITIES

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Follow an agile, iterative process to quickly
minimize errors & capitalize opportunities

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Set recurring, ideally real time monitoring of every SEO
area & outcome: From the server & robots.txt

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To programmed crawls every week to spot crawling &
indexation issues
OnPage.org & Botify

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Alerts of content changes of your site & competition
Versionista, OnWebChange & Netwatcher

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Daily new & loss links to your site
CognitiveSEO

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Your competitors links too

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as mentions with certain requirements

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Besides visibility, traffic& conversion per queries,
pages & devices

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
And overall standing vs. the competition

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
That will serve to spot issues & opportunities quickly

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To reassign priorities & resources on the next sprints
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about making your efforts flexible to
react in a way the competition is not
prepared to do
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Can you feel it now?
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
BOOM
#seosuperhero at #SMXLmilan by @aleyda from @orainti
STRENGTH
VISION
INVENTIVENESS
WEALTH
TELEPATHY
OMNIPRESENCE
TIME
TRAVEL
PRECOGNITION
SHAPE-
SHIFTING
SELF-
HEALING

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
An #SEOsuperhero
#seosuperhero at #SMXLmilan by @aleyda from @orainti

BECOMING AN SEO SUPERHERO
Tips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Not it’s your time to achieve heroic results!
#seosuperhero at #SMXLmilan by @aleyda from @orainti

#ecommerceseo at #maxnordic by @aleyda from @orainti
GRAZIE! QUESTIONS?
#seosuperhero at #SMXLmilan by @aleyda from @orainti