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Becoming an SEO Superhero at #SMXLmilan

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Tips to evolve 10 SEO powers to achieve heroic results

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Becoming an SEO Superhero at #SMXLmilan

  1. 1. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti
  2. 2. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti CIAO #SMXLMILAN
  3. 3. #ecommerceseo at #maxnordic by @aleyda from @orainti I’M ALEYDA SOLIS ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO I PublishI Share BITLY.COM/LIBROSEOALEYDA #seosuperhero at #SMXLmilan by @aleyda from @orainti
  4. 4. #ecommerceseo at #maxnordic by @aleyda from @orainti I Blog I Speak I’m Featured I’M ALEYDA SOLIS #seosuperhero at #SMXLmilan by @aleyda from @orainti
  5. 5. #ecommerceseo at #maxnordic by @aleyda from @orainti Today I have a confession to make #seosuperhero at #SMXLmilan by @aleyda from @orainti
  6. 6. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Every time I used to see some
 #SEOHORRORSTORIES
  7. 7. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Like this one
  8. 8. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti With terrible consequences…
  9. 9. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti I wished I had #SEOsuperhero powers
  10. 10. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To avoid these to happen
  11. 11. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti or these
  12. 12. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti and these
  13. 13. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti ugh
  14. 14. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Yeah, you get the idea
  15. 15. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti le sigh
  16. 16. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Let’s better stop ok? k
  17. 17. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti But then I realized I already had them!
  18. 18. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti I was able to spot & revert these issues
  19. 19. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To advise clients to fix & avoid bigger problems & maximize opportunities 89% OF CRAWLED URLS ARE NON-INDEXABLE & NOT VISITED All organic search traffic comes from only the 1.6% of URLs which are the indexable & visited ones
  20. 20. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Like this one
  21. 21. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Ultimately achieving growth
  22. 22. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Like this
  23. 23. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti or this
  24. 24. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti or this other too ;)
  25. 25. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Here’s how you can identify & grow your #SEOsuperhero abilities too
  26. 26. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti STRENGTH
  27. 27. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti VISION
  28. 28. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Always start with a competitive analysis to discover & capitalize on strengths & weaknesses
  29. 29. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Big HIGH AUTHORITY BIG PROPERTY WITH MORE CONTENT MORE RESOURCES HIGHER BRAND & TECH RESTRICTIONS SLOW TO IMPLEMENT NON-FLEXIBLE TO MAKE CHANGES BROADER-NON SPECIFIC AUTHORITY NON-SPECIFIC CONTENT VS+ Small FAST TO IMPLEMENT FLEXIBLE TO MAKE CHANGES MORE TARGETED OFFER & CONTENT LOWER BUT SPECIFIC AUTHORITY LOW AUTHORITY LESS RESOURCES SMALL PROPERTY WITH LESS CONTENT + Every site, big or small, have strengths & weaknesses: your competition analysis should be driven by them
  30. 30. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Assess & compare your current search performance vs your competitors one
  31. 31. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Understanding what’s making them win not only from a ranking but overall visibility & popularity perspective
  32. 32. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as current weaknesses causes 
 by analyzing former losses
  33. 33. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Segmenting not only per query type & areas 
 but also per device
  34. 34. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To strategically target those where you can easily win and allocate resources to close the biggest gaps Too Granular Existing Pages Little Existing Competition No Rankings vs. Competitors
  35. 35. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti Even big players have weaknesses, it’s about spotting and using them to your advantage #seosuperhero at #SMXLmilan by @aleyda from @orainti
  36. 36. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti INVENTIVENESS
  37. 37. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti WEALTH
  38. 38. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Fasten results while maximizing resources by prioritizing your actions towards growth
  39. 39. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Instead of developing audits that just validate each relevant SEO area of your site https://moz.com/blog/technical-site-audit-for-2015 Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY
  40. 40. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY Your Competition Current Organic Search Performance Audience Search Behavior & Industry Potential Focus them towards growth by putting 
 your own optimization status in context
  41. 41. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Prioritizing the implementation for those pages, areas & queries with the biggest identified gaps & potential https://moz.com/blog/technical-site-audit-for-2015 Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY
  42. 42. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as each different SEO action based on how critical towards growth they are Add the new, updated URLs with right name convention They are meant to be ranked so should be indexable and differentiated with specifically relevant content Update links & 301-redirect to only crawl on the protocol to index & rank Unblock the new URLs to be crawled & indexed 301s should go to the relevant new URLs & stop being linked Start 301-redirecting 4xx errors to new URL destinations High High Medium High MediumLow
  43. 43. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To ultimately allocate resources & efforts to the different SEO relevant areas Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY High Medium Low
  44. 44. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Translating each prioritized issue to an actionable recommendation that will be more effective to see results bit.ly/recostemplate
  45. 45. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti It’s not about huge resources but placing them where they are most needed to grow #seosuperhero at #SMXLmilan by @aleyda from @orainti
  46. 46. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti TELEPATHY
  47. 47. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti OMNIPRESENCE
  48. 48. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Establish an SEO project management framework to achieve execution effectiveness & control
  49. 49. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Stop focusing all your tracking to the results and start monitoring the overall process execution VISIBILITY TRAFFIC CONVERSIONS ROI BACKLINKING RELEVANCE INDEXABILITY CRAWLABILITY INVESTMENT
  50. 50. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Summarize each one of your recommendations by specifying their what, why, where, who & when WHAT WHY WHERE WHO WHEN
  51. 51. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti This will serve to monitor & coordinate each SEO action priority, involved resources & execution dates WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016
  52. 52. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as to easily spot delays or resources problems and make it easy to reallocate them WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016
  53. 53. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Helping also to answer critical questions about the SEO process effectiveness Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 How many highly important with low optimization status have been re- prioritized? Which resources & people have been correctly advancing and which have had delays? Which high recommendations took less resources & times to be effectively implemented & which took more? Which high priority recommendations have the longer delays?
  54. 54. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti All this while doing the on-going process coordination, without waiting for non-achieved long-term results to react WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
  55. 55. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti You can also use Project Management systems like Jira to automatize at least a part of this framework
  56. 56. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Check out this #KoozaiTV video about establishing it bit.ly/actionableseo
  57. 57. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti It’s about monitoring the overall process to coordinate & influence it during the execution #seosuperhero at #SMXLmilan by @aleyda from @orainti
  58. 58. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti TIME TRAVEL
  59. 59. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti PRECOGNITION
  60. 60. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Learn to manage client expectations of the process & forecast reasonable results
  61. 61. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Calculate your expected SEO results taking into consideration targeted queries, current rankings, seasonality & potential seomonitor.com
  62. 62. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as different visibility scenarios over time & probability based on each query group competition
  63. 63. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Allowing you to make a case towards SEO investments without committing and giving non-realistic expectations
  64. 64. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti But ultimately speaking business owners language on expected growth, revenues & ROI bit.ly/seoroicalculator
  65. 65. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Updating & refining it as time passes by based on the already achieved results, user behavior & process execution pace
  66. 66. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti It’s about understanding the type of results you can reasonably expect and communicate it effectively to win clients #seosuperhero at #SMXLmilan by @aleyda from @orainti
  67. 67. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti SHAPE-SHIFTING FLEXBILITY
  68. 68. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti SELF-HEALING ABILITIES
  69. 69. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Follow an agile, iterative process to quickly minimize errors & capitalize opportunities
  70. 70. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Set recurring, ideally real time monitoring of every SEO area & outcome: From the server & robots.txt
  71. 71. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To programmed crawls every week to spot crawling & indexation issues OnPage.org & Botify
  72. 72. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Alerts of content changes of your site & competition Versionista, OnWebChange & Netwatcher
  73. 73. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Daily new & loss links to your site CognitiveSEO
  74. 74. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Your competitors links too
  75. 75. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti As well as mentions with certain requirements
  76. 76. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Besides visibility, traffic& conversion per queries, pages & devices
  77. 77. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti And overall standing vs. the competition
  78. 78. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti That will serve to spot issues & opportunities quickly
  79. 79. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti To reassign priorities & resources on the next sprints Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
  80. 80. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti It’s about making your efforts flexible to react in a way the competition is not prepared to do #seosuperhero at #SMXLmilan by @aleyda from @orainti
  81. 81. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Can you feel it now? #seosuperhero at #SMXLmilan by @aleyda from @orainti
  82. 82. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti BOOM #seosuperhero at #SMXLmilan by @aleyda from @orainti STRENGTH VISION INVENTIVENESS WEALTH TELEPATHY OMNIPRESENCE TIME TRAVEL PRECOGNITION SHAPE- SHIFTING SELF- HEALING
  83. 83. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti An #SEOsuperhero #seosuperhero at #SMXLmilan by @aleyda from @orainti
  84. 84. BECOMING AN SEO SUPERHERO Tips to evolve 10 SEO powers to achieve heroic results #seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti Not it’s your time to achieve heroic results! #seosuperhero at #SMXLmilan by @aleyda from @orainti
  85. 85. #ecommerceseo at #maxnordic by @aleyda from @orainti GRAZIE! QUESTIONS? #seosuperhero at #SMXLmilan by @aleyda from @orainti

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