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3 Ways to get lost in International SEO and how to Find Success

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How to develop a successful international SEO process? Take a look at the criteria, steps and tools to use to maximize results.

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3 Ways to get lost in International SEO and how to Find Success

  1. 1. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON 3 WAYS TO GET LOST IN INTERNATIONAL SEO (AND HOW TO FIND SUCCESS)
  2. 2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Featured in Forbes, Entrepreneur, Huffington Post * European Search Personality of the Year in 2018 HELLO! I’M ALEYDA SOLIS ORAINTI.COM
  3. 3. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
  4. 4. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON TODAY I’M EXCITED TO SHARE WITH YOU #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON
  5. 5. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON TAKING YOUR BUSINESS ABROAD 
 IS A NATURAL WAY TO GROW …
  6. 6. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE 
 TO 3 COMMON INTERNATIONALIZATION CHALLENGES 1 2 3 LACK OF RESOURCES MAINTAIN YOUR INTERNATIONAL WEB PRESENCE NOT BEING ABLE TO RANK WELL WITH THE CHOSEN INTERNATIONAL WEB STRUCTURE RANKING IN INTERNATIONAL SEARCH RESULTS WITH THE WRONG PAGES
  7. 7. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON LACK OF RESOURCES TO MAINTAIN ALL INTERNATIONAL WEB PRESENCE 1
  8. 8. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IT’S WHY YOU NEED TO PRIORITIZE YOUR INTERNATIONAL MARKETS… 1
  9. 9. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IDENTIFY WHICH COUNTRIES AND LANGUAGES ARE ALREADY BRINGING TRAFFIC AND CONVERSIONS TO YOUR SITE GOOGLE ANALYTICS
  10. 10. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON THOSE MARKETS THAT YOUR COMPETITION AND INDUSTRY LEADERS ARE ALREADY PROFITING FROM SEMRUSH TRAFFIC ANALYSIS
  11. 11. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON VERIFY WHICH ARE THE COUNTRIES WITH MORE SEARCH TRAFFIC POTENTIAL IN YOUR INDUSTRY SEMRUSH
  12. 12. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON CONSIDER THE LEVEL OF EXISTING ORGANIC SEARCH COMPETITION IN THESE MARKETS SERPCHECKER
  13. 13. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON COUNTRY CURRENT ORGANIC SEARCH TRAFFIC SEARCH COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED CAPACITY TO PERFORM BUSINESS OTHER TRAFFIC DRIVES UK 100 per month High 500,000 searches per month Positive Google High Affiliate Spain 50 per month Medium 300,000 searches per month Positive Google Low Social Affiliate ALIGN THIS WITH YOUR OWN MULTILINGUAL AND INTERNATIONAL OPERATIONS CAPACITY
  14. 14. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON Yes No Yes No IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS? COUNTRY TARGETING LANGUAGE TARGETING IS THERE ENOUGH TRAFFIC & CONVERSIONS TO TARGET EACH COUNTRY? IDENTIFY IF YOU SHOULD WHETHER LANGUAGE OR COUNTRY TARGET FIRST
  15. 15. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON COUNTRY TARGET LANGUAGE TARGET REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN ORGANIZATION RESOURCES AND PRIORITIES TOO
  16. 16. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON VERIFY IF THERE’S ENOUGH ORGANIC SEARCH TRAFFIC TO COMPENSATE YOUR WEB ACTIVITY HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/
  17. 17. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON > Yes No Might be too early BUY & SECURE YOUR CCTLDS FOR FUTURE ACTIVITY CREATE CUSTOM ALERTS CREATE A PILOT PROJECT PRIORITIZING MAIN PAGES NOW YOU CAN DECIDE WHICH INTERNATIONAL SEARCH MARKETS TO TARGET YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN CONTINUE WITH THE INTERNATIONAL WEB & SEO PROJECT
  18. 18. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON NOT BEING ABLE TO RANK WELL W/ THE INTERNATIONAL WEB STRUCTURE 2
  19. 19. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IT’S WHY IT’S VITAL TO ASSESS & SELECT THE BEST WEB STRUCTURE… 2
  20. 20. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON AVOID USING SCRIPTS OR COOKIES TO SHOW INTERNATIONAL VERSIONS W/ THE SAME URLS
  21. 21. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON DON’T USE PARAMETERS FOR YOUR INTERNATIONAL WEB STRUCTURE, SPECIALLY FOR COUNTRIES
  22. 22. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON www.yourbrand.es www.yourbrand.es/categoria-a/ www.yourbrand.com/es-es/ www.yourbrand.com/es-es/categoria-a/ es-es.yourbrand.com/ es-es.yourbrand.com/categoria-a/ IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN CCTLDS, SUBDIRECTORIES & SUBDOMAINS CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  23. 23. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON * Need less technical resources * Need less efforts to grow popularity
 * More chances to get all versions penalized if something goes bad * Need more efforts to geolocate * Need more technical resources * Need more efforts to grow popularity * Better than sub-directories to organize larger & more complex sites
 * Need more efforts to geolocate *Ideal alternative to geolocate if competition is not too high *Need more technical resources *Need more efforts to grow popularity with a new domain EACH HAVE PROS & CONS TO COUNTRY TARGET CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  24. 24. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
  25. 25. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON TAKE ALSO INTO CONSIDERATION THAT GOOGLE DOESN’T SUPPORT “REGIONS” THAT ARE NOT COUNTRIES TO GEOTARGET HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  26. 26. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON ALTHOUGH YOU MIGHT FIND THAT THEY ALSO HAVE SOME REGIONAL CONTENT THEMSELVES…
  27. 27. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON www.yourbrand.com/es/ www.yourbrand.com/es/categoria-a/ es.yourbrand.com/ es.yourbrand.com/categoria-a/ IF YOU’RE LANGUAGE TARGETING, SELECT BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  28. 28. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON * Need less technical resources *Need less efforts to grow popularity *Generates a deeper url structure *More chances to get all versions penalized if something goes bad * Need more technical resources * Need more efforts to grow popularity * Generates shorter URL structure which can be better for larger sites WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  29. 29. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE TOP SITES RANKING IN YOUR DESIRED MARKET SERPCHECKER
  30. 30. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON Yes Country Language Are your top competitors using ccTLDs? Yes Yes USE CCTLDS No No USE GEOLOCALIZED SUBDIRECTORIES YesNo USE SUBDIRECTORIES USE SUB- DOMAINS No CHOOSE YOUR INTERNATIONAL WEB STRUCTURE ACCORDINGLY WHAT’S YOUR INTERNATIONAL TARGET? Is the domain authority of your competition higher? Is the domain authority of your competition higher? Do you need a flatter & differentiated structure?
  31. 31. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IT’S CRITICAL TO BE CONSISTENT IN THE TARGETING TO AVOID CONFUSION (THAT COULD GET LATER REFLECTED IN FURTHER CONFIGURATION) AND ALIENATING YOUR USERS
  32. 32. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON RANKING IN INTERNATIONAL SEARCH RESULTS WITH THE WRONG PAGES 3
  33. 33. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IT’S WHY IT’S CRITICAL TO LOCALIZE AND GEOLOCATE EACH VERSION… 3
  34. 34. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON MISALIGNED PAGES WILL HAVE WORSE RANKINGS, CTR, USER EXPERIENCE AND CONVERSIONS GOOGLE SEARCH CONSOLE
  35. 35. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS MISALIGNMENT PROBLEMS ALREADY GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
  36. 36. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON USE VPNS OR THE CHROME DEVTOOLS "SENSORS" GEOLOCATION OPTION TO EMULATE ANY LOCATION AND VERIFY IF YOU’RE DOING IT HTTPS://DEVELOPERS.GOOGLE.COM/WEB/TOOLS/CHROME-DEVTOOLS/DEVICE-MODE/DEVICE-INPUT-AND-SENSORS
  37. 37. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON VERIFY WHICH DOMAIN EXTENSIONS ARE TREATED 
 AS GENERIC BY GOOGLE TO GEOLOCATE IF NEEDED HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  38. 38. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 
 SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET GOOGLE SEARCH CONSOLE
  39. 39. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 
 BASED ON THE IP LOCATION LINK REDIRECT TRACE
  40. 40. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON REDIRECTS CAN GIVE A BAD USER EXPERIENCE AND END-UP DAMAGING YOUR WEB VERSIONS CRAWLABILITY HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  41. 41. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON SUGGEST THE RELEVANT INTERNATIONAL 
 WEB VERSION INSTEAD
  42. 42. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON LOCALIZE EVERY ASPECT OF YOUR WEB 
 CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
  43. 43. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON AVOID LEAVING CRITICAL AREAS OF YOUR CONTENT WITHOUT TRANSLATING/ LOCALIZING
  44. 44. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON GET NATIVE SUPPORT, EVEN IF YOUR DIFFERENT INTERNATIONAL WEBSITES ARE IN THE SAME LANGUAGE
  45. 45. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
  46. 46. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON <Characteristic> <Main Keyword> in <Location>: +<No. Of Items> by <Brand> <Palabra Clave> <Característica> en <Ubicación>: +<No. de Products> por <Marca> English Title THEN CREATE ANOTHER W/ PATTERNS TO GENERATE 
 THE MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION Spanish Title
  47. 47. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON INDICATE EACH PAGE INTERNATIONAL TARGETING WITH THEIR META & HTML LANG TAG HTTP://BIT.LY/BINGLANG
  48. 48. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY TARGET AND THEIR ALTERNATES WITH HREFLANG HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  49. 49. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY TARGETING, AND POINT TO ITS OTHER VERSIONS
  50. 50. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON WHILE KEEPING THEIR CANONICAL TAGS SELF-POINTING TO EACH PAGE AS ITS OWN ORIGINAL VERSION English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
  51. 51. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON USE ISO 639-1 VALUES FOR LANGUAGES 
 AND ISO 3166-1 FOR COUNTRIES HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  52. 52. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON YOU CAN ALSO OPTIONALLY USE USE THE X- DEFAULT VALUE FOR UNMATCHED INTERNATIONAL VERSIONS HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  53. 53. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON Use XML Sitemaps in non-flexible sites with a high number of versions Include them in HTML in sites with lower number of versions & coding flexibility YOU CAN ADD HREFLANG IN THE HTML HEAD OR IN XML SITEMAPS, AS WELL AS HTTP HEADERS
  54. 54. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON UNFORTUNATELY, IT’S COMMON TO GENERATE THEM WITH ERRORS HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483
  55. 55. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON FOR REAL
  56. 56. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON REALLY
  57. 57. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON AVOID HREFLANG ISSUES BY FOLLOWING THIS IMPLEMENTATION AND VALIDATION PROCESS ASSESS THE LANGUAGES AND COUNTRIES HREFLANG IMPLEMENTATION SCOPE CHOOSE THE HREFLANG IMPLEMENTATION METHOD SPECIFY THE HREFLANG CODE PATTERN MONITOR AND TROUBLESHOOT THE HREFLANG IMPLEMENTATION AFTER LAUNCH VALIDATE THE HREFLANG IMPLEMENTATION IN A TEST ENVIRONMENT ESTABLISH HREFLANG BEST PRACTICES GUIDELINES TO BE FOLLOWED WHEN A NEW PAGE IS PUBLISHED HTTP://BIT.LY/HREFLANGPROCESS
  58. 58. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON PRIORITIZE THE HREFLANG IMPLEMENTATIO N IN THE PAGES SUFFERING OF RANKINGS MISALIGNMENT DESPITE HAVING BEEN LOCALIZED ALREADY
  59. 59. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON USE THE CORRECT ANNOTATIONS AND VALUES BY GENERATING HREFLANG PATTERNS WITH THIS FREE GENERATOR TOOL HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
  60. 60. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON YOU CAN ALSO USE THE HREFBUILDER 
 FOR COMPLEX ENTERPRISE ENVIRONMENTS HREFBUILDER.COM
  61. 61. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON VALIDATE THE HREFLANG IMPLEMENTATION 
 USING SEO CRAWLERS BEFORE IT IS LAUNCHED DEEPCRAWLDEEPCRAWL, SITEBULB, SCREAMING FROG, RYTE, BOTIFY
  62. 62. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON CHECK IF ALL THE URLS HAVE BEEN TAGGED CORRECTLY AND ARE INDEXABLE DEEPCRAWL, SITEBULB, SCREAMING FROG, RYTE, BOTIFY
  63. 63. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON AFTER LAUNCH, MONITOR ANY REMAINING ISSUES WITH THE SEARCH CONSOLE INTERNATIONAL REPORT GOOGLE SEARCH CONSOLE
  64. 64. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCONHTTPS://HREFLANGCHECKER.COM/, HTTPS://TECHNICALSEO.COM/SEO-TOOLS/HREFLANG/ AS WELL AS HREFLANG CHECKERS WHEN SPECIFIC VALIDATION IS NEEDED
  65. 65. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON DOCUMENT THE PROCESS AND ESTABLISH HREFLANG BEST PRACTICES TO BE FOLLOWED W/ NEW PAGES WHICH INTERNATIONAL VERSIONS WERE INCLUDED/EXCLUDED AND WHY? WHICH PAGES OF THOSE INTERNATIONAL VERSIONS WERE INCLUDED/EXCLUDED AND WHY? WHICH IMPLEMENTATION METHOD WAS CHOSEN AND WHY? WHICH TOOLS WERE SELECTED TO GENERATE, TEST AND MONITOR HREFLANG? WHEN AND WHERE THE HREFLANG IMPLEMENTATION SHOULD BE TESTED BEFORE ANY RELEASE? HOW OFTEN THE HREFLANG ANNOTATIONS SHOULD BE CHECKED AND WHO WILL DO IT? HTTP://BIT.LY/HREFLANGPROCESS
  66. 66. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON WITH THESE STEPS YOU’LL BE ABLE TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL WEB VISIBILITY
  67. 67. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
  68. 68. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON IT’S ABOUT AVOIDING THESE 3 COMMON INTERNATIONAL SEO CHALLENGES… 1 2 3 LACK OF RESOURCES MAINTAIN YOUR INTERNATIONAL WEB PRESENCE NOT BEING ABLE TO RANK WELL WITH THE CHOSEN INTERNATIONAL WEB STRUCTURE RANKING IN INTERNATIONAL SEARCH RESULTS WITH THE WRONG PAGES
  69. 69. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON …BY FOLLOWING THESE 3 INTERNATIONAL SEO PHASES 1 2 3 PRIORITIZE YOUR INTERNATIONAL MARKETS ASSESS & SELECT THE BEST WEB STRUCTURE LOCALIZE AND GEOLOCATE EACH VERSION
  70. 70. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT @PUBCON THANKS

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