In House SEO: Tools andProcessesAlex VolkSearch Marketing DirectorMicrosoft Corporationalex.volk@microsoft.com@alexvolkhtt...
Overview of Microsoft.com                                                                                               ...
It All Starts With Process
Creating The Case For Change
SEO Platform Value
Creating SEO Stewardship
Creating SEO Stewardship
Creating SEO Stewardship
Reporting as StorytellingAvoid regurgitatingFacts and figures…People don’t wantto spend time inendless amountsof data
Reporting as StorytellingStorytelling is about…Stating your caseUsing powerful visualsTelling stories that stick
alex.volk@microsoft.com@alexvolkhttp://www.linkedin.com/in/alexvolk
Upcoming SlideShare
Loading in …5
×

Pubcon 2012 - SEO Tools and Processes Alex Volk

1,488 views

Published on

My 2012 Pubcon presentation on In-house SEO Tools and Processes.

Published in: Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,488
On SlideShare
0
From Embeds
0
Number of Embeds
117
Actions
Shares
0
Downloads
13
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Pubcon 2012 - SEO Tools and Processes Alex Volk

  1. 1. In House SEO: Tools andProcessesAlex VolkSearch Marketing DirectorMicrosoft Corporationalex.volk@microsoft.com@alexvolkhttp://www.linkedin.com/in/alexvolk
  2. 2. Overview of Microsoft.com    Circle sizes indicate top 25 sites based on visits in FY09 2
  3. 3. It All Starts With Process
  4. 4. Creating The Case For Change
  5. 5. SEO Platform Value
  6. 6. Creating SEO Stewardship
  7. 7. Creating SEO Stewardship
  8. 8. Creating SEO Stewardship
  9. 9. Reporting as StorytellingAvoid regurgitatingFacts and figures…People don’t wantto spend time inendless amountsof data
  10. 10. Reporting as StorytellingStorytelling is about…Stating your caseUsing powerful visualsTelling stories that stick
  11. 11. alex.volk@microsoft.com@alexvolkhttp://www.linkedin.com/in/alexvolk

×