Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
A Crash Course in Growth
Marketing
Alex Shipillo
@alexshipillo
InboundTO
July 23, 2015
The Context
Marketing is no longer arts and crafts
Not every company is ready for growth
My marketing journey
The Foundation
Marketing starts with empathy
You must be able to measure impact
Marketing needs a seat at the table
The Next Steps
Marketers are awful
Marketers are awful
There are rarely silver bullets
It starts with being memorable
Building Growth
It’s still early days for content
Marketing is a series of experiments
Marketing can’t be a silo
Unfortunately, no one trusts us
Thank you
Alex Shipillo
alex@influitive.com
@alexshipillo
alexshipillo.com
Upcoming SlideShare
Loading in …5
×

A Crash Course in Growth Marketing

1,042 views

Published on

Alex Shipillo
InboundTO
July 23, 2015
Growth Marketing Presentation

Published in: Marketing

A Crash Course in Growth Marketing

  1. 1. A Crash Course in Growth Marketing Alex Shipillo @alexshipillo InboundTO July 23, 2015
  2. 2. The Context
  3. 3. Marketing is no longer arts and crafts
  4. 4. Not every company is ready for growth
  5. 5. My marketing journey
  6. 6. The Foundation
  7. 7. Marketing starts with empathy
  8. 8. You must be able to measure impact
  9. 9. Marketing needs a seat at the table
  10. 10. The Next Steps
  11. 11. Marketers are awful
  12. 12. Marketers are awful There are rarely silver bullets
  13. 13. It starts with being memorable
  14. 14. Building Growth
  15. 15. It’s still early days for content
  16. 16. Marketing is a series of experiments
  17. 17. Marketing can’t be a silo
  18. 18. Unfortunately, no one trusts us
  19. 19. Thank you Alex Shipillo alex@influitive.com @alexshipillo alexshipillo.com

×