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Overview
Smartphones, tablets, desktops & hybrid devices have rewritten retail
spending habits. At the crux of the reforms...
What is eCommerce?
eCommerce comprises of all commercial transactions conducted electronically on
the Internet.
What is Mobile Commerce?
Buying & selling of goods and services through wireless handheld devices such as
smartphones, tab...
Key Differences Between eCommerce &
mCommerce
Particulars eCommerce Mobile Commerce
Business Environment
Superset business...
State of Affairs
➔ eCommerce is expected to grow at 13%
CAGR in between 2013 to 2016.
➔ Mobile commerce is expected to gro...
Mobile
Commerce
Reasons fuelling its rapid growth
★ Smartphone penetration
★ Increased accessibility
★ Shopping apps
★ Dig...
Will mCommerce Overtake eCommerce
➢ 43% of mobile shoppers have downloaded at least one shopping app
➢ Customers who have ...
The Influence of Mobile Commerce on Customer
Retail Behaviour
❖ Store.Customers connect to the web from
their mobile devic...
Mobile Commerce is Not Coming;
It is here to stay and is the future of eCommerce.
IT HAS ARRIVED
e Commerce vs Mobile Commerce PPT
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e Commerce vs Mobile Commerce PPT

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For an average shopper, eCommerce and mCommerce will mean the same. After all they are two side of the same coin. One is the bigger industry while mobile commerce is a part of eCommerce that is done primarily through mobile devices.

This eCommerce Vs mobile commerce ppt is created to help clear the fog that the general public has about the two facets of the larger industry. It points out in detail the main point of difference between ecommerce and mcommerce.

If you compare ecommerce and mcommerce, it is obvious that than ecommerce, m-commerce has a large chance of becoming the prominent way of shopping in the future. This ecommerce and mcommerce pdf contains vital statistics and metrics that prove how mobile devices and ecommerce are evolving with time.

There are stark differences between ecommerce and mcommerce. Some of these differences like anywhere, anytime shopping facility that mobile devices provide is what sets it apart from eCommerce.

There is more to fuel the debate of whether it is m-commerce or e-commerce that will be the rule of the future.


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Published in: Services

e Commerce vs Mobile Commerce PPT

  1. 1. Overview Smartphones, tablets, desktops & hybrid devices have rewritten retail spending habits. At the crux of the reforms are eCommerce & Mobile commerce. With an estimated 300% more growth rate, mobile commerce is all set to supplant eCommerce. Does the future belong to eCommerce or mobile commerce? Let’s Find Out
  2. 2. What is eCommerce? eCommerce comprises of all commercial transactions conducted electronically on the Internet.
  3. 3. What is Mobile Commerce? Buying & selling of goods and services through wireless handheld devices such as smartphones, tablets, & hybrid devices.
  4. 4. Key Differences Between eCommerce & mCommerce Particulars eCommerce Mobile Commerce Business Environment Superset business environment Subset business environment Devices Used Primarily desktops & laptops Smartphones, Personal Digital Assistants (PDAs), tablets and hybrid devices. Payment Modes Credit/Debit cards, net banking, gift coupons, promo codes, etc. Same as eCommerce. Also includes digital wallets. Mobile wallets and in- app payments. Technology Web technologies like PHP, HTML, mobile responsive websites. Mobile applications developed on Android, iOS, Windows, PhoneGap, cross-platforms, etc.
  5. 5. State of Affairs ➔ eCommerce is expected to grow at 13% CAGR in between 2013 to 2016. ➔ Mobile commerce is expected to grow at 42% CAGR in between 2013 to 2016. eComm m-Comm 42% 13%
  6. 6. Mobile Commerce Reasons fuelling its rapid growth ★ Smartphone penetration ★ Increased accessibility ★ Shopping apps ★ Digital wallets ★ Increase in mobile ad spending ★ Mobile app offers ★ Geo-location targeted selling ★ Instant price check
  7. 7. Will mCommerce Overtake eCommerce ➢ 43% of mobile shoppers have downloaded at least one shopping app ➢ Customers who have enabled their devices with QR reading capabilities has increased by 938% since 2010 ➢ At least one-half of customers are ready to switch to mobile app shopping for discount coupons & offers ➢ Instant price check across multiple online stores encourages mobile shopping Yes. Mobile commerce will possibly supplant eCommerce
  8. 8. The Influence of Mobile Commerce on Customer Retail Behaviour ❖ Store.Customers connect to the web from their mobile devices while shopping at an offline store. ❖ Product alternatives & ‘complete-the-look’ products are searched online. ❖ Store locators in mobile apps are used to find physical stores for seeing and experiencing the actual product. ❖ Retail mobile apps are used to scan for user reviews & ratings online. Products with readily available mobile reviews are sold more. ❖ Fashion industry claims the highest share of mobile customers. ❖ Shoppers use mobile devices to research on products & prices at least 3 times in a week.
  9. 9. Mobile Commerce is Not Coming; It is here to stay and is the future of eCommerce. IT HAS ARRIVED

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