1. STORYTELLING TOOL
USING THE MOST POWERFUL INFORMATION DELIVERY
http://www.flickr.com/photos/striatic/229534338/sizes/o/in/photostream/

2. http://www.flickr.com/photos/seeminglee/3882941631/sizes/o/in/photostream/
INCO RPOR ATE
STORY
IN EVERY PRESENTAT
ION

3. REPORT STORY
http://www.flickr.com/photos/juhansonin/5135576565/sizes/o/in/photostream/ http://www.flickr.com/photos/44461337@N06/5093309507/sizes/o/in/photostream/

4. Informing
REPORT STORY
http://www.flickr.com/photos/44461337@N06/5093309507/sizes/o/in/photostream/

5. Entertaining
REPORT STORY
http://www.flickr.com/photos/juhansonin/5135576565/sizes/o/in/photostream/

6. http:/
/www
.flickr.
com/
photo
s/lox/
4853
3849
/sizes
/l/in/p
hotos
tream
/
PRESENTATION
http://www.flickr.com/photos/juhansonin/5135576565/sizes/o/in/photostream/ http://www.flickr.com/photos/44461337@N06/5093309507/sizes/o/in/photostream/

7. http://www.flickr.com/photos/stuart_spivack/2712235459/sizes/o/in/photostream/
L ayer in ST ORY
Like layers of a cake

8. TV & FILM
ENGAGES
us for
hours
http://www.flickr.com/photos/x-ray_delta_one/4265173624/sizes/o/in/photostream/

9. qualities of Conflict
EFFECTIVE
STORIES

10. A STORY WITHOUT
Conflict
WILL BORE THE AUDIENCE TO TEARS.
http://www.flickr.com/photos/yourdon/2573762303/sizes/o/in/photostream/

11. qualities of Conflict
CHARACTERS
EFFECTIVE
STORIES

12. http://www.flickr.com/photos/jdhancock/4369073183/sizes/o/in/photostream/
CHARACTERS ARE THE
MOST IMPORTANT part of a narrative.
without them, there would be no story.

13. TYPES OF
CHARACTERS
DYNAMIC, STATIC,
ROUND FLAT

14. qualities of Conflict
CHARACTERS
EFFECTIVE VIVID DETAILS
STORIES

15. VIVID DETAILs
are concrete as opposed to abstract
http://www.flickr.com/photos/ykjc9/3432320000/sizes/o/in/photostream/

16. qualities of Conflict
CHARACTERS
EFFECTIVE VIVID DETAILS
STORIES CLEAR THEME

17. YOU SHOULD DEVELOP A
CLEAR THEME. .
your story’s “north star”
http://www.flickr.com/photos/jurvetson/898622334/sizes/o/in/photostream/

18. SYD FIELD’s PARADIGM
ACT 1 ACT 2 ACT 3
Set-up CONFRONTATION RESOLUTION
PLOT POINT 1 PLOT POINT 2

19. A GREAT STRUCTURE
PRESENTATION
IS SIMILAR TO A
SCREENPLAY

20. A GREAT STRUCTURE
PRESENTATION TURNING POINTS
IS SIMILAR TO A
SCREENPLAY

21. A GREAT STRUCTURE
PRESENTATION TURNING POINTS
IS SIMILAR TO A
SCREENPLAY LENGTH

22. SYD FIELD’s PARADIGM
ACT 1 ACT 2 ACT 3
Set-up CONFRONTATION RESOLUTION
PLOT POINT 1 PLOT POINT 2

23. http://www.duarte.com/books/resonate/assets/

24. Storytelling
http://www.flickr.com/photos/seeminglee/3882941631/sizes/o/in/photostream/