Social Engagement ApplicationThursday, April 26, 12
Opportunity                            16% of the time your customers                            spend online is on Facebo...
Opportunity                             Interacting with fans and getting                             them engaged on Face...
Engaged Fans are...                             28% more likely to continue                             using a brand or p...
Engaged Fans are...                             41% more likely to recommend                             the brand or prod...
Engaged Fans...                             Spend         $71.84 (20-40%) more                             on those brands...
Engaged Fans...                             But there is a problem...Thursday, April 26, 12
Problem                             Engagement is down 22%Thursday, April 26, 12
Engagement                                      =   EngagementThursday, April 26, 12
Bribed Likes                         Brands are bribing “Likes” with                         sweepstakes and promotions.  ...
Too Many Brands are Saying...                         “Like our fanpage or fill out this                          form for...
Problem                         Brands are focusing on                         driving “Likes” instead of                 ...
Due to Lack of Engaging Content...                              70-90% of people who like                              a p...
Due to Lack of Engaging Content...                              Only 3-7.5% of page updates                              a...
Solution?                            How do you fix this?Thursday, April 26, 12
SolutionThursday, April 26, 12
Solution                         sideNOW Allows You to Embed Media Rich                         Content Directly on Your B...
{                         Solution                                    Focuses on                                    Engage...
Just posting updates to                         your wall is not very                         engaging and has no call    ...
sideNOW can embed                         media rich content on your                         fanpage and get Fans         ...
Fans’ votes show up in          their friends’ newsfeeds.Thursday, April 26, 12
Gauge Sentiment                         Brands can promote                         products and get real-time             ...
Polls                         Content doesn’t have to be                         Head-to-Head.                         sid...
ENDS IN:                                                                                                                  ...
ENDS IN:                                                            Is Driving Tired Worse than Driving Drunk?            ...
ENDS IN:                                                     Who Should OSU Start at Quarterback?                         ...
Competition                         Sports                         • Fans want to pick a side.                         • T...
Issues                         Politics                         • Engage voters.                         • Insights on dif...
Value                         So what is it worth to keep your                         fans engaged on Facebook?Thursday, ...
Spend                           $ 71.84                              Spend of a Engaged Fan                         Averag...
Fan Page with 100,000 fans:                         If you can increase the amount of truly engaged fans by 5%...         ...
Ideal First Customers                         Most of the brands used as examples in this deck                         hav...
Ideal First Customers                          Brands that want to interact with their consumers                          ...
LLC                         Alex Picazo                         614-404-6990                         alex@sideNOW.comThurs...
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sideNOW for Brands

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Brands need a better way of engaging their fans on facebook. sideNOW provides this solution.

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sideNOW for Brands

  1. 1. Social Engagement ApplicationThursday, April 26, 12
  2. 2. Opportunity 16% of the time your customers spend online is on FacebookThursday, April 26, 12
  3. 3. Opportunity Interacting with fans and getting them engaged on Facebook pays off. Engaged fans are...Thursday, April 26, 12
  4. 4. Engaged Fans are... 28% more likely to continue using a brand or product.Thursday, April 26, 12
  5. 5. Engaged Fans are... 41% more likely to recommend the brand or product.Thursday, April 26, 12
  6. 6. Engaged Fans... Spend $71.84 (20-40%) more on those brands or products.Thursday, April 26, 12
  7. 7. Engaged Fans... But there is a problem...Thursday, April 26, 12
  8. 8. Problem Engagement is down 22%Thursday, April 26, 12
  9. 9. Engagement = EngagementThursday, April 26, 12
  10. 10. Bribed Likes Brands are bribing “Likes” with sweepstakes and promotions. Engagement Bribe >Thursday, April 26, 12
  11. 11. Too Many Brands are Saying... “Like our fanpage or fill out this form for a chance to win an iPad” The only brand benefiting from this promotion is Apple!Thursday, April 26, 12
  12. 12. Problem Brands are focusing on driving “Likes” instead of creating engaging content. Because of this...Thursday, April 26, 12
  13. 13. Due to Lack of Engaging Content... 70-90% of people who like a page will never return.Thursday, April 26, 12
  14. 14. Due to Lack of Engaging Content... Only 3-7.5% of page updates and posts show up in a user’s newsfeed.Thursday, April 26, 12
  15. 15. Solution? How do you fix this?Thursday, April 26, 12
  16. 16. SolutionThursday, April 26, 12
  17. 17. Solution sideNOW Allows You to Embed Media Rich Content Directly on Your Brand’s Fan Page • Grows & engages fanbase. • Leverages Facebook social graph and sharing. • Captures sentiment and demographic data.Thursday, April 26, 12
  18. 18. { Solution Focuses on Engagement: •Creates Engaging Content •Promotes Social Sharing •Captures and Measures Sentiments & Demographics •People “Like” because they are engagedThursday, April 26, 12
  19. 19. Just posting updates to your wall is not very engaging and has no call to action for fans to get involved.Thursday, April 26, 12
  20. 20. sideNOW can embed media rich content on your fanpage and get Fans engaged with your brand.Thursday, April 26, 12
  21. 21. Fans’ votes show up in their friends’ newsfeeds.Thursday, April 26, 12
  22. 22. Gauge Sentiment Brands can promote products and get real-time customer feedback and preferences. Voting is a call to action. A “Like” button is not. Brands can analyze the demographic breakdown of the votes on the backend.Thursday, April 26, 12
  23. 23. Polls Content doesn’t have to be Head-to-Head. sideNOW provides the most media rich multiple choice polls out there with media attached to each answer choice.Thursday, April 26, 12
  24. 24. ENDS IN: 1W 3D Old Spice Share Like Follow+ 3,040votes (66%) 2,457votes (43%) Old Spice YouTube Campaign VOTE VOTE • Sales doubled in one month. • Over 110 million views on YouTube. sideNOW gives Old Spice a place to See All See All engage users on their fan page instead of losing them to YouTube. = HUGE VALUEThursday, April 26, 12
  25. 25. ENDS IN: Is Driving Tired Worse than Driving Drunk? 0W 4D TV Shows Yes! Share Drunk is still worse Like Follow+ 498votes (28%) 632votes (72%) Mythbusters Upcoming Episodes VOTE ( 45% 55% ) Stats ( 45% 55% ) Stats VOTE • Get fans engaged and voting on which myths will be busted. Sided with Adam See All Sided with Jamie Old Spice Guy See All Kari ByronThursday, April 26, 12
  26. 26. ENDS IN: Who Should OSU Start at Quarterback? 1W 3D Media Bauserman Share Like Follow+ Miller 3,401votes (32%) 6,780votes (68%) News Stations VOTE VOTE • Engage audience online. • Determine sentiment. • Report on findings. Sided with Bauserman See All Sided with Miller Old Spice Guy See AllThursday, April 26, 12
  27. 27. Competition Sports • Fans want to pick a side. • Teams & athletes want fans more involved.Thursday, April 26, 12
  28. 28. Issues Politics • Engage voters. • Insights on different demographic opinions. • Obama proved social media is a necessity.Thursday, April 26, 12
  29. 29. Value So what is it worth to keep your fans engaged on Facebook?Thursday, April 26, 12
  30. 30. Spend $ 71.84 Spend of a Engaged Fan Average Value $ 71.84 Loyalty $ 43.71 Recommendations $ 13.57 Earned Media Value $ 6.79 Loyalty $Offset for Fan Acquisition Cost 43.71 $ 0.47 Spend Recommendations $ 71.84 Sum $ 13.57 $ 136.38 Loyalty $ 43.71 Earned Media Recommendations Value $ 13.57 $ 6.79 Earned Media Value $ 6.79 Cost Offset for Fan Acquisition $ 0.47 Cost Offset for Fan Acquisition $ 0.47 Sum Sum 136.38 $ $ 136.38 136.38Thursday, April 26, 12
  31. 31. Fan Page with 100,000 fans: If you can increase the amount of truly engaged fans by 5%... +5% FAN ENGAGEMENT = $136.38 x (100,000 fans x 5% increase)= $681,900 ADDED VALUEThursday, April 26, 12
  32. 32. Ideal First Customers Most of the brands used as examples in this deck have taken meetings with sideNOW but we are still looking for the right first customers. Ideal First Customers are...Thursday, April 26, 12
  33. 33. Ideal First Customers Brands that want to interact with their consumers to get feedback about their products or services in a fun social way... - Marketing Firms - DSW • Resource Interactive - Schottensteins • Engauge Media - Donatos - Limited Brands - Safe Auto - Express - News Stations - White Castle - Talk Radio - ScottsThursday, April 26, 12
  34. 34. LLC Alex Picazo 614-404-6990 alex@sideNOW.comThursday, April 26, 12

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