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How To Make Your Day Last Longer: Time Management in Marketing Projects

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For all marketing people who suffer from procrastination and too short day. For all who believe they manage their time perfectly, but appear to be often late, stressed or not having control when talking to the customer.
Check out the presentation! It describes simple techniques, tools and competences helping to efficiently manage time in your marketing projects and achieve successes. These techniques can be very helpful and aligned with marketers' creative souls.

By Alex Kowalczyk, creator of http://www.foxytasks.com - simple project management for creative people

Published in: Marketing
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How To Make Your Day Last Longer: Time Management in Marketing Projects

  1. 1. Project Time Management Alek Kowalczyk foxytasks.com Tips for fixing sound related issues
  2. 2. 2 Time management The act or process of planning and exercising conscious control over the amount of time spent on specific activities. [Wikipedia]
  3. 3. 3 Time for Project Manager Management of his own time Project time management
  4. 4. 4 Diagnosis Symptoms of non-optimal time management I am late – I run – I am not prepared tired - stressed - distracted I work for others - I often inflame or put conflicts out
  5. 5. Success and time management Achieving success doesn't mean that you manage your time well 5 Efficient time management increases chances for success.
  6. 6. 6 Pareto Principle Loud, trivial Quiet, critical effect: 80% effect: 20% 1 2 3 4 5 6 7 8 9 10 120 100 80 60 40 20 0
  7. 7. 7 What is important is rarely urgent and what is urgent is rarely important. [Dwight D. Eisenhower]
  8. 8. 8 Eisenhower Matrix Urgent Not urgent Not Important important
  9. 9. 9 Eisenhower Matrix Urgent Not urgent Not important Important Crises Strategic objectives Little crises Substitute subjects
  10. 10. 10 My own matrix Urgent Not urgent Not important Important Handle FoxyTasks testing Publish new article server error Define the task for our trainee (she's wating for it!) Invoices for accounts department Schedule interviews with our potential users Prepare the outline of webinar slides Extend one of FoxyTasks features Extend the website traffic statistics
  11. 11. 11 My matrix: 2 days later Urgent Not urgent Not important Important ✔ Handle FoxyTasks testing Publish 2 new articles server error ✔ Invoices for accounts department Prepare the good webinar slides Extend one of FoxyTasks features* * almost not used ✔ Define the task for our trainee (she's wating for it!) Schedule interviews with our potential users Extend the website traffic statistics
  12. 12. Or deal with it personally - if you are the most appropriate person 12 What to do? Urgent Not urgent Not Important important Delegate – you still have time for it! 1.Do it on your own. You don't have a choice. 2. Think over your work organization Delegate Don't do it
  13. 13. 13 Delegating Along with responsibility delegate competences and entitlements Define targets, deadlines and results Pay your respects to doer Delegation without an adequate supervision is an abdication
  14. 14. 14 Planning Failing to plan is planning to fail [Benjamin Franklin]
  15. 15. Your today's most important task? ? Have you done it? How large % part of your 15 day did it take you?
  16. 16. 16 Where do I start? The most hideous matters The easiest matters But don't start with ...
  17. 17. 17 Don't start with emails Email is not a task to do Email is a random task generator
  18. 18. 18 ToDo List against Email Your mailbox is not your ToDo list! Email is a ToDo List, to which everyone can throw you something !
  19. 19. 19 The one touch principle Touch every document just one time. Email also! Will they fire me because of not reading it?
  20. 20. 20 The egocentrism of priorities trap Your priorities vs Your employer priorities
  21. 21. 21 Meetings Waste of time or The medium of managerial leverage Be present Close the door Mute your phone Ask your cat to leave
  22. 22. 22 The Agenda Source: High Output Management, Andy Grove Too stiffly? Your and others' time is precious Problem with forming the agenda = Is this meeting necessary ?
  23. 23. 23 Minutes - MoM - Meeting Minutes Who is supposed to do what and when is the deadline Who When What Status Chairman yesterday Need to sign an agreement with subcontractor late ! Head of today review product assumptions done Marketing Web designer next week Send the website prototype In progress
  24. 24. 24 Troubles planning your project?! DDzivieidl ie r zyąoduźr goal in to small steps Divide and conquer
  25. 25. Decompose into smaller parts WBS Work Breakdown Structure Year 1957: the preparation of project of nuclear missiles UGM-27 Polaris
  26. 26. WBS Example
  27. 27. WBS Process Conversion from experts domain to the manager's domain Scope completeness verification The basis for the construction of schedule
  28. 28. Schedule ”, there must be a schedule!” [One of my bosses]
  29. 29. The level of detail 1 reporting cycle Max 80 hours of work Unambiguous ownership
  30. 30. One, to join everybody board of directors client team Proper communication
  31. 31. Why don't you have a schedule? Cause we won't meet it anyway I'm still working on it The customer doesn't want it My boss has forbidden It used to be, but is out-of-date 
  32. 32. Software? ”Software is a secondary thing” The ease of communication with team and client should be the main criterion for selection of your application for project management
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