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5 ways your marketing project can ruin customer day

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Marketers do very creative and impressive projects. But overall result can be easily ruined by not following some simple best practices in project management.
Here is our checklist for marketing managers!

Published in: Marketing
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5 ways your marketing project can ruin customer day

  1. 1. 55 ways yourways your marketing projectmarketing project cancan ruinruin youryour customer'scustomer's dayday Alex Kowalczyk,Alex Kowalczyk, foxytasks.comfoxytasks.com
  2. 2. Forget to setupForget to setup ownersowners With unclearWith unclear responsibilitiesresponsibilities it's easy to run intoit's easy to run into decisiondecision disorder,disorder, reworks and delaysreworks and delays ““Who will approve this movie brief?”Who will approve this movie brief?”
  3. 3. Customer notCustomer not awareaware of tasksof tasks Customer not aware inCustomer not aware in advanceadvance willwill failfail to provideto provide input materialsinput materials on timeon time ““Why now? Cannot send you our brand pack thisWhy now? Cannot send you our brand pack this week, our marketing guy is on vacation!”week, our marketing guy is on vacation!”
  4. 4. MissingMissing milestonesmilestones Milestones are greatMilestones are great toto markmark deadlinesdeadlines for criticalfor critical decisionsdecisions ““I'm not ready yet for approving the flier design.I'm not ready yet for approving the flier design. Can you hold the publisher?”Can you hold the publisher?”
  5. 5. No customerNo customer insightinsight Customers are feelingCustomers are feeling nervousnervous whenwhen do notdo not knowknow the projectthe project statusstatus ““I am afraid you are late with my project!I am afraid you are late with my project! I will not accept any delay!”I will not accept any delay!”
  6. 6. Failed toFailed to shareshare deliverablesdeliverables Drafts,Drafts, designsdesigns, movies, movies should beshould be sharedshared just in timejust in time they are createdthey are created for fastfor fast feedbackfeedback loop.loop. ““I've not received an email with this movie file yet!I've not received an email with this movie file yet! No, 100MB won't fit my inbox!”No, 100MB won't fit my inbox!”
  7. 7. DoDo notnot ruinruin their daytheir day Creative projects are forCreative projects are for CustomersCustomers About me:About me: Alex KowalczykAlex Kowalczyk Software Engineer - Project Manager - Creative EntrepreneurSoftware Engineer - Project Manager - Creative Entrepreneur Cofounder ofCofounder of foxytasks.comfoxytasks.com Project Management for CreativityProject Management for Creativity
  8. 8. marfis75marfis75, Creative Commons, from Compfight, Creative Commons, from Compfight Send me adriftSend me adrift, Creative Commons, from Compfight, Creative Commons, from Compfight themysterymanthemysteryman, Creative Commons, from Compfight, Creative Commons, from Compfight Julia ManzerovaJulia Manzerova, Creative Commons, from Compfight, Creative Commons, from Compfight MukumburaMukumbura, Creative Commons, from Compfight, Creative Commons, from Compfight Alan TurkusAlan Turkus, Creative Commons, from Flickr, Creative Commons, from Flickr Stuck in CustomsStuck in Customs, Creative Commons, from Compfight, Creative Commons, from Compfight Steven DepoloSteven Depolo, Creative Commons, from Flickr, Creative Commons, from Flickr PhotoPhoto creditscredits

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