Marketing In Today’S Economy


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Marketing In Today’S Economy

  1. 1. Marketing in Today’s Economy By Amir Nasiri
  2. 2. Putting your marketing dollars to work <ul><li>Smart thinking </li></ul><ul><li>Decisive plan of action </li></ul><ul><li>Brainstorm, Brainstorm and more…… </li></ul>
  3. 3. Don’t retreat <ul><li>With competition heating up </li></ul><ul><li>Retreating in a recession will give your competitors a position of strength once the economy and business capital markets start to turn around. </li></ul>
  4. 4. Publications <ul><li>Check out their online directory or banner ad programs. </li></ul><ul><li>These programs traditionally cost less and provide measurable results. </li></ul><ul><li>Within one month of advertising you should be able to determine if your efforts are driving traffic to your web site. </li></ul><ul><li>Do not commit to a long period of time. </li></ul><ul><li>Give it a try for a month or two and see if it works. </li></ul>
  5. 5. Your Website <ul><li>Are you putting your best foot forward? </li></ul><ul><li>Check your content </li></ul><ul><li>Add cross linking from within your site </li></ul><ul><li>Expand or update your content to reflect your potential client’s current issues and challenges </li></ul>
  6. 6. E-mail Campaign <ul><li>Nurture your existing clients and customers with email campaigns that are relevant to their business </li></ul><ul><li>Email marketing (not spamming) is the most effective, low cost, measurable marketing tactic you can add to your bag of tricks. </li></ul>
  7. 7. Foot Soldier © <ul><li>Walk around your neighborhood and your community and shake as many hands you can </li></ul><ul><li>Participate in all community events </li></ul><ul><li>Try to volunteer for non-profit organization </li></ul><ul><li>Hand out your business card like candies. Think that your product or services will add value to people’s life’s and businesses </li></ul>
  8. 8. Obama Effect © <ul><li>Take advantage of the following free web sites: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  9. 9. Local Paper <ul><li>Get to know your local news paper and built relationship </li></ul><ul><li>Ask them to write about you and your business </li></ul><ul><li>Take advantage of press releases </li></ul>
  10. 10. Magic Move © <ul><li>Come up with one single thing that differentiates you from the rest </li></ul><ul><li>Come up with a slogan or a sentence that will summarize your business mission </li></ul><ul><li>Brand yourself </li></ul>
  11. 11. Disclaimer <ul><li>Information on this or any of my power point slides is only intended as general summary information that I made available to the public. It is not intended to provide specific business advice. Thus, I or my business don't take any responsibility for any of your actions. </li></ul><ul><li>Information resources are designed to help users better understand my services. </li></ul>