1.
mobile experiences
Alexander Muse
Co-Founder at HAUL
Office: 214.550.2003
Mobile: 214.558.1079
1333 North Stemmons Fwy, Suite 110
Dallas, Texas 75207
Website: http://www.haulstudios.com
Personal Blog: http://startupmuse.com
LinkedIn: http://linkedin.com/in/amuse
Twitter: http://twitter.com/amuse
Wednesday, July 31, 13

2.
background setting the scene
Wednesday, July 31, 13

3.
the team is everything...
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4.
2008 to presentmobile first
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5.
user growth inherent mechanism is required
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6.
user retention inherent mechanism is required
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7.
measurement required in mvp
Wednesday, July 31, 13

8.
more on measurement
• vanity metrics (downloads, sessions, first time users)
• discovery analytics MUST be in mvp
• cohort-based analysis - quantify exactly how specific groups of users
continue to use and engage with your app and which groups generate
revenue over time
• user-centric funnel analysis - understand how distinct user segments
covert on specific goals
• ARPU - calculate the average revenue you are receiving across all, or
segments of your users (Lifetime Value of User)
Wednesday, July 31, 13

9.
design three apps
Wednesday, July 31, 13

10.
app stores account management
Wednesday, July 31, 13