Making the most of
Social Media
by Alex Moss
alex@firecask.com
http://twitter.
com/alexmoss
FireCask, Blackfriars House, P...
WHO AM I?
and what do I do?
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
AUTHORITY
How did I get here? By being an
People like
PEOPLE
not
BRANDS
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
CREATE
DISCUSSION
Don’t just create content...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
TIMING
It’s all about
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com...
Here’s a Great Example
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.c...
NEVER STOP
being the authority within your niche
Thank You!
Any questions?
Alex Moss
Director, Firecask
Email: alex@firecask.com
Twitter: http://twitter.com/alexmoss
Linke...
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Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air

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I give you tips on how to increase engagement by becoming an authority in a niche on social media networks

Published in: Social Media, Technology, Business
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Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air

  1. 1. Making the most of Social Media by Alex Moss alex@firecask.com http://twitter. com/alexmoss FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
  2. 2. WHO AM I? and what do I do?
  3. 3. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com I am a... Digital Marketer SEO Consultant WordPress Developer Speaker Business Owner
  4. 4. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Today I own 2 businesses
  5. 5. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com and I’ve worked with great businesses...
  6. 6. AUTHORITY How did I get here? By being an
  7. 7. People like PEOPLE not BRANDS
  8. 8. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com I wrote for some great publications
  9. 9. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com I then Shared my own Work, not my Business’
  10. 10. CREATE DISCUSSION Don’t just create content...
  11. 11. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to Social Q&A Networks Linkedin (Profiles, Pages & Groups) Twitter Hashtags Facebook Groups Google+ Communities & Hangouts and your own Niche Sites & Forums
  12. 12. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Profiles ● Get recommendations ● Endorsements are ok but don’t actively ask for them. Recommendations are more authoritative and personal ● Give recommendations to people you can give them to, you will appear on their profiles too. ● Connect your profile to your business, which you can Also, make sure you link to your Linkedin profile from any corporate website that has a profile page of you.
  13. 13. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Pages ● If you represent, or work for, a company then this company should have a page too ● You can share relevant content to followers of your company ● You can then discuss the company’s post by commenting underneath, as well as interacting with any of your followers’ comments.
  14. 14. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Groups & Discussions
  15. 15. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Linkedin Groups & Discussions You can: ● Browse and discover new groups from the main Groups area of the website (https: //www.linkedin.com/grp/). ● Search for specific topics in the search bar at the top of the site ● Contribute to others’ discussions. Also, see Who’s viewed your profile! I’ve won clients keeping this page open all the time: https://www.linkedin.com/wvmx/profile
  16. 16. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Twitter Hashtags
  17. 17. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Facebook Groups
  18. 18. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Google+ Communities & Hangouts ● Works the same way as Linkedin ● More technologically-minded and digitally focussed audience
  19. 19. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Join Google+ Hangouts on Air Ask questions live while someone hosts a Hangout Live on Air. It can be accessed to watch live via YouTube and is saved once the finished the Hangout.
  20. 20. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Contribute to... Host Google+ Hangouts on Air Choose to host your own, invite people to watch and make it public for anyone to join Tip: decide the best time to host it dependent on your target audience Once you have finished the Hangout it will be accessible for anyone who missed it.
  21. 21. TIMING It’s all about
  22. 22. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Being an Authority means Knowing your Niche Publishing Relevant Content Taking Advantage of Seasonality ...and executing via Social Media at the RIGHT TIME
  23. 23. Here’s a Great Example FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
  24. 24. NEVER STOP being the authority within your niche
  25. 25. Thank You! Any questions? Alex Moss Director, Firecask Email: alex@firecask.com Twitter: http://twitter.com/alexmoss Linkedin: http://uk.linkedin.com/in/alexmoss1/ FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com

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