Enhancing the intranet with gamification
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This is an older presentation but still one of my favourites of all time, exploring the use of gaming mechanics (now called 'gamification') on intranets. It included a 'game' to keep people's attention and have a bit of fun; spot how many of the pop-up Mario faces (only the little ones around the edges of the screen) were used during the presentation. We typically gave out an iTunes voucher to the winner. This presentation was evolved from the similar article I published in 2010: Enhancing the intranet with game theory and gaming mechanics.
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““Integrating game dynamicsIntegrating game dynamics
into your site, service,into your site, service,
community, content orcommunity, content or
campaign, in order to drivecampaign, in order to drive
participationparticipation”” (Bunchball)(Bunchball)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Enhancing the intranet with gamification
- 1. Enhancing the intranetEnhancing the intranet with gamificationwith gamification Alex Manchester ----------- alex @ steptwo.com.au | @ alex_manchester
- 2. ga∙mi∙fi∙ca∙tionga∙mi∙fi∙ca∙tion [gay-muh-fi-kay-shuhn][gay-muh-fi-kay-shuhn] ““Integrating game dynamicsIntegrating game dynamics into your site, service,into your site, service, community, content orcommunity, content or campaign, in order to drivecampaign, in order to drive participationparticipation”” (Bunchball)(Bunchball)
- 3. WhoWho’’s this guy?s this guy?
- 4. Mario is nearlyMario is nearly 31!31!
- 5. A game forA game for today...today...
- 7. 19921992
- 9. RainRain ++ newnew towntown == flickr.com/photos/victoriapeckhaflickr.com/photos/victoriapeckha m/m/
- 10. Sim City!Sim City! StreetStreet Fighter 2!Fighter 2!
- 11. WOW!WOW!
- 13. $150 console$150 console $100+ games$100+ games 49 million49 million unitsunits SNESSNES 1992-19961992-1996 flickr.com/photos/cerflickr.com/photos/cer is/is/
- 14. $7.5 billion$7.5 billion (20 years ago)(20 years ago)
- 15. 20112011
- 16. Gaming in the last 12Gaming in the last 12 monthsmonths3 billion hours a year3 billion hours a year 25-35: Biggest demographic25-35: Biggest demographic $300: Average console/pc$300: Average console/pc ~$100: Game price~$100: Game price Internet enabled:1.5 billionInternet enabled:1.5 billion players?players?
- 17. Gaming as an industryGaming as an industry
- 19. $310 million in one day$310 million in one day 2 months to reach $1 billion2 months to reach $1 billion $2.3 billion to date (est.)$2.3 billion to date (est.) Modern Warfare 2Modern Warfare 2
- 22. • 72%72% gamesgames (download(download s)s) July 2011:July 2011: http://www.advmediaproductions.com/blog/social-and-casual-gaming-news/http://www.advmediaproductions.com/blog/social-and-casual-gaming-news/
- 23. • 250 million downloads!250 million downloads!
- 24. Sim City!Sim City! StreetStreet Fighter 2!Fighter 2!
- 25. Sim City!Sim City! (iPhone)(iPhone) StreetStreet Fighter 4!Fighter 4! (iPhone)(iPhone)
- 26. ‘‘Social gaming isSocial gaming is bigbig’’ David Holloway, Editor,David Holloway, Editor, Metaverse JournalMetaverse Journal
- 27. ItIt’’s big, but whats big, but what else...?else...?
- 28. Games and socialGames and social gaminggaming9 year olds now 29 years9 year olds now 29 years old...old... A major entertainmentA major entertainment mediummedium As significant as TV, theAs significant as TV, the WebWeb A fundamental part ofA fundamental part of
- 29. What makes gamesWhat makes games compelling?compelling?
- 31. Fundamental to socialFundamental to social gamesgames RewardReward RecognitionRecognition DirectionDirection LearningLearning ProgressionProgression
- 32. Gaming mechanicsGaming mechanicsReward: New tasks, tools, perks!Reward: New tasks, tools, perks! Recognition: Badges, awards,Recognition: Badges, awards, ratings!ratings! Direction:Direction: ‘‘YouYou’’ll level up in 200ll level up in 200 points!points!’’ Learning: Only 9 deaths this timeLearning: Only 9 deaths this time round!round! Progression: YouProgression: You’’re in the top 2re in the top 2
- 35. Fundamental to socialFundamental to social gamesgames RewardReward RecognitionRecognition DirectionDirection LearningLearning ProgressionProgression
- 37. Employee engagementEmployee engagement • AnAn ‘‘engaged employeeengaged employee’’ is one who is fullyis one who is fully involved in, and enthusiastic about, his or herinvolved in, and enthusiastic about, his or her work, and thus will act in a way that furtherswork, and thus will act in a way that furthers their organisationtheir organisation’’s interests.s interests.
- 38. Employee engagementEmployee engagement ‘‘Go the extra mile...Go the extra mile...’’ Excel in the workplaceExcel in the workplace Succeed and achieve on all levelsSucceed and achieve on all levels
- 40. Fundamental to socialFundamental to social gamesgames RewardReward RecognitionRecognition DirectionDirection LearningLearning ProgressionProgression
- 42. Sabre Travel StudiosSabre Travel Studios learn more @ www.alexmanchester.comlearn more @ www.alexmanchester.com
- 43. Sabre Travel StudiosSabre Travel Studios
- 44. Sabre Travel StudiosSabre Travel Studios
- 45. Sabre Travel StudiosSabre Travel Studios
- 46. Sabre Travel StudiosSabre Travel Studios 90% of questions answered in90% of questions answered in 24hrs24hrs Saved $500k in its first monthSaved $500k in its first month Rewards those who participate...Rewards those who participate... .... and those who contribute.... and those who contribute Incredible successIncredible success
- 47. ‘‘We wanted to setWe wanted to set behaviours, tobehaviours, to encourage people toencourage people to get involvedget involved’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 48. ‘‘WeWe’’ve been blownve been blown away by how popular itaway by how popular it’’ss becomebecome’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 49. ‘‘It really brings anIt really brings an interesting aspect to theinteresting aspect to the platformplatform’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 50. ‘‘Competition got quiteCompetition got quite intense!intense!’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 53. learn more @ www.alexmanchester.comlearn more @ www.alexmanchester.com
- 54. GreenNurtureGreenNurture A social media platformA social media platform ‘‘A suggestion box on steroidsA suggestion box on steroids’’ Employees suggest ideas...Employees suggest ideas... .... colleagues can.... colleagues can ‘‘pledgepledge’’ supportsupport Rewards points redeemableRewards points redeemable
- 55. ‘‘ItIt’’s an eco brag book,s an eco brag book, people can see your greatpeople can see your great ideas and say how goodideas and say how good they arethey are’’ Derrick Mains, GreenNurtureDerrick Mains, GreenNurture
- 56. ‘‘GreenNurture is one ofGreenNurture is one of the best ways forthe best ways for organisationsorganisations to get eco-friendlyto get eco-friendly’’ The Wall Street JournalThe Wall Street Journal
- 57. SharePoint + NewsgatorSharePoint + Newsgator
- 58. SharePointSharePoint 60% of all new intranets60% of all new intranets (estimated)(estimated) Newsgator becoming a defaultNewsgator becoming a default add-onadd-on SkySky’’s the limit?s the limit?
- 59. Making fun ofMaking fun of businessbusiness
- 60. ‘‘ASIO, McDonalds,andASIO, McDonalds,and NRMA are allNRMA are all commissioning gamescommissioning games’’ Sydney Morning HeraldSydney Morning Herald
- 61. ‘‘Games are for broadGames are for broad audiences, not just boysaudiences, not just boys’’ Colin Cardwell, 3RD SenseColin Cardwell, 3RD Sense
- 62. ‘‘You can create moreYou can create more desire for people to workdesire for people to work with you. In areas likewith you. In areas like recruitment, you can saverecruitment, you can save a lot of moneya lot of money’’ Colin Cardwell, 3RD SenseColin Cardwell, 3RD Sense
- 63. ‘‘Organisations areOrganisations are recognising that learningrecognising that learning can be funcan be fun’’ Steve Hill, Tata InteractiveSteve Hill, Tata Interactive
- 64. ‘‘If we played 21 billionIf we played 21 billion hours of games a year, wehours of games a year, we could change the worldcould change the world’’ Jane McGonigal, PhDJane McGonigal, PhD
- 65. So...So... Games are hugeGames are huge WeWe’’re all playing themre all playing them Incredible potential for businessIncredible potential for business Coming soon to an intranet nearComing soon to an intranet near you?you?
- 67. Think about...Think about... A challenge you haveA challenge you have An initiative you want to tryAn initiative you want to try A problem you want to solveA problem you want to solve
- 68. Mechanisms you canMechanisms you can use...use... RatingsRatings BadgesBadges PointsPoints RewardsRewards CertificatesCertificates PromotionsPromotions SpecialSpecial projectsprojects PerksPerks
- 69. ‘‘Gamification can driveGamification can drive participation, engagement,participation, engagement, loyalty... anywhere thereloyalty... anywhere there’’ss peoplepeople’’ Rajat Paharia, Founder, BunchballRajat Paharia, Founder, Bunchball
- 71. 11!11!
- 72. ResourcesResources Alex Manchester | alex @ steptwo.com.au @ alex_manchester | alexmanchester.com GreenNurture.comGreenNurture.com Cubeless.comCubeless.com en.wikipedia/gamificationen.wikipedia/gamification TED.comTED.com http://www.smh.com.au/technology/enterprise/making-fun-of-business-http://www.smh.com.au/technology/enterprise/making-fun-of-business- 20100629-zfxt.htm20100629-zfxt.htm Mario art: http://my.opera.com/deddo/blog/Mario art: http://my.opera.com/deddo/blog/