Hult Marketing Club <br />
Guerilla Marketing<br />
What is Guerilla Marketing? <br />“Unconventional marketing intended to get maximum results from minimal resources”<br />J...
Why is it different from other forms of marketing? <br />Let’s look at case studies<br />
Why were they effective?<br />Absolut <br />Nike<br />Ikea<br />Libresse<br />Super Glue<br />Levis<br />SIXT<br />Volkswa...
Recommendations<br /><ul><li>Utilize Social Networking Sites
Create “Free” Campaigns
Partner With Locals
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Hult Marketing Club Meeting: Guerilla Marketing 06.02.11

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Hult marketing Club Meeting on Guerilla Marketing on Thursday 06.02.11

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Hult Marketing Club Meeting: Guerilla Marketing 06.02.11

  1. 1. Hult Marketing Club <br />
  2. 2. Guerilla Marketing<br />
  3. 3. What is Guerilla Marketing? <br />“Unconventional marketing intended to get maximum results from minimal resources”<br />Jay Conrad<br />
  4. 4. Why is it different from other forms of marketing? <br />Let’s look at case studies<br />
  5. 5. Why were they effective?<br />Absolut <br />Nike<br />Ikea<br />Libresse<br />Super Glue<br />Levis<br />SIXT<br />Volkswagen<br />
  6. 6. Recommendations<br /><ul><li>Utilize Social Networking Sites
  7. 7. Create “Free” Campaigns
  8. 8. Partner With Locals
  9. 9. Enlist Member Participation
  10. 10. Speak Up</li></li></ul><li>Conclusions<br />“get your business’s name in front of as many people as possible in nontraditional, unexpected ways so that when individuals are thinking of a service, yours will be the one they think of first”<br />
  11. 11. Announcements<br />Next meeting in two weeks on “Social Media Monitoring and tools” <br />Join us for Mobile Marketing event on June 27th with Nokia and Grapple Mobile<br />Like our Facebook Page! <br />

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