Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Community Builder Masterclass Warmup Lesson


Published on

Join the next class: This is the first lesson of the Community Builder Masterclass, attended by community builders in 8 different countries, 8 different US states, and 20 different cities around the world.

Published in: Business
  • Be the first to comment

Community Builder Masterclass Warmup Lesson

  1. 1. Community Builder Masterclass ~ Version 2.0 ~ Lesson 0: Warmup Last Updated Sunday, October 7, 2012
  2. 2. Welcome 2Imagine this scene: Youve spent weeks & months hunting andg a t h e r i n g f o r p e o p l e to s t a r t yo u rcommunity, hosting events and building amailing list. Youve been putting in so muchwork to help the community form, only torun out of steam.You still dont have the makings of acommunity. Member prospects are wishywashy, peoples attendance is sporadic, andyou’re left to dream up ways to hopefullyspur more interaction & participation. Exhausted, you can’t help but ask yourself: You don’t want to be this guy."Where did I go wrong?"
  3. 3. Welcome 3Or maybe this sounds more familiar:You’ve worked hard to organize a fantasticgroup of people. The energy level feels like ahigh... but only as long as you set a pace bybeating that drum.You’re starting to get worried about whathappens if you skipped a beat. Can that energystay high? Will it keep growing without you?You are doing everything you can to keep upbut you’re fast-approaching your own personalcapacity. How did things go from feeling sogreat to feeling so stressful?Wanting what’s best for the group, you wonder:"How could I do more?"
  4. 4. Welcome 4Relax, youre not the first person to have found yourself inthis place.Communities are challenging to build and grow because they are, by nature, not in your control.Communities are more like organisms than machines.Which begs the question,“How am I supposed to ‘build’ something that isnt in my control?”The honest answer is that you don’t.The truth is that your role in your community isn’t what you’ve thought it is.Unlike a house, building a community is an evolutionary, iterative process. In the place of walls,which typically don’t move much once you’ve built them, the main structure of a community is theconnections and relationships between people, which are constantly changing.If you could plan for anything, it’s constant change and growth.Your problem is that you have a business or organization that depends on community. Maybe youhave a website or a space to fill with a community. Maybe you have a personal or corporate missionto achieve that depends on a community.  Maybe you have a cause or a problem that needscommunity support.
  5. 5. Welcome 5When you build communities on your goal, your end gamebecomes the community’s blueprint. You approach it as if you “In organizations, real powerwere building a house. Building a house from a blueprint is a and energy is generatedsystem youre likely familiar with: you plan & you execute. There through relationships. Theare only two outcomes of setting out to build a house: you patterns of relationshipssucceed or you fail. and the capacities to form them are more importantMasterful Community Building is a different system. This new than tasks, functions, roles,system is more like planting a garden than building a house. Like and positions.”a garden, communities need to be built for constant change and -Margaret J. Wheatleygrowth. And while you can "mastermind" a garden until you areblue in the face, its the plants that do the all-importantexecution, not you. A growing garden can produce countlessoutcomes, each one a slightly different shade of successful. You plant the seeds. You make sure that the soil is fertile.You make sure that theyre fed and watered.But it’s the plants that do the growing.
  6. 6. Welcome 6Why Look for Inspiration in Nature?We’re clever creatures when it comes to problem solving,something that our brains are uniquely wired for compared toour relatives in the animal kingdom.But our cleverness is no match for nature itself, which has beenhard at work for a LOT longer than we have, and has seen farmore problems and solutions than we can fathom.As a result, nature’s solutions are less clever, but more effective& sustainable. Nature’s solutions tend to be responsive &designed to evolve. Sometimes, nature even lets “bad” thingshappen long enough to become good things.Nature doesn’t have a bruised ego or hurt feelings when itssolutions need more work, because nature is a system.In this course, you’ll learn how to build a community that is aliving & breathing system, like the ones found in nature.With a system at the foundation, your community can also beeffective & sustainable, responsive and designed to evolve.
  7. 7. Welcome 7Meet the Four Perspectives Perspective 1: Perspective 2: Perspective 3: Perspective 4:You, the member You, the storyteller You, the organizer You, the facilitatorThe four lessons in this course correspond to the four key perspectives that youre going to learn touse while becoming a Master Community Builder.The process for using the Master Community Builder perspectives is set in this specific order becauseeach perspective builds on the results from using the perspectives before it.Your personal strengths will draw you closer the perspective youre most comfortable with. At thesame time, theres going to be at least one perspective that youre inclined to avoid like the plague.Buckle your seat belts, you’ll be leaving your comfort zones very shortly!Your success will come from practicing & using all of the perspectives in the correct order.
  8. 8. Welcome 8Each Perspective Produces a Result You, the memberIt helps to think of the perspectives as “lenses” that 1 Understanding the people you are already connected toyou can switch between, a bit like going to the eye Looking for real Unfulfilled Needsdoctor to get tested for a prescription. You, the storytellerEach lens provides a new focus level, and with each 2 Turning Unfulfilled Needs intofocus level, you gain the clarity to produce a new achievable common goals Sharing Campfire Storiesresult. You, the organizerThese results come from effectively practicing each 3 Helping people stay focused on common goalsperspective. The system for combining these results Designing for & supporting ais what produces consistently successful - and spectrum of participationconsistently unique - communities along with theability to scale far beyond your own capacity. You, the facilitator 4 Removing roadblocks from the community’s growth
  9. 9. Welcome 9One System, ∞ Outcomes, Consistent SuccessThere’s an inherent challenge in learning something emergentand organic like community building. It seems impossible thatso many different communities could be built with just one setof techniques.What’s important to remember now that what you’re learning isnot a blueprint. You’re learning a system, which means that theoutputs will be unique and vary based on the inputs.Every community is unique because its inputs are unique.A related reminder is, “garbage in, garbage out.”The system you’ll learn in the Community Builder Masterclass isdesigned to help you avoid putting garbage in, but that’sultimately up to you to do the work.This system is built to give you the confidence of havingconsistent, repeatable, and scalable successes in yourcommunity building efforts.
  10. 10. Welcome 10Good Community Building is Habit FormingDid you know that an average of 40% of the decisions you makedaily aren’t actually decisions, they’re habits? Habits are“automatic decisions” that our brains are wired to make in orderto make us efficient. It’s an important part of how we survive.We all know about bad habits like eating junk food and bitingour fingernails. Have you ever stopped to think about your badhabits related to community building?The system you’ll learn in this course will help you create goodnew habits, and replace broken old habits. This book is on the Masterclass Recommend Reading ListAll habits, good and bad, follow this pattern: Cue Routine Reward Even if you don’t buy this A trigger, internal or An action or The thing you get at class, buy this book. external to you series of actions the end of the routine important thing to remember about creating and changinghabits is that you put the effort into changing the routine whichruns between your cue and your reward.
  11. 11. Welcome 11There’s only one way to actually embed a routine in your brain as a habit,and that is practice. You need repeated and focused practice of the right “Change is easy.routine in between your cue and your reward. Improvement is far more difficult”Your cues and rewards are personal to you, so I can’t tell you what they - Dr. Ferdinand Porscheare - but I can help you find them. Once you are aware of the cues andrewards, you can practice the new routines that you’ll learn in this courseusing the workbook exercises - and then you can take that practice outinto the real world and build amazing communities.But that means that this isn’t a “kick back, read the lessons, do thehomework, chat with classmates” kind of class. It’s rigorous, challenging,and sometimes frustrating. But it works.“Honestly, I didnt really know what to expect coming into the class, but...its given me a totally different view on literally everything Im doing.” - Conrad Decker, September 2012 AlumJust knowing the process isn’t enough when you’re in the heat ofcommunity building. You need to put in the practice, and build the newhabits in order to kick ass. It’s not magic. Conrad put in a ton of work.You can too.
  12. 12. Welcome 12Kicking Ass In This CourseThis course structure and format may be a bit different than you’veever seen before, so we wanted to provide some recommendations forgetting the most out of our 30 days together.1. Take NotesDont just read the lessons - print them out and take notes. Highlight.Mark them up! Many PDFs have a wide right margin specially to giveyou room to take notes. And when youre done marking them up, snap them into a 3 ringbinder for easy reference later. Get friendly with double-sided printingto save paper!It might sound like a strange thing to insist upon, but the act ofphysically highlighting (with a marker, not a mouse) and writingmargin notes will help you study. Your brain processes your ownhandwriting differently than you process printed text.As someone who hates his own handwriting, trust me, I wouldn’trecommend this if it didn’t work.
  13. 13. Welcome 132. Do the Workbooks Along With The ClassOn the first day of week one you’ll receive the core course material - 4weeks of lessons and workbooks.You may read ahead if you wish, but I strongly encourage you to do theworkbook exercises during the week of the assignments. This coursefollows a process, and like any process if you do one of the early stepsincorrectly it can send a ripple effect through your work.You might encounter a lesson or a workbook and think, “this doesn’t applyto me.” Resist this urge. Each workbook in this class builds upon theprevious one, and skipping a workbook because you think you alreadyknow the answer, or not doing the workbook completely, is only going tohurt you in lessons to come.Like taking notes, Ill recommend doing the homework on printed outworkbook sheets, and for all of the same reasons.You might also have breakthrough realizations that there arent specific tothe workbook questions. Note them quickly before you forget them - oreven better, share them on the Google Group with the rest of the classduring Show and Tell!
  14. 14. Welcome 143. Share With the Class - Wednesdays are “Show and Tell”This course is not a lecture. No points are awarded for attendance; the value you getout of the course is proportional to what you put into it. I want you to think of thisclass as a learning community that youre playing an active part in building. At ANYtime, you can send an email to the Google Group with an idea or a question.But if you need a cue to share, Wednesdays are for “Show and Tell.”Every Wednesday you are encouraged to share something with the class. It could besomething you’ve learned and written in your notes. It could be a link to an article orvideo that you think your classmates would enjoy. It doesn’t even have to be aboutcourse material, it can be anything you want to share with your classmates.Don’t stress yourself out about impressing anybody - your participation is all weneed to be impressed. Show and Tell is for sharing about yourself, your work, andyour life.And the education continues: After our 30 days together, you’ll be invited into anAlumni email list to continue this kind of discussion with other alumni. Also, as analumni, you are invited to retake as many future sessions of the Masterclass as youlike for no additional charge.Once registered, you’re a Coworking Masterclass student for life!
  15. 15. Welcome 154. Practice Looking for Signal in the NoiseThere’s a “hidden” lesson in the Masterclass: listening.Listening is the most powerful talent shared by successfulcommunity builder. Being a Master Community Builder meansnot only listening when it’s convenient, but always listening fornuggets of gold. Even - and especially - when the noise levelsare high and the signal isn’t as obvious.Depending on what you’re used to, this course is designed togenerate quite a bit of additional discussion. It may be temptingignore the discussion and only focus on the lessons,workbooks, and your own coaching. This approach ensures thatyou will miss the most valuable parts of the class.You may need to set aside time for the mailing list, but whateveryou do, do not avoid it.Only you know your email habits, so you’ll need to adjustaccordingly. If you need help keeping up, please ask! We’reemail pros, so we can teach you some tips to help you stayinvolved.
  16. 16. Sweet.Before we go any further, I want to welcome you to the Community Building Masterclass. Any questions?Drop an email on the discussion listor email
  17. 17. Changelog 17October 7, 2012 - Version 2.0 • Improved/updated all artwork • Tons of copy edits for clarity • Introduced the Results Roadmap • Introduced “The System” • Introduced Habits & Practice mini-lesson • Added Student Quote • Updated “Kicking Ass” section • Added read-ahead, but don’t work ahead recommendation • Added Show & Tell Wednesdays • Added signal-finding mini-assignment