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Robot Sharks with Lasers and the Magic Traffic Machine We like Reddit bites (they’re better than Delicious), because they ...
Learn the Norms, Get the Traffic <ul><li>“ Twitter is not a community, but it's an ecology in which communities can emerge...
How It Works for  Wired Science
Twitter <ul><li>Users:  Shaquille O’Neal, etc. </li></ul><ul><li>In a word:  (A)live </li></ul><ul><li>Bait:  “Eclipse of ...
Digg <ul><li>Users:  Young, male. </li></ul><ul><li>In a word:  Spiky </li></ul><ul><li>Bait:  “Holes in the Earth: Open P...
Reddit <ul><li>Users:  Left-leaning nerds. </li></ul><ul><li>In a word:  Quirky. </li></ul><ul><li>Bait:  “Scientists Make...
Stumbleupon <ul><li>Users:  Internet tourists </li></ul><ul><li>In a word:  Whimsical </li></ul><ul><li>Bait:  “1 Million ...
Use Us <ul><li>Feel free to get in touch: </li></ul><ul><li>[email_address] </li></ul><ul><li>@alexismadrigal </li></ul><u...
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Robot Sharks with Lasers and the Magic Traffic Machine

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Panel presentation delivered by Alexis Madrigal at the National Association of Science Writers conference in 2009.

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Robot Sharks with Lasers and the Magic Traffic Machine

  1. 1. Robot Sharks with Lasers and the Magic Traffic Machine We like Reddit bites (they’re better than Delicious), because they max out the wiki snarls of RSS feeds, which means less jamming at the Google scaffold. Then just Digg your uploads in a viral spiral to your social networks via an FB/MS interlink torrent. “ Our Marketing Plan” Ellis Weiner in the The New Yorker
  2. 2. Learn the Norms, Get the Traffic <ul><li>“ Twitter is not a community, but it's an ecology in which communities can emerge. That's where the banal chit-chat comes in: idle talk about news, weather, and sports is a kind of social glue that can adhere the networks of trust and norms of reciprocity from which community and social capital can grow.” </li></ul><ul><li>— Howard Rheingold </li></ul>
  3. 3. How It Works for Wired Science
  4. 4. Twitter <ul><li>Users: Shaquille O’Neal, etc. </li></ul><ul><li>In a word: (A)live </li></ul><ul><li>Bait: “Eclipse of the Century Live Online Tonight” </li></ul><ul><li>Tip: Get a desktop app. </li></ul>
  5. 5. Digg <ul><li>Users: Young, male. </li></ul><ul><li>In a word: Spiky </li></ul><ul><li>Bait: “Holes in the Earth: Open Pit Mines Seen from Space” </li></ul><ul><li>Tip: Make friends in high places. </li></ul>
  6. 6. Reddit <ul><li>Users: Left-leaning nerds. </li></ul><ul><li>In a word: Quirky. </li></ul><ul><li>Bait: “Scientists Make Desktop Black Hole” </li></ul><ul><li>Tip: Submit to the Science Reddit. </li></ul>
  7. 7. Stumbleupon <ul><li>Users: Internet tourists </li></ul><ul><li>In a word: Whimsical </li></ul><ul><li>Bait: “1 Million Spiders Make Golden Silk for Rare Cloth” </li></ul><ul><li>Tip: Try santeria. </li></ul>
  8. 8. Use Us <ul><li>Feel free to get in touch: </li></ul><ul><li>[email_address] </li></ul><ul><li>@alexismadrigal </li></ul><ul><li>http://www.greentechhistory.com </li></ul><ul><li>@betsymason </li></ul><ul><li>@wiredscience </li></ul>These slides are available at Slideshare: http://www.slideshare.net/alexismadrigal

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