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Entrepreneurship in China - Global Presentation


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1h30 presentation for bachelor students of Donghua University, about entrepreneurship in China and in General.

That will gives you an idea of the both sides of being an entrepreneur over here and my own vision of entrepreneurship.

Some parts of this ppt are inspired from 37 signal's book "Re-Work" and its CEO Jason Fried, who I believe has a great vision of what entrepreneurship is.

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Entrepreneurship in China - Global Presentation

  1. 1.
  2. 2. Entrepreneurship<br />“Business opportunities are like buses, there's always another one coming.”<br />Richard Branson, founder of Virgin Enterprises<br />“"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent."<br />Thomas Edison<br />
  3. 3. What’s on today’s menu ?<br />
  4. 4.<br />B2APARTNERS<br />
  5. 5. “Wolaichuzai”<br /><ul><li> Visa & Chinese tutors
  6. 6. Housing</li></ul>“ Fix the ting bu dong issue”<br /><ul><li> Internships
  7. 7. Welcome Packs</li></ul>“ Fix the arrival problem”<br /><ul><li> Boxers and socks
  8. 8. A to Z branding</li></ul>“Let’s do this !”<br /><ul><li> HR Support
  9. 9. ERP & CRM Consulting</li></ul>“Support SME’s Growth”<br />
  10. 10. Extra Activities<br />
  11. 11. Entrepreneurship in China<br />
  12. 12. Building your “Guanxi”<br />
  13. 13. Shanghai Facts<br />HEY ! What do you do in Shanghai ?<br />How’s your business ?<br />Hey ! Awesome ! We’re getting better and better, we just signed a huge contract and might be on TV soon <br />Hey ! Awful ! I spent my last year working like crazy, I now have 3 active customers and half of them still owe me money they will probably never pay.<br />
  14. 14. One shot success<br />
  15. 15. Failure stories<br />It happens to everyone<br />88 Brands : good idea, bad timing<br />Private Sales<br />Funding & Crisis<br />SOS Expat<br />Good idea / potential market<br />Chinese regulations<br />Instant cash but low margins<br />
  16. 16. Local success stories<br />Faguo Shoes (Sneakers) 2009<br />Two friends, a pair of sneakers<br />150 Points of sale<br />AQM (Quality control) 2009<br />+ 300% growth per year<br />Refused a purchase offer around 8 Million EUR<br />R&D Leader<br />[xxx] (Custom Furniture) 2011<br />Raised 350.000 EUR<br />Website ready<br />Coming soon<br />
  17. 17. Entrepreneur in China<br />
  18. 18. From dream…to reality<br />
  19. 19. Building a business plan…<br />
  20. 20. …Only makes YOU feel good<br />“Writing a business plan makes you feel in control of things you can’t actually control”<br />
  21. 21. …Only makes YOU feel good<br />“Business plans put blinders on you ”<br />
  22. 22. Time is money…<br />Do you know what happens while you’re working on your business plan ?<br />Competitors release their products<br />Consumers change their minds<br />Environments evolves<br />You’re OUT<br />
  23. 23. …so use it in a wise way<br />So what should you do ?<br />Think about WHY you do it, review it from different angles.<br />THEN build your business MODEL<br />
  24. 24. What the hell is a Business Model ?<br />A business model describes the rationale of how an organization creates, delivers,and captures value<br />
  25. 25. You need a business MODEL<br />Use the business model canvas from “Business model generation” to ask yourself the right questions.<br />Customer Segments : who’s buying my stuff ?<br />Value Proposition : what do I offer them ?<br />Channels : how do I reach these guys ?<br />Customer Relationship : once they buy, how to I keep them<br />Revenue Streams : Awesome…but how do I make money ?<br />Key Resources : what do I need to make it happen ?<br />Key Activites: what happens if that disapears ?<br />Key Partners : who are they ? Why them ?<br />Cost structure : what do I have to pay ?<br />
  26. 26. This is what it looks like…<br />
  27. 27. Truth isn’t always in the books<br />Theory is fine, but what about making it happen ?<br />You don’t know if you don’t TRY<br />Save the details for LATER, draw <br />the big picture<br />Launch NOW ! <br />
  28. 28. Fail harder !<br />Success (usually) takes time<br />Failure IS an option<br />One great motivation is <br />to have nothing to loose<br />Think about your first million first. <br />Then you’ll think about what’s next<br />
  29. 29. A few advices<br />
  30. 30. There are MILLIONS of business models<br />“I would like to start that… but you know… someone is doing it already”<br />“Crap, they already thought about that”<br />SO WHAT ? We’re 6 billion + on that planet.<br />Distrupt. Evolve. Change. Adapt. Redesign.<br />
  31. 31. Find yours !<br />Change something<br />Fully Innovate<br />Make stuff simpler<br />Scratch your own itch<br />
  32. 32. Make Stuff Simpler<br />
  33. 33. Scratch your own itch<br />
  34. 34. Competition makes you stronger<br />Protect yourself<br />Brand & copyright : 250 Eur, 5 minutes<br />Limitations : Facebook idea claim<br />Put the “you” in your product <br />Forget about competitors<br />Looking behind makes you slower<br />Spend time on your business, don’t dilute your vision<br />They’re a great asset<br />Let them know you’re here<br />They explore options for you<br />Underdoing them can be an option (fight the Cold War effect)<br />FIELD TRAINING<br />CUSTOMER SERVICE<br />
  35. 35. Risk Management<br />Easy to say…in China<br />Some Keys to risk management :<br />TRY asap<br />Value the risks<br />Don’t confuse enthusiasm with priority<br />Keep your faith<br />Don’t confuse enthusiasm with priority<br />Get Organized<br />Narrow your needs<br />Narrow your needs<br />GET ORGANIZED<br />TRY asap<br />Value the risks<br />Keep your faith<br />
  36. 36. Questions ?<br />
  37. 37. Links<br /><br /><br /><br /><br /><br /><br /><br />