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Webinar: How to Create and Sell Your First EBook (Alexis Grant)

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Want me to talk you through the slides? Best to watch the webinar then: http://alexisgrant.com/webinar-how-to-ebooks/

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Webinar: How to Create and Sell Your First EBook (Alexis Grant)

  1. 1. HOW TOCREATE ANDSELL YOURFIRSTDIGITALPRODUCTWhat I’ve learned during my firstyear of making a living online alexisgrant.com
  2. 2. CHAT WITH OTHERPARTICIPANTS #alexiswebinar
  3. 3. ABOUT ALEXIS GRANT Writing background Started guides on side of day job Left my day job a year ago to focus on my business In addition to creating guides and courses, I also help small businesses with blogging and social media alexisgrant.com
  4. 4. WHY CREATE A DIGITALPRODUCT Create content you enjoy creating Establish yourself as an expert Recurring income Make a living on your own terms alexisgrant.com
  5. 5. STEPS TO EARNING VIAEBOOKS1. Come up with your idea2. Write & edit (Scrivener rocks)3. Formatting & cover4. Set up sales system5. Promotion (so people actually buy it) alexisgrant.com
  6. 6. VETTING YOUR IDEA What do readers and friends ask you about again and again? Experiment Replicate success alexisgrant.com
  7. 7. LOGISTICS, STARTINGWITH…. YOUR COVER DIY vs. professional Costs = $150-500 Don’t know a designer? Try crowd- sourcing websites like 99designs ($299?)
  8. 8. IF THERE’S ONETHING YOU SHOULDPUT MONEY INTO,IT’S YOUR COVER. alexisgrant.com
  9. 9. THE BEAUTY OF PDF Can be read on most devices Easy to create One-stop shop for you Biggest bang for your buckLESSON = PDF is a good choice for beginners alexisgrant.com
  10. 10. FORMATTING YOUR EBOOK(PDF) DIY or hire a professionalDIY tips: Buy other guides and see how they do it Lots of white space Include details like links, page numbers, footer, table of contents alexisgrant.com
  11. 11. THE COSTS OF CREATING  Cover  Editing  Formatting  E-Junkie ($5/month)  Website  Your time Tip: Don’t forget to barter! alexisgrant.com
  12. 12. BOTTOM LINE =EBOOKS COSTALMOST NOTHING TOCREATE.(Most costs are optional.) alexisgrant.com
  13. 13. CHOOSING A PRICE Informational ebooks sell for more than story books Prices span HUGE range It’s not about what you’d like to earn, but what value you offer the reader People will always complain about your price – they’re not your market Want to sell on Kindle? Lower price alexisgrant.com
  14. 14. WHY SELL ON YOUR OWNSITEPROS: Keep all profits = earn more Higher price Partner with affiliates Build your email list and onlinecommunity Sell repeatedly to those buyersCONS Limited to your reach and reach ofaffiliates alexisgrant.com No Kindle version
  15. 15. WHY SELL ON KINDLEPROS: Expand your reach Findable through Amazon’s search (SEO) If you don’t have an email list or online presenceand don’t care to build one Kindle is popularCONS: Share profits Lower price Requires different formatting Don’t collect buyers’ emails alexisgrant.com
  16. 16. NOT SELLING ONYOUR OWN SITE IS AMISSEDOPPORTUNITY. alexisgrant.com
  17. 17. HOW SELLING THROUGHYOUR OWN SITE WORKS Reader buys via sales page Pays through PayPal E-Junkie sends ebook automatically You’ll get email notification of sale Collect emails and use them to follow up alexisgrant.com
  18. 18. CREATING YOUR SALESPAGE Writing sales copy is an art Look at others for ideas Add a money-back guarantee – and stick to it = reduces risk for buyers Include social proof (testimonials or recommendations) alexisgrant.com
  19. 19. PLANNING YOUR LAUNCH Build anticipation beforehand Hints, whispers Pre-launch sale (discount to list) Create urgency at launch Dave Navarro’s ebook on launching alexisgrant.com
  20. 20. LAUNCH CALENDAREXAMPLE: MAY alexisgrant.com
  21. 21. ADDITIONAL CONTENT TOCREATE Sales page Newsletter for your email list Post for your own blog Guest posts for other blogsTip: Watch other people launch to see how they do it. alexisgrant.com
  22. 22. PROMOTING YOURPRODUCT WILL TAKEAS MUCH OR MOREEFFORT AS CREATINGIT. alexisgrant.com
  23. 23. PROMOTION1. Yourown network – social media (Twitter, Facebook, LinkedIn), newsletter2. Blog = build trust3. Networks of people you know and affiliates4. Guest posts5. Other partnership alexisgrant.com
  24. 24. GROW A NEWSLETTER **THE SMARTEST THING YOU CAN DO** Go to readers rather than making them come to you Start collecting emails NOW Use products to build email list & build list to sell products alexisgrant.com
  25. 25. GUEST POSTING FORPROMOTIONPlanning entire webinar on this… Requires planning & pitching & writing Big blogs or niche blogs Giving away free info builds your credibility alexisgrant.com
  26. 26. WORKING WITHAFFILIATES Easy through E-Junkie Incentive = 50% commission Few of your affiliates will sell most copiesLESSON: Worry about quality of affiliates, not quantity alexisgrant.com
  27. 27. WHAT TO EXPECT FORSALES Biggest sales initially, at launch – if you prepare properly Will continue to sell over time, especially when you do a guest post or sale or webinar Work your SEO – it keeps on giving alexisgrant.com
  28. 28. THROW A SALE Because people LOVE them! alexisgrant.com
  29. 29. HELP YOUR READERFEEL…Excited SatisfiedHAPPY Ready to GO
  30. 30. WAYS TO OVER-DELIVER Follow up with readers – ask for feedback, offer more information Offer great customer service Go beyond the ebook – for example, Facebook groupWHY? Because they’ll buy again! alexisgrant.com
  31. 31. DON’T WAIT TO CREATEYOUR FIRST PRODUCT,EVEN IF YOU FEEL LIKEYOU DON’T KNOW WHATYOU’RE DOING.FIGURE IT OUT AS YOUGO. alexisgrant.com
  32. 32. QUESTIONS? alexisgrant.com Twitter: @alexisgrant #alexiswebinar alexisgrant.com

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